Predatory publishing is a growing and global issue infecting all scientific domains. Predatory publishers create counterfeit, not (properly) peer-reviewed journals to exploit the…
Abstract
Purpose
Predatory publishing is a growing and global issue infecting all scientific domains. Predatory publishers create counterfeit, not (properly) peer-reviewed journals to exploit the open access (OA) model in which the author pays. The plethora of predatory marketing journals along with the sophisticated deceptive practices of their publishers may create total confusion. One of the many highly likely risks of that bewilderment is when peer-reviewed, prestigious marketing journals cite these pseudo-marketing journals. This phenomenon is called citation contamination. This study aims to investigate the extent of citation contamination in the peer-reviewed marketing literature.
Design/methodology/approach
Using Google Scholar as a citation gathering tool, this study investigates references to four predatory marketing journals in 68 peer-reviewed marketing journals listed in the 2018 version of the Academic Journal Guide by the Chartered Association of Business Schools (CABSs).
Findings
Results indicate that 59 of the 68 CABS-ranked peer-reviewed marketing journals were, up to late January 2021, contaminated by at least one of the four sampled predatory journals. Together, these four pseudo-journals received (at least) 605 citations. Findings from nonparametric statistical procedures show that citation contamination occurred irrespective of the age of a journal or its 2019 Journal Impact Factor (JIF). They also point out that citation contamination happened independently from the fact that a journal is recognized by Clarivate Analytics or not.
Research limitations/implications
This study investigated citations to only four predatory marketing journals in only 68 CABS-listed peer-reviewed marketing journals.
Practical implications
These findings should sound an alarm to the entire marketing community (including academics and practitioners). To counteract citation contamination, recommendations are provided for researchers, practitioners, journal editors and academic and professional associations.
Originality/value
This study is the first to offer a systematic assessment of references to predatory journals in the peer-reviewed marketing literature.
Details
Keywords
The purpose of this paper is to introduce and test a new emoji-based metric that could be used to monitor consumers’ emotions toward brands on social media.
Abstract
Purpose
The purpose of this paper is to introduce and test a new emoji-based metric that could be used to monitor consumers’ emotions toward brands on social media.
Design/methodology/approach
To test this new metric, 720 consumer tweets were retrieved from official Twitter accounts of 18 leading global brands representing 6 product categories/markets. In order to check its validity, the emoji-based metric was correlated with two measures: the percentage of positive emojis from Brandwatch’s (2018) Emoji Report and the American Customer Satisfaction Index (ACSI) for 2017.
Findings
The findings of this paper indicate that consumers tend to use more (vs less) positive emojis when expressing their feelings toward Coca-Cola (vs Taco Bell). They also show that the new metric is highly and positively associated with the ACSI, hence supporting its validity.
Research limitations/implications
The new metric is only applicable to brands that have a social media presence.
Practical implications
The proposed metric is easy to implement and interpret by almost every researcher and manager.
Originality/value
While all extant brand sentiment analyses focus on analyzing the words in brand-related user-generated content, this paper considers an alternative source of information about emotions, that is, emojis. Beyond being valid, the proposed emoji-based metric is unique, easy to implement and interpret, and generalizable.
Details
Keywords
The purpose of this paper is to assess the viability of the scholarly search engine Microsoft Academic (MA) as a citation source for evaluating/ranking marketing journals.
Abstract
Purpose
The purpose of this paper is to assess the viability of the scholarly search engine Microsoft Academic (MA) as a citation source for evaluating/ranking marketing journals.
Design/methodology/approach
This study performs a comparison between MA and Google Scholar (GS) in terms of journal coverage, h-index values and journal rankings.
Findings
Findings indicate that: MA (vs GS) covers 96.80 percent (vs 97.87 percent) of the assessed 94 marketing-focused journals; the MA-based h-index exhibits values that are 35.45 percent lower than the GS-based h-index; and that the MA-based ranking and the GS-based ranking are highly consistent. Based on these findings, MA seems to constitute a rather viable citation source for assessing a marketing journal’s impact.
Research limitations/implications
This study focuses on one discipline, that is, marketing.
Originality/value
This study identifies some issues that would need to be fixed by the MA’s development team. It recommends some further enhancements with respect to journal title entry, publication year allocation and field classification. It also provides two up-to-date rankings for more than 90 marketing-focused journals based on actual cites (October 2018) of articles published between 2013 and 2017.
Details
Keywords
The Journal of Islamic Marketing (JIMA), established in 2010 and published by Emerald Publishing, has never retracted an article but has issued two expressions of concern (EoCs…
Abstract
Purpose
The Journal of Islamic Marketing (JIMA), established in 2010 and published by Emerald Publishing, has never retracted an article but has issued two expressions of concern (EoCs) about two of its articles. This study aims to investigate the context, content and outcome of these EoCs.
Design/methodology/approach
The author raises research questions about the two EoCs’ issuance, impact and handling by JIMA and Emerald Publishing. To answer the research questions, the author gathered data from a variety of sources, including JIMA’s website, Clarivate’s Web of Science, Scopus and Mendeley.
Findings
The two EoCs were issued under the acknowledgments section of articles, which is not standard practice, and they lacked separate Digital Object Identifiers (DOIs). The dates of EoC issuance were unknown, limiting understanding of the timeline and resolution progress. The two EoCs were issued by two different entities (i.e. Emerald Publishing and JIMA), one of which contained an incorrect journal name. Concerns included issues with originality and compromised peer review, which could involve duplication and fake peer review. Despite EoCs, the two articles continued to receive downloads, reads and citations, most likely because JIMA’s readership is unaware of related concerns.
Research limitations/implications
The lack of progress from EoCs to retractions or corrections puts authors and readers in limbo, necessitating prompt resolution. Recommendations include assigning DOIs to EoCs, providing issuance dates, correcting errors, tracking investigation progress and ensuring transparency in maintaining publishing ethics. The unresolved EoCs in JIMA highlight the importance of handling publication ethics concerns in a transparent and timely manner to maintain scholarly integrity and trustworthiness.
Originality/value
This opinion piece discusses a scholarly document that is rarely studied by (Islamic) marketing researchers.
Details
Keywords
Though brand love is recognized as being an important marketing topic both for theory and practice, a gap still exists with regard to its operationalization. To bridge this gap…
Abstract
Purpose
Though brand love is recognized as being an important marketing topic both for theory and practice, a gap still exists with regard to its operationalization. To bridge this gap, this paper proposes a single-item measure (SIM) that uses a visual rating scale (i.e., a rating scale combining verbal with nonverbal contents).
Design/methodology/approach
Three studies covering over 700 respondents and examining three international brands over three product categories were conducted to test the new measure.
Findings
Findings provide consistent evidence for the reliability and validity of the proposed measure. They also demonstrate that brand love, as gauged by the new SIM, is good in predicting positive word of mouth, willingness to pay a higher price, and willingness to forgive brand mishaps.
Research limitations/implications
The paper focuses on brand love mainly from a measurement perspective.
Practical implications
This paper provides a practical and parsimonious tool to measure brand love.
Originality/value
Extant SIMs of brand love are less than ordinal, content invalid, of unknown reliability, and of untested concurrent validity. This paper provides academics and practitioners alike with a SIM of brand love that is ordinal, content valid, and tested in terms of reliability and concurrent validity.
Details
Keywords
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
There are several striking similarities between “brand love” and “brand attachment”. The politics of marketing theory are at work in keeping these constructs away from each other, the literature under scrutiny not only suffers from amnesia, but also from some severe schizophrenic symptoms, and brand attachment and brand love are no more than the same core knowledge product offered under different brand names.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Details
Keywords
The aim of this paper is to critically review the most significant writings on “two” constructs that have quickly acquired the status of “important marketing topics”; that is…
Abstract
Purpose
The aim of this paper is to critically review the most significant writings on “two” constructs that have quickly acquired the status of “important marketing topics”; that is, brand attachment (BA) and brand love (BL).
Design/methodology/approach
A profound and parallel inspection of highly influential articles along with ensuing essays by the same single authors is performed.
Findings
This review reveals that: hardly a year goes by without some reinventions or retouching of these constructs’ conceptual characteristics; there are several striking similarities between them; the politics of marketing theory are at work in keeping these constructs away from each other; the literature under scrutiny not only suffers from amnesia, but also from some severe schizophrenic symptoms; and that BA and BL are nothing more than the same core knowledge product offered under different brand names.
Research limitations/implications
This review is limited to considering the constructs of BA and BL.
Originality/value
Because the literature on BA and BL has been essentially empirical, this paper has the potential to add a compulsory conceptual component to it. It also has the potential of instigating discussions, debates and, in due course, a deeper understanding of these “two” constructs.
Details
Keywords
Salim Moussa and Mourad Touzani
This article aims to: conceptualize customer‐service firm attachment; as well as to propose a theoretical framework that provides insights into the formation and development of…
Abstract
Purpose
This article aims to: conceptualize customer‐service firm attachment; as well as to propose a theoretical framework that provides insights into the formation and development of affectionate ties in customer‐service firm relationships.
Design/methodology/approach
Toward these two goals, the authors integrate conclusions from a multidisciplinary literature that covers attachment theory, brand attachment, and place attachment.
Findings
The authors formally define customer‐service firm attachment as the emotional bond connecting a customer with a service firm. They offer a conceptual framework that assumes that customer satisfaction, service quality, customer trust towards the service firm and its personnel, customer‐firm image congruence, and positive emotions felt during the service experience are the main drivers of customer‐service firm attachment.
Research limitations/implications
Notwithstanding the fact that this article remains conceptual in spirit, it provides several theoretical and managerial implications.
Originality/value
This article reviews and merges the latest insights from diverse attachment theories and concepts in diverse disciplines (i.e. social psychology, environmental psychology, leisure science, consumer behavior, and marketing). It also presents attachment styles as a new consumer segmenting criteria.
Details
Keywords
This study aims to examine how women on board influence quality and quantity disclosure of emissions discharge by the listed non-financial firms for the period of six years…
Abstract
Purpose
This study aims to examine how women on board influence quality and quantity disclosure of emissions discharge by the listed non-financial firms for the period of six years (2016–2021), with institutional ownership as a moderator.
Design/methodology/approach
The study obtained data from a sample of 83 listed non-financial firms. A content analysis technique was employed to compute emissions disclosure indexes using Global Reporting Initiatives standards from the sampled firms. Random and fixed effect regression analyses were run for both direct and moderation models. Based on the results of the Hausman tests, random results were adopted and used in examining the relationship.
Findings
The result reveals that women on board are significantly related to emission disclosure. The study also documented that institutional owners have not influenced the relationship between women directors and emissions disclosure.
Practical implications
The study's findings have practical implications for emerging economies, corporations and other business organizations seeking to actively involve the emissions control and reduction issues toward sustainable development goals 5, 7 and 13 in their business models and successfully communicate these efforts to stakeholders.
Social implications
Listed firms in emerging economies would gain sincerity through the women directors’ knowledge, skills, demographics and ethnicity in the society. Therefore, corporate bodies in emerging economies can successfully contribute toward improving the social welfare of various segments of society by controlling current and future climate issues. Additionally, society will surely benefit when firms control the pollution discharges within the community.
Originality/value
This is the first study, to the best of the authors’ knowledge, that provides empirical evidence on the effect of the presence of women on board on emissions disclosure using institutional ownership as a moderator in Nigeria.