Sangeeta Sharma, Ajay Pandit and Fauzia Tabassum
The purpose of this paper is to assess medicines information sources accessed by clinicians, if sources differed in theory and practice and to find out the barriers and…
Abstract
Purpose
The purpose of this paper is to assess medicines information sources accessed by clinicians, if sources differed in theory and practice and to find out the barriers and facilitators to effective guideline adoption.
Design/methodology/approach
In all, 183 doctors were surveyed. Barriers and facilitators were classified as: communication; potential adopters; innovation; organization characteristics and environmental/social/economic context.
Findings
Most of the clinicians accessed multiple information sources including standard treatment guidelines, but also consulted seniors/colleagues in practice. The top three factors influencing clinical practice guideline adoption were innovation characteristics, environmental context and individual characteristics. The respondents differed in the following areas: concerns about flexibility offered by the guideline; denying patients’ individuality; professional autonomy; insights into gaps in current practice and evidence-based practice; changing practices with little or no benefit. Barriers included negative staff attitudes/beliefs, guideline integration into organizational structures/processes, time/resource constraints. Fearing third parties (government and insurance companies) restricting medicines reimbursement and poor liability protection offered by the guidelines emerged as the barriers. Facilitators include aligning organizational structures/processes with the innovation; providing leadership support to guide diffusion; increasing awareness and enabling early innovation during pre/in-service training, with regular feedback on outcomes and use.
Practical implications
Guideline adoption in clinical practice is partly within doctors’ control. There are other key prevailing factors in the local context such as environmental, social context, professional and organizational culture affecting its adoption. Organizational policy and accreditation standards necessitating adherence can serve as a driver.
Originality/value
This survey among clinicians, despite limitations, gives helpful insights. While favourable attitudes may be helpful, clinical adoption could be improved more effectively by targeting barriers.
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Sangeeta Sharma and Sabyasachi Nayak
The purpose of this paper is to explore how, as a multiple‐stakeholder partnership, public‐private community partnerships emerge as a holistic solution to address issues of water…
Abstract
Purpose
The purpose of this paper is to explore how, as a multiple‐stakeholder partnership, public‐private community partnerships emerge as a holistic solution to address issues of water management.
Design/methodology/approach
A pilot study was conducted to gain insight into the dimensions pertinent to implementing a public‐private community partnership water project in Rajasthan, India.
Findings
Public‐private community partnerships are effective in ensuring the availability and management of water at the grassroots level. The approach introduces isodynamics, incorporating sustainability, technology, innovation and accountability.
Research limitations/implications
Limited literature is available concerning water resource management incorporating a public‐private community partnership, making future research a must for further insights into this method of solving water issues.
Practical implications
The model proposed provides a framework that takes a broad view of public‐private community partnerships for wider replication in accord with local conditions to ensure water security for various stakeholders.
Originality/value
The model proposed is based on research that should be explored further to address the issue of water management holistically.
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The purpose of this paper is to provide a case study of a global challenge: the relationship between commercial development and the protection of eco-fragile systems particularly…
Abstract
Purpose
The purpose of this paper is to provide a case study of a global challenge: the relationship between commercial development and the protection of eco-fragile systems particularly where river water is involved. It reviews and critiques the legal and political processes that underpinned the Commonwealth Games (CWG) 2010 in Delhi and the building of the accommodation Village on the floodplain of the river Yamuna.
Design/methodology/approach
The paper covers the controversial modern history of the Yamuna river that runs through Delhi. The river is “dead” and has been subject to litigation concerning its usage and that of its flood plain. In particular, the controversy peaked prior to the CWG 2010 in Delhi and the required buildings associated with the games. The paper traces the history of the legal actions and the inter-related involvement of the various actors being the politicians, construction developers, the river bank dwellers and the local environmentalists. Close analysis is made of the statutory administrative procedures required for environmental clearance, the subsequent case law both in the High Court of Delhi and the Supreme Court of India. Additionally, usage is made of the media and its concerns over corrupt and negligent practices.
Findings
The Indian judiciary in their willingness to promote the construction of the Village failed to apply its own environmental jurisprudence. There was a failure to “lift the veil” and review flawed administrative practices that violated governing statutes. National pride, time pressures, political support, economic interests and rapid urbanisation created a pressure that the courts could not challenge. It was left to investigative committees, after the Games had concluded, to expose these wrongdoings.
Originality/value
The paper highlights the issue of the relationship of the courts and political and economic interests and how legally protected ecological interests are ignored.
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Keywords
Human resource management, business ethics, public policy.
Abstract
Subject area
Human resource management, business ethics, public policy.
Study level/applicability
The case can also be taught in MBA/postgraduate in management programmes in general management or HR classes to give a lesson in organizational conflict and resolution, negotiation skills (strategies, tactics and power in negotiation) towards the middle or end of the course. The course can also be taught in MBA/postgraduate in management programmes in business ethics classes to make students appreciate the various approaches to ethics – end-results, duty, social contract and personalistic ethics. It also helps students learn how to institute ethics into the cultural fabric of the organization. In public policy programmes, it could be taught to illustrate the crucial role and at times unintended outcomes of actions of street level bureaucracies in policy implementation. The course can also be taught in refresher training programmes for executives to give lessons in conflict management, mediation strategies, union negotiations and ethics.
Case overview
This teaching case is based on a real incident that took place in a defence production factory of India in the year 2009. It succinctly unfolds a small showdown between two officers that acquires a disproportionate size and explosive dimension and vitiates the environment of the entire organization. The case is a narration of a small row that in no time became a full-blown organizational dispute with layers of issues. Two officers, one very senior and the other influential, got entangled in a conflict, unfortunately in the presence of a large audience; dissatisfied workers and officers fanned the sentiments and encouraged them to unethically leverage legal privileges by gaming in the name of caste and sexual harassment to gain power in the messy dispute. The protagonist Ram Sharma, the General Manager (head) of the factory, is in a precarious situation as the conflict not only puts his managerial skills but also his moral standards and ethics to test.
Expected learning outcomes
After discussion and analysis of this case, the students should be able to: appreciate and evaluate the complexities and multiple facets of an organizational conflict including ethical challenges faced in a real life situation, recommend the options and course of action a manager could resort to in a high stake and time bound situation, learn to develop a basic framework for analysing, negotiations and strategize to resolve a conflict as a manager-mediator in such a situation, learn to handle difficult negotiation bound by complexities of unethical and legal disputes, answer to themselves the criticality of ground level bureaucracy's role in implementation of public policies (optional if the faculty decides to discuss the part provided in the teaching note). For international students, this is a case to learn dynamics of “negotiations in Indian context”. Overall development of critical thinking and analytical skills.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Gyan Prakash, Sangeeta Sahney and Abhinav Vohra
Marketing, retail.
Abstract
Subject area
Marketing, retail.
Study level/applicability
The case study is specific to the marketing demographics of Indian shoppers with respect to organized retail stores, and therefore, the inter-relationships between various design elements and the relative importance of certain parameters discussed in the text may not follow the same pattern elsewhere in the world.
Case overview
The case emulates the real-life situation of an organized retail store, Super Mart, to understand the inculcation of voice of the customer in the design of organized retail stores in India. It gives insights about factors which influence the shopping intent of customers while giving information about the inter-relationships among various design characteristics. It also gives an idea about inter-dependence between design characteristics and customer requirements. This is followed by certain questions, the responses to which can be interpreted from the text and the data provided therein.
Expected learning outcomes
The case aims to educate its audience about the following aspects of organized retail business: factors influencing offline shopping intent of customers; relative order of importance of customer requirements with respect to organized retail stores; inter-relationships between various design elements; and future trends in the organized retail space. Such a knowledge would help hone the skills of the next generation of business leaders in the retail space.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Chitra Sharma, Sangeeta Shah Bharadwaj, Narain Gupta and Hemant Jain
The study aimed to examine the robotic process automation (RPA) contextual (center of excellence and scalability) and the multidisciplinary (TOE) determinants of RPA adoption in…
Abstract
Purpose
The study aimed to examine the robotic process automation (RPA) contextual (center of excellence and scalability) and the multidisciplinary (TOE) determinants of RPA adoption in service industries in the emerging economy.
Design/methodology/approach
Ten factors were identified through literature surveys and popular studies grounded in technology, organization and environment. SPSS AMOS SEM is used for scale measurement and hypotheses testing. A sample of 313 respondents was collected from middle to above middle management executives of service industries from India. The authors tested the hidden layers and non-linear relationships using artificial neural network (ANN) analysis.
Findings
The low complexity, center of excellence (CoE), and industry/business partner pressure were significant to the RPA adoption in service industries in emerging economies. Counterintuitively, the scalability showed a negative influence on the RPA adoption, and the process capability did not show influence. The results of SEM and ANN were consistent.
Research limitations/implications
This research can unfold the RPA adoption scholarly debate to multiple services industries beyond the telecom sector in emerging economies.
Practical implications
RPA is a disruptive technology on the artificial intelligence (AI) continuum. It has the potential to change the ways of working and enable technology-driven transformation. However, despite having thriving service industries that can benefit from RPA, emerging economies lag in adoption compared to the developed nations.
Social implications
The RPA and automation can bring transformation to human society. Large economies such as India and China have large-scale demand for services, and the waiting lines are a common issue struggled by society. RPA can address the scalability issues of several services.
Originality/value
This study is among the first to examine technology-organization-environment (TOE) with RPA, including RPA contextual variables such as the CoE and scalability. Literature reports TOE applications on several emerging technologies of Industry 4.0 such as cloud, blockchain, big data and 3 Dimensional Printing (3DP), but no or little reported studies around RPA in services industries in emerging markets.
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Pankaj Kumar, Parveen Kumar, Ramesh Kumar Garg, Manoj Panwar and Vaibhav Aggarwal
The present study examines the foremost determinants of teachers' perception, i.e. teachers' satisfaction, attitude and continuance intention towards adopting e-learning in Higher…
Abstract
Purpose
The present study examines the foremost determinants of teachers' perception, i.e. teachers' satisfaction, attitude and continuance intention towards adopting e-learning in Higher Educational Institutions (HEIs) in India during the COVID-19 pandemic.
Design/methodology/approach
Data were collected through online Google forms from 1,111 (1,060 considered useable) teachers of different HEIs in India using the purposive sampling technique and was analyzed by PLS-SEM (performing partial least squares-structural equation modeling).
Findings
Results of this study show that perceived usefulness (PU) followed by institutional support, perceived ease of use (PEOU), and teacher-student interaction positively and significantly impact teachers' satisfaction. Results also revealed that perceived usefulness (PU), institutional support, and satisfaction significantly affect teachers' attitude. Finally and most notably, teachers' continuance intention towards using online teaching in HEIs is most significantly influenced by teachers' satisfaction than perceived usefulness (PU), perceived ease of use (PEOU), and attitude.
Originality/value
The authors anticipate that this study brings a significant and valuable input to the existing literature by providing inclusive research in a more harmonizing understanding of the teachers' satisfaction, attitude, and continuance intention with online teaching-learning practices in diverse educational institutions.
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Sujit Kumar Ray and Sangeeta Sahney
This study aims to obtain an understanding of the impact of personal cultural orientation on potential consumers’ intention toward the purchase of high-involvement green products…
Abstract
Purpose
This study aims to obtain an understanding of the impact of personal cultural orientation on potential consumers’ intention toward the purchase of high-involvement green products, specifically, electric two-wheelers in India, which is one of the largest emerging markets of the world.
Design/methodology/approach
A self-administered questionnaire comprising a total of 30 items was administered over a sample of 582 respondents. The structural equation modeling using partial least square was used to analyze the relative impact of different cultural dimensions on consumers’ green purchase intention. Geert Hofstede’s typology of culture was used to represent personal cultural orientation and four of the five dimensions, namely, collectivism, long-term orientation (LTO), masculinity and uncertainty avoidance were studied.
Findings
Findings of the study revealed that collectivism, LTO and masculinity appear to be significant cultural dimensions that influence Indian consumers’ intention to purchase electric two-wheelers. Collectivism is the most influential dimension, followed by LTO and masculinity.
Research limitations/implications
This study helps in expanding literature in the area of green purchase by providing insight on how consumers’ individual cultural orientation influences their purchase of eco-friendly products such as electric two-wheelers.
Practical implications
The findings of the study offer insights, which can be useful for marketers in developing various promotional strategies, as consumers’ cultural values have significant implications for decisions with respect to the advertisement content.
Originality/value
This study illustrates the relative impact of different dimensions of national culture (measured at consumers’ personal level) on consumers’ green purchase intention. Such a study appears to be important in extending current knowledge on green purchase behavior in one of the largest emerging markets such as India.
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Praveen Dhiman and Sangeeta Arora
Relying on social identity and social exchange perspectives, the present study aims to investigate the role of employee branding dimensions in stimulating employees’ brand…
Abstract
Purpose
Relying on social identity and social exchange perspectives, the present study aims to investigate the role of employee branding dimensions in stimulating employees’ brand citizenship behaviour (BCB) directly and indirectly through job satisfaction and affective brand commitment.
Design/methodology/approach
A field-survey method was used to target customer-contact employees of luxury chain hotels. Regression-based approach and bootstrap method (via PROCESS MACRO, Model 6) were applied to test the direct and indirect effects.
Findings
The results show that perceived external brand prestige has a strong direct effect on BCB. Through mediation analysis, this study observes that job satisfaction and affective brand commitment have significant mediation effects (i.e. individual, parallel and sequential) between employee branding dimensions and BCB. Analysing the results precisely, job satisfaction and affective brand commitment have the lowest sequential mediation effect and the greatest parallel mediation effect concerning the said relationships.
Originality/value
This study is novel in applying a three-path mediation model in the Indian hospitality context, considering a multi-dimensional perspective of employee branding to capture its diverse impact on BCB directly and indirectly through job satisfaction and affective brand commitment. Moreover, this study advances employee branding research by considering the under-investigated mediating (individual, parallel and sequential) role of job satisfaction and affective brand commitment.