T.T. Niranjan, K.B.C. Saxena and Sangeeta S. Bharadwaj
This paper sets out to classify business process outsourcing (BPO), linking it to service level agreement (SLA) design needs.
Abstract
Purpose
This paper sets out to classify business process outsourcing (BPO), linking it to service level agreement (SLA) design needs.
Design/methodology/approach
The paper develops a framework based on prior literature to classify BPOs and illustrates it with field research of Indian vendors.
Findings
The paper identifies criticality and complexity as the dimensions of classification and explicates the role of SLAs along these dimensions.
Research limitations/implications
This is an exploratory research involving four vendors. A larger study is needed to strengthen/enrich the proposed framework, and make the findings more conclusive.
Practical implications
The taxonomy aids BPO industry practitioners in understanding the characteristics of different processes and the control issues arising therein. It also helps analysts to make more qualified generalizations within the BPO industry.
Originality/value
The paper addresses a dearth of literature on BPOs, especially from a vendor perspective. The taxonomy serves to position future work in this fast‐growing field of research.
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K.B.C. Saxena and Sangeeta S. Bharadwaj
The purpose of this paper is to discuss business processes as building‐blocks of organisational capabilities and outsourcing of business processes as a viable management approach…
Abstract
Purpose
The purpose of this paper is to discuss business processes as building‐blocks of organisational capabilities and outsourcing of business processes as a viable management approach to building strategic organisational capabilities.
Design/methodology/approach
The paper develops a conceptual framework based on “strategic partnering” to successfully implement “global sourcing” of organisational capabilities and validates this framework using multiple case studies research.
Findings
The paper identifies business process management, relationship management and the outsourcing value propositions as the key dimensions for business process outsourcing (BPO) success.
Research limitations/implications
The paper is based on case studies of seven European clients and ten Indian service providers of BPO services. A larger survey of BPO clients and service providers may further strengthen the proposed framework and make the findings more conclusive.
Practical implications
The proposed framework helps both the BPO client and the service provider organisations in understanding the critical role of relationship management in realising the intended BPO service outcomes. It also helps the BPO clients and the service providers to understand the risk and business value implications of BPO value proposition.
Originality/value
The paper addresses a dearth of literature on BPO service provision and establishes the need for dyadic study of BPO services from both the client and the service provider perspective simultaneously for understanding the dynamics of this emerging service sector.
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Chitra Sharma, Sangeeta Shah Bharadwaj, Narain Gupta and Hemant Jain
The study aimed to examine the robotic process automation (RPA) contextual (center of excellence and scalability) and the multidisciplinary (TOE) determinants of RPA adoption in…
Abstract
Purpose
The study aimed to examine the robotic process automation (RPA) contextual (center of excellence and scalability) and the multidisciplinary (TOE) determinants of RPA adoption in service industries in the emerging economy.
Design/methodology/approach
Ten factors were identified through literature surveys and popular studies grounded in technology, organization and environment. SPSS AMOS SEM is used for scale measurement and hypotheses testing. A sample of 313 respondents was collected from middle to above middle management executives of service industries from India. The authors tested the hidden layers and non-linear relationships using artificial neural network (ANN) analysis.
Findings
The low complexity, center of excellence (CoE), and industry/business partner pressure were significant to the RPA adoption in service industries in emerging economies. Counterintuitively, the scalability showed a negative influence on the RPA adoption, and the process capability did not show influence. The results of SEM and ANN were consistent.
Research limitations/implications
This research can unfold the RPA adoption scholarly debate to multiple services industries beyond the telecom sector in emerging economies.
Practical implications
RPA is a disruptive technology on the artificial intelligence (AI) continuum. It has the potential to change the ways of working and enable technology-driven transformation. However, despite having thriving service industries that can benefit from RPA, emerging economies lag in adoption compared to the developed nations.
Social implications
The RPA and automation can bring transformation to human society. Large economies such as India and China have large-scale demand for services, and the waiting lines are a common issue struggled by society. RPA can address the scalability issues of several services.
Originality/value
This study is among the first to examine technology-organization-environment (TOE) with RPA, including RPA contextual variables such as the CoE and scalability. Literature reports TOE applications on several emerging technologies of Industry 4.0 such as cloud, blockchain, big data and 3 Dimensional Printing (3DP), but no or little reported studies around RPA in services industries in emerging markets.
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Aparna Raman and Sangeeta Shah Bharadwaj
The purpose of t1his paper is to develop an instrument to measure agile services based on dynamic capabilities theory. The paper investigates the service agility through two…
Abstract
Purpose
The purpose of t1his paper is to develop an instrument to measure agile services based on dynamic capabilities theory. The paper investigates the service agility through two building blocks service sensing and seizing agility and service responding agility.
Design/methodology/approach
The items were generated using existing scales, content analysis and using in-depth interview. The scale was validated using data from Indian services industry.
Findings
A pool of 32 items for dynamic service capabilities enabling agile services and 12 items for agile services were proposed. Empirical validation shows that the scale exhibits high levels of reliability.
Research limitations/implications
The new concept of agile services has been introduced, which is of recent interest to both practitioners and academicians alike. The limitations of the study include a low respondent rate.
Practical implications
Organizations need measure the degree of agile services and different capabilities this can facilitate agile services. This scale can act as a foundation for organizations to evaluate their capabilities. This scale will act as a tool for top managers to assess their capabilities and suitably improve the capabilities of their services.
Originality/value
The capabilities enabling agile services are based on the dynamic capabilities framework and a new construct (agile services) is being proposed. This scale will be a theoretical contribution to this literature.
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Sangeeta Shah Bharadwaj and K.B.C. Saxena
The purpose of this paper is to discuss business processes as building blocks of organizational capabilities and outsourcing of business processes as a viable management approach…
Abstract
Purpose
The purpose of this paper is to discuss business processes as building blocks of organizational capabilities and outsourcing of business processes as a viable management approach in building winning relationships.
Design/methodology/approach
The paper develops a conceptual model to successfully implement “global sourcing” of organizational capabilities for the service provider and validates this framework using questionnaire survey methodology.
Findings
The paper identifies business process management and relationship management value propositions as the key dimensions for business process outsourcing (BPO) success. However, these value propositions fall short of building winning relationships.
Research limitations/implications
The research is based on questionnaire survey of Indian BPO service providers. A survey of BPO clients may further strengthen the proposed framework and make the findings more conclusive.
Practical implications
The proposed framework helps both the BPO client and the service‐provider organizations in understanding the critical role of relationship management in realizing the intended BPO service outcomes.
Originality/value
The paper establishes the importance of capability service provision by the service provider as value proposition.
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Human resource management, business ethics, public policy.
Abstract
Subject area
Human resource management, business ethics, public policy.
Study level/applicability
The case can also be taught in MBA/postgraduate in management programmes in general management or HR classes to give a lesson in organizational conflict and resolution, negotiation skills (strategies, tactics and power in negotiation) towards the middle or end of the course. The course can also be taught in MBA/postgraduate in management programmes in business ethics classes to make students appreciate the various approaches to ethics – end-results, duty, social contract and personalistic ethics. It also helps students learn how to institute ethics into the cultural fabric of the organization. In public policy programmes, it could be taught to illustrate the crucial role and at times unintended outcomes of actions of street level bureaucracies in policy implementation. The course can also be taught in refresher training programmes for executives to give lessons in conflict management, mediation strategies, union negotiations and ethics.
Case overview
This teaching case is based on a real incident that took place in a defence production factory of India in the year 2009. It succinctly unfolds a small showdown between two officers that acquires a disproportionate size and explosive dimension and vitiates the environment of the entire organization. The case is a narration of a small row that in no time became a full-blown organizational dispute with layers of issues. Two officers, one very senior and the other influential, got entangled in a conflict, unfortunately in the presence of a large audience; dissatisfied workers and officers fanned the sentiments and encouraged them to unethically leverage legal privileges by gaming in the name of caste and sexual harassment to gain power in the messy dispute. The protagonist Ram Sharma, the General Manager (head) of the factory, is in a precarious situation as the conflict not only puts his managerial skills but also his moral standards and ethics to test.
Expected learning outcomes
After discussion and analysis of this case, the students should be able to: appreciate and evaluate the complexities and multiple facets of an organizational conflict including ethical challenges faced in a real life situation, recommend the options and course of action a manager could resort to in a high stake and time bound situation, learn to develop a basic framework for analysing, negotiations and strategize to resolve a conflict as a manager-mediator in such a situation, learn to handle difficult negotiation bound by complexities of unethical and legal disputes, answer to themselves the criticality of ground level bureaucracy's role in implementation of public policies (optional if the faculty decides to discuss the part provided in the teaching note). For international students, this is a case to learn dynamics of “negotiations in Indian context”. Overall development of critical thinking and analytical skills.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Prerna Lal and Sangeeta Shah Bharadwaj
The purpose of this paper is to explore the factors that drive the adoption of cloud-based services and further understand the impact of this adoption on the organizational…
Abstract
Purpose
The purpose of this paper is to explore the factors that drive the adoption of cloud-based services and further understand the impact of this adoption on the organizational flexibility. This study presents information technology executive’s perspective and discovers new constructs of organizational flexibility that can be achieved due to the adoption of cloud-based services, which is the main contribution of this paper.
Design/methodology/approach
This study uses in-depth interview approach. Total 21 Indian cases were studied by interacting with respondents having similar profiles (i.e. CIOs, CTOs, technology heads, and systems managers). Based on the literature review a semi-structured questionnaire was prepared and administered through in-depth interviews.
Findings
Analysis of data reveals that cloud-based services provide relative advantage in terms of scalability, accessibility, and on-demand deployment of services within no time. Easy to use interface, experience, and expertise of the cloud service provider as well as support from top management plays important role in the cloud adoption decision. Further the study also identifies that no matter which model of cloud-based services (software-as-a-service (SaaS), platform-as-a-service (PaaS), or infrastructure-as-a-service (IaaS)) is used; cloud-based services’ adoption impacts organizational flexibility, which can be divided into four categories, namely, economic flexibility, process flexibility, performance flexibility, and market flexibility.
Research limitations/implications
This is an exploratory study conducted through in-depth interviews hence the results can further be verified through a quantitative research. The study does not explore negative factors that may discourage adoption of cloud-based services. Though two factors vendor lock-in and security emerged as a concern very prominently in the in-depth interviews but this issue can further be explored in detail.
Originality/value
This study bridge the gap in the research by identifying the factors that drive the adoption of cloud-based services in different forms (SaaS, PaaS, and IaaS) as well exploring the impact of cloud adoption on the organizational flexibility in case of Indian organizations.
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Nakul Gupta and Sangeeta Shah Bharadwaj
Pedagogy today has become a function of technology and this relationship becomes all the more promising when used to address the educational needs of the constantly changing and…
Abstract
Purpose
Pedagogy today has become a function of technology and this relationship becomes all the more promising when used to address the educational needs of the constantly changing and fast evolving business school education. Business schools today are responsible for empowering future managers and leaders with not only the knowledge and insights but also with the ability to sense and respond to the unanticipated changes of the turbulent business environment. The objective of this paper is to conceptualize an integrated pedagogical framework that combines “richness” of augmented reality, classroom teaching and academic research with “reach” of social networking to yield a paradigm of agile business school education.
Design/methodology/approach
The authors propose a conceptual model that would help in building entrepreneurial agility through business school education when internal factors collectively optimize the richness of education content and external factors provide the reach necessary to create a field for socialization that helps in building knowledge.
Findings
The authors’ conceptual model consists of three sub‐paradigms derived from the theories they discuss: richness (from theory of experiential learning), reach (from social network theory) and business school education agility (from contingency theory). These three dimensions together enable the authors to understand and propose a new model for business schools, which would have the objective of producing more graduates with entrepreneurial agility.
Research limitations/implications
This research is just an attempt towards integration of emerging technologies to offer agile and experiential education. More research is needed to assess the effectiveness of various teaching and learning techniques. Multivariate analysis would be helpful in determining the multitude of effects on learning that can occur within a business school environment.
Originality/value
Agile business school education is a new variation on business school pedagogy that combines traditional‐style education with technology to provide education that is relevant today and will be relevant in dealing with unforeseen events in the future. Agile business school education will enable graduates to build and lead agile and successful organizations.
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Educational institutions must provide quality of services so as to be to able to delight the customers and be able to compete and achieve a leading position in the long run. This…
Abstract
Purpose
Educational institutions must provide quality of services so as to be to able to delight the customers and be able to compete and achieve a leading position in the long run. This paper is a continuation to an earlier study and aims to present the results of an empirical study conducted on management institutes in India with a customer orientation to the quality paradigm through a focus on the students' perspective. While multiple methodologies were applied, SERVQUAL has already been discussed as the first part of the paper. This part of the series presents a prioritization for improvement of service design of an educational system through incorporation of the Voice of the Customer. The study is an attempt towards the integration of multiple methodologies so as to be able to identify customer requirements and evaluate service quality with the application of SERVQUAL; prioritize improvement of service through the Kano model; and, guide and develop educational services by incorporating the Voice of the Customer through the QFD.
Design/methodology/approach
After having derived the findings from the application of the SERVQUAL, the Kano model and the Quality Function Deployment was used to guide and develop an educational system through the Voice of the Customer.
Findings
The Kano model provided a guide to prioritize improvement and enhancement of attributes and thus, proposed the improvement and enhancement of delivery of educational service. The QFD helped develop educational services by incorporating the Voice of Customers.
Practical implications
The paper could be useful to policy makers, educational planners and administrators in developing a system that could lead to customer satisfaction and delight.
Originality/value
The integration of the multiple tools and their application to the field of management education in India, has not yet been made available in the literature.