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The rise in malaria deaths discloses a decline of global malaria eradication that shows that control measures and fund distribution have missed its right of way. Therefore, the purpose of this paper is to study and evaluate the impact and control of malaria on the independent states of the Sub-Saharan African (SSA) region over the time period of 2010–2017 using Deng’s Grey incidence analysis, absolute degree GIA and second synthetic degree GIA model.

The purposive data sampling is a secondary data from World Developmental Indicators indicating the incidence of new malaria cases (per 1,000 population at risk) for 45 independent states in SSA. GIA models were applied on array sequences into a single relational grade for ranking to be obtained and analyzed to evaluate trend over a predicted period.

Grey relational analysis classifies West Africa as the highly infectious region of malaria incidence having Burkina Faso, Sierra Leone, Ghana, Benin, Liberia and Gambia suffering severely. Also, results indicate Southern Africa to be the least of all affected in the African belt that includes Eswatini, Namibia, Botswana, South Africa and Mozambique. But, predictions revealed that the infection rate is expected to fall in West Africa, whereas the least vulnerable countries will experience a rise in malaria incidence through to the next ten years. Therefore, this study draws the attention of all stakeholders and interest groups to adopt effective policies to fight malaria.

The study is a pioneer to unravel the most vulnerable countries in the SSA region as far as the incidence of new malaria cases is a concern through the use of second synthetic GIA model. The outcome of the study is substantial to direct research funds to control and eliminate malaria.

The purpose of this paper is to empirically analyze the effect of the relationship between trust in top management (TTM) and trust in immediate supervisor (TIS), who was organizational project manager in our case, on perceived organizational performance in Pakistani public and private project-based organizations (PBOs).

The survey (N=108) was done using a questionnaire that was sent to project managers in the selected PBOs in Pakistan with a request to forward it to their immediate subordinates. Later, established statistical techniques (correlation and regression analyses) and gray incidence analysis models were applied to test the hypotheses.

The results from both methods reveal that TTM was more strongly correlated to perceived organizational performance of PBOs and, in general, public sector employees are more trusted than private sector employees. The gray method revealed that in both private and public PBOs, trust in project manager is greater predictor of perceived organizational performance, while statistical analysis confirmed this only for private sector PBOs. According to statistical analysis, the public sector employees who trust their top management are more likely to have good perception of the organizational performance. Later, the study argues that because of the proven superiority of gray methods over statistics on small samples, the results obtained from gray method should be used for decision making and implications.

The study is pioneer in evaluating the association between TIS and TTM in PBOs using both statistical and gray systems methods.

The learning outcomes of this study are as follows: use advanced frameworks and tools to convey complex ideas related to corporate social responsibility and ethics; apply relevant concepts and theories of ethics and corporate governance to a practical situation while making decisions; demonstrate understanding of the importance of stakeholders when developing socially responsible thinking; and analyze ethical and legal conflicts that need to be considered by employees in situations of whistleblowing.

Sara Khan was a Pakistani-American who had moved to Dubai in the United Arab Emirates (UAE) in 2015 to pursue her Bachelor’s degree in accounting. After graduation, she started working for a baked products manufacturer, Dough Fresh, which was a business unit of Dubai-based Fresh Foods Co. Three years later, she enjoyed her work in the company that embraced strong ethical values and socially responsible practices. She was recently given the task of delivering a financial statements’, investment projections’ and cost-cutting presentation to the senior management of Dough Fresh. Her performance at completing this task was of critical importance for her obtaining the eagerly awaited promotion to the senior accountant position. One day, while Sara was looking through some files to update the financial statements’ records, she came across a deleted purchase order of poppy seeds that amounted to AED 680,000. While poppy seeds were widely used as ingredients in baked products in other countries, they were illegal in the UAE. After approaching her colleague from the purchasing department, she realized that the purchasing manager, who was the grandson of the chairman, was closely involved in the matter. Moreover, it appeared that poppy seeds were used unwashed, which triggered deleterious health consequences and made them highly dangerous to consume. As Sara spent more time researching about poppy seeds and whistleblowing laws in the UAE, she questioned whether she should divulge this information or keep it for herself. Making this decision was extremely challenging. Because the UAE laws regarding whistleblowing were not comprehensive and constantly evolving, she was not certain whether her identity and reputation would be protected in case she decided to blow the whistle. Even more, she worried immensely about the prospect of her colleagues losing their jobs if this information became public, as many of them needed the money to support their families back home and to finance expensive health-related treatments of their relatives. At the same time, she was also aware that if poppy seeds were consumed by people unknowingly, this could lead to serious and even fatal health consequences. All things considered, Sara was caught between deciding what was the right thing to do.

This case study can be used in a higher level undergraduate business course on Business Ethics and Corporate Social Responsibility.

Teaching notes are available for educators only.

CSS 11: Strategy.

This research explores the purchasing behavioural drivers of young Chinese consumers purchasing foreign clothing brands. The aim is to include a range of drivers identified by different investigations into a single approach, to determine direct and indirect channels by which these drivers influence purchasing behaviour, and their relative importance in quantitative terms.

The methodology is based on an extended version of the theory of planned behaviour that considers hypotheses based on a number of studies revised in the literature review. This theoretical framework was used as the basis for a questionnaire applied to a sample of 362 young Chinese consumers. A Partial Least Squares Structural Equation Modelling approach was used to analyse the collected data.

The results revealed three main channels influencing purchasing behaviour which were shown to share the same root, corresponding to the influences of the social network young consumers belong to. This result suggests that social norms have a key role in explaining young consumers' purchasing behaviour through its impact on their needs for status and social recognition, their attitudes towards foreign cultures and foreign brands, and their beliefs regarding the attributes of foreign clothing.

The work therefore provides companies operating in the foreign clothing market the confidence to devise business strategies that focus on the channel demonstrating the highest influencing power. A strategy likely to have the highest influencing power is one that uses celebrities to promote the reputation of products and reinforce the messages associated with status and social recognition. Reinforcement of these strategies could include secondary strategies linked to the other channels such as the one related to the adoption of foreign cultural symbolism.

In contrast to the majority of related studies, this investigation also explores indirect channels or paths by which a behavioural driver affects the behaviour of young Chinese consumers. In fact, this investigation not only simultaneously identified the different paths influencing young Chinese consumers purchasing behaviour but also quantitatively identified their relative importance.

Naturally, all the materials are not viscous (i.e. milk, mayonnaise, blood, vaccines, syrups, cosmetics, oil reservoirs, paints, etc.). Here present analysis focuses on the usage of non-Newtonian fluid rheological properties enhancing, damping tools, protection apparatus individuals and in various distinct mechanical procedures. Industrial applications of non-Newtonian liquids include minimum friction, reduction in oil-pipeline friction, scale-up, flow tracers and in several others. The peristaltic mechanism is used as a non-Newtonian material carrier here. This mechanism occurs because of continuous symmetrical and asymmetrical propulsion of smooth channel walls. Peristalsis is a very significant mechanism for carrying drugs and other materials during sensitive diseases treatments.

Keeping in mind the considered problem assumptions (Rabinowitsch fluid model, thermal Grashof number, Prandtl number, density Grashof number, wall properties, etc.), it is found that the modeled equations are coupled and nonlinear. Thus here, analytical results are quite challenging to acquire and very limited to extremely venerated circumstances unsettled to their nonlinearity. Hence various developments found in computing proficiencies, numerical procedures that provides accurate, stable and satisfying solutions for non-Newtonian material flows exclusively in complex dimensions play a significant role. Here BVP4C numerical technique is developed to evaluate the nonlinear coupled system of equations with appropriate boundary constraints.

Due to convectively heated surface fluid between the walls having a small temperature. Sherwood and Nusselt numbers both deduce for fixed radiation values and different Rabinowitsch fluid quantity. Skin friction is maximum in the case of Newtonian, while minimum in case of dilatant model and pseudoplastic models. The influence of numerous parameters associated with flow problems such as thermal Grashof number, density Grashof number, Hartman number, Brownian motion, thermophoresis motion factor and slip parameters are also explored in detail and plotted for concentration profile, temperature distribution and velocity. From this analysis, it is concluded that velocity escalates for larger

The work reported in this manuscript has not been investigated so far by any researcher.

Pakistan had never been a place of serious and nuanced debate and contestation of politics of postcolonial critique, that is, the continuity of economic, political, and cultural dependency of newly independent countries (NICs) on ex-colonizers as pointed out by neocolonialism, dependency theory, and postcolonial theory, respectively. Instead, Pakistan is presented by extant liberal academic literature as a “failed nation” and a state dominated by the military and plagued by religious extremism. As opposed to this, through the literary and activists writings of Aziz-ul-Haq, this chapter will try to illustrate how cultural contestation of the nation-building project postindependence from British rule was a lot more complex and interesting in Pakistan. This was so because the nation-building project of Pakistan was, on the one hand, an amalgamation of Indo-Persian, Arab, Indian, and Western colonial and civilizational influences and, on the other hand, entailed suppression of resilient local and national cultures of its constituent nationalities developed over centuries. This was later expressed in ethno-nationalist politics. However, when it came to the politics of the marginalized in the late 1960s, there were important political, theoretical, and literary insights which caused a change in the direction of political practice in Pakistan, which paralleled the politics expressed by writers like Fanon and early Subaltern Studies influenced by the Naxal Movement in India. The contestation and confusion arising from this dialectic also entered Pakistan's literary and cultural sphere. This chapter not only tries to give a different postcolonial critique of the failure of nation-building project in Pakistan but, though at a preliminary level, is an attempt to separate the original postcolonial theory in its radical tradition from contemporary postmodern/poststructuralist postcolonial theory marked with pessimism and resignation.

In the last two decades there has been a dynamic growth in consumption of ethnic foods both in and outside home in the UK. Explores symbolic meanings associated with ethnic food consumption by native British consumers in the light of this growth. At a very broad level, an acculturation framework is applied to describe this cultural transformation of tastes from the traditional to the exotic. Starting from an initial dislike of these alien ethnic foods, argues that consumers have moved towards acculturation, and in some cases overacculturation, of these foods. Draws on participant observation of food consumption among seven English households, and on in‐depth interviews with 22 participants.

The purpose of this study is to investigate the impact of varying baffle height and spacing distance on heat transfer and cooling performance of electronic components in a baffled horizontal channel, using a Cu-H₂O nanofluid under mixed convection and laminar flow.

The mathematical model is two-dimensional and comprises a system of four governing equations, such as the conservation of continuity, momentum and energy. To obtain numerical solutions for these equations, the finite volume method was used for discretization. A validation process was performed by comparing this study’s results with those of previously published studies. The comparison revealed a close agreement. The numerical study was performed for a wide range of key parameters: The baffle height (0 ≤ h ≤ 0.7), the spacing distance between baffle and blocks (0.25 ≤ w ≤ 3), the Grashof and Reynolds numbers are kept equal to 10⁴ and 75, respectively, the channel aspect ratio is L/H = 10, and the volume fraction of Cu nanoparticles is fixed at φ = 5%.

The results of the study reveal a significant improvement in heat transfer in terms of total Nusselt number of the top and bottom hot components, which exhibited an improvement of 16.89% and 17.23% when the baffle height increases from h = 0 to h = 0.7. Additionally, the study found that reducing the distance between the baffle and the electronic components up to a certain limit can improve the heat transfer rate. Therefore, the optimal height of the baffle was found to be no lower than 0.6, and the recommended distance between the heaters and the baffle was 0.5.

This study provides valuable insights into the optimization of the design of baffled channels for improved heat transfer performance. The findings of study can be used to improve heat exchangers and cooling systems in various applications. The use of Cu-H₂O nanofluid under mixed convection and laminar flow conditions in channel with baffle and electronic components is also unique, making this study an original contribution to the field.

Average quadratic quality loss function (QQLF) measures quality of a given process using mean shift from its target value and variance. While it has a target parameter for the mean, it lacks a target for the variance revisable for counting any progress of the process across different quality levels, above/below the standard level; thus, it appears too general. Hence, in this research, it was initially supposed that all processes are located at two possible quality spaces, above/below the standard level. The purpose of this paper is to propose a two-criterion QQLF, in which each criterion is specifically proper to one of the quality spaces.

Since 1.33 is a literarily standard or satisfactory value for two most important process capability indices C_p and C_pk, its upper/lower spaces are assumed as high-/low-quality spaces. Then the indices are integrated into traditional QQLF, of type nominal the best (NTB), to develop a two-criterion QQLF, in which each criterion is more suitable for each quality space. These two criteria have also been innovatively embedded in the plan-do-check-act (PDCA) cycle to help continuous improvement. Finally, the proposed function has been examined in comparison with the traditional one in Feiz Hospital in the province of Isfahan, Iran.

Results indicate that the internal process of the studied case is placed on the lower quality space. So the first criterion of revised QQLF gives a more relevant evaluation for that process, compared with the traditional function. Moreover, this study has embedded both proposed criteria in the PDCA cycle as well.

Formulating the two-criterion QQLF only for observations of normal and symmetric distributions, and offering it solely for NTB characteristics are limitations of this study.

Two more relevant quality loss criteria have been formulated for each process (service or manufacturing). However, in order to show the comprehensiveness of the proposed method even in service institutes, emergency function of Feiz Hospital has been examined.

The traditional loss function of type NTB merely and implicitly targets zero defect for variance. In fact, it calculates quality loss of all processes placed on different quality spaces using a same measure. This study, however, provides a practitioner with opportunity of targeting excellent or satisfactory targets.

The objective of this study was to look closely at how domestic violence is represented in Pakistani drama serials to see if portrayals are reinforcing stereotypical and/or patriarchal values, or breaking the rigid norms.

With the help of dispositive analysis within the critical discourse approach, the prominent and non-dominant discourses about domestic violence were identified and discussed. Episodes from two popular drama serials, Kaisa Yeh Naseeban and Khaas, released in 2019, were watched with special focus on texts on domestic violence alongside objects and actions.

Analysis showed that both drama serials gave importance to socio-systemic and liberal humanist instrumentalism discourses, which describe domestic violence as a result of social structures and that abuse is used to assert control, respectively. However, some instances were noted where patriarchal values were encouraged.

As media has become a powerful tool of influence and awareness in the recent times, it is imperative that the content watched on it by millions of people be studied and analyzed. It is claimed that Pakistani drama serials with wide following and that are made on social issues around women aim to raise awareness and empower them. Domestic violence is a prevalent issue in Pakistan, and no research till date has examined representation of domestic violence on Pakistani popular media, which may influence response to domestic violence, which this paper aims to do.