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Article
Publication date: 9 May 2022

Amirhossein Tohidi, Seyedehmona Mousavi, Arash Dourandish and Parisa Alizadeh

Although Iran is one of the largest producers and exporters of saffron in the world, the organic saffron market in Iran is still in its early stages, and there is scarce empirical…

883

Abstract

Purpose

Although Iran is one of the largest producers and exporters of saffron in the world, the organic saffron market in Iran is still in its early stages, and there is scarce empirical evidence in this regard. Therefore, the study's primary purpose is to segment the organic saffron market in Mashhad, Iran using neobehavioristic theory and machine learning methods.

Design/methodology/approach

Considering the neobehavioristic theory of consumer behavior, the organic saffron market was segmented using crisp and fuzzy clustering algorithms. Also, to assess the relative importance of the factors affecting the intention to buy organic saffron in each market segment, a sensitivity analysis was performed on the output of the artificial neural network (ANN). A total of 400 questionnaires were collected in Mashhad, Iran in January and February 2020.

Findings

In contrast to the belief that psychological factors are more important in market segmentation than demographic characteristics, findings showed that the demographic characteristics of consumers, especially education and income, are the dominant variables in the segmentation of the organic food market. Among the 4 A’s marketing mix elements, the results showed that a low level of awareness and accessibility are obstacles to organic saffron market development. Advertising, distribution channel improvement, package downsizing and online business development are suggested strategies for expanding the organic saffron market in Iran.

Practical implications

The results of the present study will help policymakers and suppliers of organic saffron to identify their target markets and design short- and long-term marketing strategies to develop the organic saffron market.

Originality/value

Machine learning methods and the neobehavioristic theory of consumer behavior were used to segment the organic food market.

Details

British Food Journal, vol. 125 no. 3
Type: Research Article
ISSN: 0007-070X

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Sensory Penalities: Exploring the Senses in Spaces of Punishment and Social Control
Type: Book
ISBN: 978-1-83909-727-0

Available. Content available
Article
Publication date: 21 March 2008

S. Hamm

637

Abstract

Details

Human Resource Management International Digest, vol. 16 no. 2
Type: Research Article
ISSN: 0967-0734

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Available. Content available
Article
Publication date: 1 December 2006

S. Hamm

321

Abstract

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Strategic Direction, vol. 22 no. 11
Type: Research Article
ISSN: 0258-0543

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Book part
Publication date: 25 November 2024

Omer Hag Hamid

Artificial Intelligence (AI) is revolutionizing higher education, offering transformative opportunities to innovate traditional teaching, learning and administrative practices. AI…

Abstract

Artificial Intelligence (AI) is revolutionizing higher education, offering transformative opportunities to innovate traditional teaching, learning and administrative practices. AI technologies, including machine learning, natural language processing and data analytics, are driving improvements in the educational experience for both students and educators. One key area where AI is making a significant impact is personalized learning. AI-powered systems analyse students' learning patterns and behaviours to customize educational content and delivery methods, enhancing engagement and learning outcomes by catering to individual needs. AI's potential in higher education extends to predicting student success through analytics, enabling institutions to identify students at risk of falling behind or dropping out. Early intervention allows for targeted support, improving retention rates and overall student success. Addressing student at-risk issues in higher education is crucial, requiring institutions to identify and assist students facing challenges that may hinder their academic progress. Institutions must provide support systems for early intervention, such as academic tutoring, counselling services and mentorship programs, fostering a supportive and inclusive learning environment. AI can play a significant role in addressing student at-risk issues by identifying patterns and indicators of students who may need additional support. By analyzing data, such as student performance, attendance and engagement, AI algorithms can flag at-risk students for targeted interventions.

Details

The Evolution of Artificial Intelligence in Higher Education
Type: Book
ISBN: 978-1-83549-487-5

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Article
Publication date: 18 November 2019

Simona Naspetti, Francesca Alberti, Massimo Mozzon, Sara Zingaretti and Raffaele Zanoli

The purpose of this paper is to explore the role of information about alcohol content, organic labelling and packaging on consumer preferences and willingness-to-pay (WTP) of…

762

Abstract

Purpose

The purpose of this paper is to explore the role of information about alcohol content, organic labelling and packaging on consumer preferences and willingness-to-pay (WTP) of non-alcoholic sparkling mock wines.

Design/methodology/approach

In a two-step study, the consumer’s expectations and overall liking of two novel brands of mock wines were investigated by focus groups followed by a common hedonic test combined with a choice experiment aimed at measuring consumer WTP. A total of 240 consumers were assigned to two tasting groups of equal size: all were presented at least one brand of mock wine, while drinkers also tasted a familiar brand of low-alcohol sweet sparkling wine. A paper-and-pencil choice experiment followed the tasting sessions.

Findings

The results demonstrate that participants in blind or manipulated “informed” conditions are not able to discriminate among mock wines and wine, whereas significant differences in preferences for brands under investigation appeared when labels and other information were disclosed. In effect, drinkers and non-drinkers did not differ in hedonic scores of mock wines. While younger participants exhibited the highest scores in blind liking, the overall expected liking is significantly higher for non-drinkers and women if compared, respectively, to drinkers and men. WTP for mock wines is influenced by taste, glass bottle packaging and the organic label, while mock-wine colour is not relevant.

Research limitations/implications

Although limited in sample size and representativeness, this study has brought some new insights into the consumption of non-alcoholic mock wines. In this study, a significant influence of blind sensory liking on WTP is demonstrated. This result has theoretical implications: while the effect of product information on WTP is well established, the relationship between hedonic scores and WTP – while theoretically consistent – is not so clear-cut in the literature. Further research is needed to confirm/disconfirm these findings.

Practical implications

Sparkling no-alcohol mock wines, despite their sweetness, appear not different in taste to medium-to-low APV (7.5 per cent) sweet wines.

Originality/value

The paper suggests that marketing of mock (no-alcohol) wines needs careful branding to elicit significant hedonic effects, while interacting sensory (blind liking) scores with price information in choice models may help to represent taste heterogeneity in WTP estimates in a better way.

Details

British Food Journal, vol. 122 no. 8
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 13 April 2015

Dennis R. Morgan

The aim of this paper is to test and explore the hypothesis global ruling power, as well as review the six approaches featured in the special edition on global governance/ruling…

648

Abstract

Purpose

The aim of this paper is to test and explore the hypothesis global ruling power, as well as review the six approaches featured in the special edition on global governance/ruling power.

Design/methodology/approach

Anthropological and historical records are presented as support for the emergence of ruling power in society; moreover, evidence of global ruling governance/power is reviewed in the six papers featured in the special edition.

Findings

Alternatives for global governance are reviewed in two papers, while four papers present evidence in support of the thesis of the emergence of a transnational ruling power/class.

Research limitations/implications

Because global ruling power exists informally and surreptitiously, the exact mechanisms of control are difficult to delineate, especially due to the fact that the Powers that Be spend much effort to block research into this area; however, this special edition opens up a promising area for new research efforts into global ruling power and the potential for global democracy.

Practical implications

Practical implications, although minimal in the short-term, increase as awareness grows, and policy alternatives are considered for the transition to a long-term, democratic global future.

Social implications

Once social consciousness grows about the non-democratic, authoritarian nature of global ruling power/elite, the more the momentum will grow for reforms in the direction of global democracy – towards a more sustainable and equitable global system, politically, economically and ecologically.

Originality/value

This paper represents a relatively new area for interdisciplinary research into global futures. Futurists, political scientists and sociologists should find it valuable.

Details

Foresight, vol. 17 no. 2
Type: Research Article
ISSN: 1463-6689

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Article
Publication date: 13 April 2015

Frederick Ahen

This paper aims to answer two questions: How do technologies of governance explain how global governance is enacted? and What alternatives can be proposed for a sustainable future…

624

Abstract

Purpose

This paper aims to answer two questions: How do technologies of governance explain how global governance is enacted? and What alternatives can be proposed for a sustainable future for the governed 7 billion?

Design/methodology/approach

Using institutional theory and Galtung’s (1971) structural theory of imperialism as critical theoretical frameworks, this paper confronts orthodox conception of global governance by offering transformative alternatives to inequality, a “historically situated urgency”, which is the product of a faulty global governance system.

Findings

Concrete, purposively sampled empirical illustrations on transnational corporations’ resource control and how “flight capital” fleeces the poor to enrich the affluent are provided to aid understanding. This helps to explain how such secretive financial mechanisms perpetuate global inequality in health, education and general well-being.

Social implications

The study introduces the concept of compressed spheres of global governance. It is theorized that diverse institutional logics provide clusters of governors in coopetition that affect individuals and communities of places and communities of interests differently.

Originality/value

The novelty in this study is the concept of compressed spheres of global governance which explain how both visible and invisible systems shape all the worlds of the governors and the governed, as well as how they both interpret their lived experiences.

Details

Foresight, vol. 17 no. 2
Type: Research Article
ISSN: 1463-6689

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Article
Publication date: 9 August 2013

Dennis R. Morgan

The purpose of this paper is to expand upon one theme in Richard Slaughter's The Biggest Wake Up Call in History (BWCH) – that of the “collective shadow.”

435

Abstract

Purpose

The purpose of this paper is to expand upon one theme in Richard Slaughter's The Biggest Wake Up Call in History (BWCH) – that of the “collective shadow.”

Design/methodology/approach

Along with Slaughter, the author contends that the denialism indicative of strong negative reactions to the publication of Limits to Growth since 1972 is part of a larger problem within the collective psyche that must be understood and confronted.

Findings

For the first time in history, largely due to the emergence of global consciousness and, more recently, the advent of the internet, it is conceivable that authentic global democracy could emerge as an alternate network power, which challenges the structural criminality within the collective shadow, as well as the secret rule of the Empire Power Elite.

Originality/value

This paper exposes structural criminality within the collective shadow, its relationship to the advent of disaster capitalism, and its role in the emergence of a global ruling class.

Details

On the Horizon, vol. 21 no. 3
Type: Research Article
ISSN: 1074-8121

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Article
Publication date: 4 March 2019

Kim U. Hoffman and Catherine C. Reese

The purpose of this paper is to explore the impact of changes to the Arkansas budget process brought about when the people of Arkansas voted to move from a biennial to an annual…

123

Abstract

Purpose

The purpose of this paper is to explore the impact of changes to the Arkansas budget process brought about when the people of Arkansas voted to move from a biennial to an annual budget period in 2008. The paper describes the legislative changes necessary for annual budget review and explores the impact of annual budget review on revenue forecasting, supplemental appropriations, special sessions, legislative staff workload, executive branch oversight and state spending. This research assesses legislative perceptions of annual budget review across several factors including knowledge of the state budget, ability to check the powers of the governor and overall efficacy of annual budget review.

Design/methodology/approach

This exploratory research uses interview data from the Legislative Fiscal Director and data from an online survey of Arkansas state legislators. The interview and survey data were supplemented by an analysis of documents produced by legislative staff regarding supplemental appropriations, special sessions and state general revenue.

Findings

The Legislative Fiscal Director interview indicates that the change in budget period had little impact on revenue forecasting, special sessions and state government spending, with the exception that supplemental appropriations for Big 6 agencies increased in a statistically significant way following the advent of the fiscal session. The legislative survey finds that the change in budget period is viewed positively by Arkansas legislators. Most legislators indicated that they prefer annual budget review to biennial budget review.

Research limitations/implications

Because of the exploratory approach, the research results may lack generalizability.

Originality/value

This paper surveys legislators on the efficacy of annual budget review which has seldom been done in previous research.

Details

Journal of Public Budgeting, Accounting & Financial Management, vol. 31 no. 1
Type: Research Article
ISSN: 1096-3367

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