Yuangao Chen, Ruyi Dai, Lu Wang, Shuiqing Yang, Yixiao Li and June Wei
This study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their…
Abstract
Purpose
This study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their self-determination needs and extrinsic and intrinsic motivations.
Design/methodology/approach
Based on online survey data collected from 436 crowdfunding donors in China, this study follows a structural equation modeling analysis to test hypotheses.
Findings
The results indicate that perceived ease of use, perceived self-efficacy and social connection have positive effects on the donation intentions of backers through a combination of extrinsic and intrinsic motivations.
Originality/value
The findings shed light on various extrinsic and intrinsic motivations advancing knowledge of individual fund motivation in donation-based crowdfunding and provide guidelines for the development of donation-based crowdfunding theory and practice.