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The purpose of this paper is to use duoethnography to explore experiences of service as work in the university, an institution increasingly shaped by neoliberal values. The authors trace the shift in emphasis within the university from one of a care-oriented form of service to a highly managerial form of service. The authors first interrogate childhood stories to make sense of the initial response to the role of service in a lecturer position, and then to the increasing organisational demand for leadership within the university.

As two women academics the authors see the work in teacher education as a particular form of service—as “our calling”.

This duoethnography reveals different histories in relation to service, but similar ways of thinking about the changing nature of service in the university. With particular regard to women in the academy, it reveals the desire for a more transformative approach, recognising the importance of collegial relationships, and valuing an ethics of care, in order to develop inclusive and transformative service and leadership in the academy.

This paper provides clear links to how changes in the university are understood and approached differently by people.

This paper argues for the importance of autoethnographic and duoethnographic explorations of the personal stories in the university to better understand wider definitions of service and leadership.

The purpose of this paper is to engage with challenges the authors encountered in duoethnographic inquiry, including questions about what it means to tell the truth, and the decisions the authors made about what stories to include and exclude. The focus is on the ethical challenges involved in duoethnography and the ways in which the authors chose, and or felt compelled to, overcome them. The authors provide an argument for the need of intimate, eclectic and open-ended inquiry-based research that poses questions, challenges dominant discourses and promotes a compositional methodology in which to explore lived the experience of participants.

The authors’ own duoethnographic process, embedded in an anthropological hermeneutics (Ricoeur, 1991), within a mode of narrative inquiry, developed over a period of three to four months. The authors had a number of formal and informal conversations – some recorded and transcribed, others remembered and reflected on later in e-mails or in draft academic papers. The authors shared articles, e-mailed, conversed with family and examined photos. Reflecting on some of these conversations, the authors were sometimes uncomfortable with the way the stories they shared had the potential to expose aspects of themselves and those the authors are close to. The authors developed fictionalising techniques and poetry in order to tell these stories.

Duoethnography engages with method that reveals truth as layered, contradictory and necessarily intersubjective. It is this tentative and contingent nature of truth that augers for a hyper-consciousness of the relationship between transgression and transformation. Using fictional ways of knowing: poetry, scripting and metaphor; and the usual technologies of research: anonymisation, de-identification; and drawing on notions of redaction and under erasure the authors found safe ways to represent particularly challenging issues. The process involved intimate revealing – small stories that the authors shared here to argue for the importance of the affective in transformative educational research.

The authors continue to work in uncomfortable places and suggest that ethics often involves irreconcilable and incommensurate discourses which cannot always be accounted for in normalised codes of ethics. The authors argue that this tension provides an important on-going ethical encounter where, as researchers, the authors continue to generate and implement creative and innovative methodologies.

Throughout the paper the authors have suggested ways to challenge the linear, logical and the predictable as the authors wrestled with how personal narratives may reveal personal truth and transformation that may open ways for larger transformative actions.

The purpose of this paper is to analyze the theory and implementation of dual branding. The authors explore whether dual branding is a positive choice for two hotel brands belonging to the same firm and operating under the same roof, in this case, a Wyndham and a Wyndham Garden branded property.

A case study methodology was employed. In-depth interviews were conducted with managers regarding their decisions and implementation of a dual branding strategy.

The authors reveal the organizational, operational, technical, marketing, financial, economic and technological challenges experienced before, during and after the dual branding transition. Moreover, they reveal the results of the implementation and its consequences to the hotel and its customers. A conceptual model is presented with the goal of assisting and facilitating the investigation, analysis, choice and implementation of dual branding by hoteliers.

The present research expands the existing body of knowledge, bridges the theory and practice of branding in the lodging sector, advances dual branding theory and provides insightful implications for scholars and managers alike.

This study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand.

Using a case study methodology, cases of Lagos (Nigeria) and Dubai (UAE) are examined to generate a model of place brand/branding.

Three pathways of the flow of causality between nation brand and city brand were emphasised, and problematic themes of interest to focus are recommended as a way forward for aspiring cities to create and improve their global reputation to generate increased footfalls of visitors and investors.

It is possible for cities to create effective brands irrespective of the reputation (strong or weak) of their countries of origin. The implication of the reverse relationship between nation and city brand has the potential to expand the theoretical framework of a place brand.

The study’s uniqueness is in highlighting the different relations between nation branding and city branding that could guide practitioners in actualising a successful city brand project.

The proposed areas of study for this case are strategic management, marketing, tourism planning and development, hospitality management, attraction management and special event planning and management.

The case is suitable for undergraduate and graduate students pursuing courses in the areas of strategic management, marketing, tourism planning and development, hospitality and tourism management, attraction management and special event planning and management.

The Denbigh Showground located in the parish of Clarendon, Jamaica, is the venue of the annual Agricultural and Industrial Show. Three separate studies conducted indicated the need for its development to enable the use of the facility all year round and to contribute to the socio-economic development of the parish. Suggested development options from these studies included a fun and amusement park, a site for eco-tourism and a multi-purpose agri-cultural facility with linkages to the parish's cultural legacies and places of interest. The large land acreage could facilitate its development, making the property a leading “agri-cultural” attraction concept.

he students should be able to: identify the typology of the Denbigh Showground as an attraction; categorize the product offerings of the Denbigh Showground from a marketing perspective; explain the factors to consider regarding the development of the showground; analyze the socio-economic contributions of the facility to the parish of Clarendon and the community's attitude towards the development of the showground; discuss the potential uses of the Denbigh Showground that can make it a leading international “agri-cultural” attraction; synthesize the concept of sustainable tourism development and its importance to the development and viability of the attraction for future generations; and assess other tourism concepts such as community-based tourism, special interest tourism and alternative tourism and how they relate to the development of the Denbigh Showground.

This case study will help students understand the concept of an agri-cultural attraction and its impact on the socio-economic development of the surrounding communities and the country as a whole. The case will contribute to the existing body of knowledge in the areas of community development and residents’ perception regarding tourism development. It offers insights to both potential and current investors; provides practical guidance to the government and other tourism planners to enable better planning for the areas’ future growth and development; and serves as a reference for academicians as well as undergraduate and graduate students.

Teaching notes are available for educators only. Please contact your library to gain login details or e-mail: support@emeraldinsight.com to request teaching notes.

The purpose of this paper is to obtain perceptions from three distinct millennial segments about human and nonhuman brands related to travel. Specifically, inter and intra relationships between human and nonhuman brand credibility and equity constructs were investigated.

Three millennial generational segments representing 571 respondents familiar with human and nonhuman brands, were investigated to explore their human and nonhuman brand credibility and equity perceptual issues. Structural equation modeling was employed to test the study hypotheses. Multi-group analysis was used to observe group differences.

Selected millennial segments were found to have differences in their behavior pertaining to human and nonhuman brand constructs. All hypotheses of the overall model were accepted. For group differences, a significant difference was observed. Gen Z was found to be different in emulating humans and their linked nonhuman brands when compared to both younger and older Gen Y segments.

Study findings contribute to the marketing and tourism branding literature, as do findings related to generational differences.

The authors suggested implications for hospitality and tourism marketing professionals under the headings of emotional attachment, entertaining content, use of social media and exploring brands online. Implications including multicultural, brands with strong values and engaging with brands can be helpful for hospitality managers in attracting millennials.

Social implications suggest behavioral differences related to three sub-groups of generational cohorts involving millennials.

This is the first study dedicated to observing millennial perceptions for human and nonhuman brands.

Organizations achieve brand awareness through marketing efforts. Studies show that advertising plays a central role in garnering results. The purpose of this paper is to analyze the corporate social responsibility (CSR) advertised by a retail bank in Brazil.

Critical discourse analysis (CDA) was adopted, with the three steps proposed by Fairclough: textual analysis, processing analysis, and social analysis. This approach allows in‐depth analysis of the CSR discourse present in communications of organizations with their target.

Literature indicates that consumers prefer to obtain personal advantages rather than benefits to the environment in which they live. This could influence organizations’ preference towards communication campaigns that demonstrate CSR actions, and that additionally communicate benefits which individuals receive. However, one of the largest banks using advertising limited to CSR‐specific aspects achieves impressive brand awareness results.

This study presents evidence that CSR advertising can stimulate brand awareness without using commercial aspects in its content.

Earlier in the year, during the national steel industry strike, the House of Lords overturned a judgment of Lord Denning, MR, that sections of the industry unaffected by the trade dispute could be regarded as outside the Act and its amendments and that unions could be restrained in their application of immune activities to those firms. The decision apart, their Lordships in delivering judgment reaffirmed that only Parliament had power to make the Law; it was not the function of Judges to do this, their's to interpret and apply the Law. In strict legal terms and applying to statutes and statutory instruments, this is true; but in the widest sense, judges have been making law for centuries. Otherwise, from whence cometh the Common Law, one of the wonders of the world, if not from the mouths of H.M. Judges. Much of it is now enshrined in statute form, especially Criminal Law, but initially it was all judge‐made. In most systems of human control and function, complete separation is rarely possible and when attempted the results have not been conspicuously successful.

The purpose of this paper is to delve into an extensive analysis of different food crops, ranging from bananas, beans, brinjals, cabbages, chillies, creepers, groundnuts, mixed vegetables, pineapples and tomatoes, over three decades. To maintain an ever-increasing population level, much stress is exerted on the production of food crops. However, till date, very little is known about how climate change is influencing the production of food crops in Mauritius, an upper-income developing country found in the Indian Ocean and highly vulnerable to climate risks.

Based on the interactions between production of crops, harvest area for crops and weather metrics, a vector autoregressive model (VAR) system is applied comprising production of each crop with their respective harvest area. Weather metrics are then entered into as exogeneous components of the model. The underlying rationale is that weather metrics are not caused by production or harvest area and should thereby be exogeneously treated. Should there be cointegration between the endogenous components, the vector error correction model (VECM) will be used. Diagnostic tests will also be entertained in terms of ensuring the endogeneity states of the presumed variables under investigation. The impact of harvest area on product is plain, as higher the harvest area, the higher is the production. However, a bi-directional causality can also manifest in the case that higher production leads towards lower harvest area in the next period as land is being made to rest to restore its nutrients to enable stable land productivity over time. Other dynamics could also be present. In case cointegration prevails, VECM will be used as the econometric model. The VAR/VECM approach is applied by virtue of the fact that traditional ordinary least squares (OLS) estimation approach will be biased and susceptible to trigger off unreliable results. Recourse is made towards the Johansen and Juselius (1990) technique. The Johansen and Juselius approach is based on the following VAR specification-bivariate VAR methodology. X1,t = A0 + A1,1X1,t – 1 + A1,2X1,t – 2+ […] .+ A1,p X1,t – p + A2,1X2,t – 1 + A2,2X2,t – 2+ […] .+ A2,pX2,t – p + ßjW + e1,t […] […]..(1) X2,t = B0 + B2,1X2,t – 1 + B2,2X2,t – 2+ […] .+ B2,p X2,t – p + B1,1X1,t – 1 + B1,2X2,t – 2+ […] .+ B1,pX2,t – p + ajW + e2,t […] […] […](2) X1,t is defined as the food crops production, while X2,t pertains to harvest area under cultivation for a given crop under consideration, both constituting the endogeneous components of the VAR. The exogeneous component is captured by W which consists of the nine aforementioned weather metrics, including the cyclone dummy. The subscript j under equation (1) and (2) captures these nine distinct weather metrics. In essence, the aim of this paper is to develop an econometric-based approach to sieve out the impacts of climate metrics on food crops production in Mauritius over three decades.

Results show weather metrics do influence the production of crops in Mauritius, with cyclone being particularly harmful for tomatoes, chillies and creepers. Temperature is found to trail behind bearish impacts on tomatoes and cabbages production, but positive impacts in case of bananas, brinjals and pineapples productions, whereas humidity enhances production of beans, creepers and groundnuts. Evidence is found in favour of production being mainly governed by harvest area. Overall, the study points out the need of weather derivatives in view of hedging against crop damages, let alone initiation of adaptation strategies to undermine the adverse effects of climate change.

To the best of the author’s knowledge, no study has been undertaken in Mauritius, let alone developing of an econometric model that properly integrates production, harvest area and weather metrics. Results show weather metrics do influence the production of crops in Mauritius, with cyclone being particularly harmful for tomatoes, chillies and creepers. Temperature is found to trail behind bearish impacts on tomatoes and cabbages production, but positive impacts in case of bananas, brinjals and pineapples productions, whereas humidity enhances production of beans, creepers and groundnuts. Evidence is found in favour of production being mainly governed by harvest area. Overall, the study points out the need of weather derivatives in view of hedging against crop damages, let alone initiation of adaptation strategies to undermine the adverse effects of climate change.