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Amongst other things, at the end of this case discussion, the student should be able to: diagnose situational factors that contribute to a brand’s positioning; explore important issues in implementing brand positioning strategies; use relevant models for understanding a firm’s internal and external environments to inform strategic decisions about customers and competition; demonstrate an understanding of target audience; identify the unique attributes of the competition to inform a firm’s positioning and competitive strategy.

Kaya FM derives its name from the isiZulu word “ikhaya”, which means “home”. The name reflects the mission of the radio station to provide a home for black South Africans who were denied many opportunities during the apartheid era in South Africa. Kaya FM has been broadcasting since 1997, following the deregulation of the media landscape in South Africa. However, by 2018, the radio landscape has become very challenging. Mainstream advertisers still do not consider Kaya FM as a preferred channel to reach their target audience. Overall, radio listenership is dwindling and advertising sales growth is not encouraging. Greg Maloka, Kaya FM’s station manager is considering how to preserve the station’s unique positioning as it competes with both more dominant stations and new entrants so that Kaya FM can truly be a home for Afropolitans for many years to come.

Honour’s and master’s level, as well as executive education delegates.

Teaching Notes are available for educators only.

CSS 8: Marketing.

Business changes challenge the predictability of the workplace formation. In the broader sense, business change affects workplaces through forming and re‐forming groups, teams and business units, so causing ‘churn’ in workplaces. The aim of this paper is to present research evidence on churn strategies and approaches extracted from the Centre for Facilities Management’s research on five financial organisations based in the City of London, one of the most volatile business environments in the world. The different approaches are analysed systematically to understand the possible impact of churn on business and how to deal with it effectively. In this paper the evidence of the link between business and workplace change is explored, and a background for consensus on churn processes is discussed. The findings and conclusions are then compared with previous studies by Bernard Williams Associates for the practical implications.

To demonstrate the negative results of market sector based classification of client side FM organisations (FMOs) in benchmarking studies, and propose collection of both external and internal organisational patterns as the key characteristics of FMOs.

Interviews with leading consultants, clients and academics on the negative side effects of the current benchmarking studies in FM, followed by a critique of published FM and Organisational management studies to explore the characteristics of FMOs. As a result, it is proposed that characteristics of FMOs depend on its relations to the external and internal patterns.

It has been found that in literature and practice on FMOs, characteristics related to the internal environment of FMOs are neglected. These characteristics are: hierarchy, specialisation, centralisation, span of control, size, and reporting line. On the other hand, those related to the external environment of FM are widely covered in FM literature. These characteristics are occupancy profile, change, visibility to customers, and procurement options. This paper concludes with the proposition that the external and internal patterns collectively define the characteristics of FMOs and should equally be taken into account.

Prepares the background for an exploration of what makes FM organizations similar and dissimilar to each other. The extent of interviews and literature survey is explorative and hence inclusive.

A systematic exploration for comparative FM studies in the UK, and also source of information for FM scholars striving for understanding the context and relationships in client FM organizations.

This paper extends the depth and scrutiny of studies related to FM organizations by investigating both practice and theory and proposes a system that can explain the differences between FM organizations.

Throughout history, the actions of human beings have been analysed based on ethics. In every aspect of human life, ethics is an essential element, and business life is no exception. Business ethics, and marketing ethics in particular, has been a subject of interest in both the academic and business world. Apart from doing what is perceived as correct, acting in a socially responsible and sustainable manner becomes compulsory, as the changes in ecological and social environment necessitate this. There have been warning signs from nature such as environmental disasters and climate change, and it is no longer possible for for firms or individuals to continue with previous behaviours. Acting as if the world’s resources are limitless has caused damage to the environment. A new way of thinking and behaving is needed. The awareness and involvement levels about sustainability and social responsibility are not the same everywhere in the world. Culture has significant impact on perception of social issues such as social responsibility and sustainability. Turkey, as a developing country with its own cultural dynamics, differs from developed Western countries which makes analysing consumer ethics, corporate social responsibility and sustainable consumption in Turkey worthwhile.

In this chapter, concepts of business ethics, marketing ethics, consumer ethics, sustainable consumption and corporate social responsibility are discussed with specific examples from Turkey.

The protection of the borders of the states, the entry of foreigners through the borders under certain conditions, helps to ensure internal security. Member states of the European Union (EU) are trying to protect the freedom and welfare area they have created within their borders by preventing the entry of migrants. The EU countries, which are generally insufficient in determining common policies, tend toward policies that vary from country to country on migration. However, it is seen that many policies and practices have come into force for the security of the Union's borders. In this study, it will be tried to examine how the borders of the Union are protected and controlled against the migrants coming to the Union countries.

Nursing homes experience high nursing staff turnover. Nursing staff in nursing homes is comprised of gray and blue collar workers that include registered nurses (RNs), licensed practical nurses (LPNs), and certified nurse assistants (CNAs). The relationship between human resource management (HRM)practices, organizational culture, and nursing staff turnover is examined in underresourced (high Medicaid) nursing homes. Survey data from 348 nursing home administrators (NHAs) of USA high Medicaid (85% or higher) facilities were merged with secondary data sources for 2017–2018. The dependent variables (nursing staff turnover rates) consisted of the percentages of RNs, LPNs, and CNAs that had voluntarily quit the organization during the past year. The independent variables were: (1) HRM practices (employee-centered and high involvement practices); and (2) organizational culture: clan, market, hierarchical, and non-dominant. Organizational and market variables were controlled for. Data were modeled using Poisson log-linear regression, and propensity score weights were used to adjust for potential survey non-response bias. Results show high involvement HRM practices and having a clan culture are associated with lower RN, LPN, and CNA staffing turnover. Study findings suggest that organizational culture and HRM practices may be instrumental in reducing nursing turnover in underresourced nursing homes.

Purpose: This ethnography examines West African immigrant youth attending an Islamic madrassa in a New York City mosque and their future educational aspirations.

Methods: This ethnographic research was conducted mainly through interviews of ten Muslim youth attending weekly madrasa at a West African mosque in the Bronx in New York City. I also did observations in the mosques, observing youth behavior, seating and listening in their classes, observing their interaction with one another and with their parents. While I had done this research within a month, I have been researching this community since 2006 at different times on the topic of parenting and schooling.

Findings: Muslim parents and teachers, concerned that children might fall into inner-city neighborhood life, engaged in teaching, guiding, and counseling the youth to keep them religiously and educationally engaged. As a result, the youth in this study demonstrated strong comittment to Islam and parental expectations but also expressed their own views of what their lives could become as transnational citizens.

Research implications: This research demonstrates that while schools, parents, and extracurricular programs are concerned with how youth will turn out, the youth are also making sense of their education experience in these spaces among others, and engage in carving a niche to inform their identity, education and career path. To this end, youth agency and voices should be acknowledged in educational research.

Value: The youth in this research demonstrate how contemporary young immigrants, living in a transnational world with diverse belief systems and ideals for success and socio-economic mobility, engage in imagination, resiliency and agency as they adapt to their new environment.

The purpose of this paper is to investigate three Arylfuranylnicotinamidine derivatives against corrosion of carbon steel (C-steel) in 1.0 M HCl by chemical and electrochemical means. The inhibition efficiency (%IE) increases with increasing the dose of inhibitors. The tested compounds exhibited improved performance at elevated temperature, with %IE reaching 93 percent at 21 µM. Tafel polarization method revealed that the tested compounds act as mixed-type inhibitors. The inhibition action was rationalized due to chemical adsorption of inhibition molecules on C-steel surface following Temkin’s isotherm. Surface examination was carried out by AFM and FTIR techniques. Further, theoretical chemical approaches were used to corroborate the experimental findings.

Experimental and computational methods were applied to investigate the efficiency of these new compounds. These studies are complemented with spectral studies and surface morphological scan by AFM. The theoretical results indicate good correlation with experimental findings.

The tested derivatives are promising corrosion inhibitors for C-steel in the acid environment. The molecular scaffold of this class of compounds can be used to design new highly efficient inhibitors by screening its activity by modeling studies.

The studied compounds are safe inhibitors and greatly adsorbed on Fe surface. The action of compounds is enhanced with temperature, which means these compounds can be used in higher temperature systems. The new compounds are effective at very low concentration.

This study aims to investigate the inhibition effect of a newly synthesized1,2,3-triazole containing a carbohydrate and imidazole substituents, namely, 1-((1-((2,2,7,7-tetramethyltetrahydro-5H-bis([1,3]dioxolo)[4,5-b:4′,5′-d]pyran-5-yl)methyl)-1H-1,2,3-triazol-4-yl)methyl)-1H-benzo[d]imidazole (TTB) on the corrosion of mild steel in aerated 1 M H₂SO₄.

The authors have used weight loss measurement, potentiodynamic polarization, electrochemical impedance spectroscopy, FT-IR studies, scanning electron microscopy analysis and energy dispersive X-ray (EDX) spectroscopy techniques.

It is found that, in the working range of 298-328 K, the inhibition efficiency of TTB increases with increasing concentration to attain the highest value (92 per cent) at 2.5 × 10⁻³ M. Both chemisorption and physisorption of TTB take place on the mild steel, resulting in the formation of an inhibiting film. Computational methods point to the imidazole and phenyl ring as the main structural parts responsible of adsorption by electron-donating to the steel surface, while the triazol ring is responsible for the electron accepting. Such strong donating–accepting interactions lead to higher inhibition efficiency of TTB in the aqueous working system.

This work is original with the aim of finding new acid corrosion inhibitors.

This paper aims to design the nano-titanium dioxide (TiO₂) coating system which has superhydrophilic property, self-cleaning mechanism and antifog property as well as strong adhesion on glass substrate.

Two hydrophilic materials have been used such as TiO₂ nanoparticles as fillers and hydrophilic copolymer, Pluronic F-127 by using simple sol–gel approach. The prepared solution was applied onto glass through dip- and spray-coating techniques and then left for drying at ambient temperature.

The nano-TiO₂ superhydrophilic coating has achieved the water contact angle of 4.9° ± 0.5°. The superhydrophilic coating showed great self-cleaning effect against concentrated syrup and methylene blue where thin layer of water washes the dirt contaminants away. The nano-TiO₂ coating exhibits great antifog performance that maintains high transparency of around 89% when the coated glass is placed above hot-fog vapor for 10 min. The fog droplets were condensed into water film which allowed the transmission of light through the glass. The strong adhesion of coated glass shows no total failure at scratch profile when impacted with scratch load of 500, 800 and 1,200 mN.

Findings will be useful in the development of self-cleaning superhydrophilic coating that is applicable on building glass and photovoltaic panel.

The developed nano-TiO₂ coating is developed by the combination of hydrophilic organic copolymer–inorganic TiO₂ network to achieve great superhydrophilic property, optimum self-cleaning ability and supreme antifog performance.

The findings will be useful for residents in building glass window where the application will reduce dust accumulation and keep the glass clean for longer period.

The synthesis of nano-TiO₂ superhydrophilic coating which can be sprayed on large glass panel and cured at ambient temperature.