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Article
Publication date: 1 September 1997

George Balabanis, Ruth E. Stables and Hugh C. Phillips

Examines the degree to which leading UK charities have adopted the marketing concept in the last five years and how this has affected their performance. Based on Kohli and…

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Abstract

Examines the degree to which leading UK charities have adopted the marketing concept in the last five years and how this has affected their performance. Based on Kohli and Jaworski’s (1990) work, an adaptation of the MARKOR scale was used to measure charities’ orientation towards their markets for funds and volunteers (donors). A mail questionnaire was sent to the top 200 UK charity organizations and a response rate of 29 per cent was achieved. Although charities’ orientation towards their donor market is still relatively low, it has significantly increased in the last five years. No differences in the levels of donor market orientation among different type of charities were observed. Donor market orientation was negatively related to the organizational size and the number of departments. A lag effect between donor market orientation and performance was detected. Discusses limitations and recommendations for future research.

Details

European Journal of Marketing, vol. 31 no. 8
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 1 February 2007

Ruth N. Bolton and Crina O. Tarasi

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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Article
Publication date: 7 April 2014

Jaywant Singh, Stavros P. Kalafatis and Lesley Ledden

Cobranding is increasingly popular as a strategy for commercial success. Brand positioning strategies are central to marketing, yet the impact of perceptions of parent brands’…

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Abstract

Purpose

Cobranding is increasingly popular as a strategy for commercial success. Brand positioning strategies are central to marketing, yet the impact of perceptions of parent brands’ positioning on consumers’ perceptions of cobrand positioning has not been investigated. The aim of the present study is to fill this gap.

Design/methodology/approach

Employing a quasi-experimental design, the authors create cobranding scenarios in three product categories (tablet computers, cosmetics, and smart phones). The data are collected via structured questionnaires resulting in 160 valid responses. The data are analyzed employing Partial Least Squares-based Structural Equation Modeling (PLS-SEM), and consumer evaluation of cobrands is tested in relationship to the prior positioning of the parent brands, product fit and brand fit, along with post-alliance positioning perceptions of the partner brands.

Findings

The results confirm brand positioning as a robust indicator of consumer evaluation of cobrands. Positioning perceptions of partner brands are positively related to cobrand positioning perceptions. In addition, pre-alliance positioning significantly relate to post-alliance positioning, confirming cobranding as a viable strategy for partner brands.

Research limitations/implications

The paper recommends research that could reveal the impact of differential brand equities of partner brands, such as, between a high-equity brand and a low/moderate-equity brand, mixed brand alliances – product/service; service/service, and at different levels of partner brand familiarity.

Practical implications

Managers should design cobrand positioning based on existing positioning perceptions of the partner brands, rather than focussing on product fit and brand fit.

Originality/value

The study demonstrates the focal role of positioning strategies of partner brands in consumer evaluation of cobrands.

Details

Marketing Intelligence & Planning, vol. 32 no. 2
Type: Research Article
ISSN: 0263-4503

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Available. Content available
Article
Publication date: 2 October 2017

Gina Grandy, Patricia Lewis and Sharon Mavin

509

Abstract

Details

Gender in Management: An International Journal, vol. 32 no. 7
Type: Research Article
ISSN: 1754-2413

Available. Open Access. Open Access
Article
Publication date: 19 October 2023

Claes Dahlqvist and Christel Persson

Primary teachers play a vital role in fostering pupils' successful futures. Therefore, gaining knowledge of primary teacher students' learning processes, including the achievement…

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Abstract

Purpose

Primary teachers play a vital role in fostering pupils' successful futures. Therefore, gaining knowledge of primary teacher students' learning processes, including the achievement of information-seeking skills, is crucial. The aim of this paper is to understand better the interplay between cognitive appraisals and emotions in the constructivist process of learning and achieving information-seeking skills.

Design/methodology/approach

In-depth semi-structured interviews were conducted with six Swedish primary teacher students. The analysis of qualitative data was deductive and theory-driven, guided by Kuhlthau's information search process model, Scherer's semantic space of emotions and Pekrun's control-value theory of achievement emotions.

Findings

Anger/frustration, enjoyment and boredom were identified as activity emotions and anxiety, hopelessness and hope as prospective outcome emotions. The retrospective outcome emotions found were pride, joy, gratitude, surprise and relief. The appraisals eliciting the achievement emotions were the control appraisals uncertainty/certainty (activity and prospective outcome) and oneself/other (retrospective), and value appraisals negative/positive intrinsic motivation (activity) and failure/success (prospective and retrospective). The interplay between appraisals and emotions was complex and dynamic. The processes were individually unique, non-linear and iterative, and the appraisals did not always elicit emotions.

Originality/value

The study has theoretical and methodological implications for information behaviour research in its application of appraisal theories and the Geneva affect label coder. In addition, it has practical implications for academic librarians teaching information-seeking skills.

Available. Open Access. Open Access
Article
Publication date: 18 February 2025

Clemens Boy, Femke L. Truijens, Anneke Louwerse, Kirsten Visser, Dennis Bastiaansen, Wietske A. Ester, Elisabeth H.M. Van Rijen, Ruth Van der Hallen and Linda P. Dekker

The lasting impact of the COVID-19 pandemic on autistic children and adolescents remains uncertain. Disruptions to routines, social communication and support systems presented…

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Abstract

Purpose

The lasting impact of the COVID-19 pandemic on autistic children and adolescents remains uncertain. Disruptions to routines, social communication and support systems presented unique challenges. The existing body of research has produced inconclusive results, necessitating further investigation to elucidate this ambiguity. This study aims to provide clarity regarding the emotional and behavioral functioning of autistic youth in response to COVID-19 related lockdowns. We further explore distinct subgroups of Autism Spectrum Disorder (ASD), investigating the socially inflexible and demand avoidant profile.

Design/methodology/approach

To surpass short-term outcomes, this study examined emotional and behavioral problems (EBPs) by means of the Brief Problem Monitor in 69 autistic youth before, during and after a national lockdown in the Netherlands. Using individualized measurement (Reliable Change Indices), group-level changes were discerned. An exploratory analysis compared individuals from the socially inflexible and demand avoidant profile.

Findings

Both on a group and individual level, this findings suggest stability of EBPs in response to the COVID-19 pandemic and its corresponding measures. However, while the demand avoidant profile showed significantly more EBPs compared to the socially inflexible profile prior to the pandemic, the two profiles showed similar EBPs levels during and post-pandemic. Taken together, autistic youth and their families may have exhibited unique adaption strategies toward challenges caused by the pandemic and managed them better than initially expected.

Originality/value

The findings urge to look beyond group level functioning, and rather into nuances in ASD profiles to tailor interventions and support to the needs of autistic youth and families. A novelty of the study consists in having identified two different autism profiles to explain differences among subgroups of ASD.

Details

Advances in Autism, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-3868

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Book part
Publication date: 16 July 2018

Shane Connelly and Brett S. Torrence

Organizational behavior scholars have long recognized the importance of a variety of emotion-related phenomena in everyday work life. Indeed, after three decades, the span of…

Abstract

Organizational behavior scholars have long recognized the importance of a variety of emotion-related phenomena in everyday work life. Indeed, after three decades, the span of research on emotions in the workplace encompasses a wide variety of affective variables such as emotional climate, emotional labor, emotion regulation, positive and negative affect, empathy, and more recently, specific emotions. Emotions operate in complex ways across multiple levels of analysis (i.e., within-person, between-person, interpersonal, group, and organizational) to exert influence on work behavior and outcomes, but their linkages to human resource management (HRM) policies and practices have not always been explicit or well understood. This chapter offers a review and integration of the bourgeoning research on discrete positive and negative emotions, offering insights about why these emotions are relevant to HRM policies and practices. We review some of the dominant theories that have emerged out of functionalist perspectives on emotions, connecting these to a strategic HRM framework. We then define and describe four discrete positive and negative emotions (fear, pride, guilt, and interest) highlighting how they relate to five HRM practices: (1) selection, (2) training/learning, (3) performance management, (4) incentives/rewards, and (5) employee voice. Following this, we discuss the emotion perception and regulation implications of these and other discrete emotions for leaders and HRM managers. We conclude with some challenges associated with understanding discrete emotions in organizations as well as some opportunities and future directions for improving our appreciation and understanding of the role of discrete emotional experiences in HRM.

Details

Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-1-78756-322-3

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Article
Publication date: 14 August 2017

Charlotte Harman and Ruth Sealy

The purpose of this paper is to challenge existing models of career ambition, extending understanding of how women define and experience ambition at early career stages in a…

2028

Abstract

Purpose

The purpose of this paper is to challenge existing models of career ambition, extending understanding of how women define and experience ambition at early career stages in a professional services organisation.

Design/methodology/approach

Semi-structured interviews were conducted with 20 women from a professional services organisation, who were aged 24-33 and had not yet reached managerial positions. The interviews were recorded, transcribed and template analysis was conducted.

Findings

The analysis revealed four main themes in the women’s experiences: subjective, dynamic ambition; frustrated lack of sight; self-efficacy enables ambition; and a need for resilience vs a need to adapt. The findings support that women do identify as ambitious, but they vary in the extent to which they view ambition as intrinsic and stable, or affected by external, contextual factors, such as identity-fit, barriers, support and work-life conflict.

Research limitations/implications

These results demonstrated insufficiency of current models of ambition and a new model was proposed. The model explains how women’s workplace experiences affect their ambition and therefore how organisations and individuals can better support women to maintain and fulfil their ambitions.

Originality/value

This study extends and contributes to the redefinition of women’s career ambition, proposing a model incorporating women’s affective responses to both internal (psychological) and external (organisational) factors. It provides further evidence against previous individual-level claims that women “opt-out” of their careers due to an inherent lack of ambition, focussing on the interplay of contextual-level explanations.

Details

Career Development International, vol. 22 no. 4
Type: Research Article
ISSN: 1362-0436

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Book part
Publication date: 25 July 2008

Michael A. Katovich and Ronald Burns

This paper describes the home run as a dramatic offensive accomplishment in baseball linked to the five dramaturgical dimensions (act, scene, agent, agency, and purpose) defined…

Abstract

This paper describes the home run as a dramatic offensive accomplishment in baseball linked to the five dramaturgical dimensions (act, scene, agent, agency, and purpose) defined by Burke. Such an accomplishment also pertains to two types of social pasts – categorical and crystallized – that can serve as correlates to the five dramaturgical dimensions. Owing to its dramaturgical and temporal significance, the home run symbolizes a celebrated sign of prowess that contributes to a home run hitter's or slugger's rarified status. Further, as a dramaturgical moment, the home run calls forth specified responses (especially on the part of announcers) that contribute to its distinctive meaning in the game.

Details

Studies in Symbolic Interaction
Type: Book
ISBN: 978-1-84663-931-9

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Article
Publication date: 29 March 2013

Stuart Roper, Robert Caruana, Dominic Medway and Phil Murphy

The aim of this paper is to offer a discursive perspective on luxury brand consumption.

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Abstract

Purpose

The aim of this paper is to offer a discursive perspective on luxury brand consumption.

Design/methodology/approach

Discourse analysis is used to examine how consumers construct their luxury brand consumption amidst countervailing cultural discourses in the market (Thompson and Haytko). Consumer discourse is generated through in‐depth, semi‐structured interviews.

Findings

In the context of countervailing discourses that challenge the notion of luxury (e.g. “masstige”, “chav” and “bling”), respondents construct an ostensibly distinct and stable version of luxury expressing its subjective, experiential, moral and artistic constructs. Analysis demonstrates how these four themes operate at a linguistic‐textual level to delineate important cultural categories and boundaries around luxury. Luxury brand discourse operates strategic juxtapositions between normatively positive (ideal) and normatively negative (problematic) categories, which are paradoxically interdependent.

Research limitations/implications

A qualitative study of high‐income residents from an affluent UK region is reported upon. The study is exploratory, focussing on interrelations between discourse, content and context. This invites future studies to consider contextual elements of luxury branding.

Originality/value

The paper proposes a new way of thinking about luxury brands as a socially constructed concept. The paper concludes by arguing that luxury brand management necessitates a deeper appreciation of the mechanics of consumers' luxury discourses.

Details

European Journal of Marketing, vol. 47 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

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