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Article
Publication date: 22 March 2021

Claudia Brito Silva Cirani, José Jaconias da Silva, Adalberto Ramos Cassia and Samara de Carvalho Pedro

This study aims to analyze the innovation overview of the Brazilian industrial sector using data published by innovation survey – PINTEC. The aim was to provide a macro and…

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Abstract

Purpose

This study aims to analyze the innovation overview of the Brazilian industrial sector using data published by innovation survey – PINTEC. The aim was to provide a macro and updated diagnosis of the innovation scenario in Brazil and build reflections for further studies.

Design/methodology/approach

The authors used information from the years 1998–2014 covered by PINTEC to analyze innovation indicators, namely, innovation types, problems and obstacles, novelty degree, established partnerships and interactions, as well as governmental incentives. This study is exploratory; thus, descriptive methods were used for data presentation through analyses and presented through figures and tables.

Findings

The results show that innovation of the Brazilian industrial sector is concentrated mainly in the acquisition of machinery and equipment, innovations that already exist in national or global markets, interactions for the innovation process with suppliers and governmental support for financing machinery and equipment acquisitions.

Originality/value

This study has relevance, as its results provide important subsidies for policy-makers to incorporate the needs and overcome challenges of innovation in Brazil.

Details

Innovation & Management Review, vol. 18 no. 2
Type: Research Article
ISSN: 2515-8961

Keywords

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Article
Publication date: 23 December 2020

Daniela Menezes Garzaro, Luís Fernando Varotto and Samara de Carvalho Pedro

In this work, the author verified the effect of interactivity and social presence on engagement with bank customers, how much these relationships affect the experience with the…

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Abstract

Purpose

In this work, the author verified the effect of interactivity and social presence on engagement with bank customers, how much these relationships affect the experience with the brand and their effect on satisfaction and loyalty, while highlighting the differences between the digital service channels (websites and apps).

Design/methodology/approach

The author conducted a survey, collecting responses from 390 users of banking websites and mobile banking. Structural equation modeling (SEM) analyzed the data, with the use of the PLS-MGA group method.

Findings

Results reveal the positive effects of interactivity and social presence on brand engagement and positive associations between brand engagement, brand experience, satisfaction and loyalty. The results also reveal that brand experience completely mediates the effect of brand engagement on satisfaction and that the effect of social presence on engagement is higher for users of banking websites versus users of mobile banking apps.

Research limitations/implications

There is a possibility of different results in cultures where the use of IT and the use of digital platforms of banking technology are less intense. Furthermore, other segments, besides banking, could be an opportunity to improve knowledge about these effects.

Practical implications

This study contributes to practice by showing the importance of interactive elements and social presence in digital channels to generate engagement with the brand, resulting in more positive experiences that increase bank customer satisfaction and loyalty.

Social implications

This study confirms the relationships between interactivity, social presence and engagement, also confirming that social presence mediates the relationship between interactivity and brand engagement.

Originality/value

An important original contribution is the effect of engagement as an antecedent of the experience with the brand, which results in elevated satisfaction and loyalty of the bank customer.

Details

International Journal of Bank Marketing, vol. 39 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

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Article
Publication date: 7 November 2024

Imamali Dadashzada, Jose Arturo Garza-Reyes, Ranjit Roy Ghatak and Fernando Gonzalez-Aleu

Although electric vehicles (EVs) offer promising solutions for reducing transport emissions, several obstacles hinder their adoption, and supply chain (SC) stakeholders must…

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Abstract

Purpose

Although electric vehicles (EVs) offer promising solutions for reducing transport emissions, several obstacles hinder their adoption, and supply chain (SC) stakeholders must systematically identify and address these challenges. Prior research has explored barriers to EV adoption but lacks a global focus on last-mile delivery (LMD). Our study aims to fill this gap, providing a foundation for future research and aiding organizational shifts towards sustainable transportation.

Design/methodology/approach

Our study identifies 21 critical barriers to EV deployment in LMDs, validated through a quantitative survey involving 157 SC experts. The survey data are analysed using Exploratory Factor Analysis (EFA), which identifies four distinct dimensions encapsulating the identified barriers. Based on consultations with five experts, the Analytical Hierarchy Process (AHP) ranks these dimensions and individual impediments globally.

Findings

The study finds “Energy and Infrastructure Barriers” and “Financial and Resource Barriers” to be the most significant hindrances. Noteworthy individual barriers include the absence of fast-charging stations, insufficient electricity provision and the need for investment in Power Grid upgrades.

Originality/value

This research contributes to the existing literature by offering a robust methodology for classifying and ranking EV adoption barriers through EFA and AHP. It thus provides a globally applicable framework for stakeholders to devise targeted strategies for overcoming these barriers.

Details

The International Journal of Logistics Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0957-4093

Keywords

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