Sakari Luukkainen, Mikko Karjalainen, Juha Winter and Mehrdad Bagheri Majdabadi
The aim of this paper is to identify promoting and restraining factors of a novel mobile service in the pedestrian safety area.
Abstract
Purpose
The aim of this paper is to identify promoting and restraining factors of a novel mobile service in the pedestrian safety area.
Design/methodology/approach
This paper uses the case study methodology that focus on analyzing a specific case of mobile safety services in depth. A case study is especially suitable for an emerging case, such as pedestrian safety, where the aim is to identify relevant influencing factors of the particular case and not to generalize the findings. To gather data for case study analysis, several expert interviews were performed. Because they provided a large volume of data, the Service, Technology, Organization, and Finance business model framework was used as a way of structuring the analysis.
Findings
The main restraining factors are end-user value proposition, battery life, accuracy of GPS positioning and the revenue model. However, the service could improve traffic safety considerably and it should be introduced first locally in places, where many accidents take place. There is a great interest on driver data, which could be the main advantage for this service in the future. Integration to navigation products would complement the service significantly.
Originality/value
Current traffic safety-related literature covers mainly technical issues, and there are only few papers related to business model issues on that particular service. Observations of the various factors affecting the related evolution at an early phase of the life-cycle support further service design process.
Details
Keywords
Mikko V.J. Heikkinen and Sakari Luukkainen
Mobile peer‐to‐peer communications is an essential phase in the evolution of mobile communications technologies, motivating this research which aims to focus on how established…
Abstract
Purpose
Mobile peer‐to‐peer communications is an essential phase in the evolution of mobile communications technologies, motivating this research which aims to focus on how established industry stakeholders and new entrants can adapt themselves to the new situation.
Design/methodology/approach
Based on existing literature, the authors identified three distinctive evolution paths for mobile peer‐to‐peer communications and developed an analysis framework for their comparison. The authors validated the analysis by conducting a questionnaire study among domain experts, and analyzed its results using statistical analysis.
Findings
Internet‐driven evolution has high value proposition, is profitable and has subscription fees as an important revenue model. Telecom‐driven evolution creates value, leverages markets, leverages competence, is likely to encounter regulatory intervention and benefits all customer segments. Proprietary evolution has a successful revenue model, results in alliances of competitors and is competence‐enhancing to mobile device vendors.
Research limitations/implications
Future work consists mainly of analyzing quantitatively the implications of the new technologies when they become readily available and evaluating the value analysis framework in other applicable cases.
Practical implications
Internet‐driven evolution enables new business opportunities to independent service operators and equipment vendors by enabling opportunities in profiting from sales of advanced devices and networks. Telecom‐driven evolution benefits mostly incumbent mobile network operators. Proprietary evolution enables limited competition against incumbent actors by independent service operators.
Originality/value
This study is one of the first journal publications on mobile peer‐to‐peer communications from a holistic techno‐economic point of view, beneficial to both academics and practitioners.