Pranjal Pachpore, Prashant Kumar, D. Israel, Sanjay Patro and Sumit Kumar Maji
The purpose of this paper is to narrow the research gap by examining the relationship between new ecological paradigm (NEP), consideration of future consequences (CFC), the…
Abstract
Purpose
The purpose of this paper is to narrow the research gap by examining the relationship between new ecological paradigm (NEP), consideration of future consequences (CFC), the intention to buy and the intention to pay a premium in the context of electric car (EC) purchase in India.
Design/methodology/approach
This study used a structured questionnaire to measure the variables of the research. The study successfully obtained useable data from a sample of 491 consumers residing in India. The analysis of the variables and their relationships was done using structural equation modelling using SMARTPLS4 software.
Findings
The relationship between the values of NEP and CFC was observed in the context of electric cars that has a significant impact on the intention to buy and pay a premium. It also highlights the role of CFC future and CFC immediate on the intention to buy and between NEP and the intention to pay a premium.
Research limitations/implications
The study only covers electric cars, and therefore further testing of these relationships is required in the context of other forms of environmentally friendly transportation. The results are generalizable across the potential consumers of EC but are even more pertinent to higher-income millennial consumers.
Practical implications
Potential buyers of electric cars, having a positive orientation towards the environment and also consideration for future consequence, were observed to have a stronger intention to buy EC. The study finds a way in increasing the intention to buy an EC by catalyzing environmental concern of consumers through CFC future.
Originality/value
This is the first study that has examined the NEP-CFC relationship, and provides evidence that the intention to buy an electric car is not only NEP (environmental concern)-dependent but also considers CFC's future orientation. This study adds the CFC aspect as another important variable regarding the purchase of EC, and proves that environmental concern is not the only moderating factor to buy an EC.
Details
Keywords
Arbuda Sharma, Sanjay Patro and Harish Chaudhry
The purpose of this study is to explore how elements of culture and cultural cues such as customs, values and norms interact with the brand identity. A qualitative research has…
Abstract
Purpose
The purpose of this study is to explore how elements of culture and cultural cues such as customs, values and norms interact with the brand identity. A qualitative research has been done to understand which cultural aspect is important for which aspect of brand identity. The results would be useful for designing the product.
Design/methodology/approach
This research focuses on exploring and validating the interaction between the factors of brand identity and various dimensions of culture. Multiple frameworks of brand identity and culture have been reviewed, factors have been identified and the interaction between the factors of brand identity and elements of culture has been established in the Indian context. Grounded theory approach has been exercised here as a holistic inductive research technique for identifying the interaction between factors of brand identity and elements of culture. This paper has explored inter-relationship between strategies adopted by managers in creation of brand identity and its consequential perception.
Findings
Following interaction has been found between the brand identity factors and cultural aspects – product shape, product size and packaging size – were found to interact with individualism vs collectivism, brand image, overall brand presentation, distribution, perception and quality were found to be strongly associated with power distance. Similarly associations were found between country of origin and belief, quality, product differentiation, frame of reference, points of parity and uncertainty avoidance, between Brand Ambassador – Person/ Icon and 9; Beliefs, between Fit with environment and self, Brand customer relationship and long term vs short term orientation, between Enhanced Self Perception and Masculinity vs Femininity, between Brand heritage, packaging colors and images and Customs and Symbols.
Research limitations/implications
The outcomes of our research show that customization is an indispensable principle to be followed in the global markets and elements of culture and cultural indications such as customs, values and collective norms are integral in driving the branding strategies.
Practical implications
The outcomes of the study lay emphasis on the parallel groundwork that the managers must make for their strategies, so that, the company centric variables of brand identity are well in sync with the socio cultural indicators of the region they are serving.
Originality/value
Unlike previous researches, this work records the consumers' perspective in understanding their purchase choices based on their cultural norms and influences.
Details
Keywords
Indranil Roy Chowdhury, Sanjay Patro, Pingali Venugopal and D. Israel
The aim of this paper is to study the factors affecting the customer’s “Intention to Adopt TFS” (I-TFS), and a conceptual model has been proposed, while most previous studies have…
Abstract
Purpose
The aim of this paper is to study the factors affecting the customer’s “Intention to Adopt TFS” (I-TFS), and a conceptual model has been proposed, while most previous studies have focused on the study of self-service technology (SST). Interactions between customer and service provider during delivery of a service is termed as “service-encounter”. The technology that enables service delivery without customer having a face-to-face service-encounter is known as “self-service technology” (SST). Froehle and Roth described five different ways in which technology can be used in service-encounter. One of the ways, known as technology-facilitated service (TFS), requires the simultaneous existence of three entities – customer, technology and service provider – during a service-encounter. Unlike SST, in TFS customer, technology and service provider must co-exist for the completion of the service.
Design/methodology/approach
The factors affecting I-TFS can be divided in two categories: human – technology interaction (H-TI) and human–human interaction (H-HI). Although, existing literature has dealt with factors related to H-T I, e.g. “ease-of-use” and “perceived-usefulness”, the author tries to draw attention to H-H I variables, e.g. “facilitating-conditions”, which are potentially significant but have remained fairly untouched. For the study, participants were drawn from a target market where a TFS was operational. A scientifically developed survey was used to collect data from 222 participants. Structural equation modelling (SEM) was used to analyze the conceptual model.
Findings
The results strongly suggest that while H-T I factors are important, H-H I factors are equally critical during service delivery. H-H I factors become especially more relevant than H-T I in developing countries.
Research limitations/implications
The study strongly suggests that attitude towards the human element, i.e. service provider/front-line employee is an important factor that impacts the customer’s I-TFS. In the context of emerging economies where organisations provide innovative technology services to suit the needs of the respective populations human representatives are a must to support the service. We conducted this research within one TFS context. Additional studies with more diverse TFS with other consumer groups should be conducted to provide additional support and increase the generalisation of both the research framework and findings.
Practical implications
The findings of the study are useful to all those firms that are considering the implementation of other TFS such as tele-medicine or distance education programmes. By investigating the main causal variables that have an impact of adoption of TFS, we provide an actionable set of factors to help firms understand and influence TFS adoption behaviour.
Originality/value
Research on factors affecting adoption of services has traditionally focused either on interpersonal interactions between customers and service providers (H-HI) or non-interpersonal interactions of customer with technology (H-TI). However, very few have studied dimensions of H-HI and H-TI together to understand their impact on customer’s adoption of a service. Considering the need for more research, this study examines the relationships between H-HI, H-TI and their simultaneous impact on consumer adoption of services.
Details
Keywords
Vikas Sharma, Munish Gupta and Sanjay Taneja
This paper aims to explore the impact of FinTech adoption on small business sustainability and to understand how financial well-being acts as a mediator in this relationship…
Abstract
Purpose
This paper aims to explore the impact of FinTech adoption on small business sustainability and to understand how financial well-being acts as a mediator in this relationship. which is essential in fostering business sustainability in today’s dynamic business landscape.
Design/methodology/approach
A survey was conducted with an initial sample of 500 respondents, and subsequently, a final analysis was performed using a sample size of 321 respondents. Data was collected through a self-administered survey, and the hypothesized model was assessed using the Smart PLS analysis technique.
Findings
The findings revealed significant positive associations between Fintech adoption and small business sustainability, and financial well-being acts as a significant mediator in establishing this relationship. Financial well-being has a positive and significant impact on sustainability, with substantial and positive correlations with their respective elements.
Practical implications
Small businesses will realize the significance of financial well-being in their operations. This realization can motivate them to invest in digital tools such as payment systems and accounting software to streamline their operations and increase their resilience.
Originality/value
The results of this research can serve as a foundational framework for enhancing business sustainability in the Fintech sector, thereby facilitating the financial industry’s efforts to achieve economies of scale globally. Future research can investigate specific aspects, industries or regions deeper to provide a more comprehensive understanding of the study.
Details
Keywords
The paper focuses on the conversion of a Diesel engine to CNG, with emphasis on the use within Australia where the refueling network is scarce, and the developments needed in the…
Abstract
The paper focuses on the conversion of a Diesel engine to CNG, with emphasis on the use within Australia where the refueling network is scarce, and the developments needed in the injection and combustion systems to further improve the fuel conversion efficiency and reduce the in-cylinder pollutant formation. For dual fuel CNG-Diesel operation, the best option is the adoption of two independent fuel injectors for the Diesel and the CNG, while for the single fuel CNG operation, the best option is the adoption of one direct CNG injector plus a jet ignition device accommodating a second CNG injector and a glow plug. With both designs, the CNG engine would operate following different modes of combustion, not only the traditional Diesel like, but also the traditional gasoline-like, a mixed gasoline/Diesel-like and finally HCCI-like depending on the injection strategy adopted for the two injectors of each cylinder. Computations of gas exchange, heat release and heat transfer processes are computed with an engineering performance simulation code with the model for the Diesel fuel validated versus extensive experimental data.