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The purpose of this paper is to provide insight into the effectiveness of cognitive and emotional appeals to mobilize resources in prosocial crowdfunding settings that combine the creation of economic and social value.

The authors quantitatively measure the effectiveness of cognitive and emotional appeals in the entrepreneurial narratives of 2,098 entrepreneurs from 55 countries shared via the Kiva platform by performing multiple regression analysis.

The findings suggest that using cognitive appeals can attract more resources than using emotional appeals. In fact, using affective language in general, and negative emotion words specifically, can be detrimental and attract fewer resources.

The authors contribute to the entrepreneurship and social entrepreneurship literature by linking insights from the Elaboration Likelihood Model (ELM) of persuasion and motivational framing to understand resource mobilization in prosocial settings. This study demonstrates that cognitive and emotional appeals could lead to different outcomes in contexts where entrepreneurial narratives are all framed as “doing good” and individuals allocating resources are highly socially motivated.

The current study used the social exchange theory to examine the dimensional impact of total quality management (TQM) on the organisational citizenship behaviour for the environment (OCBE) of employees through the mediatory role of environmental corporate social responsibility (ECSR).

The data were collected from 311 employees of ISO-14001-certified manufacturing firms in Pakistan. Both symmetrical partial least squares structural equation modelling (PLS-SEM) and asymmetrical fuzzy-set qualitative comparative analysis (fsQCA) methods were applied to test the proposed hypotheses to enhance the robustness of the results.

PLS-SEM results discovered that all dimensions of TQM, like process management, leadership, human resource management, customer focus, information and analysis and strategic planning, foster the OCBE through the mediation role of ECSR. The robustness of the findings was manifold when fsQCA results complemented the results by discovering that all six dimensions have been identified as sufficient conditions and some as necessary conditions to drive the OCBE.

The theoretical contribution of this study sheds light on TQM's function in boosting OCBE through the mediation of ECSR. Practically, the business managers may utilise TQM as a strategy to foster the OCBE in order to mitigate environmental damages of their organisations’ operations by instilling OCBE among the employees.

Millennial-generation employees need to stimulate their creativity to produce innovative ideas, services and products for organizations to flourish and succeed. The main purpose of this research was to discover the mechanism through which organization identification influences employees' creativity in the Chinese organizational context. Particularly, we proposed the mediating role of work engagement and the moderating role of work values in the relationship.

A questionnaire survey was utilized to collect the data from 281 employees working in China. Hierarchical regression was utilized to analyze the data.

The findings reveal that organizational identification significantly influences the creativity of millennial employees; work engagement plays a positive mediating role between organizational identification and employee creativity. Moreover, work values of millennial generation employees, specifically utilitarian orientation, intrinsic preferences, interpersonal harmony and innovation orientation have a positive moderating effect between work engagement and employee creativity.

This study recognizes and analyzes the mechanism underlying the influence of organizational identification and recommends that work engagement is a crucial mediator of the complicated relationship between organizational identification and employee creativity. Consequently, this study is the key effort for millennial employees’ work values and engagement to explore employee creativity in Chinese cultural context and also suggests important theoretical and practical implications.

This study investigates the impact of intellectual capital (IC) and green innovation (GI) on the financial performance (FP) of micro, small and medium enterprises (MSMEs) within creative industry in India. It also explores the mediating role of sustainability in these relationships, aiming to provide insights into how these factors contribute to business success and long-term sustainability within the creative sector.

The research uses a quantitative methodology, analyzing data collected from creative MSMEs in India. Structural equation modeling (SEM) is used to test the hypotheses. Data was gathered through a structured questionnaire, ensuring a comprehensive analysis of the relationships among the constructs.

The study reveals significant positive relationships between IC, GI, sustainability and FP in small and midsize creative businesses. IC and GI positively influence FP, with sustainability acting as a mediating factor. These findings illustrate that integrating sustainability into business strategies can amplify the benefits derived from IC and GI.

This study advances the understanding of FP in creative MSMEs by examining the impact of IC and GI through the lens of sustainability. It introduces a framework that demonstrates how strategic resources and sustainable practices can be leveraged to achieve significant business outcomes. By providing insights into how sustainability initiatives enhance operational efficiency and profitability, this research offers a transformative approach to integrating sustainability into business strategy. The findings contribute to a generalizable model applicable across various sectors and regions, enriching the discourse on sustainable business practices.

The purpose of this study is to investigate how digital platforms capability, improvisational capability and organizational readiness directly affect innovation performance. This study also explores how organizational readiness acts as mediator.

This empirical study is based on quantitative research design. Data were collected from 647 managers of small and medium enterprises (SMEs) working in Pakistan. Correlations and regression techniques were used for analyses. The Preacher and Hayes technique, the Sobel test and Bootstrap techniques were used to test mediation effect.

The results reveal a significant and positive relationship of digital platforms capability, improvisational capability and organizational readiness with innovation performance. Organizational readiness fully mediates the relationships between digital platforms capability and innovation performance link as well as between improvisational capability and innovation performance link.

In the age of digital economy the achievement of innovation performance is very important for SMEs. Businesses are shifting from traditional operational activities to digitalization. This study is imperative to offer new realm of modern technologies by exploring the role of digital platform capability, improvisational capability and organizational readiness for achieving innovation performance in digital economy.