Sandip Mukhopadhyay and Harry Bouwman
Because of the attention increasingly being focused on digital transformation, interest in business models of platform-enabled ecosystems is rising rapidly. Although there are…
Abstract
Purpose
Because of the attention increasingly being focused on digital transformation, interest in business models of platform-enabled ecosystems is rising rapidly. Although there are different theoretical views on the role of ecosystems, a synthesis of research, with a focus on governance and orchestration in dynamic, multi-industry eco-systems, is lacking.
Design/methodology/approach
A systematic literature review was conducted by following a rigorous search protocol in the scholarly databases covering both journal articles and conference papers These papers were subsequently filtered, and finally, 48 relevant papers were selected for analysis.
Findings
The review identifies five key aspects of platform governance design that need close consideration: the meta-organisation or ecosystem design, coordination mechanisms, mechanisms for value co-creation, value appropriation mechanisms and architectural principles. To achieve balance among a set of competing demands, platform leaders need to devote adequate attention to these aspects.
Practical implications
Based on a literature review, the authors provide an overview of underlying theoretical views, research methods and key trends to develop a sound theoretical grounding for research on platform governance design. The paper also suggests research gaps in the existing literature and sets directions for researchers to strengthen the understanding of effective platform governance design. The paper also provides valuable information to managers in developing or leading a successful platform ecosystem.
Originality/value
The paper uses existing literature published in this topic and original in nature.
Details
Keywords
Sandip Mukhopadhyay, Jason Whalley, Ritesh Pandey and Vinodhini Ranganathan
In parallel with the rising importance of innovation and digital technologies, research on platform ecosystems is rapidly accumulating. This study aims to summarize the current…
Abstract
Purpose
In parallel with the rising importance of innovation and digital technologies, research on platform ecosystems is rapidly accumulating. This study aims to summarize the current research published in leading technical and innovation management (TIM) journals and provide recommendation for future research.
Design/methodology/approach
In this paper, the authors combine multiple quantitative literature review methods (social network analysis, citation analysis and co-citation analysis) with a systematic literature review of articles published in the 13 most influential TIM journals over a 15-year period.
Findings
The citation network of 168 selected papers is sparse, with low network density indicating the emerging nature of the field. Using network centrality values, the authors identified the 33 most influential articles. The review of methodologies in these articles found that conceptual and case study research dominate, suggesting the need for additional confirmatory and quantitative analysis. Co-citation analysis of the references identified six research clusters: foundation, network-centric innovation, complementor management, platform competition, ecosystemsand product platforms.
Originality/value
This analysis is among the first to examine the knowledge structure of platform ecosystem research in the TIM domain by using multiple evidence-based analysis methods. The authors also apply the theory, context, characteristics and methodology framework to suggest areas for future research.
Details
Keywords
Sandip Mukhopadhyay and Parijat Upadhyay
Platform-driven business models have witnessed a significant proliferation in emerging economies. Such initiatives bring cost-effective services to a larger section of the…
Abstract
Purpose
Platform-driven business models have witnessed a significant proliferation in emerging economies. Such initiatives bring cost-effective services to a larger section of the population, given the reach of mobile phones. Drawing insights from the institutional theory and theories on the multisided platform, this paper aims to examine the impact of institutional intervention and platform competition on the initial adoption and continuance intention of platform-based payment services.
Design/methodology/approach
The research model is empirically developed through a unique single-case study covering the high-value banknote demonetization in India that was initiated in November 2016. The research is primarily based on archival data and is supported by a limited number of interviews.
Findings
The research finds that institutional interventions (in multiple forms) have increased people’s eagerness to use mobile payment. Supportive institutional environment and common citizen’s increased eagerness for mobile payment usage resulted in the emergence of multiple mobile payment platforms. Moreover, competition among multiple payment platforms positively impacts the continuance intention of users to use mobile payments.
Originality/value
The research supplements the present understanding of the technology adoption challenges. The study highlights that the relative success of technology adoption cannot be attributed only to the users’ economic or technological motives, as embodied in the adoption models. Carefully designed interventions by the institutions can reduce users’ inertia in using new technology and positively influence the emergence of multiple platform-based service providers.
Details
Keywords
Sandip Mukhopadhyay, Ritesh Pandey and Bikramjit Rishi
In recent times, the growing use of electronic word of mouth (eWOM) has attracted consumers, organizations and marketers alike. The objective of this study is to summarize and…
Abstract
Purpose
In recent times, the growing use of electronic word of mouth (eWOM) has attracted consumers, organizations and marketers alike. The objective of this study is to summarize and compare the current mass of eWOM research published in leading hospitality and tourism journals with research published in the other fields of both business and management.
Design/methodology/approach
This study uses multiple bibliometric analysis methods, including citation, co-citation, keyword and co-word analysis. It compares various assessments of eWOM research published in 399 selected business publications and 398 selected hospitality/tourism publications (ABDC A and above and ABS 3 and above) between 2003 and 2021.
Findings
The co-citation analysis identified three thematic areas under each of the domains, i.e. in the hospitality/tourism field, the three themes included eWOM and behavior; eWOM and social media; and eWOM as a marketing tool. Similarly, under the business field (encompasses remaining business and management subdisciplines), the three themes are eWOM and sales, eWOM quality and attributes; and eWOM, information and consumer. Additionally, the word and co-word analysis mapped the comparative evolution of research in these two fields. The study advocates more research focusing on less researched platforms using diverse data, recommender systems adoption and application of eWOM in the business to business (B2B) context.
Research limitations/implications
This study summarizes the overall theoretical and conceptual structure of eWOM research in both business and hospitality/tourism fields; based upon which, several recommendations for future research are proposed.
Originality/value
By comparing the developments in the specialized hospitality/tourism sector with broader management literature using multiple, complementary techniques, this study brings out important insights for hospitality/tourism researchers.
Details
Keywords
Shekhar Kumar Sinha, Sandip Mukhopadhyay, Parijat Upadhyay, Yogesh K. Dwivedi, Subhajit Bhattacharyya, Manas Paul and Amrita K. Bhattacharyy
Legacy organizations, particularly government departments, have always remained focused on technology acquisition at a low cost. However, they must balance their quest for better…
Abstract
Purpose
Legacy organizations, particularly government departments, have always remained focused on technology acquisition at a low cost. However, they must balance their quest for better financial performance with a commitment to social obligations and inclusiveness. This study aims to analyze the issues faced by a public sector department, India Post, in its digitization process.
Design/methodology/approach
This study takes a case-based approach to analyze India Post’s digitization journey through the theoretical prism of the technology, organization and environment framework.
Findings
The organization’s ability to benefit from innovative technology is constrained by its outdated structure and business processes. The other constraints include the limited technological know-how within the organization and the lack of intricate organizational process knowledge of today’s vendors.
Practical implications
This study portends important implications for policymakers and provides a base for several inquiries for future research. This study attempted to identify the facilitators and inhibitors of digitization initiatives of a legacy government organization with extensive outreach in rural economy which policymakers can consider while rolling out digitization initiatives for public sector organizations.
Originality/value
There are very few studies available as published literature which examined the digitization journey of a legacy government organization in a developing economy. To the best of the authors’ knowledge, there was no published literature available on India Post’s digital transformation process.
Details
Keywords
Divya Ganjoo, Saral Mukherjee and Sandip Mukhopadhyay
Razorpay is a four-year-old Indian B2B fintech startup in digital payments which is venturing into digital lending. It aims to simplify digital payment flows involved in…
Abstract
Razorpay is a four-year-old Indian B2B fintech startup in digital payments which is venturing into digital lending. It aims to simplify digital payment flows involved in acceptance, processing, and disbursement of payments through superior technology and automation. This case details how Razorpay creates value for businesses by offering service convenience in B2B space. Razorpay started as a payment solutions provider, primarily known for their payment gateway. Over time the market for digital payment in India has matured, with multiple providers offering similar products making it difficult for Razorpay to sustain its growth by using technological leadership and service differentiation. To maintain its growth trajectory, Razorpay has launched multiple new products in the digital payment space as well as announced a foray into creating a marketplace for digital lending through launch of Razorpay Capital. The case provides details of the growth of Razorpay and its move from its core strength of payment gateway
Details

Keywords
Sita Mishra, Gunjan Malhotra, Vibha Arora and Sandip Mukhopadhyay
This study analyzes how omnichannel integration influences customer patronage intention, highlighting the moderation effect of consumer service experience consciousness…
Abstract
Purpose
This study analyzes how omnichannel integration influences customer patronage intention, highlighting the moderation effect of consumer service experience consciousness. Additionally, it also examines the sequential mediating role of consumer empowerment and satisfaction.
Design/methodology/approach
This study uses a survey method to collect data from 336 young Indian consumers, having experienced omnichannel retailing. Data were analyzed using SPSS PROCESS macro to examine both the mediating and moderated relationships.
Findings
The results confirm that a customers' perceived online–offline channel integration increases their patronage intention directly and through the mediating role of consumer empowerment and satisfaction. Additionally, as a moderator, consumer service experience consciousness does not necessarily impact consumer patronage interest through the mediating role of consumer empowerment. Nevertheless, it does have a negative impact through the mediating role of consumer satisfaction.
Practical implications
This study provides insights into designing online–offline retailing integration, based upon which, proposes several recommendations for increasing customer satisfaction and patronage intention.
Originality/value
To the best of the authors' knowledge, this is among the first studies to highlight the theory of consumer empowerment in the context of omnichannel retailing. Thus, it contributes to the extant literature on omnichannel retailing while investigating the moderating role of consumer service experience consciousness.
Details
Keywords
Sandip Mukhopadhyay, Harry Bouwman and Mahadeo Jaiswal
This paper aims to study the critical role played by interorganizational control mechanisms in a mobile ecosystems and how the portfolios of control evolves when the service…
Abstract
Purpose
This paper aims to study the critical role played by interorganizational control mechanisms in a mobile ecosystems and how the portfolios of control evolves when the service moves from an initial idea to a solution that reaches market acceptance. Existing literature provides limited insight into (portfolios of) control mechanisms and how (portfolios of) control dynamically evolve(s) during the various stages of service innovation.
Design/methodology/approach
Based on the Resource Dependency Theory (RDT), this study makes use of multiple cases to identify and validate the key roles of behavioural input and output control mechanisms and how they evolve during different phases of service development.
Findings
Based on multiple cases, it is concluded that a dominant actor uses portfolios of control to acquire complimentary resources, coordinate interdependence between multiple partners and ensure a favourable value distribution for itself. Behavioural control is used in a limited way during the implementation and commercialisation phases, while input control is mostly used during the development phase and output controls are mostly used during implementation and commercialisation phases. The high occurrence of input control in the development phase ensures the lower occurrence of behavioural controls in the implementation phase. This study is very practical in nature, and it provides important insight on how to develop mobile services in collaboration with other organisations.
Research limitations/implications
A limitation of this study is that it is based on two cases in a specific regulatory, cultural and institutional environment, i.e. India, which means that further testing of the propositions, with large-scale samples and within a more international setting, would be required. However, this study does provide some interesting insights that have to be corroborated by additional case studies and a large-scale questionnaire, initially with a focus on India.
Originality/value
From an academic perspective, this study examines organisational controls in a less researched yet dynamic services industry, and is one of the first studies that the researchers have come across that uses RDT to explain the dynamics of control in value networks in the mobile industry. This study is also one of the very few to focus on understanding the objectives of the portfolios of control from the perspective of the structural player. As mentioned earlier, research focussing on integrating governance mechanisms and portfolios of control may provide new insights. From a practical perspective, this study may shed light on how to develop mobile services in collaboration with other organisations.
Details
Keywords
Christos Sarmaniotis, Kalliopi Chatzipanagiotou and Christina Boutsouki
Nirmalendu Biswas, Deep Chatterjee, Sandip Sarkar and Nirmal K. Manna
This study aims to investigate the influence of wall curvature in a semicircular thermal annular system on magneto-nanofluidic flow, heat transfer and entropy generation. The…
Abstract
Purpose
This study aims to investigate the influence of wall curvature in a semicircular thermal annular system on magneto-nanofluidic flow, heat transfer and entropy generation. The analysis is conducted under constant cooling surface and fluid volume constraints.
Design/methodology/approach
The mathematical equations describing the thermo-fluid flow in the semicircular system are solved using the finite element technique. Four different heating wall configurations are considered, varying the undulation numbers of the heated wall. Parametric variations of bottom wall undulation (f), buoyancy force characterized by the Rayleigh number (Ra), magnetic field strength represented by the Hartmann number (Ha) and inclination of the magnetic field (γ) on the overall thermal performance are studied extensively.
Findings
This study reveals that the fluid circulation strength is maximum in the case of a flat bottom wall. The analysis shows that the bottom wall contour and other control parameters significantly influence fluid flow, entropy production and heat transfer. The modified heated wall with a single undulation exhibits the highest entropy production and thermal convection, leading to a heat transfer enhancement of up to 21.85% compared to a flat bottom. The magnetic field intensity and orientation have a significant effect on heat transfer and irreversibility production.
Research limitations/implications
Further research can explore a wider range of parameter values, alternative heating wall profiles and boundary conditions to expand the understanding of magneto-nanofluidic flow in semicircular thermal systems.
Originality/value
This study introduces a constraint-based analysis of magneto-nanofluidic thermal behavior in a complex semicircular thermal system, providing insights into the impact of wall curvature on heat transfer performance. The findings contribute to the design and optimization of thermal systems in various applications.