The purpose of this study is to address the issue of customer engagement faced by the hospitality industry. By employing the Stimulus–Organism–Response (S-O-R) model and…
Abstract
Purpose
The purpose of this study is to address the issue of customer engagement faced by the hospitality industry. By employing the Stimulus–Organism–Response (S-O-R) model and engagement theory, this study investigates the influence of social media marketing (SMM) and consumers' perceived innovativeness on customer engagement. Additionally, it explores the mediating role of customer satisfaction. Lastly, it examines the moderating effect of service convenience between customer satisfaction and customer engagement.
Design/methodology/approach
This study is quantitative in nature. Data were collected through surveys using a three-wave time-lagged design from 564 consumers of various restaurants.
Findings
The findings reveal that SMM did not directly impact customer engagement; however, it showed a full mediation through customer satisfaction. Perceived innovativeness showed a significant relationship with customer engagement both directly and indirectly. Service convenience also showed significant moderation.
Practical implications
The study is useful for the hospitality managers and the restaurant industry as a whole in facilitating memorable customer experiences in order engage them for longer time periods. This study would also help give other firms in the service sector a direction to better engage with their customers.
Originality/value
This study by investigating the unique framework produces the useful information for hospitality managers, policy makers and contributes to the body of knowledge from a developing country's perspective. Testification of S-O-R model and engagement theory are also significant theoretical contributions.
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Golnaz Golnaraghi and Albert J. Mills
The purpose of this paper is to examine the relationship between neo‐colonialist discourse and Quebec's proposed Bill 94 aimed at restricting the public activities of niqab and…
Abstract
Purpose
The purpose of this paper is to examine the relationship between neo‐colonialist discourse and Quebec's proposed Bill 94 aimed at restricting the public activities of niqab and veil‐wearing Muslim women.
Design/methodology/approach
Drawing upon postcolonial feminist frames, this study critically analyzes the discourses of Muslim women and Western elites that serve to construct the niqab and veil‐wearing Muslim women. Using critical discourse analysis of digital and print media articles from 1994 to 2010, the authors trace the discursive character of the Muslim woman related to Bill 94 which proposes the banning of religious face coverings when seeking public services in the Province of Quebec, Canada.
Findings
This paper develops a postcolonial understanding of the discursive conditions that constitute the social environment in which Muslim women are required to operate in Quebec and the advent of Bill 94. The authors contend that the discourses in the construction of Muslim women have mutated over time towards Western cultural hegemony and paternalism, and, in the process, Muslim women have been constructed as oppressed, in need of saving, and at the same time not to be trusted.
Research limitations/implications
The account of events in this paper offer an alternative lens in privileging some of the embedded beliefs and values behind dominant cultural accounts of Quebec in relation to Muslim women and Bill 94. Future scholars may wish to extend this study through examining discourses of secular, veil and niqab‐wearing Muslim women; newcomers, those living in Canada for a longer period and those born in Canada; as well as those from different countries of origin. Another area of research that is ripe for exploration is workplace experiences of Muslim women in Canada. Additionally, examination of overt and subtle discrimination faced by Muslim women would provide important insights into employment equity and human rights.
Originality/value
This paper presents a close look at public discourses around the niqab and Muslim women in Canada, demonstrating the persistence of colonial dynamics and mindsets influencing how issues regarding minority groups are evaluated today.
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Sarah Nakaziba, Sarah Kaddu, Mary Namuguzi and Arnold Mwanzu
The study sought to assess and evaluate the information literacy experiences and competencies of nursing students at Aga Khan University, Uganda. A review of information literacy…
Abstract
Purpose
The study sought to assess and evaluate the information literacy experiences and competencies of nursing students at Aga Khan University, Uganda. A review of information literacy (IL) programs was done to establish the competencies students acquired from the library staff and examine the contribution of IL competencies to the effective utilization of library information resources.
Design/methodology/approach
A qualitative descriptive research design was used to describe the participants' experiences regarding IL competencies. The study population included 35 nursing students pursuing a diploma of science in nursing in the second year of study. Purposive sampling was utilized to identify only second-year diploma students who had undertaken the IL training. The study utilized individual interviews and open-ended questionnaires.
Findings
The study found that nursing students who attained some IL competencies could easily locate the required information; IL was not integrated into the curriculum as a stand-alone course unit, but rather a few elements were embedded in some of the nursing course units like research, nursing informatics and academic writing. Furthermore, there was no well-developed IL curriculum used for teaching the subject. The study also noted that there was a minimum collaboration between the faculty and librarians in teaching IL at AKU. Findings showed there was a gap in the IL program delivery.
Originality/value
This study extends the literature on the subject by bringing together current views and opinions of the three populations involved to present a more comprehensive view of the challenges academia faces regarding teaching and student acquisition of IL skills.
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Georgina Cosma, David Brown, Nicholas Shopland, Steven Battersby, Sarah Seymour-Smith, Matthew Archer, Masood Khan and A. Graham Pockley
Prostate cancer is the most common cancer diagnosed in men in the UK. Black men are in a higher prostate cancer risk group possibly due to inherent genetic factors. The purpose of…
Abstract
Purpose
Prostate cancer is the most common cancer diagnosed in men in the UK. Black men are in a higher prostate cancer risk group possibly due to inherent genetic factors. The purpose of this paper is to introduce PROstate Cancer Evaluation and Education (PROCEE), an innovative serious game aimed at providing prostate cancer information and risk evaluation to black African-Caribbean men.
Design/methodology/approach
PROCEE has been carefully co-designed with prostate cancer experts, prostate cancer patients and members of the black African-Caribbean community in order to ensure that it meets the real needs and expectations of the target audience.
Findings
During the co-design process, the users defined an easy to use and entertaining game which can effectively raise awareness, inform users about prostate cancer and their risk, and encourage symptomatic men to seek medical attention in a timely manner.
Originality/value
During focus group evaluations, users embraced the game and emphasised that it can potentially have a positive impact on changing user behaviour among high risk men who are experiencing symptoms and who are reluctant to visit their doctor.
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Lauren Wolman, Lynda Atack, Sanjana Khan, Sarah Zwicker, Czarielle Dela Cruz, Lisa Roy and Esther Arbeid
Although very much needed from an infection control perspective, there is deep concern about the impact of social distancing during COVID-19, particularly on older adults.
Abstract
Purpose
Although very much needed from an infection control perspective, there is deep concern about the impact of social distancing during COVID-19, particularly on older adults.
Design/methodology/approach
A phenomenological design was used to gain insight into older adults’ experiences of living with social distancing during the first wave of COVID-19. Semi-structured interviews were conducted with eight older adults.
Findings
Six themes were identified: a smaller life, feelings of unease, resilience, connection to the community centre, technology: a boon, but one with limitations, and the way through social distancing.
Originality/value
This study captures older adults’ experiences early in COVID-19. Findings indicate that there is much we can learn from these older adults regarding social isolation that could apply to other older adults and potentially other age groups during the time of pandemic and beyond.
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Javeria Mohsin Ali Khan, Sumitra Anilkumar, Sarah Azzam, Shahbano Farooq and Lama Mahmoud
YOU REMEMBER THE ORIGINAL ?—that He, She or It who interrupted Coleridge when he had written down no more than forty‐four lines of Kubla Khan—that unidentified Person who came…
Abstract
YOU REMEMBER THE ORIGINAL ?—that He, She or It who interrupted Coleridge when he had written down no more than forty‐four lines of Kubla Khan—that unidentified Person who came from Porlock to cheat us of a masterpiece.
Liza Howe-Walsh, Sarah Turnbull, Saleena Khan and Vijay Pereira
The study aims to explore the factors that influence Emirati women's career choice in the UAE. This study contributes to the influence of context in career choices by…
Abstract
Purpose
The study aims to explore the factors that influence Emirati women's career choice in the UAE. This study contributes to the influence of context in career choices by investigating how Emirati women chose information technology (IT) as a profession through the lens of the social cognitive career theory.
Design/methodology/approach
This study undertook in-depth interviews with 21 Emirati women working in technology in the UAE. The study considers women's career choices at three levels, i.e. from an individual, organisational and national context perspective.
Findings
The key findings include identifying the importance of national context in influencing career choices among other factors such as family centrality, desire to be seen as a role model, company reputation and government policy.
Practical implications
The study has wider implications for women's career choices in other contexts. The findings highlight the challenges women face, such as a lack of role models and family centrality, which need to be considered in recruitment policies and practices in other national contexts.
Originality/value
The originality of the study is its contribution to the literature developing understanding of the influences on women's career choices in the Emirates. While previous studies have identified the role of patriarchal influence on women's careers, we have less understanding of the importance attributed to individual factors such as being perceived as a role model within their family and to society. Similarly, the literature provides limited evidence of the influence of factors such as government sponsorship and company reputation.
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Deborah Richards, Salma Banu Nazeer Khan, Paul Formosa and Sarah Bankins
To protect information and communication technology (ICT) infrastructure and resources against poor cyber hygiene behaviours, organisations commonly require internal users to…
Abstract
Purpose
To protect information and communication technology (ICT) infrastructure and resources against poor cyber hygiene behaviours, organisations commonly require internal users to confirm they will abide by an ICT Code of Conduct. Before commencing enrolment, university students sign ICT policies, however, individuals can ignore or act contrary to these policies. This study aims to evaluate whether students can apply ICT Codes of Conduct and explores viable approaches for ensuring that students understand how to act ethically and in accordance with such codes.
Design/methodology/approach
The authors designed a between-subjects experiment involving 260 students’ responses to five scenario-pairs that involve breach/non-breach of a university’s ICT policy following a priming intervention to heighten awareness of ICT policy or relevant ethical principles, with a control group receiving no priming.
Findings
This study found a significant difference in students’ responses to the breach versus non-breach cases, indicating their ability to apply the ICT Code of Conduct. Qualitative comments revealed the priming materials influenced their reasoning.
Research limitations/implications
The authors’ priming interventions were inadequate for improving breach recognition compared to the control group. More nuanced and targeted priming interventions are suggested for future studies.
Practical implications
Appropriate application of ICT Code of Conduct can be measured by collecting student/employee responses to breach/non-breach scenario pairs based on the Code and embedded with ethical principles.
Social implications
Shared awareness and protection of ICT resources.
Originality/value
Compliance with ICT Codes of Conduct by students is under-investigated. This study shows that code-based scenarios can measure understanding and suggest that targeted priming might offer a non-resource intensive training approach.