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This paper aims to present the application and critical reflection on the effects of a intervention for children with autism spectrum disorder (ASD): the Soundbeam Imitation Intervention (SII). The intervention is based on the imitation of meaningless body gestures supported by a musical feedback. The rationale underlying SII is that mirror neurons deficit may represent the cause for the incomplete development of social and motor functioning in children with ASD. Following this assumption, it is possible to hypothesise that a systematic activation of this a system through the simultaneous observation-execution of meaningless body gestures may affect functional changes of mirror-related functions.

A sample of 14 children, who were between 5 and 9 years of age, with a diagnosis of ASD were involved in a six weeks’ SII programme. The programme is designed as a three-step progression, where each step includes exercises that focus on an activity: synchronous/one arm imitation, synchronous/two arms imitation and delayed imitation. Exercises are based on repeated movements-melodies associations of increasing difficulty. Motor imitation and social attention were assessed using a synchronous video-modelling task pre and post intervention.

Data highlight significant improvements in imitation accuracy and duration of social sustained attention were achieved.

Data reported in this paper provide preliminary and promising evidence that imitation and social attention skills acquired through SII can be generalised to a video-modelling imitation setting. The SII ordinal execution has included meaningless gestures, usually excluded from previous interventions, and this adds further validity to the training.

Sara Lee Corporation's acquisition binge in the 1980s and 1990s left the company with a portfolio of vastly different businesses operating independently of one another. It had experienced rapid top-line growth, but at the same time cash flows had declined. Sara Lee ignored both internal and external warning signs until a major transformation plan became necessary. This case examines the company's multiple turnaround attempts. The learning objective of the case is to analyze “early stage” turnaround efforts by examining how the company found itself in decline, evaluating its attempts to improve its performance, and assessing the turnaround plan.

(1) Learn to identify a specific challenging moment when reading and analyzing a turnaround plan; (2) address the implementation problems of an early stage turnaround and discuss exit options; (3) evaluate when a change of long-held beliefs and decades-long strategy by a company is warranted; (4) evaluate Sara Lee's marketing strategies in light of the disappointed retail and wholesale customers; and (5) show the similarities in traits between turnaround managers and high-growth entrepreneurs.

The motivations behind co-branding alliances, the differences in performance between the paired brands and the emergence of “spillover effects” have been pillars of the marketing research agenda for almost three decades. We observe an extensive number of studies on co-branding alliances, combined with multiple theoretical perspectives and empirical approaches informing extant literature. The purpose of this paper is to summarize of the state of the art of this research.

The authors offer a systematic literature review of 190 papers on co-branding alliances. The authors portray a picture of the theories informing co-branding research and build a conceptual framework that summarizes the concepts and variables used in this literature. Finally, 11 interviews with managers and consultants of European firms help to reveal potential problems in practice and needs that are not captured by previous studies.

The authors develop a map of theories used to investigate co-branding alliances and build a conceptual framework linking motivations, co-branding alliance implementation and outputs. Finally, the authors propose a structured research agenda.

The main implication relies on the structured research agenda.

Practical implications include the identification of the variables and dimensions involved in a brand alliance to exploit the strengths and moderate the weaknesses of a brand.

This paper highlights how co-branding is embedded in different contexts and dimensions regarding both firms and consumers. The two maps presented in this study underscore the interdependence among such dimensions. The authors interview marketing experts to validate the conceptual framework and to help us extract the managerial implications that stem from it.

The words ‘meaningful occupation’ have been used and abused in official documents and journals but it is rare that anyone ever says what they mean. We are not going to attempt a definition ‐ far better to illustrate in narrative form the kinds of relationships that give meaning to work and to life. Following the theme of other articles in this edition of the journal, Trevor Munday gives a first‐hand account of why what he does is meaningful to him and the other people in his life.

Hikikomori is a multidimensional condition, characterized by voluntarily social withdrawal, impacting the relational dimension of life. The current study aims to examine secondary school teachers' beliefs, knowledge and needs on hikikomori and students' social withdrawal.

A qualitative method consisting of a semi-structured interview is adopted with 22 Italian secondary school teachers. The interview questions are focused on the beliefs, the profile, the conditions and the role of the school for adolescents socially retired.

Data are analysed using content analysis based on the grounded theory framework. Forty-nine codes emerged from the inductive analysis, which were sorted into the following categories: (1) Characteristics of hikikomori and social withdrawal; (2) Origin, causes and consequences; (3) Sources of information; (4) Socio-relational modalities; (5) Teachers' needs and role of the school. Teachers are aware of the educational issues and risks related to hikikomori and claim for more institutional support. Teachers reconsider the way of working in class for preventing the risk of self-isolation, supporting the development of social and emotional skills, and encouraging collaboration and positive exchanges among students. Participants mention a personalized student-centred method where families and external agencies support the school system.

Although several clinical and psychological interventions have been developed for treating the hikikomori’s self-isolation and concomitant mental disorders, few plans have been implemented for reducing the risk of adolescents' social withdrawal. Preventing hikikomori is crucial as well as to investigate the role and the needs of school teachers, and the current study has tried to explore these.

The purpose of this study is to investigate social science academics’ use of social media for scholarly communication at Kuwait University.

Phase One data were collected through web-based and paper responses to questionnaires. Faculty members, teachers and teaching assistants in the social science faculty were invited to participate. Forty-six of the 100 invited participants responded. Phase Two comprised interviews with 10 respondents.

Social connection platforms, such as Twitter and Facebook, received the highest mean score for use (M = 4.35), followed by mobile apps, such as WhatsApp (M = 4.24), and multimedia platforms such as Instagram and YouTube (M = 3.59). Moderate to low use was recorded for academic social media. ResearchGate recorded the highest use (M = 3.09), followed by academia.edu (M = 2.93). “Keeping in touch” was the most frequently reported activity (M = 4.04). Two-thirds of respondents used social media for informal scholarly communication with people they knew. “Lack of university encouragement” received the highest score (M = 3.54) as a factor inhibiting use and almost half the respondents (47.2 per cent) cited “lack of time” as a barrier.

Improving academics’ understanding of the uses of social media might increase their visibility and improve their research and other scholarly activities. Study findings support the development of relevant training programs that include a focus on integrating social media into research activities and the dissemination of research findings.

This study contributes to the limited literature on this topic in Kuwait and the Arabian Gulf region.

There is a critical need to understand how to attract Black girls and other girls of color to the science, technology, engineering, math, and computer science (STEM+CS) field. This study aims to look at the design and implementation of a CS learning ecosystem that supports girls of color in acquiring critical CS skills starting in middle school.

This mixed-method case study included 53 girls, between the ages of 11 and 13, in four US middle schools. Study methods included the analysis of a pre-program student survey, longitudinal interviews and focus groups, weekly observations and computing artifacts.

Program participants were interested in CS, were confident in their ability to learn CS, had prior coding and CS experience and had parents and teachers who encouraged them to learn CS. But some students showed dependent learning behaviors while engaging in CS activities. These included relying on instructors and being reticent to make mistakes–behaviors that limit learning. The CS learning ecosystem supported students as they shifted from applying dependent learning approaches to applying independent learning approaches. Instructors sustained a growth mindset and supported productive struggle as students learned CS skills.

A CS learning system supported equitable learning experiences and helped students develop independent learning behaviors that led to deeper engagement in CS.

In the last two decades there has been a dynamic growth in consumption of ethnic foods both in and outside home in the UK. Explores symbolic meanings associated with ethnic food consumption by native British consumers in the light of this growth. At a very broad level, an acculturation framework is applied to describe this cultural transformation of tastes from the traditional to the exotic. Starting from an initial dislike of these alien ethnic foods, argues that consumers have moved towards acculturation, and in some cases overacculturation, of these foods. Draws on participant observation of food consumption among seven English households, and on in‐depth interviews with 22 participants.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

The increased number of people working in offices and the steady influx of computer technology has generated concern for the health and quality of work life of office workers. A number of studies have indicated that occupational stress, both physical and psychological, is becoming a problem in office workplaces. This study evaluated ergonomic aspects of traditional (bullpen) and automated (systems) offices to provide information regarding the suitability of various office configurations. A total of 105 female office workers representing the public and private sectors participated in the study. The evaluation methodology, which included both questionnaire, interview and objective measurements, encompassed the following components of office environments: environmental conditions (e.g. lighting), workstation factors, job characteristics/demands and organizational demands. Overall, the results indicated that ergonomic problems exist in both public and private sector offices. The findings demonstrate that the design of the office environment is important as it impacts on the health and quality of work life of office workers.