Eduardo Torres-Moraga and Agustin Vidal-Buitano
The purpose of this article is to analyze how autonomous and controlled motivations influence the formation of patronage intention (PI) of innovative green products. Additionally…
Abstract
Purpose
The purpose of this article is to analyze how autonomous and controlled motivations influence the formation of patronage intention (PI) of innovative green products. Additionally, the role of positive affect (PA) in these causal relationships is analyzed, as is the moderating role of social norms (SN).
Design/methodology/approach
Data were collected through an online self-administered questionnaire. The paper reports the results of a quantitative study based on a sample of 338 people of 24 years old or older, with different levels of education and motivations in terms of acting in favor of the environment. To ensure the reliability and validity of the constructs, an exploratory and confirmatory factor analysis (CFA) was used. To test the proposed research model, the methodology of structural equations was used.
Findings
The results indicate that autonomous motivations (AMs) contribute positively to the formation of patronage intention toward innovative green products, while controlled motivations (CMs) influence negatively. Additionally, it was observed that PA fulfills a relative role in the formation of patronage intention and that SN act as moderators of these causal relationships.
Practical implications
These findings serve as a base for companies to identify those segments of consumers that are motivated autonomously by care for the environment and thus to design effective strategies to achieve their patronage intention.
Originality/value
Considering the relevance of the consumption of green products, as well as how companies can achieve the patronage intention of the consumer, this study shows a high level of originality in the sense that it analyses the role of motivations and PA in the formation of patronage intention of green products, especially when these are perceived as innovative.
Objetivo
El propósito de este artículo es analizar cómo las motivaciones autónomas y controladas influyen en la formación del patronage intention of innovative green products. Además, se analiza el papel que cumple el positive affect en estas relaciones causales y el rol moderador de las social norms.
Diseño/metodología/enfoque
Los datos se recopilaron a través de un cuestionario auto administrado en línea. La investigación reporta los resultados de un estudio cuantitativo basado en una muestra de 338 personas de 24 años o más, con diferentes niveles de educación y con diferentes motivaciones en cuanto a actuar a favor del medio ambiente. Para asegurar la confiabilidad y validez de los constructos, se utilizó un análisis factorial exploratorio y confirmatorio. Para probar el modelo de investigación propuesto se utilizó la metodología de ecuaciones estructurales.
Resultados
Los resultados indican que las motivaciones autónomas contribuyen positivamente sobre la formación del patronage intention hacia innovative green products, mientras que las controladas influyen negativamente. También se observó que el positive affect cumple un rol relativo en la formación del patronage intention y que las social norms lo hacen como moderadoras de estas relaciones causales.
Implicaciones prácticas
Estos hallazgos sirven de base para que las empresas puedan identificar a aquellos segmentos de consumidores motivados autónomamente por el cuidado del medio ambiente y diseñar estrategias efectivas para lograr su patronage intention.
Originalidad/valor
Considerando la relevancia que tiene tanto el consumo de productos verdes, así como que las empresas logren el patronage intention del consumidor, el presente estudio muestra un alto nivel de originalidad, en el sentido que analiza el papel que cumplen las motivaciones y el positive affect, en la formación del patronage intention de productos verdes, especialmente cuando estos se perciben como innovadores.
Details
Keywords
Steven E. Sexton and David Zilberman
Purpose – To identify how agricultural biotechnology addresses the two challenges facing agriculture: to feed a world growing to 9 billion people by 2050 and to provide a liquid…
Abstract
Purpose – To identify how agricultural biotechnology addresses the two challenges facing agriculture: to feed a world growing to 9 billion people by 2050 and to provide a liquid fuel alternative to petroleum.
Design –This chapter relies on econometric modeling, a review of existing literature, and diagrammatic modeling to articulate the impact of agricultural biotechnology on food and energy markets.
Findings –Agricultural biotechnology reduces the tension between food security and biofuel production. It reduces volatility in food and fuel markets and can mitigate risk to biofuel processors.
Originality – The analysis is original although it relies on previous research to some extent. The analysis is compared to and contrasted with related work.
Details
Keywords
Charles Jebarajakirthy, Achchuthan Sivapalan, Manish Das, Haroon Iqbal Maseeh, Md Ashaduzzaman, Carolyn Strong and Deepak Sangroya
This study aims to integrate the theory of planned behavior (TPB) and the value-belief-norm (VBN) theory into a meta-analytic framework to synthesize green consumption literature.
Abstract
Purpose
This study aims to integrate the theory of planned behavior (TPB) and the value-belief-norm (VBN) theory into a meta-analytic framework to synthesize green consumption literature.
Design/methodology/approach
By integrating the findings from 173 studies, a meta-analysis was performed adopting several analytical methods: bivariate analysis, moderation analysis and path analysis.
Findings
VBN- and TPB-based psychological factors (adverse consequences, ascribed responsibility, personal norms, subjective norms, attitude and perceived behavioral control) mediate the effects of altruistic, biospheric and egoistic values on green purchase intention. Further, inconsistencies in the proposed relationships are due to cultural factors (i.e. individualism-collectivism, power distance, uncertainty avoidance, masculinity–femininity, short- vs long-term orientation and indulgence-restraint) and countries’ human development status.
Research limitations/implications
The authors selected papers published in English; hence, other relevant papers in this domain published in other languages might have been missed.
Practical implications
The findings are useful to marketers of green offerings in designing strategies, i.e. specific messages, targeting different customers based on countries’ cultural score and human development index, to harvest positive customer responses.
Originality/value
This study is the pioneering attempt to synthesize the TPB- and VBN-based quantitative literature on green consumer behavior to resolve the reported inconsistent findings.
Details
Keywords
Loyalty programs (LPs) worldwide are maturing even as such programs are growing at a sluggish pace and losing appeal among consumers. This creates a need (and a potential…
Abstract
Purpose
Loyalty programs (LPs) worldwide are maturing even as such programs are growing at a sluggish pace and losing appeal among consumers. This creates a need (and a potential opportunity) for firms to redesign their LPs that better resonates with their customers. The purpose of this paper is to identify that reorienting LPs to focus on societal and environmental causes, in addition to economic causes, can revive the growth of LPs.
Design/methodology/approach
This study uses a triangulation approach to integrate knowledge from past research, managerial insights and the popular press that is used in two ways. First, this study identifies a dominant logic in the evolution of LPs toward a focus on societal and environmental causes. Second, based on this evolving logic, this study advances a framework to design cause-related LPs that is an integration of a firm’s economic, societal and environmental imperatives.
Findings
The proposed framework submits that designing a LP consisting of tangible and intangible characteristics will lead to the increased adoption of LPs by the focal industry firms, and the increased acceptance of LPs by customers across all focal industry firms, while moderated by the competitive pressure faced by firms, and the prevailing regulatory framework. Further, the adoption and acceptance of LPs by firms and customers, respectively, will lead to the realization of established LP outcomes, while moderated by the intensity of customer usage.
Research limitations/implications
Based on the proposed framework, this study identifies important implications for customers, firms, society and the environment worldwide in redesigning their LPs.
Originality/value
By integrating various sources of knowledge (academia, business and press) from multiple domains (e.g. marketing, sociology, environmental studies and finance), this study presents an integrative framework that presents a holistic approach in redesigning LPs.
Details
Keywords
This paper aims to expand the emerging field of symbolic green consumer behavior (GCB) by investigating the impact of anticipated conspicuousness of the consumption situation on…
Abstract
Purpose
This paper aims to expand the emerging field of symbolic green consumer behavior (GCB) by investigating the impact of anticipated conspicuousness of the consumption situation on consumers’ choice of organic products. In addition, the paper also explores whether self-monitoring ability and attention to social comparison information (ATSCI) influence GCB in situations of anticipated high conspicuousness.
Design/methodology/approach
Two experiments test the study’s hypotheses.
Findings
The results of both experiments show that the anticipation of conspicuousness has a significant effect on GCB. Moreover, in Experiment 2, this effect is moderated by consumers’ level of ATSCI but not by their self-monitoring ability.
Research limitations/implications
Because ATSCI significantly interacts with green consumption because of the anticipation of a conspicuous setting, although self-monitoring ability does not, we conclude that social identification is an important determinant of green consumption.
Practical implications
Marketers who focus on building green brands could consider designing conspicuous consumption situations to increase GCB.
Social implications
Policymakers could enact change by making the environmental unfriendliness of non-eco-friendly products visible to the public and thus increase the potential for GCB.
Originality/value
The results validate the emerging understanding that green products are consumed for self-enhancement, but also expand the literature by highlighting that a key motivating factor of GCB is the desire to fit in.
Details
Keywords
Hadeer Hammad, Viola Muster, Noha M. El-Bassiouny and Martina Schaefer
Conspicuous consumption and sustainable consumption are commonly understood as being in contradiction with each other. Yet, scholars have recently become increasingly interested…
Abstract
Purpose
Conspicuous consumption and sustainable consumption are commonly understood as being in contradiction with each other. Yet, scholars have recently become increasingly interested in examining positive relationships between these forms of consumption. The purpose of this paper is to conceptualize the synergies and contradictions between sustainable and luxury consumption and proposing whether and how conspicuous motives can foster a shift towards sustainable consumption in newly industrialized countries in general and Egypt in particular.
Design/methodology/approach
This paper is a conceptual note, intended as a starting point and acting as an eye-opener regarding the values inherent in both conspicuous and sustainable consumption and the potential influence that conspicuous motivations could have on the latter.
Findings
The paper discusses the possibilities for and limitations of conspicuous motives to foster sustainable consumption in newly industrialized countries in the Middle East. The adoption of westernized lifestyles, spreading in Middle Eastern countries, can represent a venue for motivating sustainable consumption behaviours as a means of status distinction. On the other hand, the trickle-down effect and the preconditions of visibility and exclusiveness pose risks on promoting sustainable consumption by addressing conspicuous motives.
Practical implications
The paper suggests that the synergistic interplay between conspicuous and sustainable consumption, as well as barriers and motivations underpinning both constructs, needs to be empirically researched, while factoring in the cultural specifics of the countries under study, as cultural nuances can influence the dynamics of interaction between conspicuous and sustainable behaviours.
Originality/value
Given the salience of the relationship between luxury and sustainable consumption and the focus of most studies on early-industrialized countries, insights regarding the possible influences of conspicuous motives on sustainable consumption in newly industrialized countries are warranted. With the scarcity of research examining the ambiguous relationship between conspicuous and sustainable consumption in newly industrialized countries, this paper contributes by providing insights about the conditions that can help conspicuous motives promote sustainable consumption in newly industrialized countries.
Details
Keywords
This study investigates the determinants of eco-buying behavior by incorporating individual attributes such as personality traits and personal values and the theory of planned…
Abstract
Purpose
This study investigates the determinants of eco-buying behavior by incorporating individual attributes such as personality traits and personal values and the theory of planned behavior (TPB). It also explores status consumption’s potential role in motivating eco-fashion purchases.
Design/methodology/approach
Conducted through an online survey with 436 respondents in the UK, the study utilizes structural equation modeling (SEM) to analyze the data.
Findings
The study contributes to the eco-friendly consumer behavior literature in fashion, revealing that social influence, need for uniqueness, public self-consciousness, green consumption values and prosocial attitudes significantly influence both eco-behavior and status consumption. Interestingly, while no substantial impact of status consumption on eco-behavior was observed overall, a multi-group analysis unveils distinctive perceptions and intentions. A clustering analysis identifies two significant segments (status buyers and eco-savvy fashionistas) exhibiting markedly different relationships between variables necessitating tailored marketing approaches concerning eco-fashion buying.
Research limitations/implications
Theoretically, the study highlights the limitations of the TPB in capturing evolving consumer dynamics, calling for refined models that incorporate personal values and specific motivations to better understand sustainable consumption.
Practical implications
For “Status Buyers,” marketers should focus on their desire for uniqueness and present eco-fashion as a status symbol using social proof and influencer marketing. For “Eco-Savvy Fashionistas,” strategies should highlight environmental benefits, provide educational resources and offer tools to track environmental impact.
Originality/value
This study deepens our understanding of eco-friendly fashion purchases by accounting for the diverse perceptions and values that drive consumer behavior. Recognizing the heterogeneity within the sample reveals previously overlooked nuances in this complex decision-making process.
Details
Keywords
THE first of the Islington Public Libraries, opened on September 21st, has proved a phenomenal success, and, at the same time, has thrown an interesting light on several modern…
Abstract
THE first of the Islington Public Libraries, opened on September 21st, has proved a phenomenal success, and, at the same time, has thrown an interesting light on several modern theories in librarianship. It is, as our readers know, the fust of a system of five libraries, towards the erection of which Dr. Carnegie has given £40,000. The building itself is, as many librarians had an opportunity of judging at the “private view” described in our last number, of an exceedingly well‐lighted and attractive character. The arrangement and accommodation provided present several novel features. On the ground floor, opening from the Central Hall, is the Children's Lending Library and Reading Room. This is stocked with about 3,000 volumes for lending purposes, including French and German juvenile literature, and the reading room portion has seating accommodation for about a hundred children. A representative selection of children's magazines are displayed here, and there are special study‐tables for girls and boys equipped with suitable reference collections. A feature of this room is a striking dado of pictures illustrating scenes from English history, which goes far to make the room interesting and attractive.
Niina Leskinen, Jussi Vimpari and Seppo Junnila
Contrary to the traditional technology project perspective, real estate investors see building-specific renewable energy (on-site energy) investments as part of the property and…
Abstract
Purpose
Contrary to the traditional technology project perspective, real estate investors see building-specific renewable energy (on-site energy) investments as part of the property and as something affecting the property’s ability to produce a (net) cash flow. This paper aims to show the value-influencing mechanism of on-site energy production from a professional property investors’ perspective.
Design/methodology/approach
The value-influencing mechanism is presented with a case study of a prime logistics property located in the Helsinki metropolitan area, Finland. The case study results are compared with the results of a survey answered by over 70 property valuation professionals in the Finnish real estate market.
Findings
Current valuation practice supports the presented value-creation mechanism based on the capitalisation of the savings generated by a building’s own energy production. Valuation professionals see benefits beyond decreased operating expenses such as enhanced image and better saleability. However, valuers acted more conservatively than expected when transferring these additional benefits to the cash flows of the case property.
Practical implications
Because the savings in operating expenses can be capitalised into the property value, property investors should consider on-site energy production when the return of on-site energy exceeds the return of the property. This enhances the profitability of on-site energy, especially in urban areas with low initial yields.
Originality/value
This is the first research paper to open the value-influencing mechanism of on-site energy production from a professional property investors’ perspective in commercial properties and to confirm it from a market study.
Details
Keywords
Rashmini Sharma, Shavneet Sharma and Gurmeet Singh
This study aims to explore customers’ second-hand clothing purchases and their engagement on the Facebook marketplace.
Abstract
Purpose
This study aims to explore customers’ second-hand clothing purchases and their engagement on the Facebook marketplace.
Design/methodology/approach
A conceptual model is developed, building upon the online second-hand shopping motivation (OSSM) scale. Data gathered from 409 respondents was analysed using covariance-based structural equation modelling.
Findings
The results highlight that economic, convenience, ideological motivations and environmental concerns impact customers’ purchase intention. Conversely, status consumption was found to impede customers’ purchase intentions. Notably, the elements of social media engagement, including consumption, contribution and creation, demonstrated significance as a consequence of customers’ second-hand clothing purchase intention.
Originality/value
This study’s findings contribute to the knowledge encompassing sustainable fashion consumption, information systems and second-hand social media shopping. It uniquely explores customer behaviours related to second-hand clothes shopping on the Facebook marketplace by building upon the OSSM scale. These findings offer valuable insights, showcasing the determinants that can increase customer-centric social media engagement. These results inform online retailers on Facebook marketplace about sustainable practices, aligning with UN Sustainable Development Goals 12, 13 and 8, to promote a green global economy.