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Article
Publication date: 13 January 2025

Paulo Duarte, Susana Silva and Maria Joana Carvalho

This paper aims to investigate the factors influencing mens purchase intentions for skincare products, particularly focusing on the evolving attitudes toward masculinity…

150

Abstract

Purpose

This paper aims to investigate the factors influencing mens purchase intentions for skincare products, particularly focusing on the evolving attitudes toward masculinity, grooming and self-care. The study seeks to identify dimensions such as self-image, health concerns, masculinity and perceptions regarding skincare, along with the impact of social media use on mens skincare purchase intentions.

Design/methodology/approach

The research uses an online questionnaire to gather data from 178 valid responses. The collected data is analyzed using partial least squares structural equation modeling.

Findings

The results reveal that mens skin health concerns significantly impact their purchase intention for skincare products. Self-image concerns and perceptions regarding skincare also emerge as influential determinants in shaping mens purchasing decisions. Conversely, health concerns and social media platform use do not directly influence skincare purchase intention. Notably, self-image completely mediates the relationship between mens social media usage and their intention to purchase skincare products.

Research limitations/implications

The data is based on responses from an online questionnaire, which may introduce biases. In addition, the research focuses on specific personal variables and social media use, potentially overlooking other influential factors.

Practical implications

By recognizing the importance of mens skin health concerns, self-image and perceptions regarding skincare, cosmetic companies can tailor marketing strategies to effectively target key dimensions to enhance sales of skincare products among men.

Social implications

In a broader societal context, this research contributes to the ongoing evolution of attitudes. By identifying influential factors in mens skincare purchase intention, the study sheds light on changing societal norms and perceptions. Acknowledging these shifts can lead to a more inclusive understanding of masculinity and contribute to breaking traditional stereotypes related to mens grooming practices.

Originality/value

This research contributes to the understanding of mens skincare purchase intention by exploring dimensions such as self-image, health concerns, masculinity and perceptions regarding skincare, in conjunction with the impact of social media use. The findings provide valuable insights, expanding on previous studies on mens attitudes toward skincare products. The identification of self-image as a complete mediator is a novel contribution.

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Journal of Consumer Marketing, vol. 42 no. 2
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 6 August 2020

Steven J. Jackson and Sarah Gee

Purpose – To explore the contested nature of masculinity through an examination of contemporary promotional culture associated with a predominantly masculine commodity – beer…

Abstract

Purpose – To explore the contested nature of masculinity through an examination of contemporary promotional culture associated with a predominantly masculine commodity – beer. More specifically, the analysis focuses on the representations of masculinity in two New Zealand beer advertisements spanning a 25-year period.

Design/methodology/approach – The chapter is divided into four sections: (1) a brief overview of the contemporary crisis of masculinity; (2) the role of the media and promotional culture in representing and reproducing crises of masculinity; (3) The Holy Trinity: Sport, Beer and Masculinity and (4) analysis of two promotional campaigns for New Zealand beer brand Speight's. Here, the original series ad from 1992 is compared and contrasted with the 2019 instalment using Strate's (1992) framework which conceptualizes beer advertisements as ‘manuals of masculinity’, in order to track potential changes over time.

Findings – The results highlight the enduring value of Strate's (1992) framework of beer advertisements as manuals of masculinity. In addition, the results reveal that while the representation of masculinity in Speight's beer advertising has changed over time, key themes related to exclusive male spaces, physical labour and the core value of ‘mateship’ remain.

Research limitations/implications – Within the context of globalization, promotional culture operating at both the global and local level can cultivate images of masculinity that represent and reproduce the existing gender order, but it can also confront and disrupt it.

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Sport, Alcohol and Social Inquiry
Type: Book
ISBN: 978-1-78769-842-0

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Article
Publication date: 1 January 1979

In order to succeed in an action under the Equal Pay Act 1970, should the woman and the man be employed by the same employer on like work at the same time or would the woman still…

742

Abstract

In order to succeed in an action under the Equal Pay Act 1970, should the woman and the man be employed by the same employer on like work at the same time or would the woman still be covered by the Act if she were employed on like work in succession to the man? This is the question which had to be solved in Macarthys Ltd v. Smith. Unfortunately it was not. Their Lordships interpreted the relevant section in different ways and since Article 119 of the Treaty of Rome was also subject to different interpretations, the case has been referred to the European Court of Justice.

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Managerial Law, vol. 22 no. 1
Type: Research Article
ISSN: 0309-0558

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Article
Publication date: 29 March 2013

Rosanna Hale and Nancy Hodges

The purpose of this paper is to explore factors important to the product choice stage of the decision‐making process for the men's branded underwear consumer.

2541

Abstract

Purpose

The purpose of this paper is to explore factors important to the product choice stage of the decision‐making process for the men's branded underwear consumer.

Design/methodology/approach

A qualitative approach to data collection and interpretation was used. Individual in‐depth interviews were conducted with fifteen participants who had purchased men's branded underwear within six months prior to the study. Eight males and seven females, aged 23‐55, were given a voucher to purchase men's underwear at a designated US department store and asked to bring their purchases to the interview. A semi‐structured interview schedule was followed which posed open‐ended questions about purchasing men's branded underwear in general and specifically with regard to the use of the voucher. Interviews were audio recorded with participant's consent and lasted approximately 45‐60 min.

Findings

A thematic interpretation of the interview data led to the development of three emergent thematic areas used to explore issues that surfaced within and across responses. Factors important to participants' decision‐making are discussed relative to their product choices. A typology of consumer profiles was developed from the data based on involvement level, brand loyalty, gender, evaluative criteria and silhouette preference.

Research limitations/implications

Limitations of the study include a focus on perceptions of US consumers located in a large urban area and a focus on the department store channel. Implications of participants' experiences for marketing men's branded underwear are considered.

Practical implications

This study provides insight into factors important to US consumers when purchasing men's branded underwear.

Originality/value

This paper offers an examination of consumer decision‐making relative to men's branded underwear, an understudied product category. Findings provide an in‐depth understanding of the consumer's perspective, an understanding that is essential to successful product development and brand positioning.

Details

Qualitative Market Research: An International Journal, vol. 16 no. 2
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 1 February 2000

Yaw A. Debrah and Ian G. Smith

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on…

11596

Abstract

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.

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Management Research News, vol. 23 no. 2/3/4
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 1 May 1997

Sophie‐Charlotte Graham, David Bawden and Davin Nicholas

The purpose of this research was to investigate the nature of the coverage of health issues in magazines, and specifically to compare the coverage in men's and women's magazines…

375

Abstract

The purpose of this research was to investigate the nature of the coverage of health issues in magazines, and specifically to compare the coverage in men's and women's magazines Content analysis was used to examine the health information in the six upmarket magazines (Cosmopolitan, Elle, Esquire, GQ, Marie‐Claire, and Maxim) selected for the study, with a wide range of criteria used to analyse the health information contained in them. Interviews with four of the health editors from the sample were conducted in order to elucidate some of the main findings. Unexpectedly, the differences in health information coverage are greater between the individual magazines than between the total women's and men's groups. Overall, men's magazines appear to treat health information in a more informative manner than women's, although both groups provide unusually high levels of information required to change their readers health behaviour. With this level of information provision it is noteworthy that many of these magazines have no clear health information policy, and that their editors have no qualifications or training in either health or science.

Details

Aslib Proceedings, vol. 49 no. 5
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 April 2002

Deborah Lee

Surveys have demonstrated that men and women are the victims and perpetrators of workplace bullying. Consequently, most researchers have failed to explore the gender dynamics of…

4163

Abstract

Surveys have demonstrated that men and women are the victims and perpetrators of workplace bullying. Consequently, most researchers have failed to explore the gender dynamics of this phenomenon. Draws upon qualitative interviews, which highlight the ways in which workplace bullying has developed in the context of new organisational arrangements and management techniques in the UK Civil Service, to show how the workplace bullying of women and men is informed by judgements of “appropriate” gender conduct and pressure to conform with such norms. As such, seeks to claim workplace bullying as a subject worthy of sustained feminist research.

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Personnel Review, vol. 31 no. 2
Type: Research Article
ISSN: 0048-3486

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Article
Publication date: 1 June 1990

Thomas O. Nitsch

In previous efforts the author has examined the various“men” of economics or human‐nature assumptions of“economic thinkers” as a way of treating the history andphilosophy of the…

233

Abstract

In previous efforts the author has examined the various “men” of economics or human‐nature assumptions of “economic thinkers” as a way of treating the history and philosophy of the discipline. Here, under the thematic penumbra of “Man as the Centre of the Social Economy”, and hoping to incorporate the fruits of further inquiry into the matter, those “creatures” and their fashioners are critically reconsidered with a view towards arriving at a more adequate conception of a truly human “economiser” and – accordingly – science of human economy. In Part II, having presented homo oeconomicus in both his/her “impudent” and “honourable” versions, we shall attempt to transcend homo socioeconomicus and even our own (former) homo oeconomicus humanus as well.

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International Journal of Social Economics, vol. 17 no. 6
Type: Research Article
ISSN: 0306-8293

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Article
Publication date: 20 November 2017

Lois Crabtree, Anthea Tinker and Karen Glaser

The purpose of this paper is to explore older mens perceptions of the health and wellbeing benefits of participating in mens sheds.

781

Abstract

Purpose

The purpose of this paper is to explore older mens perceptions of the health and wellbeing benefits of participating in mens sheds.

Design/methodology/approach

Qualitative semi-structured interviews with eight men aged 65 and over from mens sheds in London. Interviews were audio recorded and transcribed by hand, and analysis was conducted through coding of the transcripts.

Findings

The results of this study suggested that mens sheds improved older mens perceived level of social interaction, mens outlook, led to self-reported improvements in depression, and all perceived themselves to be fitter since joining. Despite the research being conducted in an urban area, it highlighted the lack of prior community engagement.

Research limitations/implications

The sample size used in the research was small and may not be representative of other mens sheds in different areas, therefore further research with a larger sample should be conducted.

Practical implications

A health policy dedicated to males which includes the promotion and funding of mens sheds, such as in Ireland, should be considered by the government. In addition, clinical commissioning groups should recognise mens sheds as a non-clinical alternative for their patients through social prescribing in general practice. Finally, in order to achieve the World Health Organisation initiative of creating “age friendly cities” community groups such as mens sheds need to be promoted and further utilised.

Originality/value

There has been little research in the UK.

Details

Working with Older People, vol. 22 no. 2
Type: Research Article
ISSN: 1366-3666

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Article
Publication date: 1 January 1989

Jeff Hearn

This introductory article of the Special Issue on ‘Men, Masculinities and Leadership’ provides some necessary background information for the other articles in the issue. It…

362

Abstract

This introductory article of the Special Issue on ‘Men, Masculinities and Leadership’ provides some necessary background information for the other articles in the issue. It outlines major social changes that have contributed to the disassociation of leadership and maleness, and the more general reappraisal of men's leadership. The major focus of the article is a review of literature on leadership seen in terms of it being the theories and practices of men. The article continues with discussions of the nature of feminism, and feminist challenges to men and leadership, and the crisis of men and masculinities; and concludes with men's responses to these changes, in men's groups, and mixed group and organisational contexts.

Details

Equal Opportunities International, vol. 8 no. 1
Type: Research Article
ISSN: 0261-0159

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