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Article
Publication date: 26 September 2024

Michal Chmiel, Sania Fatima, Ciara Ingold, Jana Reisten and Catalina Tejada

The paper aims to examine whether CSR communication about a company’s support for climate change created using different content framing categories (positive vs negative) can lead…

Abstract

Purpose

The paper aims to examine whether CSR communication about a company’s support for climate change created using different content framing categories (positive vs negative) can lead climate change-sceptical audiences to positively influence their evaluations of the credibility of CSR communication, of a company and its actions, and lead to higher purchase intentions.

Design/methodology/approach

The paper used an experimental design. About 266 respondents recruited via the Prolific platform were invited to participate in an online study. A between-subject design was used, and data was analysed using the bootstrapping technique, allowing to identify moderators of the relationship between CSR communication framing and different evaluations of a company.

Findings

The paper provides empirical support for the role of political preferences and climate change beliefs in predicting the preference for positive attribute framing among climate change sceptical audiences. It is argued that climate change sceptics are still in the process of deliberation about whether climate change is occurring.

Research limitations/implications

The research findings may not be generalizable to countries where support for climate change is low, and a technique like attribute framing may not lead to noticeable differences in message reception.

Practical implications

The paper underscores the impact of the type of attribute framing in CSR communication on different aspects of company evaluations depending on beliefs in climate change. Commercial communicators should additionally invest in climate change education to address the climate change challenge.

Social implications

Addressing climate change effectively requires support from companies to communicate their CSR efforts purposefully and to address climate change sceptical audiences.

Originality/value

The paper identifies beliefs in climate change as an important moderator of CSR communication attribute framing effectiveness.

Details

Corporate Communications: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 11 July 2022

Liu Yao, Arslan Ayub, Mustafa Ishaq, Sania Arif, Tehreem Fatima and Hafiz M. Sohail

Employee silence is a pervasive workplace phenomenon that can cause severe economic losses to service organizations. Drawing on conservation of resource theory, the present…

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Abstract

Purpose

Employee silence is a pervasive workplace phenomenon that can cause severe economic losses to service organizations. Drawing on conservation of resource theory, the present research aims to investigate interpersonal antecedents of employee silence, specifically workplace ostracism while considering the moderating role of negative reciprocity beliefs (NRBs).

Design/methodology/approach

Two-wave data collected from 355 employees working in service organizations in Pakistan supported the theorized model. The study used SmartPLS (v 3.2.7) to examine the measurement model and the structural model.

Findings

As projected, the authors found that workplace ostracism was positively related to acquiescence silence and defensive silence, but not related to prosocial silence. Besides, this study’s findings supported two-way interaction involving workplace ostracism and NRB on acquiescence silence and defensive silence, but not on prosocial silence. In particular, the presence of high NRB makes the adverse effects of workplace ostracism even worse.

Originality/value

This study explores the boundary conditions under which employee silence is more likely or less likely to occur. This just makes the current research all the more salient that why and when ostracized employees resort to remain silent in the workplace.

Article
Publication date: 23 July 2018

Muriel Lamarque and Lourdes Moro-Gutiérrez

The purpose of this paper is to analyze the relationship between Latin American migrants and the Spanish healthcare system, from the users’ perspective, in order to examine the…

Abstract

Purpose

The purpose of this paper is to analyze the relationship between Latin American migrants and the Spanish healthcare system, from the users’ perspective, in order to examine the socio-cultural determinants for access and attention, as well as the possible difficulties faced when attending institutional facilities.

Design/methodology/approach

This work is based on qualitative ethnographic research with the Latin American community established in the region of Castile and León, Spain. Analysis was established through a thematic approach and illustrated with the testimonies of participants involved, to inspect personal meanings and interpretations, as well as specific practices regarding healthcare.

Findings

The encounter between foreigners and health services is frequently expressed with negative emotions, such as feelings of fear facing a system that is perceived as designed “for others.” For many Latin American immigrants in Spain, institutional healthcare is not considered their first choice for treating illness. This has been related to economic, bureaucratic, ideological and emotional factors.

Originality/value

Most of the existing literature about immigrant healthcare in Spain has focused on sanitary conditions or patterns of service use from an institutional perspective and a quantitative approach. This paper highlights the perceptions of users to enrich comprehension of the rapport between migrants and medical care.

Details

International Journal of Human Rights in Healthcare, vol. 11 no. 4
Type: Research Article
ISSN: 2056-4902

Keywords

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