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Article
Publication date: 1 October 2006

Norm O'Reilly and Ryan Rahinel

Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study…

482

Abstract

Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study contributes to the existing literature on the convergence of technology and sport by examining which of five key media technologies will have the greatest impact upon the televised ice hockey product. The results demonstrate the importance of forecasting media technology in sport.

Details

International Journal of Sports Marketing and Sponsorship, vol. 8 no. 1
Type: Research Article
ISSN: 1464-6668

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Book part
Publication date: 24 June 2024

Ryan Rahinel, Rohini Ahluwalia and Ashley S. Otto

Humans engage in two types of processing. One system is the rapid, affect-based, and intuitive, “experiential” system, while the other is the relatively slower, cognition-based…

Abstract

Humans engage in two types of processing. One system is the rapid, affect-based, and intuitive, “experiential” system, while the other is the relatively slower, cognition-based, and reflective, “rational” system. Extant work focuses on the consequences of having one system relatively dominant over the other. In the current research, we show that consumers who use neither system to a great degree (i.e., low-system consumers) are vulnerable to undesirable outcomes. Specifically, four studies demonstrate that these consumers face confusion in the process of making judgments due to their lack of processing inputs and resolve this confusion by making judgments that are implied by salient stimuli, regardless of the stimuli's diagnostic value. The result is an unbalanced, easily biased, and “blown away by the gust of wind” judgment process that both policymakers and low-system consumers should be vigilant to.

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Article
Publication date: 29 August 2008

Mary K. Foster, Barbara Bell Angus and Ryan Rahinel

The purpose of this paper is to investigate the intersection of learning theory and leadership development by developing a conceptual framework and applying it to an exemplar case.

2081

Abstract

Purpose

The purpose of this paper is to investigate the intersection of learning theory and leadership development by developing a conceptual framework and applying it to an exemplar case.

Design/methodology/approach

First, the conceptual framework was developed through extant literature in learning theory. Then, using a qualitative design, the researchers conducted telephone interviews with participants and past graduates of a leadership programme that had already been evaluated as successful from a behavioural and job performance perspective.

Findings

Current participants and past graduates of the leadership development programme were more likely to describe their learning experiences in terms of “all in the hall” comments versus “sage on the stage” comments. The researchers also found that human resource professionals were not taking “all in the hall” factors into consideration when making decisions on awarding contracts for leadership development programmes.

Research limitations/implications

Given that the paper examined only one case, further research in this area is needed to substantiate the findings. Interesting research opportunities exist at the intersections of two disparate bodies of scholarly knowledge.

Practical implications

The researchers suggest that more attention should be paid to learning principles in both the design of leadership development programmes and the decision criteria employed by those who are responsible for awarding contracts.

Originality/value

To the researchers' knowledge, this paper constitutes the first investigation of leadership development through a cognitive psychology lens.

Details

Leadership & Organization Development Journal, vol. 29 no. 6
Type: Research Article
ISSN: 0143-7739

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Available. Content available
Book part
Publication date: 24 June 2024

Free Access. Free Access

Abstract

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The Vulnerable Consumer
Type: Book
ISBN: 978-1-80262-956-9

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Article
Publication date: 13 February 2009

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

552

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This case study illustrates the importance of attention to process features in effecting change through workplace training and development of employees. In contrast, the HR professionals responsible for ensuring appropriate training and development seem unaware of the importance of this process perspective in providing effective programs. Content deliverables drive decision‐making and process is rarely, if ever, considered. The authors outline some principles that designers may want to incorporate more deliberately into their leadership training and development programs and, similarly, HR professionals may want to consider these as important criteria for contract decisions.

Originality/value

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Details

Development and Learning in Organizations: An International Journal, vol. 23 no. 2
Type: Research Article
ISSN: 1477-7282

Keywords

Available. Content available
Book part
Publication date: 1 July 2017

Peter K. Ross, Susan Ressia and Elizabeth J. Sander

Free Access. Free Access

Abstract

Details

Work in the 21st Century
Type: Book
ISBN: 978-1-78714-578-8

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Article
Publication date: 14 September 2015

Norm O'Reilly, George Foster, Ryan Murray and Carlos Shimizu

– The purchase drivers of merchandise sales rank in professional sport are examined at both a conceptual and an empirical level. The paper aims to discuss these issues.

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Abstract

Purpose

The purchase drivers of merchandise sales rank in professional sport are examined at both a conceptual and an empirical level. The paper aims to discuss these issues.

Design/methodology/approach

A database was constructed for all 30 clubs in the National Hockey League based on a conceptual model of relevant variables. Both public and private data sources were accessed, covering an extensive 12-season period (1999-2011), including the 2004-2005 lockout when the season was cancelled. Principal-components analysis was used to reduce the number of variables for regression analysis to distinguish relatedness and to gauge the influence of those variables on merchandise sales rank.

Findings

The results reveal that six club-based factors impact merchandise sales rank: Overall Fan Satisfaction, Media Exposure, On-Field Performance, Strength of a Club’s Brand, Local Market Dynamics, and Fan Capacity to Pay. These six categories of purchase drivers form a strong predictive model of merchandise sales rank in the National Hockey League.

Research limitations/implications

The resulting model could be extended in future research by adding extra categories to the conceptual framework and by developing alternative or better measures of the variables the authors use. It could also be tested with other sales data as the dependent variable since the study was limited to ranking data on merchandise data for the National Hockey League clubs for each year. Future research could use the actual merchandise dollars for each club in a league to test the model. A further extension would be to model subparts of merchandise (such as jersey sales, impacts of brand changes, etc.). A similar area of future research would be to look at the role of individual athletes as opposed to clubs in driving merchandise sales rank or volume.

Practical implications

For managers in professional sport, the results suggest that there are steps that can be taken to improve merchandise sales rank (and, by extension, merchandise sales volume). Practitioners can develop and follow strategies in this regard. Results also suggest that practitioners should put the achievement of high Regional Television Ratings – the strongest influencing variable on merchandise sales rank – as a priority.

Social implications

The results confirm that brand is important when attempting to increase merchandise sales rank. Club managers need to be cognizant of their brand and its impact on merchandising in all decisions.

Originality/value

The business of professional sport is evolving globally with new sources of revenue, including merchandising increasing in prominence. This research explores the drivers of merchandise sales rank in professional sport and provide direction on key antecedents. The study proposes and tests a conceptual model.

Details

Sport, Business and Management: An International Journal, vol. 5 no. 4
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 17 February 2025

Felipe M. Affonso

This paper aims to develop an integrative framework explaining how infectious disease cues influence consumer behavior by connecting evolutionary psychology and behavioral immune…

12

Abstract

Purpose

This paper aims to develop an integrative framework explaining how infectious disease cues influence consumer behavior by connecting evolutionary psychology and behavioral immune system literature with consumer research.

Design/methodology/approach

The paper synthesizes pathogen-avoidance psychology and consumer behavior research to identify three psychological changes (affect, cognition, motivation) influencing consumer responses, developing theoretical propositions across five domains while identifying boundary conditions.

Findings

Disease cues trigger changes in affect (disgust, anxiety), cognition (narrowed attention) and motivation (self-protection). These influence consumer responses across self-regulation, social behavior/identity, information processing, evaluation and prosocial/sustainable behaviors. The framework identifies boundary conditions moderating these effects.

Research limitations/implications

The framework advances understanding of disease threats’ influence on consumer behavior and suggests future research directions, including contextual effects and individual differences.

Practical implications

The framework helps marketers predict consumer responses to disease cues, offering insights for marketing strategies during health crises and normal times.

Originality/value

To the best of the author’s knowledge, this paper provides the first comprehensive framework explaining disease cues’ systematic influence on consumer behavior through psychological changes, extending behavioral immune system theory into consumer domains.

Details

European Journal of Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 11 April 2023

Younghwa Lee, Marat Bakpayev, Sukki Yoon and Kacy Kim

Drawing on embodied cognition and construal level theory perspectives in marketing literature, the purpose of this study is to propose that closed eyes make events appear distant…

757

Abstract

Purpose

Drawing on embodied cognition and construal level theory perspectives in marketing literature, the purpose of this study is to propose that closed eyes make events appear distant and increase high-level construal and abstract processing, whereas opened eyes make events appear near and increase low-level construal and concrete processing. The authors further argue that high (low) construal level induced by closed (open) eyes increases favoritism toward utilitarian (hedonic) appeals.

Design/methodology/approach

Drawing on embodied cognition and construal level theory, the authors conduct three studies to investigate how consumers form varying distance perceptions and attitudes toward advertising appeals depending on whether they open or close their eyes while contemplating the messages. In Study 1, the authors tested the effects of an advertisement featuring utilitarian versus hedonic appeals in a food waste reduction campaign. In Study 2, the authors tested the effects of an advertisement stressing utilitarian versus hedonic aspects of a brand of travel products. In Study 3, the authors tested the effects of an advertisement for hotel reward products depending on consumption motivations.

Findings

The studies support the hypothesis by showing that when individuals close their eyes, they form abstract processing styles (high-level construal), perceive events as more distant and increase preferences for utilitarian advertising appeals; when they open their eyes, they form concrete processing styles (low-level construal), perceive events as nearer and indicate preferences for hedonic advertising appeals.

Originality/value

The novel insight of this study shows how bodily sensations may affect various types of hedonic and utilitarian advertising appeals. This study contributes to the embodied cognition and construal level literature, but the contribution of this study is particularly important for marketers and advertisers in that the authors show interactions between open or closed eyes, hedonic or utilitarian product aspects and processing styles.

Details

Journal of Consumer Marketing, vol. 40 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 7 October 2013

Muchazondida Mkono

– The purpose of this paper is to explore how tourists negotiate existential/experiential authenticity in cultural restaurant experiences as represented in their online reviews.

1404

Abstract

Purpose

The purpose of this paper is to explore how tourists negotiate existential/experiential authenticity in cultural restaurant experiences as represented in their online reviews.

Design/methodology/approach

The paper uses netnography, a relatively novel web-based method, to examine the phenomenon of existential authenticity. Post-visit online reviews were analyzed to glean meanings and insights into tourists' lived experiences in Victoria Falls restaurants.

Findings

The analysis illustrates how the experience of existential authenticity is at the centre of tourist's recollections and more importantly, how it is a highly internalized, individual process. There is a strong suggestion in the tourists' reviews however that the totality of the experience is more important than its individual components; that a hedonistic search for “fun” characterizes the tourists' quest in tourism. Very little emphasis is placed on the authenticity of cultural objects, suggesting that existential authenticity may be more important in this context than objectivist authenticity.

Practical implications

First, the emphasis on the “total experience” highlights the importance of thinking beyond the food on the plate. Second, tourists' reference to having been “pleasantly surprised” should spur restaurateurs to indulge their creative abilities; to give tourists unexpected add-ons. Restaurants that are nonconformist, original, or unusual are likely to excite international travelers. Third, the importance of collective authenticity is well illustrated: tourists enjoy “sociality”. This means restaurant marketing collateral needs to reflect the social interaction concomitant to the experience. Finally, most tourists appreciate performative experiences, thus practitioners might need to offer more interactive rather than passive service consumption.

Originality/value

The study provides insights into a previously unresearched context using a nontraditional data collection method.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 7 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

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