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It is a truism now to say that systematic and orderly progress and growth of any human venture necessitates organisation in the first place. Much more even so in tourism where the state's intervention in the field of tourism, once a policy decision to develop and promote tourism has been reached, would need to encompass multiple tasks, co‐ordinated efforts and policy aspects.

I. Rapport de synthèse de André Guignand, Paris Après les souhaits de bienvenue par les représentants des Autorités autrichiennes nationales, régionales et locales qui nous ont si aimablement accueillis, le Président W. Hunziker lance le Congrès en appelant à une concentration des esprits sur ce sujet d'actualité qu'on appelle le Marketing.

In many Third World countries tourism is an economic activity the importance of which can hardly be ignored 1). Thus it is obvious that the governments of those countries, besides paying attention to the usual sectors such as agriculture, industry, mining, transport and communication, public health and hygiene and education, should also engage in sectoral programs with regard to tourism. Since “a sector comprises, for the most part, the producing or operating units in the economy that share a common function or output” 2), tourism lays claim to a sectoral approach. In tourism there clearly exists a common function of activities, comprising both Services and production of goods ‐Pertot speaks of a mixed commodity‐service exchange 3) — for the sake of the tourist. The separate activities together constitute the compound tourist product.