The nationally ruling Bharatiya Janata Party's ambitions in West Bengal state.
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DOI: 10.1108/OXAN-DB245910
ISSN: 2633-304X
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Nicolette LeCren and Lucie K. Ozanne
This research aims to present an exploratory study of the consequences of environmental marketing strategies in New Zealand organisations. In general, empirical research on the…
Abstract
Purpose
This research aims to present an exploratory study of the consequences of environmental marketing strategies in New Zealand organisations. In general, empirical research on the impact of environmental practices on organisational outcomes is limited and inconclusive, thus a greater understanding of the consequences associated with successful corporate environmental (CE) organisations is needed.
Design/methodology/approach
Eight in‐depth interviews were conducted with leading and proactive CE organisations in New Zealand.
Findings
General consequences including innovation, strategic alliances, and improved public relations were found in addition to consequences specifically related to product/service, process‐, and project‐dominant environmental marketing strategies. Negative consequences were also identified.
Research limitations/implications
Owing to the broad nature of the study, it is not possible to make substantial inferences between different industries or specific organisation types and environmental marketing strategies. The size of the sample further limits data generalisability.
Practical implications
Practically, it is anticipated the research will provide guidance for marketing and management leaders in organisations to gain a greater understanding of the consequences associated with environmental strategies. Managers need awareness of the potential impacts of choosing an environmental orientation and strategy.
Originality/value
This research provides the first empirical evidence regarding the consequences for CE organisations except those with previous support relating to organisation performance, brand attitude, employee attitude, and employee commitment and esprit de corps. Several new consequences not previously suggested in previous literature are identified.
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Sudatta Banerjee, Swati Alok, Rishi Kumar and Supriya Lakhtakia
Women's empowerment is a crucial gender issue and more so in developing countries. Women's empowerment has far-reaching consequences at individual, household, societal and global…
Abstract
Purpose
Women's empowerment is a crucial gender issue and more so in developing countries. Women's empowerment has far-reaching consequences at individual, household, societal and global levels. In this study, the authors focus on the effect of their childhood and pre-marriage conditions on the present level of empowerment in the rural setting in the southern part of India controlling for relevant variables.
Design/methodology/approach
This study is based on the primary data collected from 700 women in southern India's villages. The authors used chi-square to understand the bivariate association between the level of women's empowerment and their socio-economic characteristics including their pre-marriage conditions. Further, multiple regression was used to find out the association between her pre-marriage characteristics and empowerment.
Findings
The study finds a positive association between mothers' education on their daughters' empowerment. Freedom of movement during childhood also had a positive relationship with the current level of empowerment. The study finds a positive effect of self-esteem and self-efficacy on women's empowerment. The authors also found that property in their names and knowledge about their legal rights were associated with higher empowerment. Other important indicators related to higher women's empowerment are household assets and their employment.
Originality/value
To the best of the authors' knowledge, this study is a unique attempt to study the effect of conditions before marriage on women's empowerment, especially in the Indian context. The study looks into the relationship between childhood conditions of women in a rural set up including their parents' education and jobs, discrimination faced and upbringing conditions and their current level of empowerment.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-05-2022-0329
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Huan‐Neng Chiu and Bo‐Shi Huang
Develops the joint economic designs of • and S2 controlcharts under four operating policies to monitor the process in asituation where the occurrence of the assignable cause…
Abstract
Develops the joint economic designs of • and S2 control charts under four operating policies to monitor the process in a situation where the occurrence of the assignable cause follows a general distribution with an increasing hazard rate. The four operating policies can be chosen by quality controllers to cope with the specific process situation. Policy I and policy II assume that the process performs the preventive maintenance programme at equal and decreasing sampling time intervals, respectively. Policy III and policy IV in turn merely take samples using the non‐uniform and uniform sampling interval schemes without preventive maintenance. The derivation of the four models is not very difficult, so it can be used to derive another model. Offers numerical examples to compare the economic designs and the total expected costs per hour of the four models. Finds, from the computational results, policy II is the best for adoption in the design of • and S2 control charts. The results also show that the proposed solution procedure is more accurate and better than Rahim et al.’s and Chung and Chen’s procedures. Concludes with remarks and some advantages of introducing the periodic preventive maintenance policy into a process.
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Sunaina Kapoor, Saikat Banerjee and Paola Signori
The role of retailers in influencing consumer attitude during a brand scandal is quite complex, as retailers are in direct contact with both marketers and consumers. The purpose…
Abstract
Purpose
The role of retailers in influencing consumer attitude during a brand scandal is quite complex, as retailers are in direct contact with both marketers and consumers. The purpose of the exploratory research is to propose a theoretical model to capture the influences retailers exercise on consumers during brand scandals.
Design/methodology/approach
A qualitative approach has been adopted in the study. The study employs the grounded theory approach on the data collected by conducting in-depth interviews with 25 retailers.
Findings
Four contextual conditions and six behavioral antecedents of the retailer's role in the context of the brand scandal were identified. Then, the study finds that companies tend to follow two broad approaches during a brand scandal to address retailers' queries and apprehensions. On these bases, the study proposes a six-pronged typology to better understand retailers' role in shaping consumers' brand perception.
Originality/value
Existing literature has not paid adequate attention to this aspect of retailers' role in influencing consumer choices during brand scandal. To the best of the authors' knowledge, there is no prior research which investigates the role and influence of retailers in shaping consumer attitude during brand scandals. It is important to underline that the current research advocates retailers' significant role during a performance-based brand scandal. Specifically, the authors explored a health-related defective scandal of a well-known food brand. In addition, the study focuses on traditional grocery retailers, which already have special relationships with their consumers. Based on retailer perspectives, the authors' contribution is also updating the discussion of branding theory in case of scandals. The identified variables and constructs may be used for empirical investigation on the role of retailers in shaping consumer attitudes toward the scandalized brand.
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The study attempts to capture the comprehensive accounting framework of the inverted U-shaped Environmental Kuznets Curve (EKC) hypothesis relevant for an emerging economy based…
Abstract
Purpose
The study attempts to capture the comprehensive accounting framework of the inverted U-shaped Environmental Kuznets Curve (EKC) hypothesis relevant for an emerging economy based on an emission-growth decoupling approach. The paper intends to re-examine and analyze the roles of influential production- and consumption-based drivers for the prominently observable increasing pattern of the energy-related carbon dioxide (CO2) emissions from the Indian Territory.
Design/methodology/approach
The study adopted an annual time series structural decomposition analysis (SDA) based on a single-country input-output framework for the period 2000–2014 to identify and elaborate the contribution of the responsible drivers to the production-based carbon emission of India. The study further proceeded to analyze a decoupling index to explore the features of economic growth and carbon emissions comovement over time.
Findings
The results from the empirical exercise reflect a pattern of consistently developing relative decoupling character for most of the production-based drivers. The paper produces insightful results on the pattern of energy-related CO2 emissions from the perspective of the EKC hypothesis and highlights the importance of consumption-based drivers as substantial contributors to the economy-wide CO2 emissions to be controlled for effective decoupling of the aggregate production-based CO2 from the volume of aggregate production to enhance the opportunities for sustainable economic development.
Originality/value
The study uniquely correlates the declining trend of the emission intensity of India's gross domestic product (GDP) and the inclining trend of the overall emissions due to ever-increasing gross output in the form of a comprehensive accounting relationship.
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Min Bai, Yafeng Qin and Feng Bai
The primary goal of this paper is to investigate the relationship between stock market liquidity and firm dividend policy within a market implementing the tax imputation system…
Abstract
Purpose
The primary goal of this paper is to investigate the relationship between stock market liquidity and firm dividend policy within a market implementing the tax imputation system. The main aim is to understand how the tax imputation system influences the relationship between firm dividend policy and stock market liquidity within a cross-sectional framework.
Design/methodology/approach
This paper investigates the relationship between stock market liquidity and the dividend payout policy under the full tax imputation system in the Australian market. This study uses the Generalized Least Squares regressions with firm- and year-fixed effects.
Findings
In contrast to the negative relationship between the liquidity of common shares and the firms' dividends documented in countries with the double tax system, the study reveals that in Australia, the dividend payout ratios are positively associated with liquidity after controlling for various explanatory variables with both the contemporaneous and lagged time periods. Such a finding is robust to the use of alternative liquidity proxies and to the sub-period tests and remains during the COVID-19 pandemic period.
Research limitations/implications
The insights derived from this study have significant implications for various stakeholders within the economy. The findings provide regulators with valuable insights to conduct a more holistic assessment of how the tax system impacts the economy, especially concerning the dividend choices of firms. Within the context of a full tax imputation system, investors can make investment decisions without factoring in the taxation impact. Simultaneously, firms can be relieved of concerns about losing investors who prioritize liquidity, particularly when a high dividend payout might not align optimally with their financial strategy.
Originality/value
This study contributes to the literature by extending the literature on the tax clientele effects on dividend policy, providing evidence that the tax imputation system can moderate the impact of liquidity on dividend policy. This study examines the impact of the dividend tax imputation system on the substitution effect between dividends and liquidity.
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Sanmitra Sarkar and Saikat Banerjee
The purpose of this paper is to find supplier's role in brand co-creation. This paper also discusses the perspective of suppliers on the role and benefits of other stakeholders…
Abstract
Purpose
The purpose of this paper is to find supplier's role in brand co-creation. This paper also discusses the perspective of suppliers on the role and benefits of other stakeholders like consumers and the sponsoring organization in brand co-creation and to come up with some concepts and constructs related to these.
Design/methodology/approach
A qualitative approach has been used to identify supplier roles. Depth interviews were conducted on 15 selected suppliers from India already participated in brand co-creation. Grounded theory method was used to code and analyze the data and come up with important themes.
Findings
The grounded theory findings showed that suppliers need to have certain features like professionalism, willingness to invest in research and development (R&D) and flexible attitude in order to participate in brand co-creation. In turn, suppliers are benefited from participating in such an event as it improves their performance, growth and offerings. The depth interview findings also showed the reasons for successful and failed brand co-creation and the informant suppliers' view on the roles consumers and organization play in band co-creation and the benefits they receive.
Originality/value
This is one of the first academic studies of identifying supplier's role in brand co-creation looking beyond consumers and organization. There is no qualitative and quantitative study that was conducted to find out supplier's role. The paper conceptualizes important concepts related to supplier's features, roles and benefits in brand co-creation.
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Sebastian Robson and Snehasish Banerjee
With the growing trend of omni-channel marketing, brands are increasingly looking to offer a seamless experience to their online fan base by connecting with them across multiple…
Abstract
Purpose
With the growing trend of omni-channel marketing, brands are increasingly looking to offer a seamless experience to their online fan base by connecting with them across multiple social media platforms. This paper explores the relationship between brand posts' characteristics and popularity for start-ups across four different social media platforms: Facebook, Twitter, Instagram and LinkedIn.
Design/methodology/approach
A total of 1,200 social media posts from 10 start-ups were subjected to content analysis. Regression analysis was employed with brand posts' popularity (likes, comments and shares/retweets) as the dependent variable.
Findings
The results reveal several nuances in brand post popularity for start-ups across Facebook, Twitter, Instagram and LinkedIn. Antecedents of the popularity measures of likes, comments and shares/retweets also fared differently.
Originality/value
The paper reports one of the earliest empirical studies to better understand how the qualities of brand posts are related to their appeal across multiple social media platforms. It advances the literature on social media marketing and offers insights to social media managers of brands, particularly start-ups, on how to offer smoother customer journeys across numerous digital touchpoints.
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Sanmitra Sarkar and Saikat Banerjee
The purpose of this paper is to empirically validate the role of different stakeholders in a co-creation context. In this paper, a new triadic brand co-creation concept has been…
Abstract
Purpose
The purpose of this paper is to empirically validate the role of different stakeholders in a co-creation context. In this paper, a new triadic brand co-creation concept has been presented highlighting why consumers participate in brand co-creation, what is the role of the organizing company and what is the role of suppliers in such event and what are the benefits each of these three stakeholders receives in-turn of participating in such an event.
Design/methodology/approach
A quantitative approach has been adopted in this study using structural equation modeling to verify brand co-creation from the triadic stakeholder participation standpoint.
Findings
The empirical study validates that consumer’s perceived psychological benefits, brand self-connection and participation in brand communities all have a positive impact on the brand co-creation process. The results also suggest co-creating organizations should create an environment of trust and openness in such a brand co-creation event and they should show participatory leadership and provide proper tools and training to the participating consumers. The participating suppliers should show higher levels of professionalism, they should be willing to invest in research and development (R&D) and collaborate with organizations in their R&D effort. The results also validate that the brand co-creation event ensures increased brand knowledge and value of consumers. Also, brand co-creation is positively related to purchasing, helping others and consumers’ feedback intention. Through brand co-creation sponsoring organizations creates innovation and reduces resource issues and marketing costs. The results also show that brand co-creation can lead to better brand loyalty among consumers. Suppliers should also be actively engaged in brand co-creation as it leads to a better performance in terms of greater revenue, market offerings and reputation.
Research limitations/implications
The research investigates all aspects of inputs and benefits of the three different stakeholders – consumers, organizations and suppliers. It gives a comprehensive framework to validate the roles and benefits of each of the stakeholders from a consumer’s viewpoint. It conceptualizes and validates the constructs to provide the holistic concept and its associated framework.
Practical implications
The findings offer new insights to brand managers, Chief Experience Officers of how a brand co-creation event can be organized successfully, what should be the role of them, how they should involve suppliers in this kind of an event and finally how this kind of event can have a long-term impact on the brand in question.
Originality/value
This is the first empirical research on brand co-creation which investigates the roles and benefits from a triadic stakeholders’ standpoint. This study also analyzes and validates the comprehensive framework of brand co-creation proposed.