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Article
Publication date: 25 September 2007

S.M. Musyoka, S.M. Mutyauvyu, J.B.K. Kiema, F.N. Karanja and D.N. Siriba

To show how the analytical and visualization capabilities of geographic information systems (GIS) can enhance the communication, understanding and utility of data and information…

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Abstract

Purpose

To show how the analytical and visualization capabilities of geographic information systems (GIS) can enhance the communication, understanding and utility of data and information to be used in marketing planning, as compared with their conventional presentation as text and tables.

Design/methodology/approach

A digital map of the study area was generated and a set of market zones. A multiple regression model for predicting sale of the product under study was then developed, taking into account sales figures from specific distribution outlets and the demographic and socio‐economic characteristics of the population served by the distribution outlets in the identified market zones. Optimum routes and times between the manufacturing plant and the distribution outlets were derived.

Findings

Combining geospatial methods with conventional marketing techniques enables users to visualize the spatial distribution of data in maps, complemented by various statistical graphs and diagrams. This form of presentation yields better insights into the nature of the distribution process and better understanding of the diverse markets served.

Research limitations/implications

This is a single case study of the solution to a logistical question in one district of one city in an African country. The findings must therefore be applied to other contexts with due caution.

Practical implications

The study nevertheless vividly demonstrates the important role that GIS can play in sales and marketing planning.

Originality/value

An application of planning technology normally encountered in applications beyond the marketing discipline, readily transferable with care to more familiar situations and settings.

Details

Marketing Intelligence & Planning, vol. 25 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

Available. Content available
Article
Publication date: 25 September 2007

Keith Crosier

248

Abstract

Details

Marketing Intelligence & Planning, vol. 25 no. 6
Type: Research Article
ISSN: 0263-4503

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Publication date: 26 April 2024

Angi Martin and Julie Cox

The education of deaf and hard of hearing (d/DHH) students is largely dependent on the preferred mode of communication. Historically, the mode of communication for d/DHH students…

Abstract

The education of deaf and hard of hearing (d/DHH) students is largely dependent on the preferred mode of communication. Historically, the mode of communication for d/DHH students was determined by society rather than by students and families. This resulted in divisiveness between the Deaf culture and proponents of oral communication. The adoption of IDEA allowed family participation in the decision-making process. Advances in technology increased student access to sound, resulting in more educational placement options. Despite the positive changes, the complex nature of hearing loss and the wide variety in cultural considerations have made it difficult to determine the best approach to deaf education. Thus, educators and providers are left in a conundrum of which version of “traditional” deaf education is best for students.

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Article
Publication date: 3 August 2021

Chewe Kambole, Phil Paige-Green, Williams Kehinde Kupolati and Julius Musyoka Ndambuki

Most developing countries simply dump ferrochrome slag as waste which occupies huge areas of useful land. The purpose of this study is to underscore the significance of reusing…

152

Abstract

Purpose

Most developing countries simply dump ferrochrome slag as waste which occupies huge areas of useful land. The purpose of this study is to underscore the significance of reusing ferrochrome slag as a sustainable and eco-friendly road aggregate material, with the added benefits of preventing possible environmental pollution and promoting sustainable mining of non-renewable construction materials.

Design/methodology/approach

Physical-mechanical characteristics were investigated using various South African National Standards test procedures. Chemical and mineralogical characteristics were evaluated using the X-ray fluorescence and the X-ray diffraction techniques, respectively. The toxicity characteristic leaching procedure test was used to evaluate the slag’s environmental suitability. Using two cement types, cement proportions of 1%, 2% and 3% of the slag aggregate weight mixed with optimum moisture content of the non-treated compacted slag were used to make lightly cemented ferrochrome slag aggregate (LCFSA) composites, subsequently tested for compressive strength.

Findings

Ferrochrome slag aggregates have excellent physical-mechanical characteristics that conform to international specifications for use in road base construction. The slag can be classified as non-hazardous solid waste. However, in acidic environments, some toxic elements may leach from the slag and pollute the environment. Optimum cement contents of 2.3% (CEM II) and 2.6% (CEM VB) can be mixed with the slag to produce LCFSA for road bases.

Originality/value

No research was found in literature on the use of LCFSA in road bases. This research, therefore, presents new data on mix design and strength properties of LCFSA as well as some physical-chemical characteristics of coarse ferrochrome slag aggregate.

Details

World Journal of Engineering, vol. 20 no. 1
Type: Research Article
ISSN: 1708-5284

Keywords

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Article
Publication date: 30 October 2024

Stephen Kibet Kimutai, Isaiah Kipkorir Kimutai and Egide Manirambona

This study assesses the impact of biogas adoption on household energy use and livelihood improvement. Also, this study aims to clarify the benefits of biogas adoption as a pathway…

18

Abstract

Purpose

This study assesses the impact of biogas adoption on household energy use and livelihood improvement. Also, this study aims to clarify the benefits of biogas adoption as a pathway to sustainable household energy.

Design/methodology/approach

The study explored the benefits of adopting biogas uptake. Fourteen sustainability indicators were identified, validated and categorized.

Findings

Adopting biogas technology provides numerous benefits, including better air quality, reduced deforestation and lower greenhouse gas emissions. Households can replace up to 4.5 tons of wood fuel, cutting CO2 emissions by around 6.75 tons annually. This shift saves approximately US$25 (Ksh.3223) monthly and frees up 45.5 h per week, enabling families to pursue additional income-generating activities. Biogas also produces digestate, a natural fertilizer that improves soil fertility, water retention and reduces erosion while minimizing the need for chemical fertilizers. Integrating biogas in livestock housing reduces odors, pathogens and methane emissions.

Research limitations/implications

The findings demonstrate numerous social, economic and environmental implications of biogas use.

Social implications

Health benefits include lower exposure to smoke and particulate matter, particularly benefiting women and children by reducing respiratory issues, improving lighting and enhancing educational opportunities. Biogas further improves hygiene, promotes cleanliness, strengthens energy security and alleviates energy poverty. In addition, the construction, operation and maintenance of biogas systems create jobs, and the use of digestate enhances agricultural productivity.

Originality/value

This study provides a unique and thorough analysis of the benefits of biogas, offering valuable insights and outlining a sustainable approach.

Details

International Journal of Energy Sector Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6220

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Article
Publication date: 2 March 2010

Nelson H.W. Wawire and Fredrick M. Nafukho

The purpose of this study is to highlight the main factors that affect the management of the WGs' Micro and Small Enterprises (MSEs) in Kakamega District and Africa in general.

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Abstract

Purpose

The purpose of this study is to highlight the main factors that affect the management of the WGs' Micro and Small Enterprises (MSEs) in Kakamega District and Africa in general.

Design/methodology/approach

The study adopted a descriptive research design. This is because the study was concerned about a univariate question in which the researchers asked about the size, form distribution and existence of factors affecting management of the Women Groups' (WGs) MSEs. The study created a profile on variables affecting WGs' MSEs through collection of data and the tabulation of the frequencies on the research variables and their interaction. Systematic random sampling was used to select the sample. This technique resulted in a sample size of 310 respondents distributed as follows: 95 WGs leaders; 143 group and community members; and 72 donor, government and non‐governmental agents.

Findings

The study found that the factors that affect management of WGs' MSEs could be categorised as financial, administrative, managerial, technical, political, traditional and cultural. The WGs lack skills in these areas, which adversely affects the MSEs. The study then calls for full support of WGs' MSEs by all those involved in one way or another, remembering that “for women, a common theme cuts across the struggles … whether at independence, liberation movement, the New International Economic Order, or development, women have learned that the change, reforms and revolutions were not intended for them”.

Research limitations/implications

The study is limited to the data obtained through questionnaires and interviews which were descriptive and qualitative in nature. A study that uses both quantitative and qualitative data is recommended.

Originality/value

The study is ground‐breaking in terms of looking at the management of WGs' MSEs in Kenya.

Details

Journal of European Industrial Training, vol. 34 no. 2
Type: Research Article
ISSN: 0309-0590

Keywords

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Article
Publication date: 4 February 2025

Ahmad Alqatan, Khaled Hussainey and Abir Hichri

This paper examines the consequences of board diversity in Kuwait. The purpose of this study is to measure the impact of gender, age and national diversity on firm performance…

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Abstract

Purpose

This paper examines the consequences of board diversity in Kuwait. The purpose of this study is to measure the impact of gender, age and national diversity on firm performance (FP).

Design/methodology/approach

This work uses data from 103 non-financial Kuwaiti listed companies in the period from 2010 to 2017. The data was collected from secondary sources such as annual reports and S&P Capital IQ. FP is measured by return on assets, return on equity and Tobin’s Q. The independent variables are gender diversity, age diversity and nationality diversity.

Findings

The findings show mixed results regarding gender, age, national diversity and FP.

Originality/value

Board diversity is a relatively underexplored area in the context of the Gulf Cooperation Council countries, including Kuwait. The originality and value of examining the impact of gender, age and nationality diversity on FP in Kuwait are multifaceted, highlighting unique cultural, economic and regulatory aspects.

Details

Review of Accounting and Finance, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1475-7702

Keywords

Available. Content available
Article
Publication date: 1 July 2005

939

Abstract

Details

Disaster Prevention and Management: An International Journal, vol. 14 no. 3
Type: Research Article
ISSN: 0965-3562

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Article
Publication date: 17 September 2024

Ahmad Alqatan

This paper aims to examine the consequences of board diversity (BD) in Kuwait. In particular, it examines the impact of BD (gender, age and nationality) on earnings management…

124

Abstract

Purpose

This paper aims to examine the consequences of board diversity (BD) in Kuwait. In particular, it examines the impact of BD (gender, age and nationality) on earnings management (EM).

Design/methodology/approach

The research uses data from 103 non-financial Kuwaiti-listed companies from 2010 to 2017. The data is collected from the companies’ data from secondary sources such as their annual reports. The data analysis methods are correlation, multi-regression and robust regression. EM is measured using the modified Jones model (1995) and Kothari et al. (2005).

Findings

The findings show a negative association between gender diversity (GD) and EM. It also found a positive relationship between age diversity (AD) and EM and no relationship between national diversity (ND) and EM.

Practical implications

This study’s results have significant implications for investors. The practical empirical findings indicate that GD on the board did not impact on EM. Also, it is more important to have senior directors on the board than AD to reduce EM. There is no need to employ any foreigners because they do not affect EM.

Originality/value

It contributes to the growing body of literature on BD by investigating its effect on EM. Furthermore, building on the broader literature on gender, age and ND by highlighting the critical role that women, young people and foreign directors play in improving boards' monitoring role on EM. More specifically, it contributes to existing knowledge, provides a theoretical contribution and makes a methodological contribution.

Details

Journal of Financial Reporting and Accounting, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1985-2517

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Article
Publication date: 9 July 2021

Rajat Kumar Behera, Pradip Kumar Bala, Sai Vijay Tata and Nripendra P. Rana

The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently…

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Abstract

Purpose

The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, but influencing retail atmospheric on personalised shoppers, the perception remains the same across industries. Retail atmospherics stimuli such as design, smell and others create behavioural modifications. The purpose of this study is to explore the atmospheric effects on brick-and-mortar store performance and personalised shopper's behaviour using cognitive computing based in-store analytics in the context of emerging market.

Design/methodology/approach

The data are collected from 35 shoppers of a brick-and-mortar retailer through questionnaire survey and analysed using quantitative method.

Findings

The result of the analysis reveals month-on-month growth in footfall count (46%), conversation rate (21%), units per transaction (27%), average order value (23%), dwell time (11%), purchase intention (29%), emotional experience (40%) and a month-on-month decline in remorse (20%). The retailers need to focus on three control gates of shopper behaviour: entry, browsing and exit. Attention should be paid to the cognitive computing solution to judge the influence of retail atmospherics on store performance and behaviour of personalised shoppers. Retail atmospherics create the right experience for individual shoppers and forceful use of it has an adverse impact.

Originality/value

The paper focuses on strategic decisions of retailers, the tactical value of personalised shoppers and empirically identifies the retail atmospherics effect on brick-and-mortar store performance and personalised shopper behaviour.

Details

International Journal of Emerging Markets, vol. 18 no. 8
Type: Research Article
ISSN: 1746-8809

Keywords

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