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Ukraine hosts thousands of international students for educational tourism, of which more than 18,000 Indian medical students were compelled to escape Ukraine under emergency conditions of war. This paper aims to examine their intention to return to Ukraine to complete their education based on an integrated theory of planned behaviour (TPB) framework with added constructs, i.e. risk perception, career anxiety, rescue and relief memory.

The data were collected from 26 February 2022 to 30 June 2022 in two phases and two modes. It was ensured that the respondents were strictly confined to Indian medical students who had travelled to Ukraine for educational tourism. SPSS 25 and AMOS 23.0 were used to analyse the data. The hypotheses proposed were statistically tested.

The analysis reveals that the extended TPB model resulted in a strong model and the empirical findings corroborate that the students’ attitude, subjective norms, perceived behavioural control and career anxiety significantly and positively influence the students’ revisit intention (RI) while risk perception and rescue and relief memory have a negative influence on the RI.

The study provides timely insights and implications to the Ukrainian tourism industry, particularly educational tourism business and medical institutions under the present turmoil, which can also act as blueprint research for destinations with a similar unstable political background.

The primary value of this research work is that it provides an understanding of the intention of medical students (educational tourists) towards revisiting the war-hit destination of Ukraine.

India's Muslim women (MW) face significant underrepresentation within the government and commercial sectors, rendering them virtually invisible in the job market. This underrepresentation is compounded by the double stigma of being both Muslim and female. As a result, this study aims to address this critical issue by looking into MW's intention to work in the industry of tourism and hospitality (T&H).

A survey was conducted online to gather data and 404 of the responses met the requirements for selection. The research model was empirically assessed by applying structural equation modelling. The data collection phase spanned from August 11, 2023, to November 10, 2023.

The study's findings demonstrate the effectiveness of the extended theory of planned behaviour in providing a robust model for analysing MW's intentions to participate in the T&H industry.

This research discloses inclusive policies, reduces discrimination, empowers women in the workforce, improves educational opportunities, promotes cultural sensitivity and fosters inclusive leadership in the T&H industry, focusing on MW career intentions, to achieve Sustainable Development Goal 5 (gender equality).

The importance of this study is contingent upon its ability to inform policymakers in academia and the T&H sector. By recognising and addressing the barriers faced by MW, it has the potential to foster a workplace environment that promotes equality and eliminates discrimination, ultimately improving the image of the T&H industry and harnessing the untapped potential of these women in India.

In 2019, Generation Z (Gen Z) accounted for 32% of the world population, as per the report by Bloomberg, Gen Z in India is world's largest with 472 million people, still there is very limited research conducted to explain their intention to visit heritage sites. This paper aims to report the findings of an empirical research focussing on Gen Z Indians' intention to visit heritage sites by applying theory of planned behaviour (TPB) with two additional constructs, i.e. environmental concern (EC) and environmental friendly activities (EFA).

As a fundamental theoretical framework, the TPB model is used. Data consists of responses of 434 Gen Z Indians which were collected through online questionnaires. Using structural equation modelling (SEM) technique, the measurement and structural model were tested with the help of AMOS 22 and SPSS 25 software.

The results of SEM indicate that the hypothesized relationships between attitude (AT), subjective norms (SN), EC, EFA and intention to visit heritage sites were all supported. However, perceived behavioural control (PBC) did not influence intention.

The study's findings have substantial practical implications for organizations/travel companies that primarily deal in heritage sites. The findings of this study contribute to the body of knowledge about intention to visit heritage sites. As the study focuses mostly on Gene Z Indians, it is difficult to extrapolate the findings to other countries.

This paper will help the researchers and practitioners to understand the Gen Z Indians' intention of visiting heritage sites. To the best of the authors' knowledge, this is the first study that predicts intention of Gen Z Indians to visit heritage sites.

Following a crucial COVID-19 pandemic lockdown, the coronavirus has affected every academic institution, particularly libraries and information centres. To address this unprecedented scenario, libraries’ staff has decided to provide their services via digital access while staying close to the users. To predict users’ intention to use digital libraries after COVID-19, the authors combined the technology acceptance model (TAM), the theory of planned behaviour (TPB) and perceived risk.

Data were collected via a paper-based questionnaire using a convenient sampling method which was distributed at two major libraries; Maulana Azad Library, Aligarh Muslim University and Dr Zakir Husain Library, Jamia Millia Islamia in India.

Empirical findings suggested that all the proposed hypotheses were supported, and the integrated model had strong explanation power as the proposed model explained a 74.5% variance in users’ intention to use digital libraries after COVID-19.

This study offers substantial information to librarians, digital libraries, universities, institutes and other stakeholders and sheds light on the potential for a developing nation to transition to an economy with a strong digital infrastructure. The scope of the study is constrained to the users in India only, hence, leading to the possibility that it may be challenging to generalize the findings.

According to the best of the authors’ knowledge, it is one of the few studies to predict users’ intentions for using digital libraries after COVID-19 by applying the integrated model of TPB and TAM in an emerging economy. It helped understand the users’ attitudes towards using the digital services and resources available at the respective libraries. It also contributed considerably to the argument that users have grown accustomed to harnessing digital libraries during the post-COVID-19 period.

This study aims to evaluate the key factors affecting the behavioural intention of urban tourists towards visiting national parks by integrating the theory of planned behaviour (TPB) and expectancy theory (ET).

Data were collected from urban tourists using an online questionnaire developed through Google forms. A total of 489 valid online questionnaires were considered for this study. The proposed research model was empirically evaluated using the structural equation modelling method.

According to the results of this research, TPB constructs are significantly and positively associated with the behavioural intention of urban tourists towards visiting national parks in India and out of ET constructs, only expectancy and valence are significantly and positively associated with behavioural intention while instrumentality does not.

This study manifests the behaviour of urban tourists towards national parks and contributes to academics by incorporating existing literature. The findings of this study also help policymakers in formulating innovative strategies for national parks. It presents an integrated framework that lays the platform for a new study domain on urban tourists' intentions to visit national parks, which will be useful to urban managers, officials and the tourism sector. Furthermore, as the scope of this study is confined to assessing the intentions of urban tourists toward visiting national parks, it is difficult to generalize the findings.

To the best of the authors' knowledge, this is the first research of its kind to provide an understanding of the behavioural intention of urban tourists towards visiting the national parks in India by optimizing the TPB and ET.

This study used an integrated framework that incorporates the technology acceptance model (TAM) (Davis, 1989), the theory of planned behavior (TPB) (Ajzen, 1991) and trust to examine factors that mainly influence consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry. The Internet of things (IoT), artificial intelligence (AI), virtual reality systems, augmented reality systems, etc. are the Smart 4.0 technologies generally used in T&H industry these days.

Convenience sampling approach was employed in this study. Data were collected over the Internet using a survey instrument by posting the questionnaire link on social network web pages of travel agencies from November 10, 2021, to December 30, 2021. In the opening statement of the questionnaire, we have explained about the Smart 4.0 technologies so that every respondent could understand what we mean by Smart 4.0 technologies.

The findings show that conjoining the TAM and the TPB with trust resulted in a robust model for explaining customers' intention toward using smart technologies in the T&H industry.

Smart technologies have become one of the most profitable e-commerce applications. This study examines and integrates the various advantages of smart technologies for the consumers in T&H industry, as well as providing insight into the intentions of Indian consumers. Hence, this study gives significant information to IT companies, online travel agencies, tour operators, travel agents, T&H planners and other stakeholders on Indian consumers' behavioral intentions (BIs).

This study tested the utility of the extended model in predicting consumers' intention towards the use of smart technologies in T&H industry. As far as the authors' knowledge is concerned, this is the first study that predicted intention of Indian consumers towards the use of smart technologies in T&H industry by integrating TAM, TPB and trust.