Drawing on the extant literature that suggests marketing imperfections are an opportunity to create and establish a foundation for sustainable entrepreneurial prospects and…
Abstract
Purpose
Drawing on the extant literature that suggests marketing imperfections are an opportunity to create and establish a foundation for sustainable entrepreneurial prospects and sustainability, this study aims to delineate a marketing mix strategy for Indian medicinal and aromatic plant (MAP) resources to optimize the benefits derived from their existing MAP business and address its marketing imperfections.
Design/methodology/approach
A case study research design was used to investigate the MAP sector, and 37 in-depth interviews were conducted to collect the primary data. Given the study’s exploratory nature, an inductive approach was used for data analysis, and conventional qualitative content analysis was performed to analyze the data.
Findings
The findings reveal that a marketing mix strategy is relevant for linking MAP businesses to the country’s sustainable livelihood options, entrepreneurial prospects, resource management and the economy and for improving the sector’s global competitive position.
Originality/value
To the best of the author’s knowledge, this study is the first to explore and present a marketing mix strategy for Indian MAP resources. Thus, it extends the marketing and entrepreneurship literature regarding natural resource businesses to advance sustainable entrepreneurial prospects and sustainability. The study concludes by offering strategic clues for implementing the marketing mix strategy in the Indian MAP sector and businesses.
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The chapter discusses how adolescents are moving beyond the dichotomy of biological and linguistic socialization, forming interpretive meanings at home through the reading of…
Abstract
The chapter discusses how adolescents are moving beyond the dichotomy of biological and linguistic socialization, forming interpretive meanings at home through the reading of literature in their mother tongue, Bengali. Involving cultural relevance and non-vulnerability, the chapter conceptualizes “leisure activities” and “leisure pursuits” of reading practice of the IXth and Xth graders from both Bengali and English medium schools in Kolkata. The discussion from the theoretical construction mentions the further conceptualization of reading habits and language choice. This is where adolescents derive their agency. Adolescents from the Indian and especially from the Bengali perspective have a path of colonial discourse. From historical standpoint, the change in Bengali language and its grammar structure has influenced the acceptance of Bengali literature among adolescents in varying degrees through generations. Using mixed methods and content analysis, the chapter focuses on young teenagers’ narration on the way they maneuver curriculum and literature in their respective homes. Authors, for example, Sunil Gangopadhyay, Satyajit Ray, and Bibhutibhushan Bandyopadhyay, form the Bengali identity construction in the present time. Rabindranath Tagore’s, Sarat Chandra Chattopadhyay’s and Bankim Chandra Chatterjee’s works are always prevalent in the Bengali language syllabus. These are considered the foundational modern literary figures of pre-independent India. These are taught from a nationalist and gender discourse perspective. The adolescents in this chapter also read those at a minimum level at home and attempt to juggle the difficult vocabulary involved. The simple language of post-independent literature is much sought after by teenagers compared to pre-independent literature. Sunil Gangopadhyay’s Kakababu series, Satyajit Ray’s Feluda and Professor Shanku series, and Bibhutibhushan Bandopadhyay’s Chander Pahar stand out among the adolescents from both English and Bengali medium unanimously in this chapter.
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Sushil Chandra and Suman Pasari
Alkyds are the work horse of paint industry. In order to obtain desired film properties, alkyd resins are frequently modified by other resins and polymers either by physically…
Abstract
Alkyds are the work horse of paint industry. In order to obtain desired film properties, alkyd resins are frequently modified by other resins and polymers either by physically blending them or chemically incorporating them. Some of the recent physical modifications of alkyds have been described in this first part of the article. The chemical modifications will be described in the second part.
Sushil Chandra and Suman Pasari
In order to obtain desired film properties, alkyd resins are frequently modified by other resins and polymers either by physically blending them or chemically incorporating them…
Abstract
In order to obtain desired film properties, alkyd resins are frequently modified by other resins and polymers either by physically blending them or chemically incorporating them. Some of the recent physical modifications of alkyd have already been described in the first part of the article. In this second part, the different types of resins and polymers used for the chemical modifications of alkyd resin are reviewed. A critical discussion on generally recognised advantages and disadvantages of the resultant coating from each modifier is described. Their use in surface coating industry are enumerated. Types of modifier to be used for improving a particular property in the coating are also suggested.
A large number of resins and polymers are used as film formers. These have been undergoing modifications to meet the growing demand. One of the modifications involves chlorination…
Abstract
A large number of resins and polymers are used as film formers. These have been undergoing modifications to meet the growing demand. One of the modifications involves chlorination and products like chlorinated rubber, chlorinated biphenyls, chlorinated paraffins, chlorinated poly(vinyl chloride), chlorinated polyethylene, chlorinated polypropylene and chlorinated polyether are the result. Besides these well‐established chlorinated products, chlorinated drying and semi‐drying alkyds, chlorinated epoxy esters and chlorinated acrylic polymers have also been studied.
The case concerns a situation where a manager finds that a candidate for the new position of supervisor for the Sports and Recreation Centre in the housing colony of the company…
Abstract
The case concerns a situation where a manager finds that a candidate for the new position of supervisor for the Sports and Recreation Centre in the housing colony of the company is someone with whom she has a troubling history. She approaches the General Manager, HR and shares the details of her experiences and her concerns about this person's candidature, requesting that the candidate’s case not be processed further. She presents it as a serious matter with a potential threat to vulnerable women and young girls as the position involves close engagement with the residents of the colony. She provides details of her first-hand experience and familiarity with the candidate to build credibility for her position. However, the boss dismisses her concerns, reminding her that it was all in the past and advises her to move on. She requests him to consult the members of the Executive Committee of the Residents’ Association before taking a decision. He agrees to do so and sends an email to the team. She finds that he treats her concerns summarily in his email and frames the issue very differently from her, presenting a simple choice between two options. The HR manager is worried and wonders if there is anything she can do in the matter. The context would help generate discussion relating to persuasion, framing and managerial communication challenges.
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![Indian Institute of Management Ahmedabad](/insight/static/img/indian-institute-of-management-ahmedabad-logo.png)
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Sushil Chandra and (Miss) Kiran Batra
Polybisphenol phthalate was synthesized by the melt poly condensation process and its physical and spectral data were determined. It was blended in different proportion with…
Abstract
Polybisphenol phthalate was synthesized by the melt poly condensation process and its physical and spectral data were determined. It was blended in different proportion with linseed alkyds of various oil length. Film properties of these blends were studied and were compared with those of plain linseed alkyds. It was observed that chemical properties of the blends, containing 10 and 25 per cent polybisphenol phthalate were superior to those of the plain alkyds and the blends containing 50 per cent polybisphenol phthalate. The mechanical properties such as scratch hardness of the polybisphenol phthalate alkyd blends were inferior to those of the plain linseed alkyds.
Qin Yuan, Jun Kong, Chun Liu and Yushi Jiang
While the phenomenon of technostress has received significant attention from researchers in recent years, empirical findings concerning the consequences of specific forms of…
Abstract
Purpose
While the phenomenon of technostress has received significant attention from researchers in recent years, empirical findings concerning the consequences of specific forms of techno-stressors have remained scattered and contradictory. The authors aim to integrate the conclusions of previous studies to understand the effects of specific techno-stressors on strain and job performance.
Design/methodology/approach
This study employs meta-analytic techniques to calibrate the findings of 67 studies investigating more than 63,100 employees.
Findings
In general, not all techno-stressors have adverse effects. In particular, techno-uncertainty does not impact job performance. In addition, relative weight analyses reveal the relative importance of techno-complexity and techno-insecurity as predictors of both strain and job performance. Finally, this study finds that the effects of specific techno-stressors on job performance vary depending on research participants' gender, educational attainment and employment status.
Originality/value
First, this study provides a more nuanced view of the effects of specific techno-stressors. Second, this research clarifies the relative importance of specific techno-stressors as predictors of strain and job performance. Finally, this study reveals the moderating effects of demographic variables on the relationships between specific techno-stressors and job performance.
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Hank C. Alewine and Dan N. Stone
The increasing use of complex, nonfinancial environmental performance measures in managerial decisions motivates consideration of contextual influences that potentially impact…
Abstract
The increasing use of complex, nonfinancial environmental performance measures in managerial decisions motivates consideration of contextual influences that potentially impact managerial judgments in environmental settings. This study extends general evaluability theory (GET: Hsee & Zhang, 2010) to environmental accounting by investigating the combined effects of evaluation mode and incomplete supplemental evaluability information (SEI; e.g., benchmark data) on management decisions. To elaborate, evaluation mode is the display format in which the accounting information system (AIS) provides available information for analysis; e.g., a manager’s or business unit’s performance is assessed either comparatively (i.e., in joint mode) or individually (i.e., in separate mode). GET suggests more decision weight on measures containing SEI in separate mode because that evaluation mode contains less context in which to analyze information. On the other hand, more decision weight should result for measures that do not contain SEI in joint mode because that mode already contains more context for analysis (e.g., comparing multiple performances with each other). To test these predictions, experimental participants (n = 53) evaluated environmental measures for factories with similar environmental performances. To operationalize the information available in many environmental AIS, some, but not all, performance measures contained benchmark data (incomplete SEI); factories were evaluated either jointly or separately. Participants evidenced decision intransitivity; i.e., in separate evaluation mode, factories rated higher when a favorable measure contained SEI, while in joint evaluation mode, factories rated higher when a favorable measure lacked SEI. The results extend previous AIS and management accounting research by investigating contextual influences, and potential systems design elements, in judgments using environmental AIS.
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Polybisphenol maleate was prepared by the reaction of bisphenol diacetate and maleic acid and its molecular weight, relative viscosity, solubility and melting points were…
Abstract
Polybisphenol maleate was prepared by the reaction of bisphenol diacetate and maleic acid and its molecular weight, relative viscosity, solubility and melting points were determined. Its structure was confirmed by spectral and chemical analysis. It was incorporated physically and chemically into linseed oil alkyds and resulting products were termed as physical blends and copolyesters respectively. Film properties of blends and copolyesters were studied and compared with those of plain linseed oil alkyds. It was found that copolyesters were superior in film properties to those of plain linseed oil alkyds, and blends were up to some extent.