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In 2021, more than half a million Indian students traveled abroad to pursue Master’s programs. Against this background, we explore why Indian students do not enroll in Master’s programs in Indian higher education (IHE) institutions.

Semi-structured, in-depth online interviews of 30 Indian international students pursuing post-graduation studies in four major host countries were conducted to elicit the required information. The interviews were recorded, transcribed and analyzed using a thematic approach. The attribution theory was used as a theoretical lens to discuss the findings.

The results indicate that the primary reasons for students not choosing Indian institutions are wide-ranging. The need to study abroad, decision influencers and why they did not consider IHE institutes were three significant categories encompassing nine themes. The study revealed that besides other factors, the rigor of admission in premier Indian universities is much higher when compared with other international universities. Also, the perceived rate of return in investing in those developed countries' universities is better when compared with those of premier Indian universities.

The insights will act as marketing intelligence for supporting the business and university administrators of Indian universities in formulating effective tactics to admit more students from this in-demand Indian subgroup.

Most of the existing research papers discuss the motivation and challenges of Indian international students for studying abroad, There is negligible research on their demotivation to join IHE institutions. The present study tries to focus on the aspects that most of them considered but did not join IHE. Also, the attribution theory is a new perspective for understanding their behavior in selecting higher education institutions.

The purpose of this study is to test a model on pro-sustainability orientation (PSO) among the students and comparison of the levels of PSO among the first-year and the second-year MBA/PGDM students studying in Indian higher education institutions.

The study comprised of quantitative analysis of PSO through a questionnaire that was distributed among MBA/PGDM students of four prominent higher education institutions in the state of Maharashtra. A total of 425 students responded to the survey. The items of this instrument included actions such as reuse, recycling, energy, conservation and so on. Likert scale was used to measure the dimensions and structural equation modelling was applied to test the PSO model.

The study revealed significant difference in the PSO among male and female students with respect to equity dimension and significant differences among the first- and second-year MBA students with respect to pro-environmental deliberations. A significant difference was found among the four institutions with respect to the pro-environmental deliberations, altruistic behaviour and affinity towards diversity. The study showed positive influence of PSO over SB. The study revealed that the students enrolled in MBA/PGDM showed positive attitude towards SD and the environment.

There has been a dearth of studies conducted on PSO of students enrolled in Indian higher education. This study is an attempt to show the impact of the Indian higher education on the pro-sustainable lifestyles among the students of MBA/PGDM that can provide valuable insights for the millennials of the emerging economies.

This study is an attempt to depict the role played by the Indian higher education institutions in the development of PSO among the students of MBA/PGDM. In order to promote sustainable development within one’s society, one needs to educate future leaders about the importance of sustainability.