Akmal S. Hyder and Mikael Lövblad
This paper aims to present how a realistic view of the situation for the repatriate can help companies increase the retention rate among this important group of employees. A…
Abstract
Purpose
This paper aims to present how a realistic view of the situation for the repatriate can help companies increase the retention rate among this important group of employees. A complete understanding of the repatriation process is crucial to offering repatriating employees proper backing and moral support needed during the process.
Design/methodology/approach
A thorough review of the literature on repatriation is carried out to present a repatriation process model and a number of research propositions.
Findings
This paper suggests that by focusing on motives and individuals' experience of the repatriation process, researchers and practitioners will be better able to understand the measures and support needed in the repatriation process to increase the retention of an organization's repatriated employees.
Research limitations/implications
Suggestions for future research include a test of propositions by a survey, a longitudinal study of repatriates and closer look at the variables of motives and repatriation experience.
Originality/value
This paper combines existing knowledge with new insights for understanding the repatriation process.
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This paper aims to develop a definition of brand addiction and a valid brand addiction scale (BASCALE).
Abstract
Purpose
This paper aims to develop a definition of brand addiction and a valid brand addiction scale (BASCALE).
Design/methodology/approach
The authors used focus-group results to define brand addiction and generate items for the BASCALE and validated the BASCALE with survey data collected in the UK.
Findings
Based on the 11 brand-addiction features found from the focus groups, the authors define brand addition as an individual consumer’s psychological state that pertains to a self-brand relationship manifested in daily life and involving positive affectivity and gratification with a particular brand and constant urges for possessing the brand’s products/services. Based on the survey study, the authors have established a valid ten-item BASCALE.
Research limitations/implications
Due to the survey’s setting in the fashion context in the UK, the authors do not intend to generalize the results to other product types and countries. Future research should replicate the BASCALE in different product categories and different countries.
Practical implications
The BASCALE can serve marketers in the behavioral segmentation and assist brand managers to identify brand addict consumers and maintain long-term relationships with them.
Originality/value
The authors have developed a definition of brand addiction and a valid BASCALE, which one can use for a wide range of theoretical and empirical research in the marketing and psychology fields. The definition and BASCALE also serve to differentiate brand addiction from other consumer–brand relationships and addiction constructs (e.g. compulsive buying, brand love and brand trust).
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Although emerging literature has discussed different consumer–brand relationships and addictive behavior constructs, to date, it has not explored the brand addiction phenomenon…
Abstract
Purpose
Although emerging literature has discussed different consumer–brand relationships and addictive behavior constructs, to date, it has not explored the brand addiction phenomenon. This study aims to undertake a conceptual inspection to better understand the nature of the brand addiction phenomenon, thereby providing a clear and concise conceptual definition.
Design/methodology/approach
To develop a concise definition of brand addiction, the researcher applies a conceptual development procedure, which identifies potential attributes of brand addiction by assembling a descriptive set of definitions, collecting the construct’s key attributes, generating a preliminary definition of brand addiction, identifying unique and shared attributes of brand addiction with other constructs in related areas and, finally, refining the conceptual definition based on a set of guidelines.
Findings
This study defines brand addiction as a psychological state that entails an emotional attachment to a particular brand, driven by compulsive urges that generally provide pleasure. This involves dependence, habit formation, loss of control, failure to withstand impulses and tension before starting the behavior related to the addicted brand. In addition, some of the following attributes might also characterize brand addiction: social, mental and behavioral preoccupation with the brand, tolerance development, frequent engagement in activities related to the brand, restlessness or irritability when unable to engage in activities/behaviors related to the addicting brand, repeated efforts to stop the behavior and dismissal of occupational, social and recreational activities to engage in activities related to the addicting brand.
Originality/value
Since the concept of brand addiction has not been empirically tested, this paper has the potential to append a compulsory conceptual understanding of the concept of brand addiction by developing an accurate definition that serves in discriminating the focal concept from other constructs in related areas, and helps advance subsequent work for theory development.
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Peer support in the substance use arena has a long and interesting history. Many of the ideas for substance use treatment can be traced back to the fellowship of Alcoholics…
Abstract
Peer support in the substance use arena has a long and interesting history. Many of the ideas for substance use treatment can be traced back to the fellowship of Alcoholics Anonymous and its mutual aid/self-help programme. However, as interest in providing care and support progressed, and research began to develop, other equally helpful methods of providing peer supports emerged. In this chapter, we discuss this emergence of peer support, and describe how and where this support is provided. The processes and relationships involved in peer support work and the operationalising of lived experience are outlined.
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Barbara Francioni, Ilaria Curina, Sabrina M. Hegner and Marco Cioppi
This paper aims to empirically test the influence of brand characteristics on brand addiction, as well as the consumers’ behaviors caused by this construct.
Abstract
Purpose
This paper aims to empirically test the influence of brand characteristics on brand addiction, as well as the consumers’ behaviors caused by this construct.
Design/methodology/approach
The paper adopts a Web-based self-completion survey by achieving a total of 529 completed surveys. Then, structural equation modeling has been employed by using SPSS AMOS.
Findings
Results highlighted how the brand characteristics of self-expressiveness, innovativeness and authenticity have a positive influence on brand addiction; brand addiction leads consumers to feel emotions of irritability and to adopt obsessive and compulsive behaviors toward the brand.
Research limitations/implications
Even if the choice of using a survey’s sample composed of students attending an Italian University ensures good internal validity of research (owing to the homogeneous character), the results are not generalizable (except for this population group).
Practical implications
The study identified two different spheres of brand addiction (one connected to the brand’s characteristics and the other to the consumers’ psychological-behavioral outcomes), along with possible strategies firms could adopt to strengthen the possibilities to transform their customers into addicted ones and to avoid/reduce the negative consequences deriving from brand addiction.
Originality/value
The paper provides a response to the call for more studies into the brand addiction analysis by empirically testing possible antecedents and outcomes, thus enriching the existing quantitative research focused on this concept.
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The positive outcomes demonstrated in programme efficacy trials and the apparent ineffectiveness of programmes in community settings have prompted investigators and practitioners…
Abstract
The positive outcomes demonstrated in programme efficacy trials and the apparent ineffectiveness of programmes in community settings have prompted investigators and practitioners to examine implementation fidelity. Critically important, but often overlooked, are the implementers who deliver evidence‐based programmes. This article distinguishes fidelity at the programme level from implementer fidelity. Two components of implementer fidelity are defined. It is proposed that implementer adherence and competence are related but unique constructs that can be reliably measured for training, monitoring and outcomes research. Observational measures from a school‐based preventive intervention are used to illustrate the contributions of implementer adherence and competence. Distinguishing implementer adherence to the manual from competence in programme delivery is the next step in child mental health programme implementation research.
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Peter M. Rivera and Frank D. Fincham
Research on the intergenerational transmission of violence has been limited by reliance on variable-oriented methodology that does not capture heterogeneity that exists within…
Abstract
Purpose
Research on the intergenerational transmission of violence has been limited by reliance on variable-oriented methodology that does not capture heterogeneity that exists within experiences of violent interpersonal conduct. The current study therefore examines the utility of a person-oriented statistical method in understanding patterns of maltreatment and intimate partner violence.
Approach
Guided by person-oriented theory, the current study utilizes latent class analysis, a person-oriented method used with cross-sectional data, to examine the heterogeneity within this transmission process in a sample of emerging adults (N = 150). This study also examined whether the classes identified differed on reported emotional reactivity and childhood family environment.
Findings
Three classes emerged from the latent class analysis, labeled full transmission, psychological transmission, and no transmission. Those comprising the full transmission subgroup reported the lowest levels of childhood family cohesion, accord, and closeness. The full transmission subgroup also reported significantly more emotional reactivity than the psychological transmission and no transmission subgroups.
Implications
To understand fully the etiology of intimate partner violence for maltreated offspring, a multidimensional view of violence is needed. The current study represents a step in this direction by demonstrating the utility of a person-oriented approach in understanding the IGT of violence.
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Timo Dietrich, Erin Hurley, Julia Carins, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven and Nancy Lee
The purpose of this paper is synthesise social marketing literature over the past fifty years and deliver a set of guiding tenets to propel social marketing’s agenda forward.
Abstract
Purpose
The purpose of this paper is synthesise social marketing literature over the past fifty years and deliver a set of guiding tenets to propel social marketing’s agenda forward.
Design/methodology/approach
Across three strands, this paper amalgamates theoretical and practitioner evidence from social marketing. This synthesis commences with a review, summary and critical discussion of five decades of social marketing research. Across Strands 2 and 3, the authors review 412 social marketing interventions reported across 10 evidence reviews and 238 case studies.
Findings
This paper demonstrates social marketing’s use of fundamental marketing principles and capability to achieve behaviour change outcomes. Social marketers have built frameworks and processes that non-profit organisations, government agencies and policymakers seeking to enact change can use. This paper delivers five tenets that summarise the findings of the three strands and delivers research priorities for the next 50 years of social marketing research to drive the field forward.
Research limitations/implications
Drawing on five decades of learning, this paper proposes research priorities that can be applied to refine, recalibrate and future-proof social marketing’s success in making the world a better place.
Practical implications
This paper demonstrates the value of social marketing science and helps bridge gaps between theory and practice, and further strengthens social marketing’s value proposition. This paper provides confidence that money invested in social marketing programs is well spent.
Originality/value
This paper delivers a forward-looking perspective and provides social marketing academics and practitioners with confidence that it can assist in overcoming society’s most pressing issues. The paper encompasses key social marketing literature since it was founded 50 years ago. Five tenets will guide social marketing forward: evidencing marketing principles, operationalisation of processes, principles and activities, implementing systems thinking, creating and testing marketing theory and guiding a new social marketing era.