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Article
Publication date: 27 April 2012

Sapna Choraria

The purpose of this descriptive study is to focus on the salient features of perceived sociability and perceived usability that motivates the members to participate repeatedly on…

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Abstract

Purpose

The purpose of this descriptive study is to focus on the salient features of perceived sociability and perceived usability that motivates the members to participate repeatedly on social networking online community web site. The paper proposes that each individual relegate different importance on the dimensions of usability and sociability in terms of the quest of knowledge versus causal knowledge.

Design/methodology/approach

A self‐designed questionnaire administered among 600 sample respondents (users of Facebook.com) through online survey method. Confirmatory factor analysis was performed to examine and improve the usability of the measurement tool followed by structural equation modelling to test the proposed framework.

Findings

The findings indicate that ease of use, behaviour and interaction is been given an equal level of importance by both the groups, while satisfaction is given the least consideration.

Research limitations/implications

The community used to study the flow of the information belongs to the single general purpose category. Also the target sample size is restricted to active online users belonging to the category of professionals from India.

Practical implications

The results of this research work will provide a framework of user‐centric strategy for the online managers to maintain the dual directional flow of information, i.e. seeking and contributing, and achieve online success.

Originality/value

The study contributes to the existing knowledge of social networking process on online community web site promoting user participation through continuous flow of information.

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Article
Publication date: 8 May 2019

Mohamed Asmy Bin Mohd Thas Thaker, Anwar Bin Allah Pitchay, Hassanudin Bin Mohd Thas Thaker and Md Fouad Bin Amin

This paper aims to test the factors that can influence the adoption of Islamic mobile banking services among the current users in Malaysia.

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Abstract

Purpose

This paper aims to test the factors that can influence the adoption of Islamic mobile banking services among the current users in Malaysia.

Design/methodology/approach

A sample of 250 current users of Islamic mobile banking services provided opinions about their intention to adopt Islamic mobile banking services. Later, the data are analysed using partial least squares approach.

Findings

Perceived usefulness and risk are the factors that influence the intention to adopt Islamic mobile banking services among the existing users.

Research limitations/implications

There are some limitations of the current study. The sample size and area of study becomes the obvious limitations. Thus, there is a need for caution in the interpretation of the results and the conclusion cannot be as generalised. Besides, the use of current factors might limit the ability to explore other potentially important determinants of the users. Thus, future research can be conducted by incorporating new factors and provide new insights for Islamic mobile banking services. In addition, the sample is biased towards people who are currently using mobile banking services.

Practical implications

By understanding these factors among the customers, it would help the industry player, particularly Islamic financial institutions to plan and strategise appropriate policies and support necessary programme on diversifying and promoting financial transaction using mobile banking services among their existing and potential customers.

Originality/value

This paper offers an additional literature on Islamic mobile banking, especially from the Malaysian context. There is a lack of study that focusses on Islamic mobile banking services. The paper is considered to be the first attempt to examine factors that influence Malaysian Islamic banking customers to adopt Islamic mobile banking services, which is not often considered in previous studies.

Details

Journal of Islamic Marketing, vol. 10 no. 4
Type: Research Article
ISSN: 1759-0833

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