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The purpose of this study is to unearth the factors influencing the scope and acceptability of E‐detailing concepts recently started by domestic as well as multinational companies in India.

The objective is to capture views of pharmaceutical company personnel about E‐detailing to understand factors influencing acceptance and execution of E‐detailing as a marketing communication tool. This study is based on primary data collected from the Delhi/NCR area of India. To analyze the data, an attempt is made to identify latent factors that influence various measurable characteristics. Gonzalez and Bello's approach is used in factor analyzing the responses to identify prominent influencing factors behind the adoption of E‐detailing by pharmaceutical companies.

As viewed by the company personnel, managerial readiness, operational capabilities, audience acceptance and market accessibility are the most important factors responsible for proper acceptability of E‐detailing program. Other motivators are convenience mode of communication, brand acceptance in the market, a deep relationship development with target physicians. This has a positive impact on the profit curve of the companies.

Results from this study will help pharmaceutical companies operating in India to understand factors influencing scope and acceptability of E‐detailing as an important marketing communication tool. Pharmaceutical companies may chart their strategic communication roadmap in line with the same.

In this paper, we have identified factors responsible for acceptance and execution of E‐detailing as a pharmaceutical marketing communication tool. These factors may be tested in different countries and intensity may be analyzed beyond country boundaries.

The sudden outbreak of COVID-19 shook up the Global tourism and threatened many tourism destinations. After the first wave of COVID-19, the invention of vaccines prevented the spread of virus and the industry started healing itself. However, the second wave of the pandemic disrupted the recovery plans and polices of many tourism companies and planners. Tourism and Hospitality industry has faced many challenges in the past. But pandemic of this magnitude was unexpected. The impact is much deeper and complete end of such virus is unpredictable. The need of the hour is to take actions to unpack and reduce such recurring repercussion of COVID-19 and rethink and repackage tourism for restoring the demand. This foregrounds a framework to identify the impact of COVID-19 on Odisha Tourism and formulate a strategic approach for the restoration and survival of the tourism industry in Odisha. The study is both exploratory and descriptive in nature, based upon a qualitative research approach and includes collection of both primary and secondary data. Results of the study reveal that lockdown/shutdown and other restrictions due to pandemic have impacted the key tourism stakeholders in Odisha leaving them under financial instability. The study emphasises on promotion of domestic tourism in a big way. The study focuses on alternative tourism development and improved infrastructure relating to the screening, sanitisation and social distancing of the visitors will build confidence among the visitors and recreate interest in travel. IATA Travel Pass/Vaccination certificate should be a mandatory travel document for safe travel practice.