Search results

1 – 4 of 4
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Case study
Publication date: 1 January 2024

Neha Singh, Sana Moid, Naela Jamal Rushdi and Nitin Shankar

The case’s resolution will inspire students to engage in critical analysis of the hurdles encountered by Madhubani Paints amid the pandemic. It will prompt them to dissect…

Abstract

Learning outcomes

The case’s resolution will inspire students to engage in critical analysis of the hurdles encountered by Madhubani Paints amid the pandemic. It will prompt them to dissect cause-and-effect chains stemming from decisions made during this period, fostering a mindset of critical thinking and problem-solving. Additionally, it aims to cultivate a profound comprehension of the Indian entrepreneurial landscape, highlighting the pivotal role of micro-enterprises and women entrepreneurship. Furthermore, it will task students with brainstorming inventive solutions to the specific challenges faced by Madhubani Paints, particularly focusing on differentiation strategies and enhancing customer engagement in the online marketplace. The case highlights the strategic utilization of digital avenues for business expansion, showcasing how Madhubani Paints not only persevered through a challenging pandemic but excelled, securing 35% of its revenue through digital channels.

Case overview/synopsis

Madhubani Paints was a micro-enterprise in the small town of Darbhanga (India) that traded hand-painted products. The protagonist had a strong interest in Madhubani painting, and her enthusiasm led her to establish her own micro-enterprise. This case study highlights the protagonist’s journey towards entrepreneurship and what were the challenges faced during the COVID-19 pandemic. Additionally, the case study showcases how micro-enterprises leverage digital technologies to improve their business performance. Through this case study, students will be able to learn what the contribution of an entrepreneur is to the development of our society and will understand the fundamental concept of marketing and entrepreneurship.

Complexity academic level

The case study can be used in management for the course of marketing and entrepreneurship and is appropriate for post-graduate students. Discussion would be the most appropriate method for teaching this case study. The students would need to understand the concept of marketing mix, segmentation and targeting and the basics of marketing strategy to ensure effective learning.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS3: Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 14 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

Access Restricted. View access options
Case study
Publication date: 12 September 2024

Neha Singh, Sana Moid and Naela Jamal Rushdi

The case study can be used for the course of entrepreneurship and is appropriate for postgraduate students. Discussion would be the most appropriate method for teaching this case…

Abstract

Learning outcomes

The case study can be used for the course of entrepreneurship and is appropriate for postgraduate students. Discussion would be the most appropriate method for teaching this case study. Through Nutan’s words, students could gain a first-hand glimpse into the transformative journey of a rural woman entrepreneur.

Case overview/synopsis

In 2018, Nutan Jha embarked on a remarkable journey by establishing Nutan Creations, a micro-enterprise situated in Kharrak village, Jhanjharpur, Bihar (India). This case study aims to achieve multiple objectives: understanding the operational obstacles confronted by a rural woman entrepreneur, acknowledging the inseparable connection between business and social issues in rural contexts, moreover shedding light on the intersection of gender, entrepreneurship and cultural preservation through traditional Madhubani painting art form products. This distinctive combination brings a fresh perspective to the research, offering unique insights into the challenges and triumphs experienced by rural women entrepreneurs. The findings of this case study exemplify the intricate interplay between business and social concerns in rural areas, portraying an inspiring depiction of how determination, adaptability and robust support networks can conquer hurdles and foster transformative changes.

Complexity academic level

The case study has been designed for the students of business administration and entrepreneurship who have completed their elementary model on marketing comprehend. The students should need to understand the concept of entrepreneurship and the basics of digital marketing strategy to ensure effective learning.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 3: Entrepreneurship.

Access Restricted. View access options
Article
Publication date: 13 December 2023

Vibha Soni, Priti Saxena, Sana Moid, Abhineet Saxena and Mita Mehta

This study aims to use a multi-stage scale development process to identify the dimensions of philanthropic corporate social responsibility (PCSR) in India’s fast-moving consumer…

269

Abstract

Purpose

This study aims to use a multi-stage scale development process to identify the dimensions of philanthropic corporate social responsibility (PCSR) in India’s fast-moving consumer goods (FMCG) sector.

Design/methodology/approach

The authors conducted a study to develop a comprehensive, reliable and valid scale for measuring PCSR based on the customer perception of FMCG product manufacturers. This research adopted a comprehensive and detailed scale development process using multi-stage sampling for scale development. This final study was conducted on a sample of 402 respondents from the city of Jaipur, India.

Findings

The results have underlined the multi-dimensional aspect of PCSR; these dimensions are: altruism towards society, volunteering for local community development, generosity towards ecology, benevolent spirit and problem-solving charity.

Practical implications

This study gives valuable insights into philanthropic scale development in the FMCG sector that can immensely help domestic and international marketers to formulate CSR as a strategy. This research provides insights into a wide range of scales which can be base for future research studies that aim to explore different organizational settings.

Originality/value

PCSR and CSR are important for developing strategies for sustainable businesses across the globe. Dimensions of PCSR will be useful for practitioners and researchers in developing second-order constructs for future studies.

Details

Corporate Governance: The International Journal of Business in Society, vol. 24 no. 3
Type: Research Article
ISSN: 1472-0701

Keywords

Access Restricted. View access options
Article
Publication date: 18 February 2025

Neha Singh, Kulvinder Kaur, Sana Moid, Anis Ur Rehman and Naela Jamal Rushdi

This study aims to unveil the realities of Madhubani painting women artisans in the Mithila region of Bihar. It delves into the theory of capitalism concerning women artisans and…

14

Abstract

Purpose

This study aims to unveil the realities of Madhubani painting women artisans in the Mithila region of Bihar. It delves into the theory of capitalism concerning women artisans and their challenges and explores potential avenues for empowerment.

Design/methodology/approach

Utilizing an interpretative qualitative technique, the research focused on Madhubani Painting Women Artisans of Bihar. Semi-structured face-to-face interviews were conducted, and the resulting data were analysed using thematic analysis.

Findings

The findings revealed 22 sub-themes grouped into five themes. The first three themes are based on the theory of capitalism, including human, social and economic capital related to Madhubani painting women artisans. The following two themes included challenges faced by women artisans and notable opportunities within an emerging market.

Research limitations/implications

The geographical focus, reliance on qualitative data, limited stakeholder perspectives and short timeframe may restrict the generalizability, breadth of insights and long-term impact assessment, highlighting the need for broader future research.

Practical implications

This research implies that there is a need to enhance digital skills, boost IT infrastructure and continuous support from the government to empower rural women artisans, fostering economic growth, entrepreneurship and cultural preservation in the handicraft sector.

Originality/value

This research contributes to the limited body of knowledge regarding the experiences of women artisans, shedding light on the unique themes and subthemes. The study underscores the significance of preserving traditional art forms and cultural heritage while striving for improved economic empowerment and social inclusion.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

1 – 4 of 4
Per page
102050