This research study aims to establish the significance of collaborative governance practices in creating higher business value from an offshore IT outsourcing (ITO) relationship.
Abstract
Purpose
This research study aims to establish the significance of collaborative governance practices in creating higher business value from an offshore IT outsourcing (ITO) relationship.
Design/methodology/approach
At the outset, a Delphi technique identifies the most significant ITO success criteria from a prescribed list, which is the outcome of a review and analysis of existing research articles. Subsequently, an empirical survey captures the perceptions of provider-side middle level professionals to prioritize these significant success criteria, which are the outcome of the Delphi study. Statistical analysis of the prioritized success criteria delivers a set of success factors, which forms the basic building blocks to formulate a set of offshore governance strategies. A real-life case evidence shows the practicability of implementing the proposed strategies underlining the similar practices taken up in the past.
Findings
A set of strategies and best practices for establishing collaborative governance mechanisms within a strategic offshore ITO.
Research limitations/implications
This research study captures the perspectives of Indian service providers only.
Originality/value
This comprehensive study helps the contractual parties harness and augment the positive impacts of success factors in implementing superior contractual, relational and performance governance strategies within a strategic ITO initiative. A collaborative program management mechanism ensures the fruitful implementation of proposed strategies with the active support of top management of contractual parties. Consequently, the proposed strategies help offshore providers assess and augment their service capabilities for higher business efficiency and value creation.
Details
Keywords
The purpose of this paper is to reveal the influence of social media in the development of brand sacralization in young consumers in emerging Asian market. Brand sacralization is…
Abstract
Purpose
The purpose of this paper is to reveal the influence of social media in the development of brand sacralization in young consumers in emerging Asian market. Brand sacralization is the phenomenon where consumers (especially young) become an adherent of brands and consider brands as sacred entities. The paper specifically explores the influence of social media interaction and social media usability on brand sacralization and consequently its influence on online purchase intention (PI) and brand loyalty.
Design/methodology/approach
Perceptual responses were gathered from 232 undergraduate and postgraduate students (age: 17-27 years) studying in an Indian private university and is subsequently analyzed using structural equation modeling. The young population is chosen as the target sample as they possess majority stake in final product purchase decision nowadays and also contribute as a dominant consumer category in online market places.
Findings
The researcher found a strong positive influence of social media interaction and social media usability on brand sacralization. Further, brand sacralization is found to have a positive and significant influence on online PI and brand loyalty of young consumers. However, social media interaction does not contribute significantly to usability of social media. The researcher has also found a significant influence of brand loyalty on online PI for these young shoppers.
Originality/value
The study is the foremost to investigate the influence of social media in developing brand sacralization and its influence on online PI and brand loyalty. Further the study is the first to develop a measurement instrument for brand sacralization. The study is the foremost in developing measures for social media interaction and social media usability.
Details
Keywords
Santanu Mandal, Rajesh Singh, VV Devi Prasad Kotni, Manoj Gaur Chintaluri and Raghu Raman
This paper aims to explore the antecedents of service robots’ adoption at restaurants in India, specifically focusing on Gen Z customers. This study sheds light on customer…
Abstract
Purpose
This paper aims to explore the antecedents of service robots’ adoption at restaurants in India, specifically focusing on Gen Z customers. This study sheds light on customer preferences in getting served by service robots with the moderating role of human service preference and the perceived job lose orientation of dine-in customers.
Design/methodology/approach
Primary data was collected from Gen Z customers using purposive sampling from prime cities in South (n = 363) and North India (n = 303). The perceptions of respondents towards service robots were analysed in SmartPLS 3.3.9.
Findings
The findings suggest that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivations and price value significantly determine service robots’ acceptance by Gen Z consumers. However, such direct associations are significantly moderated by Gen Z’s human service preference and perceived job loss. Furthermore, demographic factors like respondents’ location, i.e. north and south, affect their preferences.
Originality/value
This research provides more insights into human preferences in dining in terms of moderating variables like human service preference and job-saving orientation of customers based on which the managers can design people, processes and physical evidence strategies of restaurant service mix.