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The promotion of sustainable design is demanded globally. The life cycle assessment (LCA) proved its reliability in this mission, but the difficulty and time required to apply it discouraged designers. This research aims to integrate LCA into the building design process through a software tool, taking advantage of generative design features. This will facilitate decision-making by architects and construction professionals.

The study develops the EGY-LCA (http://egy-lca.com/). This prototype tool suggests exterior wall design alternatives for residential buildings in Egypt, using the environmental impact indicators of LCA data and other criteria related to national codes, materials, construction methods and required thermal resistance. Within a generative design process, the algorithm tests every possible wall method with materials and thickness combinations for each layer in compliance with inputs. The paper begins by explaining the tool’s working method. Afterward, different sets of inputs are examined and the values of the resultant environmental impacts of several suggested wall solutions are statistically analyzed. The application demonstrates the importance of the generative design tool. Proposing several solutions based on a set of inputs facilitates the selection of sustainable choices and allows comparisons between alternatives.

The prototype experiment confirms the research hypothesis. Unlike the available LCA tools, architects can make decisions with limited LCA experience if the data and equations are integrated into a generative design tool. The prototype proves its applicability for exterior wall alternatives.

The prototype is the initial step toward a whole-building LCA tool. It includes limited LCA stages and materials for the external wall. Future research is required to expand this parametric tool concept to include all the building components. The framework in Section 5 proposes a visualization.

The prototype tool: EGY-LCA (http://egy-lca.com/). The value added to the design and construction sectors through the uncomplicated LCA application is fostering sustainable design, generative design tools can achieve this.

The novelty of this work is that it is the first initiative offering a parametric LCA tool. It promotes the application of LCA at the design stage using generative design, which contributes to sustainable development.

The purpose of this paper is to empirically investigate the relationship between intellectual capital (IC) (i.e. human capital, structural capital, relational capital) and service quality (SQ) within the Egyptian mobile telecommunications setting.

A valid research instrument was utilized to conduct a survey of 384 top- middle- and supervisory level managers from three Egyptian mobile telecommunications companies.

Hypotheses related to the relationship of human, structural and relational capital and their influence on SQ were tested. Results show that Egyptian mobile telecommunications companies have mostly emphasized the use of structural capital to boost their SQ.

This is an empirical research applied in the Egyptian telecommunications setting. Its relationships need further investigation in other settings and countries. Also, the traditional limitations of a cross-sectional study apply with respect to the attribution of causality and the time lag effects.

The optimal procedure for the Egyptian mobile telecommunications companies is to focus their efforts on managing all three components of IC in order to improve their SQ and performance.

This is one of the very few researches to study the relationship between intellectual capital and service quality and the first to investigate these relationships in the Arab Region within the mobile telecommunications setting.

The purpose of this paper is to review the service quality (SQ) models established in various empirical studies conducted across the world specifically applied to telecommunications services.

This paper examines different SQ models reported in the literature applicable to the telecommunications sector. The selected 29 studies were limited to empirical English studies based on survey data and statistical methods of analysis and having the SQ construct defined from the customers’ perspective.

The review of various SQ models in telecommunications revealed that the meaning of SQ may have some universal aspects, as demonstrated by the similarities in the underlying dimensions as proposed in different studies. This paper lends support to the contention that the dimensions of the telecommunications SQ construct and their importance vary with the cultural and country context. A proposed model for measuring telecommunications SQ was presented as a trial to extract the best of previous models.

This paper reviews only empirical studies based on survey data and statistical methods of analysis from 2001 to 2019.

The paper indicates that a generic instrument for measurement of SQ or even one specifically developed for telecommunications may not be applicable in its original form for all cultural contexts. The development of a customized scale, such as a modified SERVQUAL for measuring the SQ for a particular cultural or country context at that particular time, is warranted.

The reported study describes and contrasts a large number of SQ measurement constructs and highlights the usage of dimensions.

Taking an evidence from social exchange theory, this research examines the mediating role of affective commitment in the correlation between internal branding, employee engagement and job satisfaction. The moderating role of work environment on the link between internal branding and affective commitment is also studied in this research.

The data were collected by using well-structured research measures from 215 employees working in the BPO sector of India (Punjab and Chandigarh). The hypotheses were developed, and the conceptual model was validated by applying structural equation modeling. The data were analyzed by using two statistical packages, namely SPSS and AMOS.

The findings suggest that internal branding has a significant positive relationship with employee engagement, job satisfaction and affective commitment. The mediating effect of affective commitment on the relationship between internal branding and employee engagement was full, whereas on the relationship between internal branding and job satisfaction, it was partial. Work environment also moderated the relationship of internal branding with affective commitment.

The current study offers significant lessons to management thinkers, human resource (HR), organizational branding and marketing manager. However, BPO sector should be aware about the critical role played by internal branding to enhance affective commitment, employee engagement and job satisfaction of the employees. The role of affective commitment is also taken into account to study the effect of internal branding on employee engagement and employee's job satisfaction. For itself, internal branding cannot be considered as in isolation and is doubtful to be efficacious if the work environment is not encouraging to an employee as well as to the brand values.

This study offers significant lessons to management thinkers, HR, organizational branding and marketing manager. However, BPO sector should be aware about the critical role played by internal branding to enhance employee engagement, job satisfaction and affective commitment of the employees. An important role of affective commitment is also taken into account to study the effect of internal branding on employee engagement and employee's job satisfaction. For itself, internal branding cannot be considered as in isolation and is doubtful to be efficacious if employees are not provided an encouraging work environment.

Existing researches on internal branding are theoretical in nature and overlook the empirical impact of internal branding on employee engagement, job satisfaction and affective commitment from the BPO employees' perspective. The study also offers an empirical examination of potential mediator and moderator for internal branding.

This study aims to empirically explore telecommunications service quality (SQ) and its impact on the customer loyalty (CL) through a mediating impact of customer satisfaction (CS) during the COVID-19 pandemic crisis.

A survey was conducted involving 384 customers of telecommunications service providers in Egypt. The hypothesized direct relationships were tested through regression analysis, and the mediating effect was tested using structural equation modeling technique.

The results reveal a strong positive relationship of SQ dimensions, CS and CL. Reliability, privacy and security and convenience, respectively, proved to increase CS and CL more than the other SQ dimensions, particularly during COVID-19. Moreover, CS was found to significantly and fully mediate the effect of SQ on CL.

This is an empirical research applied in the Egyptian telecommunications setting. Its relationships need further investigation in other settings and countries. Also, traditional limitations of a cross-sectional study apply with respect to the attribution of causality and the time lag effects.

In strategic planning of telecommunications services and the associated consumer behavior, the results of this study can be helpful for policymakers. In case of similar epidemics and natural calamities, consumers may depict similar behavior as shown during the lockdown and social distancing during COVID-19; hence, this study can help regulatory bodies in preparing their safety roadmap.

This study contributes to the body of knowledge in enhancing the understanding on the impact of telecommunications SQ on CS and loyalty, particularly during the COVID-19 pandemic crisis.

This paper aims to study the effect of internal branding on brand supporting behaviour (in-role and extra-role) of bank employees in Egypt. It proposes a model which examines the relationship between internal branding and employees’ brand supporting behavior, mediated by employees’ role clarity, affective commitment and continuance commitment, to provide insights into the way in which employees can become brand champions.

A single cross-sectional descriptive research was employed. A questionnaire was used to collect data from 400 frontline bank employees. Confirmatory factor analysis was used to test the validity of the scales, and structural equation modelling was used to test the research hypotheses.

The results showed that internal branding did not have a direct significant impact on employees’ in-role and extra-role behaviour. However, that impact only took place through employees’ role clarity and their affective commitment.

The findings suggest that banks can differentiate their offers and build powerful corporate brands through their employees’ brand supporting behaviour. Therefore, bank managers need to consider internal branding within the context of a corporate marketing orientation. Moreover, enhancing employees’ role clarity and affective commitment will ensure sustainable brand supporting behaviour.

This research is the first quantitative study to examine the impact of role clarity and continuance commitment as possible mediators to the proposed relationship. It further adds up to the internal branding literature, which is mostly qualitative or conceptual and thus suffers from limited conclusive evidence in terms of internal branding benefits and practical implications.

This paper aims to investigate the impact of perceived risk, ethical judgement, value consciousness, susceptibility to social influence and neutralisation on counterfeit clothes and accessories purchase intention in Egypt.

A single cross-sectional survey was conducted. Questionnaires were used to collect data from 361 counterfeit buyers in Egypt. To test the hypotheses, partial least squares-structural equation model was applied.

The results indicate that neutralisation, perceived risk and susceptibility to social influence significantly impact attitudes towards counterfeiting and purchase intentions, whereas value consciousness impacts counterfeit purchase intention. In addition, attitudes mediate the effects of perceived risk, susceptibility to social influence and neutralisation on purchase intention.

Brand producers/retailers and the government need to adhere to a number of practices to curb counterfeit demand, mainly by tackling the neutralisation’s impacts, demonstrating various risks of counterfeiting and developing a collective attitude against counterfeiting.

This study contributes to the ethical decision-making literature by empirically testing and quantifying the impact of neutralisation on shaping counterfeit buyers’ attitudes and purchase intention.

This paper aims to examine coping approaches used by receivers to deal with failed gift experiences, thereby dealing with misperceptions between givers and receivers that could affect their relationship.

This study uses a sequential, multimethod methodology using background questionnaires, online diary method and 27 semi-structured interviews.

Receivers cope with failed gift experiences through concealing, disclosing or re-evaluating the gift experience. These approaches encompass several coping strategies, allowing receivers to deal with their experiences in ways that help them manage their relationships with givers.

Informants described gift experiences in their own terms without being prompted to talk about coping, thus some insights of coping with failed gifts may have been missed. Multiple data collection methods were used to minimise this limitation, and the research findings suggest new avenues for future research.

The present research helps retailers and brands to minimise gift failure by promoting gifts that emphasise aspects of the giver–receiver relationship, assists givers in their learning from gift failure by making them aware of the receiver’s preferences and reduces the cost of gift failure by offering further opportunities to dispose of unwanted gifts.

This paper contributes to the emerging topic of consumer coping by providing a novel and rounded understanding of coping in the context of failed gift events, identifying new reasons for gift failure, highlighting receivers’ ethical considerations when responding to failed gifts and proposing new insights for the coping literature.

Purpose: This chapter examines how healthcare technologies (electronic medical records, personal cell phones, and pagers) help manage patient care work to accelerate processes of communication and blur boundaries between work time and non-work time, thereby revealing dynamics of power as indicated through temporal capital, or the amount of time under an individual’s control.

Method: The data were collected from 35 in-depth semistructured interviews of health practitioners, which included 26 physicians, 7 nurses, and 2 administrators.

Findings: Communication technologies fulfill promises of temporal autonomy and efficiency, but not without cost, particularly as it intersects with organizational/institutional power structures and non-work-related social factors such as pre-existing technological literacy and proficiency. The blurring of work and non-work time gives practitioners perceived higher quality of life while also increasing temporal flexibility and autonomy. The higher up one is in the relevant hierarchy, the more control one has over one’s own time, resulting in higher levels of temporal capital. The power hierarchies serve to complicate the potential recuperation of temporal capital by communication technologies.

Implications: This study uses a critical cultural perspective that takes into consideration structures of institutional power hierarches impact temporal organization through the use of communication technologies by health practitioners. Practitioner-facing research is particularly crucial given the high rates of burnout within the profession and concerns around the well-being of health practitioners, and autonomy and control over one’s time is a factor in work and life satisfaction.

The ideology of “Local Architecture” was about the religious experience, social and cultural interpretations non-awareness, and solutions for environmental and social problems. This case aims at producing a compatible architecture for this society. The problem of the paper deals with the absence of the local heritage in contemporary architecture. Most of our buildings reflect western ideologies, and use the local vocabulary, as has happened in most of the Arab architecture, that deals directly with a language of shapes to create compatibility with the public. Hence, the aim of the paper is to link the variables that the contemporary architecture formulated with concepts of local architecture. To meet such aims, the research is pivot around two themes: Firstly, tackling how to extract the forces that lead to the contemporariness of local heritage and formalize the DNA of any local community (Culture, Community Aspiration, Climate, and Technology), as well as discussing some experience that dealt with local architecture. Secondly, discussing some recent trials that learned from the previous attempts through history. The attempts strongly re-activate the local architecture in the contemporary challenges, namely, the use of heritage forms as is to conform to environmental determinants, development of these forms using contemporary materials through the visions of local architecture, and employing high-tech solutions to achieve contemporary appropriateness within traditional ideologies. In the end, the paper presents new ideas of the local architecture that learned from the previous experiences in our Arab societies to meet the needs of today's Arab societies.