Pragya Singh and Karishma Chaudhary
A leader who inspires, facilitates and leads people to outperform themselves and bring phenomenal changes on an individual and social canvas is recognized as a transformational…
Abstract
Purpose
A leader who inspires, facilitates and leads people to outperform themselves and bring phenomenal changes on an individual and social canvas is recognized as a transformational leader (TL). TL focuses on innovative methods and processes to improve the efficiency of subordinates. Experts believe that transformational leadership management is more effective than pragmatic leadership. This study focuses on the traits of a TL. Mr. Dhirendra Kumar, Managing Director of Jharcraft, who set out on a mission to lead people to revive the lost art and craft in the state of Jharkhand, India. The case highlights how Kumar's leadership style aligns with the four components of transformational leadership suggested by Bass (1985), i.e. idealized influence, intellectual stimulation, inspirational motivation and individual considerations.
Design/methodology/approach
The study employs a qualitative approach to comprehend the theory of transformational leadership. First of all, an in-depth analysis of transformational leadership theory was conducted using secondary data. The findings of several researchers on the basis of their contribution to the development of transformational leadership theory were analyzed. Based on this, the Bass transformational theory framework was selected. Primary data were collected by conducting interviews with Mr. Dhirendra Kumar, Managing Director of Jharcraft.
Findings
Transformational leadership is a leadership style that can inspire positive changes in those who follow. TLs are generally energetic, enthusiastic and passionate. As per Bass's transformational leadership components, Kumar challenged the status quo and imbibed creativity and skill into local artisans. Artisans were imparted training by experts from the National Institute of Fashion and Technology and provided intellectual stimulation. Kumar offered support and encouragement to individual followers. In order to foster supportive relationships, Kumar articulated a clear vision to the followers. Kumar served as a role model for followers. Because followers trust and respect the leader, they emulate this individual and internalize the individual's ideals.
Research limitations/implications
This study only considered the traits portrayed by Dhirendra Kumar during Kumar's tenure as the Managing Director of Warcraft, and the data were collected at one single point in time. Future research may consider Kumar's entire service journey and study factors that influenced his role as a TL.
Practical implications
Students will be able to learn and understand how a TL can bring positive change at the grassroots level.
Social implications
This case focuses on how a TL's efforts led to the societal upliftment of poor people and made them capable.
Originality/value
Given the importance of transformational leadership in today's organizational context, this study builds a knowledge base to understand factors for transformational leadership and traits exhibited by TLs.
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This case study is best suited for courses in career management, stress management, work–life management or science of well-being in organization behavior (OB) or human resources…
Abstract
Learning outcomes
This case study is best suited for courses in career management, stress management, work–life management or science of well-being in organization behavior (OB) or human resources management (HRM). This case study is targeted at the MBA or executive development programs. The learning outcomes of this case study are as follows: to analyze the challenges in balancing Suraj Kumar’s (the protagonist) work–life balance situation and identifying the main causes of such a conflict. What are some strategies that could be used to address these issues? To develop a plan to balance work responsibilities with family and personal life. What specific actions could he take to achieve this balance? To design a training program for employees that addresses work–life balance issues. What topics would you cover in the training, and what methods would you use to deliver the content? To create a proposal for a flexible work arrangement program that an organization could offer to its employees. What would be the benefits of this program, and how would it be implemented and managed? To develop a business case for why an organization should prioritize work–life balance for its employees. What are the potential benefits of doing so, and how can the organization measure the impact of its efforts?
Case overview/synopsis
This case study discusses conflicts due to competitive priorities that people face in balancing the pressures, roles and responsibilities between their professional life (careers) and their personal life, and the trade-offs that they make across these multiple aspects of their lives. This case study revolves around Suraj Kumar, a successful consultant, who was offered a promotion as the executive director for the social sector. This promotion would require extensive travel and time away from his family. Kumar was struggling to balance his work responsibilities with his family life and his involvement with the Smile and Shine Foundation, which supports the education of children from economically weaker sections of society. He was reflecting on his past and present and trying to figure out how to prioritize his commitments while also achieving his personal and professional goals.
Complexity academic level
This research has shown that a case discussion and role-play can be effective for a less experienced audience. Instructors can provide multiple perspectives to stimulate reflection and debate. For executive MBA or executive development programs, a self-reflection exercise is recommended. Participants in these programs may have personal experience dealing with or may know others who have dealt with work–life balance issues, making self-reflection a valuable tool.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 6: Human resource management.
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Vishal Gupta and Priyanka Premapuri
The case describes the predicament of Aditya Kumar, Vice President of Marketing at Green Living India Technologies Private Limited (GLIT), an organisation working in arena of…
Abstract
The case describes the predicament of Aditya Kumar, Vice President of Marketing at Green Living India Technologies Private Limited (GLIT), an organisation working in arena of sustainable products and technology. Aditya Kumar, who has had an excellent academic background and a fast track promotion after seven months of joining the company, is harshly criticized by his boss Rajiv Nanda, Chief Marketing Officer. Aditya Kumar and Rajiv Nanda have different personalities and work styles. Aditya has a different opinion for some of Rajiv's initiatives and he does not agree to Rajiv's revenue projections which he finds to be over-estimated. Aditya has succeeded in his previous role but he has failed to adapt his work style and establish an effective relationship with his new boss that may lead to his position being removed from the organisation.
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Over the past 25 years as a marketing academic, I have been fortunate to have collaborated with various researchers and firms and have contributed to the advancement of the…
Abstract
Over the past 25 years as a marketing academic, I have been fortunate to have collaborated with various researchers and firms and have contributed to the advancement of the marketing field. This is a review article that tracks my progress through these years that has led me to explore different areas of marketing, thereby shaping me as a researcher and an academic. As I see now, all of my research work can be viewed from a decision-making point of view – decisions that marketers can make either at the market, brand/firm/store, or the customer level. These decisions have in turn been transformed into strategies or tactics leading up to successful implementations and improved bottom-line results. The development of strategies/tactics and successful implementations can be seen in nearly 10 areas of research that I have involved myself in. This article also highlights how my research studies have contributed and advanced the creation of knowledge in each of these research areas.
Is more child participation always better for child rights advocacy? That is the question I examine, in this chapter, as I analyse advocacy for child rights in India that led to…
Abstract
Is more child participation always better for child rights advocacy? That is the question I examine, in this chapter, as I analyse advocacy for child rights in India that led to the adoption of the landmark Protection of Children from Sexual Offences Act, 2012 (the ‘POCSO Act’). Through ethnographic fieldwork with non-government organisations (NGOs) and a narrative analysis of interviews and awareness material, I tell the story of how a combination of adult-led but child-participatory advocacy brought about a new, de-tabooised way of talking about child sexual abuse. By applying the theoretical lens of ‘critical child rights studies’, I suggest how we can conceptualise a critical perspective on child participation in child rights advocacy. First, adults’ multiple and, at times, conflicting roles in children’s lives – as advocates, protectors, and abusers – needs to be recognised. Second, children should participate in advocacy activities where they can have meaningful influence and be part of the conversation. This may not necessarily occur in adult spaces, where their participation remains token. Finally, I argue that child participation should never turn into a responsibilisation of children.
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Gerry Yemen and Martin N. Davidson
David Walker, a senior attorney in a busy white-shoe law practice is involved in an in-office dispute between his administrative assistant and a respected colleague. He had spent…
Abstract
David Walker, a senior attorney in a busy white-shoe law practice is involved in an in-office dispute between his administrative assistant and a respected colleague. He had spent numerous hours listening to both sides tell their stories and has no answers. How was he ever going to help two people he valued greatly work out a compromise between their extremely polar positions? The case provides opportunities to explore the sources of interpersonal conflict, causes of escalation, and ways of diffusing and resolving it.
Shilpee Aggarwal, Maharaja Agrasen and Vishal Gupta
The case describes the situation of Vasudha Kumar, Manager – Background Vetting at Praxum Services Limited. She is surprised by the unexpected resignation of her team member a few…
Abstract
The case describes the situation of Vasudha Kumar, Manager – Background Vetting at Praxum Services Limited. She is surprised by the unexpected resignation of her team member a few days before she has to leave for her maternity break. In a small team, how does she deal with this unanticipated resignation? She wonders if this is ethical. Kumar, the protagonist of the case had to handle multiple crisis situations along her journey. How will she overcome challenges of managing the new gen workforce?
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Keywords
Incumbent Chief Minister Nitish Kumar is hoping to retain his position. Kumar’s Janata Dal (United) or JD(U) is part of the National Democratic Alliance (NDA) led by Prime…
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DOI: 10.1108/OXAN-DB257098
ISSN: 2633-304X
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Geographic
Topical
V. U. Vinitha, Deepak S. Kumar and Hemamala Krishnan
Increased urbanization has resulted in physical environments, including servicescapes, dominated by functional designs, with nature’s presence becoming scarcer. While “biophilia”…
Abstract
Purpose
Increased urbanization has resulted in physical environments, including servicescapes, dominated by functional designs, with nature’s presence becoming scarcer. While “biophilia” designs have received attention in fields like environmental psychology and architecture, studies on biophilia in servicescapes remain scant, fragmented and often contextual. The purpose of this study is to do a semi-systematic review of studies on biophilia in physical servicescape designs (interior and exterior), identify prevailing critical gaps and develop a comprehensive framework for theory advancements in biophilic servicescapes.
Design/methodology/approach
Drawing from a critical review of 56 servicescape studies over 33 years and incorporating theoretical frameworks from environmental psychology, this paper introduces a typology of biophilia in physical servicescapes that includes direct, indirect and human–nature relationships. Furthermore, this study develops a conceptual framework using the Stimulus-Organism-Response model to systematically synthesize biophilia’s overall applicability in servicescapes for consumers and service employees, incorporating moderating factors related to service, servicescape and user types.
Findings
This review investigates the emergence and definition of biophilia in servicescapes, examines the benefits of biophilic design for consumers and service employees and highlights key design strategies. In the absence of robust frameworks to assess biophilia’s impact on consumer and employee responses, this paper presents a comprehensive framework and offers guidelines for future research in retail environments and servicescapes.
Originality/value
Drawing from the synthesis of research on biophilia in servicescapes, this study introduces a framework that demonstrates how antecedent variables, including both direct and indirect biophilic elements, foster human–nature relationships that lead to affective, cognitive and behavioral responses. These effects are moderated by situational factors (e.g. service and servicescape types) and individual differences (e.g. personality, values and nature-relatedness). Ultimately, these responses influence approach or avoidance behaviors in consumers and employees, with a taxonomy detailing responses aligned with biophilia.