The purpose of this paper is to describe in detail the recent curriculum reform at UC Berkeley's Haas School of Business and outline the process followed to achieve it and lessons…
Abstract
Purpose
The purpose of this paper is to describe in detail the recent curriculum reform at UC Berkeley's Haas School of Business and outline the process followed to achieve it and lessons learned.
Design/methodology/approach
This is a case study. It aims in particular to clarify the principles that underlay different elements of the reform and the critical junctures in managing the change.
Findings
The paper argues for a barbell approach – curriculum reforms that are both integrated at the macro level and sharply articulated at the micro level in terms of capabilities delivered. In the case of Berkeley‐Haas, the macro end of the reform is pinned down via an explicit leader archetype, that of a path‐bending leader, and an explicit supporting culture. At the micro end, the operative integration concept is termed “capabilities integration.”
Originality/value
The reform described in the paper shares goals with other recent curriculum reforms, but takes a distinctive approach to achieving them.
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Sara Melén Hånell, Daniel Tolstoy and Veronika Tarnovskaya
The increasing pressure for social responsibility and sustainability that multinational enterprises (MNEs) are facing in their global operations represents one important emerging…
Abstract
The increasing pressure for social responsibility and sustainability that multinational enterprises (MNEs) are facing in their global operations represents one important emerging phenomenon within the international business field. In this book chapter, we present an in-depth case study on how a global fashion MNE develops and implements sustainability practices in their operations in an emerging market context. The case study focusses on the MNE’s work related to energy efficiency and renewable energy in the production market of Bangladesh. The purpose of this chapter is to advance the understanding about particular practices pertinent to a proactive approach to corporate social responsibility (CSR). The chapter contributes to ongoing discussions within the international business field on the role of MNEs in driving and implementing sustainability practices. We add an in-depth understanding of the proactive CSR practices undertaken by an MNE, in an emerging market context.
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Veronika Tarnovskaya, Daniel Tolstoy and Sara Melén Hånell
The purpose of this study is to conduct a systematic literature review that illuminates the current state of knowledge regarding the specific approaches by which multinational…
Abstract
Purpose
The purpose of this study is to conduct a systematic literature review that illuminates the current state of knowledge regarding the specific approaches by which multinational corporations (MNCs) implement corporate social responsibility (CSR) on the subsidiary level in developing countries.
Design/methodology/approach
Even though substantial scholarly work has been made to outline MNCs' activities in developing countries, this literature remains fragmented. To support the field in its theoretical as well as empirical advancements, this study conducts a systematic review of this body of literature and content analysis of relevant articles using insights from strategic marketing literature (market driving/proactive and market-driven/reactive approaches).
Findings
The authors synthesize our findings by presenting a taxonomy of proactive/reactive CSR approaches in developing markets along with propositions that can guide future research in this area.
Originality/value
Among the key contributions of this study's literature review is the development of a taxonomy of proactive/reactive CSR, bringing together different and fragmented streams of research and viewing them from strategic marketing (“proactive/reactive”) perspective. The taxonomy and the two ensuing propositions can advance future CSR-related studies with MNCs in focus by providing both theoretical and empirical guidance.
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Simony R. Marins and Eduardo P. B. Davel
The very soul of cultural and arts entrepreneurship (CAE) is aesthetic. However, what is the importance of being aesthetic in CAE? An understanding of aesthetics substantially…
Abstract
The very soul of cultural and arts entrepreneurship (CAE) is aesthetic. However, what is the importance of being aesthetic in CAE? An understanding of aesthetics substantially improves both our comprehension of CAE and our capacity to theorise about entrepreneurship and creative industries. Furthermore, when seeking to understand CAE, the authors expand their knowledge about aesthetics, an ordinary but complex and neglected kind of knowledge. The authors mobilise three perspectives in organisational aesthetics theory (sensible knowing, connection, and judgements) to develop and propose initial ways to connect aesthetics to CAE. These perspectives help to explore and explain the vital importance of aesthetics in CAE and its innovation process. Aesthetics is a source of innovation in CAE, and the authors propose to perceive entrepreneurial innovations as aesthetic learning, persuasion, and flow.
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Sara Shafiee, Anders Haug, Saeedeh Shafiee Kristensen and Lars Hvam
Product configurators are expert systems that support product customization by defining how predefined entities and their properties may be combined. Developers of configuration…
Abstract
Purpose
Product configurators are expert systems that support product customization by defining how predefined entities and their properties may be combined. Developers of configuration systems act as designers, although they do not often recognize that they are performing as such. Moreover, exploring solution spaces is typically not integral to configuration projects, as this task is typically perceived as mapping existing knowledge to the configurator. This article argues that developing configurators may be understood by distinguishing between the problem and solution spaces using design thinking (DT).
Design/methodology/approach
A multiple-case-study approach with four configuration projects is adopted to study two projects involving DT and compare them to two similar projects not involving DT. Data collection depended on multiple data sources via workshops and semi-structured interviews.
Findings
First, DT methods and concept–knowledge (C-K) theory are integrated into configuration projects. Second, the application of DT during configurator development is presented through workshops and interviews, which demonstrates the benefits of DT in overcoming existing challenges.
Research limitations/implications
The case studies demonstrate the successful implementation of DT in developing configurators. However, a limited number of cases in only one company limits the generalizability of the results.
Practical implications
The framework's individual steps create a structured approach to supporting industrial companies with a toolbox of DT techniques and methods for configuration projects.
Originality/value
The results show that the application of DT to configuration projects can improve user motivation, stakeholder satisfaction and knowledge acquisition.
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Paul G. Fitchett, Tehia V. Starker and Amy J. Good
The purpose of this qualitative study was to design and implement a model of cultural-responsiveness within a social studies teacher education program. Specifically, we sought to…
Abstract
The purpose of this qualitative study was to design and implement a model of cultural-responsiveness within a social studies teacher education program. Specifically, we sought to understand how pre-service grades 6-12 social studies practitioners construct culturally responsive teaching (CRT) in their lesson planning. In addition, we examined the professional barriers that prevented teacher-candidates from actualizing culturally responsive pedagogy. Incorporating a conceptual model of Review, Reflect, and React, 20 teacher candidates in a social studies methods course engaged CRT theory and practice. Thematic analysis of lesson plans and clinical reflections indicated successful proponents of CRT critically analyzed their curriculum, explored the diverse needs of their students, and engaged learners in culturally appropriate social studies pedagogy. Findings also showed that unsuccessful CRT was characterized by a lack of content knowledge, resistance from the cooperating teacher, and a reliance on the textbook materials.
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The purpose of this paper is to explore the phenomena of Apple iPhone jailbreaking, a novel scenario where a company actively oppresses and discourages the co-creation of value…
Abstract
Purpose
The purpose of this paper is to explore the phenomena of Apple iPhone jailbreaking, a novel scenario where a company actively oppresses and discourages the co-creation of value and customisation of its products by loyal consumers.
Design/methodology/approach
This paper conducted a qualitative content and thematic analysis of online jailbreaker discourse to understand the motivations and reasons driving consumers to resist a brand to which they remain extremely loyal.
Findings
Three themes explain jailbreaker motivations: enhanced experience, individual right of self-expression and anti-hegemony. Further two themes explain the differing motivations driving hacktivists to create the “exploits” that are subsequently used by jailbreakers (liberating the masses; status and notoriety). Finally, an integrative conceptual model is provided to showcase how disparate theories of consumer behaviour are synthesised during this novel phenomena.
Originality/value
In contrast to previous work, the consumer activists featured in this paper are devoted to the brand and product they are resisting. Rather than switching to an alternative brand, these jailbreakers and hacktivists remain loyal to the product in a genuine effort to help the brand. Even more interesting is the brand actively oppressing these loyal consumers’ attempts to modify and, in some cases, improve their products. Overall, this paper highlights the contradictory relationship between Apple and some of its consumers and demonstrates how brand loyalty, dissatisfaction, resistance/activism and co-creation can co-exist within the same consumer–brand relationship.