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Abstract This paper examines in detail the work of two community personality disorder pilot projects whose aim is largely preventative. It will be some time before the impact of the projects can be determined but both are innovative and raise questions about the ability of services to offer early intervention to those with personality disorder.

The purpose of this paper is to obtain perceptions from three distinct millennial segments about human and nonhuman brands related to travel. Specifically, inter and intra relationships between human and nonhuman brand credibility and equity constructs were investigated.

Three millennial generational segments representing 571 respondents familiar with human and nonhuman brands, were investigated to explore their human and nonhuman brand credibility and equity perceptual issues. Structural equation modeling was employed to test the study hypotheses. Multi-group analysis was used to observe group differences.

Selected millennial segments were found to have differences in their behavior pertaining to human and nonhuman brand constructs. All hypotheses of the overall model were accepted. For group differences, a significant difference was observed. Gen Z was found to be different in emulating humans and their linked nonhuman brands when compared to both younger and older Gen Y segments.

Study findings contribute to the marketing and tourism branding literature, as do findings related to generational differences.

The authors suggested implications for hospitality and tourism marketing professionals under the headings of emotional attachment, entertaining content, use of social media and exploring brands online. Implications including multicultural, brands with strong values and engaging with brands can be helpful for hospitality managers in attracting millennials.

Social implications suggest behavioral differences related to three sub-groups of generational cohorts involving millennials.

This is the first study dedicated to observing millennial perceptions for human and nonhuman brands.

Outsourcing is an important phenomenon in hotel sector. It is changing from a tactical to a strategic perspective, with greater scope and relevance to the creation of competitive advantages. The opening up of hotels to outsourcing and strategic alliances improves individual competitiveness, but also has strong repercussions on destinations, especially those in a stage of maturity and requiring new approaches to improve competitiveness. This change in interorganizational relationships to a strategic perspective requires new theoretical and practical frameworks to make it easier for hotels to outsource their operations with greater potential for competitive advantage. This work proposes the types of relationship and degree of process integration required for relational capabilities to be achieved in the hotel sector when operations are outsourced. Finally, a series of conclusions are presented.

The purpose of this research is to show that relational capabilities is a topic of interest for the competitiveness of hotel companies. This paper aims to present a methodology based on the analysis of processes in order to create and strengthen relational capabilities and proposes a model with three dimensions that jointly analyzes this phenomenon in relation to the outsourcing of activities and the collateral relationships maintained between different hotels.

Creates a methodology to rethink the relationships between the hotel company, its suppliers and other hotels in the same tourist destination. The creation of relational capabilities necessarily requires the hotel to study and analyze the following stages: internal analysis of resources and capabilities; relational analysis of activities; and process integration. A model is also proposed to analyze this question.

The development of relational capabilities in outsourcing is based on the level of competence of the service companies and on the strategic contribution of the activities, with four cases analyzed: high competence and low strategic contribution; low competence and high strategic contribution; low competence and low strategic value; and relational and internal capabilities. The joint analysis of the outsourcing relationships and collateral relationships among hotels adds a third dimension of process integration, with four possibilities: non‐core activities and low collateral processes integration; core activities and low collateral processes integration; non‐core activities and high collateral process integration; and core activities and high collateral processes integration.

A short self‐assessment questionnaire is developed that may help hotels to implement the methodology, as well as to create the basis for the empirical application by researchers in hospitality management.

The paper studies the possibilities of developing relational capabilities in the sector. It also determines the process to be followed in order to develop relational capabilities in the outsourcing of activities and in collateral relationships between hotels.

The spread of conspiracy theories and associated vaccine rejection within the wellness industry and spiritual communities during the COVID-19 pandemic attracted significant media and scholarly attention. Informed by the ‘(Con)spirituality, Science and COVID-19 in Australia’ project (2020–2021) (Halafoff, Marriott, et al., 2022; Halafoff, Weng, et al., 2022; Roginski & Rocha, 2022), funded by the Templeton Religion Trust and awarded via the International Research Network for the Study of Science and Belief in Society (INSBS), this chapter reports on findings pertaining to holistic spirituality, purity doctrines and wellness, arising from a parallel pilot study on ‘Spirituality and Wellness (SWell) in Australia’ (2021). Both studies have revealed a ‘spiritual complexity’ in Australia and internationally, and the authors report on this here, focussed particularly on spirituality’s quest for pristine bodies, and on spiritual ‘moral communities’ (Ganga Kieffer, 2023) exceptionalism and relationality.

The purpose of this paper is to examine the effects of brand familiarity and brand fit on purchase intention towards the offerings of co‐branded hotels.

Data were gathered from 198 respondents and two co‐branded hotels in Taiwan were assessed.

The findings showed that the fit between co‐brands mediate the relationship between brand familiarity and purchase intention. In particular, a well‐known co‐branded hotel with a high level of brand fit could directly or indirectly affect consumer decision‐making processes regarding purchase intention towards the co‐brand. Conversely, a less familiar co‐branded hotel had a positive effect on purchase intention only if respondents perceived a good fit between allied brands.

Brand fit could be a more important factor than brand familiarity in influencing the success of hotel co‐branding strategies. Future research to examine the co‐branding concept in different social and cultural contexts and also from different perspectives, such as owners or managers, is recommended.

Most hospitality studies focus on co‐branding between hotels and restaurants. This study empirically investigated the effects of co‐branding on consumer behavior in the hotel sector.

This paper aims to review the past, current and future trends in human resource management (HRM) in the hospitality industry, with a specific focus on large international hotels. The setting of this review is within the context of general HRM theory development.

This paper provides a detailed review of the literature, background, issues and trends in HRM. It moves from the generic HR review to examine the hospitality industry and specific identifiable trends and issues. Additionally, personal communication with senior industry executives is used to highlight specific areas.

Issues of training and skills development and of service quality are as important in the future as in the past. Technology is now set to revolutionise the way HRM is conducted. Generational change and how Generations X and Y view work require new approaches for HRM. Casualisation and outsourcing will become more dominant methods of employment. Strategic human resource management (SHRM) and its practices have the flexibility to add value to future hospitality firm performance. The future of HRM in the hospitality industry will need to take into account the various trends but will also be influenced by local circumstances.

This is a conceptual paper based on a review of literature that addresses a large area of both generic and hospitality HRM, and focuses on a specific section of the hospitality industry: large international hotels.

The paper provides a basis for understanding how the various HRM trends are developing, and addresses the steps required to meet future challenges in the industry.

The value of the paper is in its identification and analysis of the major trends in HRM and the implications these hold for the future of the hospitality industry.

Argues that leadership in a learning organization is only accorded to those who situationally articulate its cultural beliefs. Normative attitudes are not a mainstay, yet the more abundant the learning potential the more scope there is for ambiguity which frequently militates against effective organization. In addressing this there is no scope for ruthless leadership because it drives away innovation, but in the inevitable demand for focus some learners surely suffer and the leader must merit propitiation for decisions engineered. The argument is illustrated from the author’s own workplace role with a myriad innovative ideas which have blossomed.