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This study examines the role of passion in gender-specific entrepreneurial responses in times of crises and how passion manifests itself in a digital environment. Entrepreneurial passion feeds energy, tenacity, self-confidence and momentum, creating added value for a given economy.

A qualitative approach was used to conduct semi-structured interviews. To reach the research objectives, the author examined a sample of 22 female entrepreneurs and 19 male entrepreneurs in a comparative design.

The results obtained through a qualitative study prove that entrepreneurial passion is a driver of self-confidence for entrepreneurs. Moreover, the nature of entrepreneurial passion differs across gender in times of crises. Indeed, female entrepreneurs try to take their lives into their own hands by creating their own destinies. They have seized opportunities arising from purely technological progress to create their own businesses on social networks and solve the unemployment problem. Meanwhile, male entrepreneurs pursue opportunities based on market supply and demand to increase their market share and face a crisis.

These findings offer novel insights into research on social media entrepreneurs. This study could help new entrepreneurs highlight their abilities, particularly those that are most salient and central.

This study adds a new dimension to the literature on the role and nature of entrepreneurial passion in times of crises.

Based on the theory of identity, this paper aims to examine the centrality role of entrepreneurs’ identity in the prevalence of the entrepreneurial process in online platforms. Identity is a kind of internal energy that stimulates the neurons of entrepreneurs. Thus, leveraging identity effectively in the digital business cycle is a global challenge of paramount importance.

This study uses a quantitative approach, specifically the covariance-based structural equation modeling method, to examine data collected from a sample of 153 entrepreneurs operating on social media platforms.

The findings highlight the positive impact of social media on entrepreneurs’ identities, revealing three distinct identity types: digital identity, social identity and entrepreneurial identity. However, only entrepreneurial and social identities emerge as significant factors in sustaining the entrepreneurial process. Entrepreneurs operating on online platforms strive for recognition as entrepreneurs while also cultivating trust-based relationships with social media users. This recognition and trust contribute to the overall success of their entrepreneurial endeavors.

Identity centrality in the entrepreneurial process presents itself as a highly sophisticated tool to help young entrepreneurs on social media platforms to identify, construct and even harmonize the different identities they may adopt to adapt to the challenges and opportunities of entrepreneurship. In fact, social media provide several opportunities that foster entrepreneurial aspirations and provide a fertile ground for shaping entrepreneurs’ identities, ensuring the success of their entrepreneurial ventures. The emerging generation of entrepreneurs should prioritize cultivating their entrepreneurial and social identities while maintaining an acute awareness of the importance of having a coherent and relevant online presence.

The results of this study significantly elucidate the mechanisms governing identity formation and its dynamics’ influence on the development of entrepreneurship on social media.

This paper aims to study the role of ethics in the social innovation process and its effect on entrepreneurial passion. It explores the factors that encourage social entrepreneurs to innovate by examining the concepts of harmonious and obsessive passion and ethics.

The database consists of 97 entrepreneurs who benefited from the services offered by the support organizations for social entrepreneurs. The data are analyzed using the partial least squares structural equation modeling.

The results show that Islamic ethics has a positive effect on social innovation. This effect can be further amplified by harmonious passion (HP). Such passion certainly strengthens social entrepreneurs throughout the innovation process and consolidates the implementation phase of their projects.

This study highlights the importance of ethics in the process of social innovation. Ethics acts directly or through HP to stimulate social innovation. This passion enables taking actions and favors the creation of innovative social projects.

These findings add value to the previous literature by introducing ethics into the entrepreneurial passion theory and exploring new factors that promote social innovation.