The purpose of this study is to examine the effects of fairness on relationship quality and re-contract intention in the foodservice franchise industry and this paper intends to…
Abstract
Purpose
The purpose of this study is to examine the effects of fairness on relationship quality and re-contract intention in the foodservice franchise industry and this paper intends to delineate the implications of enhancing the mutual relationship between the franchisor and the franchisee in the future domestic foodservice franchise system.
Design/methodology/approach
To prevent the lack of reliability and to pursue the internal consistency of the measurement model, this study adopted SPSS (Ver.20.0) and derived Cronbach’s alpha. Additionally, this study conducted a confirmatory factor analysis by using AMOS (Ver.20.0) program to assess the unidimensionality of measurements. Finally, structural equation modeling was used to test the hypothesized research framework.
Findings
The results showed that distributive fairness and informational fairness increase the relationship quality, which franchisees perceive under the franchise system. Among the relationship quality factor, only the trust has a considerable impact on the (performance) re-contract intention. The effect of fairness on relationship quality does not show a statistically considerable difference between the two groups (global franchise vs domestic franchise). However, in terms of a global franchise, distributive fairness has a significant impact on relationship quality, whereas domestic franchise, distributive fairness directly affects performance (re-contract intention).
Research limitations/implications
This study provides readers with an effect of fairness in the franchise system. Results obtained in this study are useful for understanding the fairness and relationship quality in the franchise system.
Practical implications
Recently, as the foodservice franchise market is experiencing significant growth, government and franchise-related agencies are making considerable effort to improve the relationship between the franchisor and the franchisee and to offer a better system and policy concerning the protection of consumers. Government and franchise agencies should develop an adequate policy to improve the relationship between the franchisor and the franchisee by breaking away from the imprudent support.
Originality/value
This study investigates whether fairness in the franchise system has a significant effect on the relationship quality and the performance (re-contract intention) and provides implication about the mutual growth between franchisor and franchisee to the potential food service franchise in Korea.
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While several probes into insurrection charges against Yoon are under way, lack of clarity on his status and legitimacy has created a limbo that is damaging, unconstitutional…
Details
DOI: 10.1108/OXAN-DB291576
ISSN: 2633-304X
Keywords
Geographic
Topical
Paul Tae-Woo Lee, Sung-Woo Lee, Zhi-Hua Hu, Kyoung-Suk Choi, Na Young Hwan Choi and Sung-Ho Shin
The purpose of this paper is to analyze maritime logistics connectivity of ports and shipping networks in the East Sea Economic Rim (ESER) to promote international trade in the…
Abstract
Purpose
The purpose of this paper is to analyze maritime logistics connectivity of ports and shipping networks in the East Sea Economic Rim (ESER) to promote international trade in the context of China’s Belt and Road Initiative (BRI), considering centrality, primary flow and clustering interaction.
Design/methodology/approach
The paper applies a complex network model, using a big data system consisting of an automated identification system, electronic data interchange and distributive and complex data. Three perspectives, including connectivity in trading ports and regions, centralities in the realm of complex network and potential marketing and regional impacts, and sixteen criteria are considered for this analysis. A visual approach has been also applied to highlight port connectivity and ship flows for the reader’s convenience.
Findings
The paper shows that port connectivity and maritime logistics are enablers to promote Korean international trade in Northeast China through the ESER, and 25 major ports are well connected to promote international trade in the region with visual data of ship flows by ship type and by flag.
Research limitations/implications
Owing to the lack of port management information systems among the countries in the ESER except Korea and Japan, this paper could not capture cargo types and amounts on board. Port connectivity analysis shows links of the ports in the ESER to major ports in southeast Asia along the Twenty-first Century Maritime Silk Road (MSR). These results contribute to drawing policy implications to promote the ESER and provide suggestions for promoting Korean international trade by enhancing maritime logistics connectivity.
Originality/value
Unlike the existing literature showing descriptive and policy-oriented research related to ESER, this paper applied a vigorous method with a big amount of data to analyze port connectivity and ship flows in the ESER, considering China’s BRI affecting the global supply chain system, maritime transportation, and logistics. In addition, the paper shows how the seaports in the ESER are connected along the MSR.
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Meanwhile, ongoing political turmoil in Seoul has negative implications for policy and the economy, spooking investors and weakening the won. In an unprecedented move, the budget…
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DOI: 10.1108/OXAN-DB292349
ISSN: 2633-304X
Keywords
Geographic
Topical
The day before, by one vote, the National Assembly rejected an unprecedented attempt by prosecutors to arrest the leader of the main opposition party, Lee Jae-myung, over…
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DOI: 10.1108/OXAN-DB276406
ISSN: 2633-304X
Keywords
Geographic
Topical
The next day, he nominated a new unification minister, Kim Yung-ho, who has in the past called for the overthrow of North Korea's leader.
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DOI: 10.1108/OXAN-DB280269
ISSN: 2633-304X
Keywords
Geographic
Topical
A career prosecutor new to politics, Yoon faces a steep learning curve. Imposing his stamp on his fractious People Power Party (PPP) will prove difficult. His actual politics are…
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DOI: 10.1108/OXAN-DB267885
ISSN: 2633-304X
Keywords
Geographic
Topical
Yoon’s People Power Party (PPP) has seen a surprising surge in its popularity. Although arrests and dismissals among the top brass could jeopardise defence readiness, Pyongyang…
Details
DOI: 10.1108/OXAN-DB292547
ISSN: 2633-304X
Keywords
Geographic
Topical
The purpose of this paper is to outline a framework for marketing cultural goods (e.g. music) to global markets by examining modes of entry and positioning strategies used by…
Abstract
Purpose
The purpose of this paper is to outline a framework for marketing cultural goods (e.g. music) to global markets by examining modes of entry and positioning strategies used by media producers of the South Korean music industry.
Design/methodology/approach
An historic analysis was implemented to investigate the modalities and structures through which cultural products are produced and disseminated. Data for this study came from 314 articles collected from www.allkpop.com, a leading English-language, South Korean popular culture news site.
Findings
The cultural technology framework consists of the institutionalization of cultural technology, exportation of cultural content, collaborations with local talent, and joint ventures with local markets.
Research limitations/implications
The findings emerge from an analysis of South Korean popular music industries, and further research is needed to generalize the results across cultural industries.
Practical implications
The cultural technology framework can be applied to cultural industries such as music, film, comics, and art, where culture and language could be barriers to adoption.
Originality/value
This study outlines a framework for the modes of entry and positioning strategies of cultural goods (e.g. music) in international markets. Extant literature has examined global marketing from the purview of durable consumer goods and brands, with limited insights into cultural products. More broadly, this paper addresses the call for more qualitative inquiry into international marketing topics.