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The purpose of this paper is to design a talent-based model for recruiting faculty members at regional comprehensive universities in Iran.

To achieve the purpose, grounded theory approach was used. The research population consisted of all experts in the field of higher education in Iran. Nineteen experts were selected through purposeful sampling by Snowball method and based on theoretical saturation. To collect the data, a semi-structured interview was used and for the data analysis, a thematic analysis technique was applied.

The findings showed that the model for recruiting the faculty members in Iranian regional universities included four components: Personal Characteristics, Professional Capabilities, Behavioral Capabilities and Cognitive Capabilities.

This research identified the recruiting components and its results can be used to recruit capable faculty members purposefully and in accordance with the Iranian academic strategic plan. The method of this study can be applied in other applied fields as well.

This study adds to the authors' knowledge about recruiting of the faculty members and also the factors that can be helpful in a talent-based selection. Therefore, in order to have capable faculty members, universities should make an effort to identify relevant components and design a comprehensive model to recruit more capable faculty members.

Nowadays, universities increasingly consider reputation as a key component for improving quality and rankings. A positive reputation opens doors to added value and diverse opportunities. This paper aims to explore Middle Eastern higher education managers' perceptions of university reputation components.

Given the significance of this concept in Middle Eastern universities, a descriptive phenomenological qualitative approach is adopted to identify these key components. The study includes interviews with university managers, and data are collected through semi-structured interviews and analyzed thematically.

The findings reveal that, from the perspective of higher education managers, university reputation is influenced by four main components: university management and leadership, quality and performance, identity and image and social responsibility. These components are tailored to the context of Middle Eastern countries.

Practical implications are clearly laid out in the form of four key themes for higher education managers in Middle Eastern countries to manage reputation.

The study’s outcomes can be used as a guide for university managers in developing countries to change the situation in their favor and achieve great success in the competitive condition of universities by planning and making policies in this direction. Also, the managers of higher education in the Middle Eastern countries can take advantage of the components of this study to improve the quality and quantity of their universities and take an important step towards increasing the university’s reputation at the international level.