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The study addresses the crucial issue of sustainable development goals (SDGs) and institutional voids in the peri-urban geographies of India. The peri-urban geographies, though within a cosmopolitical city, lack basic amenities like drinking water, sanitation and waste management. We study social entrepreneurial strategies to address these issues and thereby illustrate strategies that could be used to address sustainable development goals.

The article uses a multiple case study method to understand how social enterprises can provide scalable solutions addressing SDG related issues in India.

The research found three strategies that can help provide scalable solutions: First, the extensive use of the latest digital technologies to decrease cost and increase reach; second, extensive partnerships across the board; and finally, a focus on social innovations and business models that are accessible, affordable, available and known to the end-users.

The research contributes to institutional voids literature, SDGs literature and scaling of social enterprise literature. The research confirms that institutional voids are entrepreneurial opportunities. The research empirically shows how social enterprises are addressing SDGs at BoP. Finally, the core findings of the article contribute to the scaling of social enterprise literature.

The purpose of this paper is to analyze and understand the business logic of the for-profit social enterprises targeting the basic needs of the base of the pyramid (BoP) segment. A case study of an organization offering clean energy solutions to the BoP segment has been used to illustrate the socio-economic business model of the for-profit social enterprises, which can serve the underserved needs of the BoP segment using an inclusive approach.

This paper analyses Selco, a social enterprise offering energy solutions to the low-income population in rural India. The qualitative case-based research involves the secondary data inputs from the online sources and primary data inputs from the field interviews with the different stakeholders at Selco.

The research findings recommend the following strategic choices for the social enterprises – focus on segmentation; field-based experimentation, innovation and prototyping; local skill-building and engagement; hybrid organizational setup; systemic behavior change orientation; customized value offerings; last-mile delivery and support; and collaboration with non-traditional stakeholders.

The lessons learnt through the analysis of Selco provide tools and strategies to enable the social enterprises to better understand their business model and make informed decisions resulting in the effective social interventions while remaining sustainable. The paper offers an actionable framework for creating an inclusive formal market ecosystem that is sustainable, scalable and socially relevant.

This study is an original contribution to the field of social entrepreneurship. It undertakes a field study of the social enterprise delivering inclusive energy solutions to the BoP segment in India. The study of Selco brings out the learnings regarding the key strategic actions, which can lead to sustainable business models for targeting the BoP segment in developing countries like India

Increasing demand for goods and services strains environmental sustainability, driving interest in green products. Trust in these products is vital for adoption. Scholars have examined factors affecting green trust, but a comprehensive framework involving cognitive and affective factors as antecedents and behavioral outcomes as consequences is lacking. This study aims to address this gap and introduces cultural and socio-demographic variables as moderators.

The study consolidates the outcomes of 79 empirical publications on green trust and conducts a meta-analysis.

All the cognitive and affective factors and behavioral outcomes are significantly associated with green trust. The moderator analysis provides many valuable insights as it highlights the context dependency of various relationships of green trust.

Using an extensive literature review, this study introduces an integrated framework that clarifies the antecedents and consequences of green trust. This work enriches the existing body of knowledge by investigating the influence of cultural and socio-demographic factors as moderators on these relationships, offering significant insights into the realm of green trust.

This research yields valuable guidance for providers of green products/services, shedding light on the factors that foster trust in their offerings and emphasizing the importance of customized strategies that take into account cultural and socio-demographic variables.

This is an original study that contributes to the green trust literature.

Strategy, strategic management, market and product analysis.

The case is intended for a business strategy course in management. The target participants are MBA students specializing in strategy area as well as middle level and senior level managers from the industry, who come for an executive programme in management science.

Year 2009, Mr Pawan Kumar (General Manager, Halonix Limited) was facing a decision-making situation in the organization. Being one of the most experienced and oldest employees of Halonix (incorporated as Phoenix Lamps Ltd in 1991), he had witnessed the tremendous growth of the company since its inception in 1991. The company was having a global brand image in automotive halogen lamps and became a dominant player in compact fluorescent lamp (CFL) market in India by 2007. With the increasing competition and change in market dynamics, the company needed to decide upon the future product portfolio mix and strategy to be adopted to gain the maximum benefit and win over the competition in both the product segments. The automotive halogen product segment was generating higher margins but having relatively slow growth. The CFL product segment was a growing market but was generating low margins due to increasing competition from entry of large number of players.

The theoretical concepts, which will be explored in this case, involve the following: the importance of industry structure analysis in understanding the basis of competition. The importance of value-chain analysis in strategic planning. The importance of Boston Consulting Group growth-share matrix in evaluating the product portfolio mix having different growth drivers and target segments?

Teaching notes.

Mobile crowd sensing (MCS) is a new paradigm enabled by Internet of Things (IoT) in which sensor-rich ubiquitous devices collect and share the data over a large geography. Human behaviour attributes (perception, comprehension and projection) play a key role in the decision-making process for sharing and processing the data. This study aims to understand how situation awareness plays an important role in MCS in an IoT ecosystem.

A systematic literature review was conducted by following a rigorous search protocol that identified a total of 470 peer-reviewed research papers. These papers were further filtered and finally 31 relevant papers were selected.

The major issues and concerns arising due to human participation in the MCS system were identified. Further, probable strategies were explored to deal with the challenges resulting due to certain human behaviour attributes.

This study provides the recommendations to address the major challenges related to the MCS system, which in turn may enhance the adoption of emerging smart technology-driven services.

The study is original and is based on the existing literature and its interpretation.

A food delivery app (FDA) is a technological advancement connecting restaurants and consumers, making it possible to deliver food home conveniently. The current study seeks to identify the factors affecting consumers' continuance intention and sharing intention toward the FDA in the USA and Canada using an integrated framework built using trust transfer theory and a variety of constructs.

The authors collected data/inputs from 476 respondents in the USA and Canada who had used FDAs in the past and analyzed them using the structural equation modeling technique.

The results indicate that trust in FDA, trust in the user community and commitment affect continuance intention and sharing intention. Interestingly, trust in the seller does not influence commitment, continuance intention and sharing intention. Additionally, the trust disposition and reputation of the FDA play an important role in building trust in FDA.

The present study combines the trust transfer theory with various important constructs such as commitment, trust disposition and reputation of the FDA to build an integrated framework to elucidate the continuance intention and sharing intention toward FDAs.

This study facilitates the FDA providers to understand how trust disposition, the reputation of the FDA and trust in the Internet build trust among FDA consumers. The study also helps them to fine-tune their trust-building strategy by considering several trust targets. It further enables them to appreciate how commitment results in continuance intention and sharing intention toward FDA.

It is an original study investigating the role of various constructs and trust transfer theory in shaping the consumers' continuance intention and sharing intention toward the FDA.

This study aims to investigate the external and internal stimuli, which affect the organismic experiences of the users and thereby influence their response in terms of behavioral intention toward the use of online doctor consultation platforms.

The study operationalized the stimulus–organism–response framework for the research model and surveyed 357 users in India who had experienced online doctor consultation platforms. The analysis has been done using the structural equation modeling approach.

The authors’ main results indicate the following key points. One, perceived usefulness, social influence, health anxiety, offline consultation habit and perceived technology usage risk are significant predictors of perceived value. In contrast, perceived ubiquity is identified to be an insignificant predictor of perceived value. Second, social influence and perceived technology usage risk have significant influence on trust. However, perceived usefulness is not a significant predictor of trust.

This study contributes to the theory by integrating technology-oriented factors with behavioral attributes for determining the behavioral intention of users toward the online doctor consultation platforms.

The managerial contributions of this study involve highlighting those technology-oriented and behavioral elements, which can be targeted to attract more users toward these platforms.

This is an original study that has looked beyond the role of technology-oriented factors in influencing the perceived value and trust elements while investigating the behavioral intention among the users toward the online doctor consultation platforms.

This study aims to examine the factors (Stimuli) enhancing perceived utilitarian, social and conditional values (Organisms) of social commerce (s-commerce) platforms and their impact on small and medium enterprises’ (SMEs’) behavioral intention (Response) to adopt s-commerce.

Survey data were gathered from 304 Indian SMEs using s-commerce platforms. Data were analyzed using SmartPLS 3 software.

The results indicated that perceived values significantly impact SMEs’ behavioral intention to adopt s-commerce. Among conditional, utilitarian and social values, the conditional value of s-commerce sites was found to be the strongest motivator for SMEs to adopt s-commerce.

This research contributes to the growing literature on s-commerce, explaining how perceived value influences the decision of SMEs to adopt s-commerce platforms.

Among the significant influencers, perceived usefulness and perceived reputation were found to be the most effective triggers that stimulate perceived values of s-commerce sites. The findings draw due attention from policymakers toward environmental cues such as the legal and regulatory environment, which are instrumental in creating the most important perceived value for SMEs, i.e. conditional value.

By employing the inputs from the theory of consumption values and the Stimulus-Organism-Response framework, this original study looked beyond the technology factors and examined the role of perceived values of s-commerce platforms in shaping SMEs’ behavioral intention to adopt.

Perceived as an antidote to poor execution, interest in radio frequency identification (RFID)-enabled visibility has grown. The purpose of this paper is to examine whether and how RFID-enabled visibility with item-level tagging improves store execution.

The authors conducted three field-based experiments in collaboration with two Fortune 500 retailers.

RFID-enabled visibility resulted in a sizable decrease in inventory record inaccuracy and out-of-stocks for inventory held in both the backroom and on the sales floor. The decrease in inventory record inaccuracy and out-of-stocks was even greater among products stored primarily on the sales floor suggesting the benefits from increased visibility accrue to sales floor inventory management processes. In contrast, the authors found no significant improvement in inventory record inaccuracy and no substantive improvement in out-of-stocks among products stored primarily in the backroom suggesting that increased visibility does not improve backroom management processes.

The authors recommend retailers focus on sales floor inventory management when seeking to improve store execution through the adoption of RFID-enabled visibility. In the context, only partial evidence exists that backroom inventory management improves with RFID-enabled visibility.

Retailers seeking to invest in RFID technology must estimate potential performance improvements before making firm-specific cost-benefit analyses. They must also understand where and how these performance improvements will accrue. This research uniquely presents the results of a three field experiments that quantify the changes in retail execution associated with RFID adoption.

The purpose of this paper is to examine the social entrepreneurship focussed organizations in the context of challenges faced and strategic actions adopted by them during the different stages of self-sustainable business model design and implementation.

The empirical context involves the use of qualitative multi-case-based research methodology for data collection and analysis. The sampling involves undertaking the field study of social entrepreneurship oriented organizations, which have made the perceptible socio-economic difference in the lives of the rural and semi-urban population lying at the base of the pyramid (BoP) in India.

The findings of this study are presented in two complementary stages. The first stage involves presenting the narrative incorporating the emergent themes and key characteristics of the social entrepreneurship focussed organizations based on the field-research based data collection and analysis. The second stage involves mapping the challenges with the strategic actions thereby formulating a challenge-action framework.

The paper strengthens the belief in social entrepreneurship as a viable alternative for creating a market-based ecosystem at the BoP. This paper highlights the conception of social entrepreneurship in terms of challenges and corresponding strategic actions.

The derived challenge-action framework will enable the social entrepreneurs to learn, understand, design and implement a better informed and transparent market-based business models at the BoP resulting in reduced market risks and uncertainty.

The government needs to recognize the social entrepreneurs as partners having a separate legal entity as well as consider their inputs and on-field experiences while framing the policies in favor of the BoP. In addition, the government needs to facilitate the social entrepreneurs in leveraging the government network and institutions for reaching the BoP segment.

This study is an original contribution to the field of social entrepreneurship in number of ways. The first contribution lies in reviewing the research literature from the definition perspective. The second contribution lies in reviewing the research literature to determine the key challenges faced by the social entrepreneurs at the BoP. The third contribution lies in identifying the propositions and conceptualizing the challenge-action framework depicting the challenges faced and strategic actions required by the social entrepreneurs for successful and sustainable social intervention at the BoP.