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Article
Publication date: 27 January 2023

Kenneth R. Lord, Sanjay Putrevu and Elizabeth A. Olson

This study aims to enhance the understanding of impulse buying in grocery stores, where such purchases are pervasive and consumers face greater decision fatigue and diminished…

1056

Abstract

Purpose

This study aims to enhance the understanding of impulse buying in grocery stores, where such purchases are pervasive and consumers face greater decision fatigue and diminished willpower than in more frequently examined retail environments. The intent is to demonstrate the influence of variables known to affect impulse buying in other environments on grocery shopping behavior, identify and profile segments that vary along those constructs and reveal how those segment characteristics help to explain impulse buying differences.

Design/methodology/approach

A purposive sample of 234 grocery shoppers approached at the point of purchase in a metropolitan area in Northeastern USA completed scales for theoretically derived variables and reported on their impulse purchases.

Findings

Anxiety, perceived financial pressure (PFP), novelty/variety seeking and shopping enjoyment positively influenced, whereas need for cognition had a negative effect on impulse-purchase activity. Two distinct segments of impulse buyers emerged: anxious and innovative shoppers. Anxious shoppers were higher in anxiety, PFP and compulsive buying, whereas innovative shoppers had higher levels of need for cognition and novelty/variety seeking.

Originality/value

The evidence for the dominance of anxiety and novelty/variety seeking as key motivators of distinct segments of impulse buyers in grocery stores is unique to this study. Results yield new insight on tension between the effects of motivational variables on the immediate impulse buying decision and post-purchase evaluation and add precision to marketers’ efforts to encourage spontaneous in-store decision-making.

Details

Journal of Consumer Marketing, vol. 40 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Article
Publication date: 9 February 2015

Amy M Gregory, H.G. Parsa, Khaldoon Nusair, David J Kwun and Sanjay Putrevu

This research aims to propose a model that may be used to classify product attributes according to their effect on customer satisfaction within the services industry. It also aims…

1789

Abstract

Purpose

This research aims to propose a model that may be used to classify product attributes according to their effect on customer satisfaction within the services industry. It also aims to apply the model to vacation ownership products and to explore attributes related to both the purchase and use of the product: an owned luxury product.

Design/methodology/approach

Data from 3,231 vacation ownership customers of multiple international companies were analyzed using a modified Kano model and related questionnaire.

Findings

This study reveals the effect that specific product attributes have on customer satisfaction. It addresses previously unexplored attributes (i.e. sales techniques and hotel program benefits), confirms others previously identified with customer satisfaction (i.e. amenities, exchange benefits, hotel affiliation and vacation counselors) and reveals those that had no incremental effect on overall satisfaction (i.e. financing and activities).

Practical implications

Results of this study suggest that attributes have varying effects on customers’ overall satisfaction and submit that companies may wish to focus their efforts in particular areas to maintain or improve overall satisfaction. Doing so may create opportunities for companies to increase satisfaction, operate more efficiently or distinguish themselves within the marketplace.

Originality/value

This research is the first comprehensive examination of customer satisfaction related to the purchase and consumption of an owned luxury vacation product, reveals misconceptions related to certain product attributes, uncovers previously unidentified attributes, provides a model for examining customer satisfaction that could be applied across lodging products and provides a benchmark for future studies.

Details

International Journal of Contemporary Hospitality Management, vol. 27 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Content available
Article
Publication date: 9 February 2015

Fevzi Okumus

222

Abstract

Details

International Journal of Contemporary Hospitality Management, vol. 27 no. 1
Type: Research Article
ISSN: 0959-6119

Content available
Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Book part
Publication date: 25 November 2024

Anuradha Iddagoda, Rohitha Abeysinghe, Hiranya Dissanayake, Narayanage Jayantha Dewasiri and W. P. Richard Wickramaratne

Purpose: This chapter examines the concept of “green orientation” within corporate environments by systematically reviewing literature indexed in Scopus from 2000 to 2023. The…

Abstract

Purpose: This chapter examines the concept of “green orientation” within corporate environments by systematically reviewing literature indexed in Scopus from 2000 to 2023. The focus is on addressing knowledge gaps related to understanding green orientation, emphasising sustainability and stability as indispensable components for organisational success.

Methodology: Utilising a bibliometric analysis, a statistical panorama of the literature landscape is presented. The study identifies and delineates five discernible research gaps, constructing a conceptual framework or nomological network.

Findings: Noteworthy discoveries emanate from this study, notably identifying research lacunae and developing a conceptual framework delineating the interrelatedness among the discerned constructs. The framework accentuates the significance of High-Performance Work Practices, authentic leadership, green orientation, employee engagement, and job performance in cultivating corporate sustainability.

Implications: In practical terms, this research provides valuable insights for organisations aspiring to augment their sustainability endeavours. The comprehension of interrelationships among the identified constructs serves as a strategic guide for decision-making, empowering businesses to align with the principles of green orientation and advocate for environmentally friendly practices.

Originality: The significance of this research lies in its systematic response to the imperative for comprehensive investigations into green orientation. The formulated conceptual framework introduces a distinctive perspective, establishing a groundwork for subsequent research endeavours. Moreover, it constitutes an original synthesis of quantitative and qualitative knowledge in the field, thereby advancing scholarly understanding.

Article
Publication date: 3 April 2009

Thorsten Staake, Frédéric Thiesse and Elgar Fleisch

Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final…

14422

Abstract

Purpose

Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. Counterfeit articles are increasingly finding their way into other sectors, including the fast‐moving consumer goods, pharmaceutical, and automotive industries – with, in part, severe negative consequences for consumers, licit manufacturers, and brand owners alike. This paper seeks to shed light on the economic principles of counterfeit trade and the underlying illicit supply chains.

Design/methodology/approach

An extensive literature review was conducted that comprised contributions from different strands of management research.

Findings

Though governments as well as management have clearly identified the problem, very little is known – both in practice and theory – about the mechanisms and structure of the illicit market, the tactics of counterfeit producers, consumer behavior with respect to imitation products and the financial impact on individual companies. The diversity of the counterfeit phenomenon underlines the need for further research in this area and the development of company‐specific measures for fighting product piracy.

Research limitations/implications

The clandestine nature of the counterfeit market limits direct accessibility to the phenomenon. Consequently, the existing body of literature does not necessarily cover all aspects of counterfeit activities. The review helps to highlight existing research gaps but may not be able to identify additional aspects of the phenomenon that, thus far, have not been deemed relevant.

Originality/value

The paper critically reviews the current state of research across different management‐related disciplines. From an academic perspective it may serve as a starting point for a future research agenda that addresses the current knowledge gaps. From a practitioner's perspective it is helpful for understanding the relevant influence factors and for developing appropriate, state‐of‐the‐art counterstrategies.

Details

European Journal of Marketing, vol. 43 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

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