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The purpose of this study is to investigate the external cues on apparel web sites that encourage impulse buying.
Abstract
Purpose
The purpose of this study is to investigate the external cues on apparel web sites that encourage impulse buying.
Design/methodology/approach
Focus group interviews were first conducted to identify potential external cues on apparel web sites. The findings from the focus group interviews were then used to create an appropriate coding guide. A content analysis of 60 apparel web sites was then conducted to assess the extent to which external trigger cues of impulse buying are available on apparel web sites.
Findings
From the focus group interviews, four mutually exclusive thematic categories, consisting of 20 external trigger cues of impulse buying, were identified; sales, promotions, ideas, and suggestions. A content analysis of these external impulse buying cues was presented. A correlation analysis indicated a positive relationship between retailers' web sales and the amount of external cues present on their web sites.
Research limitations/implications
The findings from the study suggest that the amount of external trigger cues of impulse buying may be a factor that affects a retailer's profitable success by encouraging online impulse purchases. Not so successful online retailers therefore should consider offering more external impulse trigger cues (e.g. sales, promotions, purchase ideas, and suggested items) on their web sites to increase potential impulse purchases.
Originality/value
A coding guide developed in the study can be used by online apparel retailers to assess their marketing strategies. For consumers, the findings of the study inform consumers of factors that may encourage impulse purchases.
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Keywords
The purpose of this paper is to investigate the internal and external factors of impulse buying in online shopping.
Abstract
Purpose
The purpose of this paper is to investigate the internal and external factors of impulse buying in online shopping.
Design/methodology/approach
Two pretests were conducted; Pretest 1 to identify external impulse trigger cues on web sites and Pretest 2 to evaluate the content validity of the findings from Pretest 1. Based on the pretests, a web experiment and survey were conducted to explore the effect of different external impulse trigger cues on impulse‐buying behavior online and also to examine how internal factors of impulse buying (impulse‐buying tendency (IBT), affective and cognitive state, normative evaluation) are related to online impulse‐buying behaviors.
Findings
No significant differences were found among the types of external impulse trigger cues, however a positive correlation was found between a person's IBT and online impulse‐buying behavior, and between a person's affective state and online impulse‐buying behavior. A negative correlation was found between a person's cognitive state and actual online impulse‐buying behavior. And last, a significant positive correlation was found between a person's normative evaluation and actual online impulse‐buying behavior.
Research limitations/implications
This study extends the Consumption Impulse Formation Enactment model into an online shopping context. Marketers can use this information to assess their own web sites in terms of what external stimuli to present on their web sites to trigger impulse buying.
Originality/value
Given the prevalence of impulse buying in online shopping and the importance of impulse purchases to a retailer's profit, this study provides useful insights into impulse‐buying behavior in an online setting.
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Earlier in the year, during the national steel industry strike, the House of Lords overturned a judgment of Lord Denning, MR, that sections of the industry unaffected by the trade…
Abstract
Earlier in the year, during the national steel industry strike, the House of Lords overturned a judgment of Lord Denning, MR, that sections of the industry unaffected by the trade dispute could be regarded as outside the Act and its amendments and that unions could be restrained in their application of immune activities to those firms. The decision apart, their Lordships in delivering judgment reaffirmed that only Parliament had power to make the Law; it was not the function of Judges to do this, their's to interpret and apply the Law. In strict legal terms and applying to statutes and statutory instruments, this is true; but in the widest sense, judges have been making law for centuries. Otherwise, from whence cometh the Common Law, one of the wonders of the world, if not from the mouths of H.M. Judges. Much of it is now enshrined in statute form, especially Criminal Law, but initially it was all judge‐made. In most systems of human control and function, complete separation is rarely possible and when attempted the results have not been conspicuously successful.
Douglas Warner, John Tzilivakis, Andrew Green and Kathleen Lewis
This paper aims to assess agri-environment (AE) scheme options on cultivated agricultural land in England for their impact on agricultural greenhouse gas (GHG) emissions. It…
Abstract
Purpose
This paper aims to assess agri-environment (AE) scheme options on cultivated agricultural land in England for their impact on agricultural greenhouse gas (GHG) emissions. It considers both absolute emissions reduction and reduction incorporating yield decrease and potential production displacement. Similarities with Ecological Focus Areas (EFAs) introduced in 2015 as part of the post-2014 Common Agricultural Policy reform, and their potential impact, are considered.
Design/methodology/approach
A life-cycle analysis approach derives GHG emissions for 18 key representative options. Meta-modelling is used to account for spatial environmental variables (annual precipitation, soil type and erosion risk), supplementing the Intergovernmental Panel on Climate Change methodology.
Findings
Most options achieve an absolute reduction in GHG emissions compared to an existing arable crop baseline but at the expense of removing land from production, risking production displacement. Soil and water protection options designed to reduce soil erosion and nitrate leaching decrease GHG emissions without loss of crop yield. Undersown spring cereals support decreased inputs and emissions per unit of crop yield. The most valuable AE options identified are included in the proposed EFAs, although lower priority is afforded to some.
Practical implications
Recommendations are made where applicable to modify option management prescriptions and to further reduce GHG emissions.
Originality/value
This research is relevant and of value to land managers and policy makers. A dichotomous key summarises AE option prioritisation and supports GHG mitigation on cultivated land in England. The results are also applicable to other European countries.
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Lindsay Turpie, Sandy Whitelaw and Christopher Topping
The purpose of this paper is to report on the implementation of a physical activity (PA) scheme – Let’s Motivate (LM) – within private care homes (CHs) in Dumfries and Galloway…
Abstract
Purpose
The purpose of this paper is to report on the implementation of a physical activity (PA) scheme – Let’s Motivate (LM) – within private care homes (CHs) in Dumfries and Galloway (D&G), Scotland; aiming to provide an insight into the different factors which might contribute to its success and further sustainability.
Design/methodology/approach
A qualitative study is described in which one-to-one semi-structured interviews were carried out with eight key staff involved in implementing the project within two purposively sampled CHs; in order to explore their views and experiences of implementation.
Findings
The paper provides an insight into the different factors which stand to both promote and impede the successful implementation of LM, within the two CHs involved.
Originality/value
This paper explores a new and innovative PA initiative in CHs in D&G, Scotland. Studies exploring the factors which can both promote and impede implementation are important as they can help to usefully inform the implementation and sustainability of initiatives.
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Yu-Shan (Sandy) Huang and Tom J. Brown
The purpose of this paper is to examine how customer orientation affects frontline service workers’ deep acting and to what extent the effect is moderated by the severity of…
Abstract
Purpose
The purpose of this paper is to examine how customer orientation affects frontline service workers’ deep acting and to what extent the effect is moderated by the severity of dysfunctional customer behavior (DCB). Service organizations usually want their employees to demonstrate sincere emotions during customer encounters.
Design/methodology/approach
The study employed a mixed method design using measured variables (e.g. customer orientation) and a scenario-based manipulated variable (i.e. DCB severity). Data from 237 service workers were used to investigate the theoretical model.
Findings
Results showed that perspective taking and emotional sensitivity mediate the positive effect of customer orientation on deep acting. Furthermore, the influence of emotional sensitivity on deep acting is positive when DCB is less severe, but becomes non-significant when DCB becomes severe.
Research limitations/implications
Because the DCB severity is manipulated as a single event, future research can examine its influence based on employees’ experiences. Also, future studies may investigate other mechanisms to explain customer orientation’s effects on deep acting.
Practical implications
This paper provides service organizations an understanding of the key roles of emotional sensitivity and perspective taking in driving deep acting as well as the importance of monitoring DCB severity.
Originality/value
The study is one of the first in marketing to examine the different influences of DCB severity on important employee outcomes. This study also identifies two important mediators to explain how customer orientation drives deep acting.
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As Britain's shopping provision becomes increasingly centralised, the small local shop is becoming a rare feature of the retail grocery trade. Dr David A. Kirby examines the…
Abstract
As Britain's shopping provision becomes increasingly centralised, the small local shop is becoming a rare feature of the retail grocery trade. Dr David A. Kirby examines the results of a pilot survey to discover the attitudes and opinions of failed retailers. He goes on to suggest that there is a real need for efficient and convenient local stores which may require special concessions from the Government, and certainly an injection of entrepreneurial talent, to survive.
Chin How (Norman) Goh, Michael D. Short, Nanthi S. Bolan and Christopher P. Saint
Biosolids, the residual solids from wastewater treatment operations and once considered a waste product by the industry, are now becoming increasingly recognised as a…
Abstract
Biosolids, the residual solids from wastewater treatment operations and once considered a waste product by the industry, are now becoming increasingly recognised as a multifunctional resource with growing opportunities for marketable use. This shift in attitude towards biosolids management is spurred on by increasing volatility in energy, fertilizer and commodity markets as well as moves by the global community towards mitigating global warming and the effects of climate change. This chapter will provide an overview of current global biosolids practices (paired with a number of Australian examples) as well as discuss potential future uses of biosolids. Additionally, present and future risks and opportunities of biosolids use are highlighted, including potential policy implications.
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Ching Seng Yap, William Keling and Poh Ling Ho
This study aims to explore the influence of internal and external factors on the entrepreneurial performance of rural indigenous women entrepreneurs (RIWEs) in Sarawak.
Abstract
Purpose
This study aims to explore the influence of internal and external factors on the entrepreneurial performance of rural indigenous women entrepreneurs (RIWEs) in Sarawak.
Design/methodology/approach
The study uses a qualitative approach in data collection and analysis. Data are collected by means of a semistructured interview from 19 RIWEs at rural areas in Sarawak. Data are then analyzed using thematic analysis in NVivo software.
Findings
The study finds that RIWEs’ decision to start their business is mainly motivated by pull factors such as ego to succeed, ability to be self-employed and financially independent and to contribute to household income. The important personality traits of RIWEs to succeed in the entrepreneurial venture include self-belief, perseverance, commitment and risk-taking. Functional competencies and relationship competencies are cited as the most important core competencies to succeed. In terms of external factors, social networks, financial resources and support, business training and workshops and government’s preferential treatment policies are found to be important to RIWE’s entrepreneurial success.
Originality/value
This study is one of the few that explores the determinants of successful RIWEs in an emerging economy.
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