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Article
Publication date: 5 September 2008

Sarah Pearson and Patrick Barwise

The purpose of this paper is to understand the use of the personal video recorder (PVR) in the home and the impact on TV advertising exposure.

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Abstract

Purpose

The purpose of this paper is to understand the use of the personal video recorder (PVR) in the home and the impact on TV advertising exposure.

Design/methodology/approach

A video ethnographic study of 22 participants in eight homes with PVRs.

Findings

Use of the PVR differed widely between and within homes but of the 22 individuals, 21 used the PVR – if at all, as a backup when there was nothing on that they wanted to watch live. Consequently, of 3,480 individual opportunities to see commercials during the study, Only 30 per cent were time‐shifted and 70 per cent viewed live. Even for the 30 per cent of commercials that were time‐shifted, there was variable but significant ad exposure. This paper suggests that in combination with other, complementary studies, the impact of PVRs on advertising exposure will be limited.

Research limitations/implications

Many respondents perceived themselves as using the PVR much more than they actually did and claimed to have zero exposure to commercials when they watched time‐shifted programmes. In line with previous research, this shows that claimed behaviour is not reliable and it is important to observe actual behaviour in the natural context in order to understand future use of technology. As with all qualitative research the main limitation of this study is the small sample size. In practice, however, the results were very consistent with comparable results from the two main quantitative sources BARB and the Sky + panel. What our methodology provides, which quantitative methods cannot, is breadth and richness of insight into actual consumer behaviour in a natural context. The two methods are consistent and complementary. Further research could be improved if it was longitudinal and focused on the motivations to use and value of use of PVR and other emerging technologies, e.g. video on demand, internet protocol television and mobile TV.

Originality/value

The paper highlights the necessity of observing actual behaviour in order to gain an accurate understanding of the impact of new technologies on behaviour.

Details

Qualitative Market Research: An International Journal, vol. 11 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Available. Content available

Abstract

Details

The Electronic Library, vol. 20 no. 6
Type: Research Article
ISSN: 0264-0473

Keywords

Available. Content available
Article
Publication date: 5 September 2008

Jim Blythe and Ruth Rettie

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Abstract

Details

Qualitative Market Research: An International Journal, vol. 11 no. 4
Type: Research Article
ISSN: 1352-2752

Available. Content available
Article
Publication date: 6 April 2010

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Abstract

Details

Library Hi Tech News, vol. 27 no. 2
Type: Research Article
ISSN: 0741-9058

Available. Content available
Article
Publication date: 19 October 2010

179

Abstract

Details

Library Hi Tech News, vol. 27 no. 8
Type: Research Article
ISSN: 0741-9058

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Book part
Publication date: 26 August 2019

Lynn E. Shanahan, Andrea L. Tochelli-Ward and Tyler W. Rinker

Purpose – The purpose of this chapter is to explain the importance of thinking flexibly about the gradual release of responsibility (GRR) during the implementation of an explicit…

Abstract

Purpose – The purpose of this chapter is to explain the importance of thinking flexibly about the gradual release of responsibility (GRR) during the implementation of an explicit strategy instruction model, Critical Elements of Strategy Instruction (CESI). When the GRR model is typically used to inform teachers’ pedagogical practices, each phase of the scaffolding in the gradual release is usually represented as being a straight line of progression from modeling to guided practice, and then to independence. Scaffolding is often viewed as being a more static progression needed by all students. The authors explore the ebb and flow of scaffolding necessary in the GRR model when teaching the CESI framework to elementary aged students who demonstrated different degrees of competence in applying reading strategies.

Design/Methodology – The findings presented are the result of a two-year longitudinal professional development study with nine in-service elementary school teachers (one male and eight female), with masters’ degrees who ranged in experience from six to 18 years. The teachers used the Pedagogy of Video Reflection (Shanahan et al., 2013) to reflect on their implementation of the CESI, which draws upon the GRR model.

Findings – The authors use examples from their two-year explicit strategy instruction research to illustrate how their experienced in-service teachers learned to think more flexibly about scaffolding in the GRR model. Teachers explored their misconceptions about explicit strategy instruction and the gradual release. Two major shifts in their thinking were the GRR model was not the static model they interpreted it to be and they also realized that they had to use a gradual release when teaching readers the conditional knowledge so readers could use strategies independently.

Research Limitations/Implications – A two-dimensional representation of a complex concept, like the GRR can result in a less nuanced understanding of a complex concept, even when many of these issues are previously discussed in research and practitioner publications.

Practical Implications – Classroom teachers are provided with a more complex understanding of GRR model, where they need to interpret student responses to know when to and not release learners.

Originality/Value of Chapter – This chapter captures in-service teachers’ perspectives of the GRR model as being flexible instead of static and also reveals how student responses can be used to gauge how to make adaptations to ­scaffolding.

Details

The Gradual Release of Responsibility in Literacy Research and Practice
Type: Book
ISBN: 978-1-78769-447-7

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Article
Publication date: 16 July 2020

Máire O Sullivan and Brendan Richardson

This paper aims to highlight the role of consumption communities as a self-help support group to ameliorate loneliness. The authors suggest that the self-help element of…

1251

Abstract

Purpose

This paper aims to highlight the role of consumption communities as a self-help support group to ameliorate loneliness. The authors suggest that the self-help element of consumption communities has been overlooked because of a focus on communities pursuing hegemonic masculinity. Instead, the authors focus on a female-led and – dominated consumption community.

Design/methodology/approach

A longitudinal ethnography was undertaken with the aim of understanding consumer behaviour in a “hyper-feminine” environment. Participant observation, depth interviews and netnography were carried out over five years within the Knitting community, focussing on an Irish Stitch ‘n’ Bitch group.

Findings

A dimension of consumption communities has been overlooked in the extant literature; this female-led and -dominated community functions as a self-help support group used as a “treatment” for loneliness. It also demonstrates all the characteristics of a support group.

Research limitations/implications

This study offers a framework with which new studies of community consumption can be examined or existing studies can be re-examined, through rather than cases of loneliness and self-help support groups.

Practical implications

Marketers have an opportunity to build supportive consumption communities that provide a safe space for support where commerce and brand-building can also occur. Groups aimed at ameliorating loneliness may wish to consider integration of the consumption community model.

Originality/value

Calls have been made for a reconceptualisation of consumption communities as current typologies seem inadequate. This paper responds with a critical examination through the lens of the self-help support group, while also taking steps towards resolving the gender imbalance in the consumption community literature. The paper explores loneliness, a previously underexamined motivator for consumption community membership.

Details

European Journal of Marketing, vol. 54 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Available. Open Access. Open Access
Article
Publication date: 19 March 2020

Kimberly McCarthy, Jone L. Pearce, John Morton and Sarah Lyon

The emerging literature on computer-mediated communication at the study lacks depth in terms of elucidating the consequences of the effects of incivility on employees. This study…

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Abstract

Purpose

The emerging literature on computer-mediated communication at the study lacks depth in terms of elucidating the consequences of the effects of incivility on employees. This study aims to compare face-to-face incivility with incivility encountered via e-mail on both task performance and performance evaluation.

Design/methodology/approach

In two experimental studies, the authors test whether exposure to incivility via e-mail reduces individual task performance beyond that of face-to-face incivility and weather exposure to that incivility results in lower performance evaluations for third-parties.

Findings

The authors show that being exposed to cyber incivility does decrease performance on a subsequent task. The authors also find that exposure to rudeness, both face-to-face and via e-mail, is contagious and results in lower performance evaluation scores for an uninvolved third party.

Originality/value

This research comprises an empirically grounded study of incivility in the context of e-mail at study, highlights distinctions between it and face-to-face rudeness and reveals the potential risks that cyber incivility poses for employees.

Details

Organization Management Journal, vol. 17 no. 1
Type: Research Article
ISSN: 1541-6518

Keywords

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Book part
Publication date: 14 November 2022

Marie Caslin, Harry Georgiou, Charlene Davies and Sarah Spoor

This chapter will explore the development of a research project which seeks to capture the experiences of young disabled people who are undertaking a programme with The Comedy…

Abstract

This chapter will explore the development of a research project which seeks to capture the experiences of young disabled people who are undertaking a programme with The Comedy Trust. The programme seeks to address the barriers encountered by disabled young people when entering the world of work and to encourage more inclusive recruitment practices. The authors seek to highlight how comedy can be used not only as a tool to promote social justice but also as a research method. The chapter is based on co-produced piece of research which brings together a young disabled person (Harry Georgiou), a careers lead and inclusion mentor based within a special school (Sarah Spoor), a community operations and fundraising manager based within The Comedy Trust (Charlene Davies) and a university academic (Marie Caslin). For all of the team the authors' central aim is to ensure that young disabled people's voices are heard throughout this chapter and the authors will outline how they hope to achieve this. The authors are currently at the very early stages of their project, and with this chapter, the authors hope to provide an insight into the lessons we have learnt so far.

Details

Establishing Child Centred Practice in a Changing World, Part A
Type: Book
ISBN: 978-1-80117-407-7

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Book part
Publication date: 3 November 2017

Sarah Catto

To gain a better understanding of the impact of students’ home languages and cultural experiences on reading and writing instruction, the instructional methods and materials that…

Abstract

To gain a better understanding of the impact of students’ home languages and cultural experiences on reading and writing instruction, the instructional methods and materials that best supported these students’ emerging bilingualism, and the contributions of their families in their utilization of their home languages and cultural experiences in a school setting. Mixed methods provided data on the literacy development in both home and school languages of three first-grade Latino students who were non-native English speakers enrolled in a school literacy intervention program for 12 to 20 weeks. The students’ confidence and motivation within their reading and writing instruction improved greatly with the encouragement of the use of their home languages and cultural experiences. All three students showed gains in speaking, reading, and writing in both their home and school languages. They made solid and useful connections between the languages and the texts, and drew upon their cultural experiences, which strengthened their reading and writing strategies in both languages. Involving the children’s families in lessons and in activities at school, and supporting their use of reading and writing at home, helped build relationships among the participants, families, and school faculty. This contributed to the beginnings of new understandings on the part of the school’s teachers and administration. Students need to have the space to use their home languages and cultural experiences in school, and I describe how educators in varied educational settings can replicate the same kinds of methods, materials, and support I offered to these students. I also describe suggested ways that teachers and administrators could include the knowledge of emergent bilingual families within the life of the school to further expand all students’ learning and promote social justice in the classroom setting.

Details

Addressing Diversity in Literacy Instruction
Type: Book
ISBN: 978-1-78714-048-6

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