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Article
Publication date: 8 September 2017

Emerson Wagner Mainardes, Diana Von Borell de Araujo, Sarah Lasso and Daniel Modenesi Andrade

The purpose of this paper is to investigate the relationship between personal values and attitudes in an emerging market. And the authors verified whether the attitude plays a…

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Abstract

Purpose

The purpose of this paper is to investigate the relationship between personal values and attitudes in an emerging market. And the authors verified whether the attitude plays a mediating role between personal values and the intention to purchase these products in the same market.

Design/methodology/approach

Two surveys were conducted with consumers of organic food in Brazil. The first study was conducted at two organic products fairs and obtained 385 responses. The second study was conducted on the internet and obtained 270 responses. The Portrait Values Questionnaire 21, plus attitude scales and purchase intent regarding organic food, was used. Data were analysed using structural equation modelling.

Findings

Significant relationships were found between personal values, such as openness to change (positive influence), conservation (positive), self-promotion (positive) and self-transcendence (negative). Significant relationships were also found between three personal values and the purchase intention of organic food (conservation – positive, self-promotion – positive and self-transcendence – negative), with all of them being mediated by attitude. The effect of openness to change on purchase intention was indirect, being mediated by attitude.

Originality/value

The authors noticed two theoretical gaps. The first involves the need to explore the attitude as a mediator in the relationship between the human values proposed by Schwartz (1992, 1994) and the intention to purchase organic food. Another perceived gap was pointed out by Steenkamp et al. (1999), Burgess and Steenkamp (2006) and Sheth (2011). These authors argue that consumption is different in emerging markets to that in more mature markets. This limits the ability to generalise consumer studies conducted in developed countries. This reasoning also applies to organic food.

Details

Marketing Intelligence & Planning, vol. 35 no. 7
Type: Research Article
ISSN: 0263-4503

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Book part
Publication date: 12 February 2018

Pete Canalichio

Abstract

Details

Expand, Grow, Thrive
Type: Book
ISBN: 978-1-78743-782-1

Available. Open Access. Open Access
Article
Publication date: 15 September 2023

Sanshao Peng, Catherine Prentice, Syed Shams and Tapan Sarker

Given the cryptocurrency market boom in recent years, this study aims to identify the factors influencing cryptocurrency pricing and the major gaps for future research.

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Abstract

Purpose

Given the cryptocurrency market boom in recent years, this study aims to identify the factors influencing cryptocurrency pricing and the major gaps for future research.

Design/methodology/approach

A systematic literature review was undertaken. Three databases, Scopus, Web of Science and EBSCOhost, were used for this review. The final analysis comprised 88 articles that met the eligibility criteria.

Findings

The influential factors were identified and categorized as supply and demand, technology, economics, market volatility, investors’ attributes and social media. This review provides a comprehensive and consolidated view of cryptocurrency pricing and maps the significant influential factors.

Originality/value

This paper is the first to systematically and comprehensively review the relevant literature on cryptocurrency to identify the factors of pricing fluctuation. This research contributes to cryptocurrency research as well as to consumer behaviors and marketing discipline in broad.

Details

China Accounting and Finance Review, vol. 26 no. 1
Type: Research Article
ISSN: 1029-807X

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Article
Publication date: 3 July 2017

Sheelagh Wickham, Malcolm Brady, Sarah Ingle, Caroline McMullan, Mairéad Nic Giolla Mhichíl and Ray Walshe

Ideally, quality should be, and is, an integral element of education, yet capturing and articulating quality is not simple. Programme quality reviews in third-level education can…

300

Abstract

Purpose

Ideally, quality should be, and is, an integral element of education, yet capturing and articulating quality is not simple. Programme quality reviews in third-level education can demonstrate quality and identify areas for improvement, offering many potential benefits. However, details on the process of quality programme review are limited in the literature. This study aims to report on the introduction of a standardised programme review process in one university.

Design/methodology/approach

Using a standardised template, the annual programme review (APR) process captured student voice, external examiner reports, statistical data and action/s since the previous review. Following completion of programme reviews across the university, the APR process was itself evaluated using questionnaires and focus groups.

Findings

Findings showed that the programme chairs understood the rationale for the review, welcomed the standardised format and felt the information could inform future programme planning. However, in the focus group, issues arose about the timing, ownership and possible alternate use of the data collected in the course of the review.

Research limitations/implications

This case study demonstrates the experience of APR in a single third-level institution, therefore, limiting generalisability.

Practical implications

APR offers a comprehensive record of the programme that can be carried out with efficacy and efficiency. The study illustrates one institution’s experience, and this may assist others in using similar quality evaluation tools. Using APR allows quality to be measured, articulated and improved.

Social implications

Using APR allows quality, or its lack to be to be measured, articulated and improved in the delivery of education at a third-level institution.

Originality/value

This study demonstrates the experience of the introduction of an APR process in one higher education institute. Programme review is an important and essential part of academia in the 21st century. At third level, quality assurance is, or should be, a central part of academic programmes and delivery. The review of the first implementation has provided valuable information that will inform future programme review processes. Academic programmes grow, evolve and need to be reviewed regularly. It is hoped that the information reported here will aid others developing academic review procedures.

Details

Quality Assurance in Education, vol. 25 no. 3
Type: Research Article
ISSN: 0968-4883

Keywords

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Book part
Publication date: 12 November 2018

Trisha L. Crawshaw

Women’s representation is widely debated within the comic book cannon. Many comic and cultural scholars argue that women characters are overly sexualized, objectified, or excluded…

Abstract

Women’s representation is widely debated within the comic book cannon. Many comic and cultural scholars argue that women characters are overly sexualized, objectified, or excluded from this literary genre (Child, 2013; Danziger-Russell, 2012; Fesak, 2014; Lepore, 2014; Simone, 1999). However, few scholars have adequately addressed how comic book readers make sense of women’s representation within graphic storytelling. The author’s research addresses the issue of women’s representation in comics with special attention to how audiences interpret these supposed images of women’s empowerment. Capitalizing from the author’s time spent working at a local comic book store and a series of 20 in-depth interviews that the author conducted with comic book readers, the author draws from a series of personal field notes, participant observation, and transcribed interviews to understand how gendered relationships in comic books manifest in real-life experiences. Ultimately, the author argues that static comic book stereotypes about hegemonic masculinity and emphasized femininity shape consumers’ gendered realities. More specifically, this study demonstrates how popular character archetypes like the love interest, the nag, and the slut are redefining readers’ relationship to women both within and outside of comic book culture. By examining this culture, and its audience at large, this research advances a more nuanced understanding of how graphic narratives contribute to gender difference and violence against women, thereby situating women’s empowerment within popular culture.

Details

Gender and the Media: Women’s Places
Type: Book
ISBN: 978-1-78754-329-4

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Case study
Publication date: 20 January 2017

Ronald T. Wilcox and Carlos Michael Santos

Route 11 Chips, a regional potato chip company, is struggling with whether to reduce the number of flavors it markets. Additional flavors add operational cost, but management…

Abstract

Route 11 Chips, a regional potato chip company, is struggling with whether to reduce the number of flavors it markets. Additional flavors add operational cost, but management believes that some of the flavors are important to Route 11's brand image and that trimming the line might damage the brand. Route 11 has also taken a price increase recently and management is interested in finding out if there is additional room to raise prices. To analyze these issues in the case, students have access to five years of data on sales by flavor and package size as well as actual price and margin information (in a supplemental Excel spreadsheet).

Details

Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

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