Abstract
Purpose
The purpose of this paper is to examine how communication practices influence individuals’ team assembly and performance in open innovation contests.
Design/methodology/approach
This study analyzed behavioral trace data of 4,651 teams and 19,317 participants from a leading open innovation platform, Kaggle. The analyses applied weighted least squares regression and weighted mediation analysis.
Findings
Sharing online profiles positively relates to a person’s performance and likelihood of becoming a leader in open innovation teams. Team assembly effectiveness (one’s ability to team up with high-performing teammates) mediates the relationship between online profile sharing and performance. Moreover, sharing personal websites has a stronger positive effect on performance and likelihood of becoming a team leader, compared to sharing links to professional social networking sites (e.g. LinkedIn).
Research limitations/implications
As team collaboration becomes increasingly common in open innovation, participants’ sharing of their online profiles becomes an important variable predicting their success. This study extends prior research on virtual team collaboration by highlighting the role of communication practices that occur in the team pre-assembly stage, as an antecedent of team assembly. It also addresses a long-standing debate about the credibility of information online by showing that a narrative-based online profile format (e.g. a personal website) can be more powerful than a standardized format (e.g. LinkedIn).
Practical implications
Open innovation organizers should encourage online profile sharing among participants to facilitate effective team assembly in order to improve innovation outcomes.
Originality/value
The current study highlights the importance of team assembly in open innovation, especially the role of sharing online profiles in this process. It connects two areas of research that are previously distant, one on team assembly and one on online profile sharing. It also adds new empirical evidence to the discussion about online information credibility.
Details
Keywords
Though current literature has started to recognize the significant role that online faith-holders play in the context of brand reputation crises, extant research lacks a…
Abstract
Purpose
Though current literature has started to recognize the significant role that online faith-holders play in the context of brand reputation crises, extant research lacks a theoretical framework to explain the process in which online faith-holders endure the harm in brand reputation while collectively rebuilding the reputation. We propose and test a dual-challenge model for a more systematic understanding of faith-holder communities in brand reputation crises.
Design/methodology/approach
Focusing on collective-level communication activities, we quantitatively compared the volume, valence and variance of a faith-holder community’s communication (441,611 posts by 3,228 fans over 14 days) before and after a brand reputation crisis.
Findings
Our longitudinal data demonstrated that the crisis was a significant threat to group sentiment and cohesion. Nevertheless, the community was highly resilient and adaptive. Their emotions quickly recovered, and they promptly restored group cohesion and coordinated crisis response efforts after the crisis.
Originality/value
This study challenges the traditional assumption that online users are independent, static and reactive during brand crises. Instead, it conceptualizes online faith-holder community as a connected, proactive and dynamically adaptive group in crisis situations. This dual-challenge model highlights the importance of internally fostering collective resilience while externally coordinating crisis responses in a faith-holder community.