Seemab Yousaf, Muhammad Khalid Anser, Muhammad Tariq, Sakhawat Ur Rehman Sahibzada Jawad, Sadaf Naushad and Zahid Yousaf
The purpose of this study is to investigate the impact of technology orientation (TO) on firm performance (FP). This study also aims to identify the mediating role of firm…
Abstract
Purpose
The purpose of this study is to investigate the impact of technology orientation (TO) on firm performance (FP). This study also aims to identify the mediating role of firm innovativeness (FI) in the relation between TO and FP.
Design/methodology/approach
Quantitative approach has been adopted for analyzing the impact of TO on FP in software houses located in two big cities of Pakistan. Mean, standard deviation, correlation and regression analysis were used.
Findings
Results proved that of TO predicts FP and FI mediate the relationship between TO and FP.
Practical implications
This study used cross-sectional further studies may be conducted using longitudinal research design for achieving in-depth insights.
Social implications
Software houses should focus on TO and innovativeness for improving their performance.
Originality/value
This research guides the way to improve performance TO and innovativeness of software houses based on the empirical results.
Details
Keywords
Sakhawat Ur Rehman Sahibzada Jawad, Sadaf Naushad, Seemab Yousaf and Zahid Yousaf
The purpose of this paper is to explore the impact of market orientation on firm performance of software houses and examine the mediating firm innovativeness in the relationship…
Abstract
Purpose
The purpose of this paper is to explore the impact of market orientation on firm performance of software houses and examine the mediating firm innovativeness in the relationship between market orientation and firm performance.
Design/methodology/approach
Data were collected from the employees of software houses located in two big cities of Pakistan. Mean, SD, correlation and regression analysis were conducted to check the relationship among variables.
Findings
Results show that the performance of software houses largely depends on firm innovativeness and market orientation.
Research limitations/implications
The authors recommend that further studies are required to test the propositions in longitudinal research design for achieving in-depth insights.
Practical implications
Software houses need to pay more attention toward market orientation and innovativeness.
Originality/value
It has been observed that software houses pay less attention toward market dynamics. This research discusses an implementation approach based on solid theoretical foundations to achieve the firm performance through market orientation and firm innovativeness.