Jakki J. Mohr, Linda L. Price and Aric Rindfleisch
The purpose of this chapter is fivefold. First, it highlights that, despite apparent progress, business in general, and marketing in particular, has made little impact upon…
Abstract
Purpose
The purpose of this chapter is fivefold. First, it highlights that, despite apparent progress, business in general, and marketing in particular, has made little impact upon environmental sustainability. Second, it offers four explanations for the persistent challenges that contribute to this lack of meaningful progress. Third, it presents two theoretical lenses (i.e., assemblage theory and socio-ecological systems theory) for viewing environmental sustainability from new perspectives. Fourth, it offers a mid-range theory, biomimicry, to bridge the gap between these higher-level theories and managerial decisions on the ground. Finally, it offers implications and ideas for future research based on these persistent challenges and new perspectives.
Methodology/approach
Our paper is theoretical in focus. We offer a conceptual analysis of persistent challenges facing business efforts in environmental sustainability and suggest useful lenses to integrate marketing decisions more closely with our natural environment.
Findings
We present biomimicry as an actionable framework that seeks inspiration from nature and also explicitly grounds marketing decisions in the natural world.
Practical Implications
Our paper draws attention to the challenges facing firms seeking to achieve better performance in environmental sustainability. In addition, it offers a set of fresh theoretical perspectives as well as future issues for scholarly research in this domain.
Originality/value
Our work is designed to be provocative; it articulates reasons why business efforts in environmental sustainability do not scale to meaningful impact upon our planet and explores theoretical lenses by which those efforts could be more impactful.
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Gianluca Brunori, Tessa Avermaete, Fabio Bartolini, Natalia Brzezina, Terry Marsden, Erik Mathijs, Ana Moragues-Faus and Roberta Sonnino
This chapter focusses on food systems' vulnerability. In a rapidly and unpredictably changing world, vulnerability of farming and food systems becomes a key issue. The conceptual…
Abstract
This chapter focusses on food systems' vulnerability. In a rapidly and unpredictably changing world, vulnerability of farming and food systems becomes a key issue. The conceptual bases for food vulnerability analysis and food vulnerability assessment are discussed in a systemic perspective with an eye to the transition approach (Geels, 2004) as a perspective capable to analyze how novelties can develop and influence the system capability to fulfil societal functions, and food and nutrition security in particular. A framework for assessing people's food vulnerability is presented together with a simple vulnerability model based on the three dimensions of exposure (the degree to which a system is likely to experience environmental or sociopolitical stress), sensitivity (the degree to which a system is modified or affected by perturbations) and adaptive capacity (the ability to evolve in order to accommodate environmental hazards or change) (Adger, 2006). Then, other sections are dedicated to discuss the general questions that should be answered by a vulnerability assessment exercise, and the specific challenges emerging when the assessment concerns a food system. These elements are then used in the Annex to this chapter as a base for the development of a detailed method based on seven distinct steps for conducting participatory assessments of the vulnerability of food systems.
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Accounting’s definition of accountability should include attributes of socioenvironmental degradation manufactured by unsustainable technologies. Beck argues that emergent…
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Accounting’s definition of accountability should include attributes of socioenvironmental degradation manufactured by unsustainable technologies. Beck argues that emergent accounts should reflect the following primary characteristics of technological degradation: complexity, uncertainty, and diffused responsibility. Financial stewardship accounts and probabilistic assessments of risk, which are traditionally employed to allay the public’s fear of uncontrollable technological hazards, cannot reflect these characteristics because they are constructed to perpetuate the status quo by fabricating certainty and security. The process through which safety thresholds are constructed and contested represents the ultimate form of socialized accountability because these thresholds shape how much risk people consent to be exposed to. Beck’s socialized total accountability is suggested as a way forward: It has two dimensions, extended spatiotemporal responsibility and the psychology of decision-making. These dimensions are teased out from the following constructs of Beck’s Risk Society thesis: manufactured risks and hazards, organized irresponsibility, politics of risk, radical individualization and social learning. These dimensions are then used to critically evaluate the capacity of full cost accounting (FCA), and two emergent socialized risk accounts, to integrate the multiple attributes of sustainability. This critique should inform the journey of constructing more representative accounts of technological degradation.
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Nakul Nitin Gote and Wolfgang Wende
Chaotic growth and climate change have led to increased uncertainty in social-ecological systems, like urban areas, and have lowered their thresholds to withstand shocks, thus…
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Chaotic growth and climate change have led to increased uncertainty in social-ecological systems, like urban areas, and have lowered their thresholds to withstand shocks, thus increasing their vulnerability. To reduce this effect, the concept of resilience is increasingly being applied in urban governance and planning. Public participation is seen as an attribute, which potentially increases the resilience of social-ecological systems.
What kind of public participation leads to resilience, and how, are questions which this chapter addresses. To answer these questions, this study focused on relevant literature regarding resilience and governance, and investigated the events related to the flooding of the Ramnadi river corridor in Pune, India. The governance structure within the Ramnadi river corridor was then analyzed using a causal loop diagram. By studying its nodes, linkages, and feedbacks, this chapter explores how public participation affects the resilience of the social-ecological system of the Ramnadi river corridor.
Public memory, a minimum sustained level of perpetual participation, and the presence of proactive institutions which can effectuate various levels and types of participation, have emerged as the qualities of public participation which increase the resilience of social-ecological systems. Based on the presence or absence of these qualities, a new typology of public participation is proposed here, namely the binary of continuous public participation versus event-based public participation. This distinction proves to be an effective indicator of whether an instantiation of public participation can lead to resilience. The applicability of this classification for designing interventions for placemaking has also been discussed.
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Betina Gardner, Trenia L. Napier and Russell G. Carpenter
Utilizing creative campus partnerships, alliances, and mergers, libraries can move from a traditional support role to a more participatory role that actively engages a university’s…
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Utilizing creative campus partnerships, alliances, and mergers, libraries can move from a traditional support role to a more participatory role that actively engages a university’s academic mission. Libraries, as centralizing, politically neutral hubs for information, can serve as catalysts for collaborative planning that paves the way for creating innovative campus spaces and services in conjunction with other academic or general campus units. By forging alliances and merging services and resources with campus partners, such as Information Technology (IT) and the English and Communication departments, the library can address student need and initiate transformational changes—changes that are broader in scope than those within traditional library functions. The case study in this chapter provides an exploration of the merging of library services with a writing center, an effort which was enhanced by adding an oral communication support service. It provides examples of what can be accomplished through visionary leadership and teamwork in 21st-century academic libraries, focusing on how student need and library use prompted institutional change at a mid-sized regional comprehensive university. The authors highlight the essential structural and operational mergers and alliances involved in integrating existing and developing library and campus initiatives to create a unique integrated service point for research, writing, and oral communication in the heart of the university’s main library. The case study also identifies continued partnership and collaboration, and briefly outlines methods through which libraries might initiate similar transformational changes and mergers at their own institutions, serving as a model for similar alliances in other settings.