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The study aims to identify the determinants of customer satisfaction in the electronic commerce (e-commerce) industry in Bangladesh. It also investigates whether acceptance of IT innovation mediates the relationship between the determinants of e-commerce and customer satisfaction.

A survey questionnaire had been designed and distributed among the customers of e-commerce businesses. Data were collected from 408 respondents, who were mostly from urban areas of the country. The collected data had been analysed with the application of the partial least square approach using SmartPLS4. First, the measurement model was applied to determine the validity and reliability of the dataset. Then, the structural model was utilized to justify the hypothesis.

The results showed that customer service, perceived ease of use and customer trust in e-commerce services have a significant positive impact on customer satisfaction. The acceptance of IT innovation, which showed a positive influence on customer satisfaction, enhanced customer satisfaction when accompanied by perceived ease of use and digital literacy.

The results would have valuable insight for the e-commerce business in designing their products and services and taking policies to achieve long-term customer loyalty.

This is the first study that incorporates IT innovation acceptance as a mediating variable. Although a number of factors have been identified as the determinants of customer satisfaction, the specific mechanism of IT innovation acceptance as a mediator between predictors and customer satisfaction is unique in this study.

The purpose of this paper is to identify optimum operating parameters, namely, link-length and vertex angle, for producing virtual clothing prototypes for the purpose of pattern flattening.

Commercially available physically based simulation and flattening engines were utilized to carry out the computational part of this study. Two separately developed 3D garment templates were used for the creation of virtual garments in the form of a triangulated mesh and later for pattern unwrapping by taking differential link-lengths and vertex angles into account to ascertain their effects on the mesh quality and on the ultimate pattern flattening process.

It has been found that a link-length between 10 and 15 mm and a vertex angle between 120° and 160° are optimum for the virtual clothing prototyping process.

The findings of this study can universally be applied to simplify the tasks of virtual clothing prototyping and pattern unwrapping using commercial software packages.

Previously, there has not been any guidance available for the selection of specific operational parameters to promote 3D garment design.

Metaverse is going to change the landscape in every field, sector, and business. This chapter aims to explore the role of marketing in the metaverse focusing on each sector and business. This chapter has adopted bibliometrics analysis to explore the importance of metaverse marketing. The results suggest that the publication and citation of articles have seen a huge jump from 2022 onwards. Keyword co-occurrence analysis shows that metaverse with blockchain, marketing, education, and virtual reality (VR) are hot words in the upcoming time. Metaverse marketing shows that innovation, mixed reality, and extended reality will change the landscape of marketing. Analysis suggests that China, the United States, South Korea, and India are the top contributing countries in the research of metaverse. By understanding the implications of the metaverse on purchaser conduct and promoting systems, organizations can draw in the main interest group and gain esteem in this new advanced scene.

As the areas of fashion marketing are transforming, fashion show research needs to be recognised, to understand its prevalence, changing form and influence on the consumer behaviour. The paper studied the promotion strategies for the brand and products of fashion designers in Bahrain, in particular the fashion shows, its digital versions, and the factors influencing their choice. The study was conducted using the qualitative method and the detailed semi-structured qualitative interview method was employed and sample of designers and a prominent modeling agency were selected by purposive sampling technique. In-depth interviews with designers were structured to understand the fashion industry, participation in fashion shows and preference of mode of fashion show. Interviews were conducted with the modeling agency, to understand the prevalence of fashion shows, and the execution and demand of organising fashion shows. The data gathered were supported by the relevant secondary data and document analysis and presented. In the study both the forms of the fashion show viz., live and digital are discussed and compared. The digital fashion show and similar forms as short films, videos, on social media seem to be more promising, with minimum requirement of set design, wider reach, economic, ease of execution. The research suggests that physical and digital fashion shows have their advantages and disadvantages, with the choice ultimately based on the brand's goals and resources. As technology advances and the fashion industry changes, digital fashion shows are likely to play an increasingly important role in the future.

This study aims to examine the reuse of plastic and fly ash (FA) to improve the soil and achieve sustainable development goals.

Sand from the Anzali port was reinforced with Geopet (GP) and stabilized with FA plus 3% sodium hydroxide. The GP was placed in FA-stabilized soil and the California bearing ratio (CBR), and unconfined compressive strength (UCS) tests were performed on samples at the optimum moisture content.

The results showed that the improvement in the optimum CBR was 174.9%. The UCS increased 15.25% and 48.65% in soil reinforced with three layers of GP plus 15% FA over those containing 10% and 5% FA, respectively. Additionally, the current analysis used response surface methodology (RSM) to investigate the impact of FA percentage, GP layers and their interaction on CBR. The results highlight the efficacy of the used RSM model, as evidenced by the significantly low p-value (<0.0001).

This demonstrates the suitability and effectiveness of RSM for evaluating CBR in this scientific study.

This study investigated changes in appearance due to variations in the amount of ease allowance at the bust, waist and hips with ready-made women's shirts in two different styles. The authors also examined the suitable range for ease allowance with those two styles using a sensory test for evaluating appearance.

The authors employed two women's shirts (samples I and II) in different styles (fit and straight). The authors modified the size of the bust, waist and hips with a changeable-size dress form using 1-cm intervals. The authors observed the shape changes. With the pictures at 2-cm intervals, the authors conducted a sensory test to evaluate appearance. 20 Japanese university students in their 20s made their assessments using seven items (wrinkles, fit, silhouette, beauty, fashionable impression, comfort and purchase intention) with a five-point scale. The proportion of subjects who scored 1 or more was 40% or greater when using ease allowance in the suitable range.

The appropriate ranges of ease allowance differed according to the style and evaluation items. Regarding appearance and purchase intention with sample I from the front, the suitable range of ease allowance was 1–7 cm for the bust, 2–6 cm for the hips and 13 cm for the waist. From the side, the range was 0–6 cm for the hips and 7 cm for the bust. With sample II from the front, the suitable range of ease allowance was about 4 cm for all parts. From the side, the range was 11 cm for the bust and 4 cm for the hips.

Using a dress form, the authors determined suitable ranges of ease allowance for two women's shirts in fit and straight styles with seven bust, six waist and six hip sizes. The authors found that the suitable range of ease allowance varied according to the style, direction and parts of the shirt. Our results can act as a guideline for designing and selecting ease allowance for women's shirts, taking into account comfort from appearance, purchase intention and beauty.

This paper’s objective is to provide a systematic literature review of the contextual factors affecting downward communication from supervisors to subordinates in the audit environment. In addition, this review identifies emerging research themes and directions for future research.

I accomplish this review’s objectives by leveraging communication literature to establish a framework to identify and synthesize contextual factors affecting downward communication in the audit environment. The review identifies 50 published articles in the last 20 years from leading accounting and auditing journals.

This study consolidates research findings on downward communication under two primary contextual factors: (1) message and (2) channel. Findings indicate that empirical research examining communication in audit is fragmented and limited. Studies examining the message focus heavily on its content and treatment in the areas of feedback, nonverbal cues, and fraud brainstorming, and a handful of additional studies examine the effectiveness of the channel in these areas. Additional research is needed to understand a broader set of supervisor–subordinate communication practices, including those that are computer-mediated, and their effect on subordinate auditors’ judgments and behaviors in the contemporary audit environment.

Much of the audit literature examining communication to date is topic-versus construct-based, making it difficult to see how the research findings relate to one another. This review is the first to synthesize the literature to provide academics recommendations for a way forward, and inform practitioners of communication practices whereby supervisors can be trained to improve audit quality.

This paper aims to identify key theoretical cornerstones and research trends in the apparel industry. It also compares theoretical bases with those of the general research domain in technology adoption literature and, thus, provides future policy guidelines for practitioners and research gaps for further studies.

Documents were collected from the Web of Science (core collection) database using systematic methods. The bibliometric coupling and co-citation analyses were conducted using VOSviewer software to construct theoretical cornerstones and research trends in the apparel industry.

Literature in the apparel industry focuses mainly on the diffusion of innovation and the theory of reasoned action. Hence, the literature lacks investigations of technology–organization–environment and institutional theories for technology adoption in the apparel industry. This study also traces six clusters of prevalent research trends: radiofrequency identification, virtual-try on technology for e-commerce, computer-aided design, Industry 4.0 technologies, virtual-try on technology in design and information technology.

Little research is done on theoretical cornerstones on technology adoption in the apparel industry. This study looks into the theoretical bases for technology adoption, research trends in the apparel supply chain and calls for future research necessities.

In order to present a significant usage of the computer-aided design (CAD)/computer-aided manufacturing (CAM) systems in the apparel and textile industry, the current literature has been observed. Although the CAD/CAM systems have also been increasingly applied to all fields apparel and textile manufacturing for the last few decades, improving the precision, productivity and the organization of the information flow, they have not been fully utilized in these industrial fields. The paper aims to discuss these issues.

The paper is structured in three main sections showing the vast applicability of the CAD/CAM systems, the benefits provided by them and the future trend in their development.

Although the initial development of the CAD/CAM systems strived to completely eliminate manual and time-consuming operations, they have not been accepted in practice due to their inflexibility at making changes and the time needed for regenerating a complex parametric model. The textile and apparel industries show slow progress in acquiring the CAD/CAM systems.

This CAD/CAM technology enabled the customization in the design process according to individual needs and directed the textile and the apparel industry to moving into new directions such as the mass customization to personalization. The paper makes clear that although this technological concept is rather old, the use of the CAD/CAM systems will inevitably broaden in terms of applicability to new production stages.

The circular design process in contemporary fashion design, from two-dimensional (2D) sketching and pattern making to three-dimensional (3D) prototypes, can be facilitated by virtual prototyping. Virtual pressure representations on avatars provide visual and quantitative information regarding garment fit and comfort, which are particularly important for active wear. The purpose of this study is to investigate the benefits of using avatars in active poses from 3D body scans and the use of digital 3D tools for the design process and the prediction of fit of active wear.

This research initially explores virtual fit of cycling wear in active poses and compares the actual pressure values from humans with virtual pressure maps on custom avatars made from body scans in cycling poses across a range of sizes.

Similar fit results were achieved visually in both the standing and cycling poses. However, the comparisons showed no correlation between the actual and virtual pressure data. Of the 32 cases representing different combinations of the parameters of this research (four sizes, two garment types, four active poses), the differences were significant. The results suggest that, rather than providing a direct correlation with pressure values on the body, the main value of avatar data is in providing comparative visual support for fit evaluation.

The approach taken in this research, which considers the active pose and the size range, potentially contributes to the improvement of virtual fit technology, and its more effective use in apparel product development and fit evaluation.