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Article
Publication date: 13 March 2017

S. Shamal and Bijuna C. Mohan

The purpose of the conceptual paper was to identify diverse factors that had an impact on the purchase decision of fortified foods and beverages (FFB), and the specific aim was to…

1089

Abstract

Purpose

The purpose of the conceptual paper was to identify diverse factors that had an impact on the purchase decision of fortified foods and beverages (FFB), and the specific aim was to critically review the role of consumer health consciousness and the labelling aspects of the acceptance of FFB.

Design/methodology/approach

The study was based on a systematic and extensive review of literature, which had been carried out by searching electronic databases focusing on the different factors influencing consumer acceptance of health foods from the year 1975 to 2016.

Findings

Based on the extensive review of literature, the study identified important factors that had influenced the consumer acceptance of FFB. Further, the study has proposed an integrated FFB acceptance model for the Indian health food market.

Research limitations/implications

The proposed conceptual model of consumer acceptance of FFB needs to be empirically tested. Therefore, researchers are encouraged to test the proposed propositions further.

Practical implications

The proposed consumer acceptance model can act as a guideline to the marketers to segment and position their food products successfully. Moreover, the study will also help the health policymakers to form and execute the required policies to augment the public health.

Originality/value

Given that there was a lack of information about buyers and non-buyers of functional/FFB in India, the research study can be taken as a starting point upon which other studies that investigate the attitudes and the purchasing behaviour of consumers of FFB can be built.

Details

Nutrition & Food Science, vol. 47 no. 2
Type: Research Article
ISSN: 0034-6659

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Publication date: 8 November 2024

Christian S. Ritter

This chapter assesses the possibilities of integrating computational network analysis into ethnographic fieldwork. Grounded in examples from an ethnographic case of travel…

Abstract

This chapter assesses the possibilities of integrating computational network analysis into ethnographic fieldwork. Grounded in examples from an ethnographic case of travel vlogging in Singapore, I discuss how participant observation in urban areas can be combined with network cluster analysis. The huge variety of data collection tools available to present-day media researchers has prompted a plethora of disparate data points and a multitude of ethical dilemmas. Computational network analysis provides manifold avenues for combining interpretations of localised meaning-making with visual evidence about networks of recommended videos on the popular video-sharing platform YouTube. The dissemination of video content is largely shaped by the platform’s recommender system. Exploring how the YouTube recommender algorithm drives the circulation of vlogs about Singapore’s touristic Clark Quay area, this chapter brings to light that the act of recommending a video is based on semantic similarities among video titles and video keywords. Furthermore, the methodological reflections presented in this chapter demonstrate that the combination of computational network analysis and ethnographic fieldwork provides holistic understandings of how highly mediated tourist places are unbound from their physical settings and drawn into platform ecologies, consisting of local areas of production, algorithmic technologies, disseminated place images and platform audiences. As algorithmic mediation plays an important part in accessing platform content about politics, health, culture and entertainment, a myriad of everyday practices is affected by recommender systems. Such algorithmic technologies raise multiple ethical concerns about the accountability of platform owners for a fair and balanced distribution of content on the internet.

Details

Data Excess in Digital Media Research
Type: Book
ISBN: 978-1-80455-944-4

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Article
Publication date: 14 September 2021

Thamaraiselvan Natarajan and Jayadevan G.R.

This conceptual paper aims to study the Corona Virus Disease-19 (COVID-19) pandemic’s impact on branded functional beverages consumption in India. There is a sincere effort to…

804

Abstract

Purpose

This conceptual paper aims to study the Corona Virus Disease-19 (COVID-19) pandemic’s impact on branded functional beverages consumption in India. There is a sincere effort to critically review the role of some vital determinants of consumer behaviour and to develop an integrated model for branded functional beverages consumption behaviour.

Design/methodology/approach

A systematic and extensive literature review was performed by searching electronic databases relating to consumer acceptance and purchase behaviour of functional beverages in India from 2000 to 2021. This study also reviewed very recent literature on the potential impact of the COVID-19 pandemic on global consumer traits, buying behaviour, marketing trends and psychographic behaviour.

Findings

The extensive review of the literature yielded results that shed light on some crucial factors propelling branded functional beverages’ consumption behaviour in India, especially in the COVID-19 scenario.

Research limitations/implications

The study is based purely on a conceptual understanding of branded functional beverages’ consumption behaviour among Indian consumers. The conceptual framework proposed here results from the review of past literature. Therefore, the scientific world is invigorated to test further the implications presented in this study empirically.

Practical implications

The conceptual framework proposed here concerning consumer behaviour in functional beverages would guide the food marketers to segment and position their functional food offerings, mainly beverage variants, in the post-pandemic scenario. Moreover, the study findings enable policymakers to craft food policies to uphold the noble cause of moulding a healthy generation.

Originality/value

The COVID-19 pandemic has virtually shattered our food system and modified our associations with food in many different ways. The perception of health risks associated with COVID-19 might have influenced people’s food purchase and consumption behaviours. It is proposed that health-conscious people would prefer more health-promoting foods and beverages to strengthen their immunity. Several reports disclose that food consumers in India demand functional foods and beverages more extensively than before to include in their daily food basket. A detailed literature review revealed an evident shortage of research studies regarding consumer behaviour in functional beverages in India. No prior research works could be identified as to why consumers prefer functional beverages to benefit their overall health and immunity and what guides them to purchase or not to purchase such products, especially in the post-pandemic scenario. Therefore, this research work would be a primer that would guide future studies investigating consumers’ attitudes and purchasing behaviour of branded functional beverages.

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Article
Publication date: 29 September 2022

Thamaraiselvan Natarajan, Jayadevan Geetha Raveendran Nair and Jegan Jayapal

This study aims to experimentally investigate branded functional beverage (BFB) consumption behaviour post-COVID-19 through the lens of a conceptual framework built on three…

816

Abstract

Purpose

This study aims to experimentally investigate branded functional beverage (BFB) consumption behaviour post-COVID-19 through the lens of a conceptual framework built on three renowned behaviour modification models and to critically evaluate how well subjective norms serve as a moderator in the consumption behaviour relating to such beverage products.

Design/methodology/approach

A conceptual model was developed based on the tenets of the theory of planned behaviour (TPB), health belief model (HBM) and value-attitude-behaviour (VAB) model. The study was performed on a convenience sample of 537 respondents aged 18 and up from diverse regions in India using the PLS-SEM method. A total of 444 useable questionnaires were utilized for the final data analysis.

Findings

Given the post-pandemic setting, the perceived benefits of BFBs significantly influenced its purchase intention and consumption behaviour. It could grossly impact the media's role (information about COVID-19) and the consumers' interest in healthy food. The study revealed that the information about COVID-19 (role of media) strongly increased interest in healthy food, whereas interest in healthy food positively influenced purchase intention of functional beverages. With interest in healthy food as a “mediator”, the role of media (information about COVID-19) positively influenced purchase intention. It is worth noting the moderating role of subjective norms in the relationship between the role of media (information about COVID-19) and interest in healthy food and that between interest in healthy food and BFB purchase intention.

Practical implications

Food marketers shall skillfully use “opinion” leaders and subject experts in marketing communication campaigns to popularize the link between good food and immunity through COVID-19 and healthy diet-related messages sent via a suitable media platform. This would grab food consumers' interest in BFBs and persuade them to incorporate such items in their daily food milieu. Consumers need to be assured that consuming “functional” products would deliver health benefits and upkeep their body immunity in the post-COVID-19 times.

Originality/value

There has been minimal research on the link between perceived benefits, the role of media, interest in healthy food and consumption behaviour on functional beverages in the post-COVID-19 setting. Moreover, subjective norms have never been probed as a moderator in the consumer behaviour studies on BFBs. This pioneering study applied the tenets of the TPB, HBM and VAB model in the context of post-pandemic functional beverage consumption. The altered study settings caused by the COVID-19 pandemic and the context of a developing economy like India have amplified the research value of this study.

Details

Asia-Pacific Journal of Business Administration, vol. 16 no. 2
Type: Research Article
ISSN: 1757-4323

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Article
Publication date: 29 December 2023

Sanyam Sharma and Rajiv Verma

This study aims to investigate the stability performance of partial journal bearings of 120° and 180° partial angles with micropolar lubricant.

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Abstract

Purpose

This study aims to investigate the stability performance of partial journal bearings of 120° and 180° partial angles with micropolar lubricant.

Design/methodology/approach

To investigate the stability characteristics of partial journal bearing, a MATLAB source code is written. To solve the Reynolds’ equation, the finite element method is used. Stability performances of 120° and 180° partial journal bearings are computed for a wide range of non-dimensional micropolar fluid parameters and working eccentricities.

Findings

The presented results provide design data for stability parameters in terms of equivalent stiffness, whirl frequency ratio, critical mass and threshold speed of the rotor with respect to eccentricities and material size of the lubricant. The stability of 180° partial journal bearing is found to be higher than 120° partial journal bearing.

Originality/value

In open literature, it is rare to find the stability of a partial journal bearing lubricated with micropolar fluid. Very few researchers have studied the combined effect of eccentricities and micropolar lubricant parameters on the dynamic performance of such bearings. Hence, it is important to study the dynamic stability to explore the complete investigation of the performance of partial journal bearings with micropolar fluid.

Details

Industrial Lubrication and Tribology, vol. 76 no. 1
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 18 October 2018

Nancy Bouranta, Evangelos Psomas and Fotis Vouzas

This study aims to focus on the food industry and empirically examine the mediating role of consumers’ perceived food safety on the relationship between a company’s service…

1336

Abstract

Purpose

This study aims to focus on the food industry and empirically examine the mediating role of consumers’ perceived food safety on the relationship between a company’s service recovery and customer loyalty. In addition, consumers’ demographic characteristics and their influences on the relationship between perceived food safety and customer loyalty are determined.

Design/methodology/approach

A survey was carried out through a structured questionnaire which was administered to the public. Using a small intercept interview, a random sample of 836 usable questionnaires was collected in Greece. Exploratory and confirmatory factor analyses were applied to validate the proposed constructs. The causal relationships among constructs were examined using structural equation modeling.

Findings

According to the findings, consumers’ perceived food safety partially mediates the effect of a company’s service recovery on customer loyalty. The socio-demographic profile of consumers (gender, marital and parenthood status) also significantly influences the underlying factors of product and the loyalty attributes.

Practical implications

This study enriches the existing literature of food safety by examining the distinct role that consumers’ perceptions play in forming loyalty, highlighting the importance of companies’ recovery efforts. The results obtained from this analysis offer a better understanding of consumer behavior toward food safety – encouraging and supporting food companies to successfully design their marketing strategies. Food safety issues also have become increasingly important in international trade, which makes it essential to understand consumer perceptions and behavior toward food safety.

Originality/value

This study fills the identified literature gap and contributes to the literature, as no previous study has examined the proposed relationships in the food sector, taking into consideration food safety issues.

Details

International Journal of Quality and Service Sciences, vol. 11 no. 1
Type: Research Article
ISSN: 1756-669X

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Article
Publication date: 15 October 2019

Mahsa Mohajeri, Shiva Hoojeghani, Azimeh Izadi, Mohammad Ghahremanzadeh, Farhad Pourfarzi, Ali Nemati and Ali Barzegar

This study aims to investigate the food choice motivations and some healthy food intake among Ardabil adults with different socioeconomic status.

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Abstract

Purpose

This study aims to investigate the food choice motivations and some healthy food intake among Ardabil adults with different socioeconomic status.

Design/methodology/approach

The analysis is based on a focus group study conducted in September 2018. Self-assessed other food choice motivations, healthy food intake and socioeconomic status were reported in questionnaires. The study data were analyzed by one-way ANOVA test and χ2 test in groups of study.

Findings

Price was a primary motivation of food choice for low-level socioeconomic status persons. The wealthiest people total vegetable consumption was 3.59Â ± 0.004 serving/day, whereas the total vegetable consumption of poorest participants was significantly less than them (p = 0.012). Of the socioeconomics category 1 (SEC1) group participants, 82 per cent said that they consider food price when they were purchasing for their households, while only 28 per cent of SEC4 group said that they consider food prices when food choosing. Only 1 per cent of this group participants pay attention to food label when they choose foods.

Originality/value

This is the first study that investigated the food choice motivations in Ardabil adults. The results indicated that food price is the most critical food choice motivation. Based on this study results, the food policymaker can change people food security and food choices with some programs like as healthy food subsidies and unhealthy food taxes.

Details

Nutrition & Food Science , vol. 50 no. 4
Type: Research Article
ISSN: 0034-6659

Keywords

Available. Open Access. Open Access
Article
Publication date: 29 December 2023

Abdelhamid Ads, Santosh Murlidhar Pingale and Deepak Khare

This study’s fundamental objective is to assess climate change impact on reference evapotranspiration (ETo) patterns in Egypt under the latest shared socioeconomic pathways (SSPs…

520

Abstract

Purpose

This study’s fundamental objective is to assess climate change impact on reference evapotranspiration (ETo) patterns in Egypt under the latest shared socioeconomic pathways (SSPs) of climate change scenarios. Additionally, the study considered the change in the future solar radiation and actual vapor pressure and predicted them from historical data, as these factors significantly impact changes in the ETo.

Design/methodology/approach

The study utilizes data from the Coupled Model Intercomparison Project Phase 6 (CMIP6) models to analyze reference ETo. Six models are used, and an ArcGIS tool is created to calculate the monthly average ETo for historical and future periods. The tool considers changes in actual vapor pressure and solar radiation, which are the primary factors influencing ETo.

Findings

The research reveals that monthly reference ETo in Egypt follows a distinct pattern, with the highest values concentrated in the southern region during summer and the lowest values in the northern part during winter. This disparity is primarily driven by mean air temperature, which is significantly higher in the southern areas. Looking ahead to the near future (2020–2040), the data shows that Aswan, in the south, continues to have the highest annual ETo, while Kafr ash Shaykh, in the north, maintains the lowest. This pattern remains consistent in the subsequent period (2040–2060). Additionally, the study identifies variations in ETo , with the most significant variability occurring in Shamal Sina under the SSP585 scenario and the least variability in Aswan under the SSP370 scenario for the 2020–2040 time frame.

Originality/value

This study’s originality lies in its focused analysis of climate change effects on ETo, incorporating crucial factors like actual vapor pressure and solar radiation. Its significance becomes evident as it projects ETo patterns into the near and distant future, providing indispensable insights for long-term planning and tailored adaptation strategies. As a result, this research serves as a valuable resource for policymakers and researchers in need of in-depth, region-specific climate change impact assessments.

Details

Arab Gulf Journal of Scientific Research, vol. 42 no. 4
Type: Research Article
ISSN: 1985-9899

Keywords

Available. Open Access. Open Access
Article
Publication date: 16 August 2021

Shamal Faily, Claudia Iacob, Raian Ali and Duncan Ki-Aries

This paper aims to present a tool-supported approach for visualising personas as social goal models, which can subsequently be used to identify security tensions.

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Abstract

Purpose

This paper aims to present a tool-supported approach for visualising personas as social goal models, which can subsequently be used to identify security tensions.

Design/methodology/approach

The authors devised an approach to partially automate the construction of social goal models from personas. The authors provide two examples of how this approach can identify previously hidden implicit vulnerabilities and validate ethical hazards faced by penetration testers and their safeguards.

Findings

Visualising personas as goal models makes it easier for stakeholders to see implications of their goals being satisfied or denied and designers to incorporate the creation and analysis of such models into the broader requirements engineering (RE) tool-chain.

Originality/value

The approach can be used with minimal changes to existing user experience and goal modelling approaches and security RE tools.

Details

Information & Computer Security, vol. 29 no. 5
Type: Research Article
ISSN: 2056-4961

Keywords

Available. Open Access. Open Access
Article
Publication date: 2 January 2024

Eylem Thron, Shamal Faily, Huseyin Dogan and Martin Freer

Railways are a well-known example of complex critical infrastructure, incorporating socio-technical systems with humans such as drivers, signallers, maintainers and passengers at…

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Abstract

Purpose

Railways are a well-known example of complex critical infrastructure, incorporating socio-technical systems with humans such as drivers, signallers, maintainers and passengers at the core. The technological evolution including interconnectedness and new ways of interaction lead to new security and safety risks that can be realised, both in terms of human error, and malicious and non-malicious behaviour. This study aims to identify the human factors (HF) and cyber-security risks relating to the role of signallers on the railways and explores strategies for the improvement of “Digital Resilience” – for the concept of a resilient railway.

Design/methodology/approach

Overall, 26 interviews were conducted with 21 participants from industry and academia.

Findings

The results showed that due to increased automation, both cyber-related threats and human error can impact signallers’ day-to-day operations – directly or indirectly (e.g. workload and safety-critical communications) – which could disrupt the railway services and potentially lead to safety-related catastrophic consequences. This study identifies cyber-related problems, including external threats; engineers not considering the human element in designs when specifying security controls; lack of security awareness among the rail industry; training gaps; organisational issues; and many unknown “unknowns”.

Originality/value

The authors discuss socio-technical principles through a hexagonal socio-technical framework and training needs analysis to mitigate against cyber-security issues and identify the predictive training needs of the signallers. This is supported by a systematic approach which considers both, safety and security factors, rather than waiting to learn from a cyber-attack retrospectively.

Details

Information & Computer Security, vol. 32 no. 2
Type: Research Article
ISSN: 2056-4961

Keywords

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