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1 – 9 of 9Rupak Rauniar, Greg Rawski, Qing Ray Cao and Samhita Shah
Drawing upon a systematic literature review in new technology, innovation transfer and diffusion theories, and from interviews with technology leaders in digital transformation…
Abstract
Purpose
Drawing upon a systematic literature review in new technology, innovation transfer and diffusion theories, and from interviews with technology leaders in digital transformation programs in the US Oil & Gas (O&G) industry, the authors explore the relationships among O&G industry dynamics, organization's absorptive capacity and resource commitment for new digital technology adoption-implementation process.
Design/methodology/approach
The authors employed the empirical survey method to gather the data (a sample size of 172) in the US O&G industry and used structural equation modeling (SEM) to test the measurement model for validity and reliability and the conceptual model for hypothesized structural relationships.
Findings
The results provide support for the study’s causal model of adoption and implementation with positive and direct relationships between the initiation and trial stages, between the trial stages and the evaluation of effective outcomes and between the effective outcomes and the effective implementation stages of digital technologies. The results also reveal partial mediating relationships of industry dynamics, absorptive capacity and resource commitment between respective stages.
Practical implications
Based on the current study's findings, managers are recommended to pay attention to the evolving industry dynamics during the initiation stage of new digital technology adoption, to utilize the organization's knowledge-based absorptive capacity during digital technology trial and selection stages and to support the digital technology implementation project when the adoption decision of a particular digital technology has been made.
Originality/value
The empirical research contributes literature on digital technology adoption and implementation by identifying and demonstrating the importance of industry dynamics, absorptive capacity and resource commitment factors as mediating variables at various stages of the adoption-implementation process and empirically validating a process-based causal model of digital technology adoption and a successful implementation project that has been missing in the current body of literature on digital transformation.
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Carlo A. Mora-Monge, Jimoh Fatoki, Faruk Arslan and Rupak Rauniar
Grounded on the resource-based and dynamic capability views and the contingency theories, this study examines the direct and indirect effects of web technology training (WTT) and…
Abstract
Purpose
Grounded on the resource-based and dynamic capability views and the contingency theories, this study examines the direct and indirect effects of web technology training (WTT) and web-enabled transaction use (WTU) on business performance (BPE) through internal supply chain integration (ISCI) and supplier supply chain integration (SSCI).
Design/methodology/approach
Based on survey data collected from a sample of 175 respondents in the USA, the authors used structural equation modeling with AMOS 24.0 to test the measurement model for validity, reliability and the conceptual model for hypothesized structural relationships.
Findings
The results reveal that WTT significantly impacts WTU, which, in turn, has a significant direct relationship with BPE. Further, WTU indirectly affects BPE through SSCI. Additionally, ISCI has a significant direct effect on SSCI.
Practical implications
The findings support the relationship between WTT and BPE via WTU SCI. Managers are advised to develop ongoing capabilities in WTT to maximize the value of WTU to enhance the ISCI and SSCI operations, thus leading to improvements in BPE.
Originality/value
The research contributes to the supply chain literature by empirically demonstrating the usefulness of WTT in improving WTU use and BPE through effective ISCI and SSCI.
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Rupak Rauniar, Greg Rawski, Jei Yang and Ben Johnson
Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior of social…
Abstract
Purpose
Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior of social media site is fundamental in developing future understandings and deployment of these new technologies. One approach to such studies on drivers of social media usage behavior would be to revisit the technology acceptance model (TAM). The purpose of this paper is to discuss these issues.
Design/methodology/approach
Decades of extensive research have focussed on validating the TAM, proposed by Davis (1986), for various types of information systems and communication technologies. TAM forecasts individual adoption and voluntary use of technology. This study examines individual adoption behavior of the most popular social networking site Facebook. The influences on the intention of using social networking based on individual's perceived ease of use (EU), the user's critical mass (CM), social networking site capability (CP), perceived playfulness (PP), trustworthiness (TW), and perceived usefulness (PU) is empirically examined with a primary data set of 398 users of Facebook gathered from a web-based questionnaire survey.
Findings
The results demonstrate that the revised social media TAM model proposed in this study supports all the hypotheses of social media usage behavior. The results of this study provide evidence for the importance of additional key variables to TAM in considering user engagement on social media sites and other social-media-related business strategies.
Originality/value
Based on our review of existing scientific literature on social media, few empirical studies have been conducted to scientifically evaluate and explain the usage behavior of social media using Facebook. A validated instrument of usage behavior of social media can provide usability experts and practitioners with a validated tool to assess social media acceptance and usage behavior. This can help us gain a better understanding of “who is and who is not using these sites, why and for what purposes” (Boyd and Ellison, 2007).
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Rupak Rauniar, William Doll, Greg Rawski and Paul Hong
This paper seeks to empirically investigate how a heavyweight product manager (HW) can impact the cross‐functional team and project performance (PP) through actively influencing…
Abstract
Purpose
This paper seeks to empirically investigate how a heavyweight product manager (HW) can impact the cross‐functional team and project performance (PP) through actively influencing the ways and the extent of strategic alignment (SA), shared project mission, and clarity of project targets in the early front‐end stage.
Design/methodology/approach
Based on past studies on leadership role theory and goal‐setting theory for teams, this study hypothesizes that the role of the HW for SA of the project, shared project mission, and clarity of the project target are positively related. The study further hypothesizes that these roles of the HW can have a positive impact on PP measures such as product cost, time, and customer satisfaction.
Findings
Primary data collected from 191 new product development (NPD) projects from the US automotive industry were analyzed using structural equation modeling techniques. All the hypotheses presented in this study regarding the role of the HW in a cross‐functional team are supported. These roles of the HW also seem to indicate a positive relationship with overall PP.
Practical implications
Rather than blindly subscribing to generic and prescriptive “best practices” for the HW, the causal relationship detailed in this study makes it now possible to rationalize the role of HW in cross‐functional product development teams. Through formal and informal influence of the HW, the project and the team gain SA, shared mission, and clear project targets that can drive better PP.
Originality/value
This is the first study to focus specifically on the role of HW in NPD in a cross‐functional team environment.
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Rania Hussein and Salah Hassan
The purpose of this paper is to examine antecedents of customer engagement on social media and how these platforms can enhance customers’ continuation intention. Customer…
Abstract
Purpose
The purpose of this paper is to examine antecedents of customer engagement on social media and how these platforms can enhance customers’ continuation intention. Customer engagement is manifested by the continued use of social media and is expected to occur when customers have a positive attitude toward social media. Thus, the main objective of this research is to explore the factors that affect customers’ attitude toward social media, which in turn is expected to result in customer engagement. Attitude toward social media is proposed to have an impact on levels of use and satisfaction is proposed to have a direct impact on customer engagement. An extended technology acceptance model (TAM) is used as the basic model guiding this research.
Design/methodology/approach
The theoretical model is tested drawing on the results of empirical work in the form of a large scale survey conducted on a random sample of the US general population. Data collection resulted in 388 usable questionnaires. Structural equation modeling is used to analyze data.
Findings
Results of this research provide support to the research objectives. Two of the three proposed factors extending TAM, namely, perceived connectedness and enjoyment were found to have a significant effect on attitude toward social media use. Attitude toward social media use was found to have a significant effect on level of use and level of use was found to have a significant effect on continuation intention. Additionally, satisfaction was found to have a significant direct effect on continuation intention.
Practical implications
Findings of this research provide managers with useful insights about what they need to focus on when designing their social media strategies.
Originality/value
This study provides a different way of theorizing customer engagement by incorporating new variables to TAM that are particularly relevant to the social media context. It also draws a link between attitude toward social media and levels of use, which has been understudied in literature.
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Paul C. Hong, Young Soo Park, Xiyue Deng and David W. Hwang
Cross-functional teams engage in developing platform projects which become the basis of many smaller projects. The purpose of this paper is to examine how project teams engage in…
Abstract
Purpose
Cross-functional teams engage in developing platform projects which become the basis of many smaller projects. The purpose of this paper is to examine how project teams engage in front-end plan formulation and backend work implementation. This paper shows the critical linkage role of platform product practices.
Design/methodology/approach
This study examines the conceptual framework and research model by using a survey questionnaire for the target respondents of product development managers from the USA and Korea. After refining processes, this study determines the items for each variable for the large-scale survey.
Findings
Results suggest that when heavy-manager and customers are jointly or separately involved with a project team for the formation of shared team purpose and mission, then there would be differences in terms of information quality, shared team purpose and mission and the project outcomes. If the primary roles of heavyweight leadership and customer involvement are to improve information quality in terms of reduction of uncertainty and equivocality, then the project team is empowered enough to work on the formation of shared team purpose and mission on their own. Platform product practices are a linkage between front-end planning and back-end work doing which guides more specific projects with shared purpose and performance goals.
Research limitations/implications
As the data collection was limited to the USA and Korea, generalizability across diverse contexts requires caution. However, the findings provide meaningful insight on how to manage projects in an environment of increasing complexity and ambiguity.
Practical implications
This study provides interesting insight into how project teams approach platform product development. Based on the empirical test, this study shows how cross-functional teams integrate front-end project plan formulation and back-end project work implementation. This study also presents how heavyweight manager and customer involvement addresses the front-end information challenges and influence platform product practices.
Originality/value
This study empirically tests the role of fuzzy front planning in impacting project team success. In particular, this study highlights the dynamic relationships between heavyweight managers and customer involvement, information quality (i.e. uncertainty and equivocality), and the nature of team purpose and mission which are all crucial for effective cross-functional teamwork.
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Valéry Merminod, Marie Anne Le Dain and Alejandro Germán Frank
This paper aims to propose that knowing in practice can be used as a mechanism to enhance social exchange in collaborative new product development (NPD) with suppliers to reduce…
Abstract
Purpose
This paper aims to propose that knowing in practice can be used as a mechanism to enhance social exchange in collaborative new product development (NPD) with suppliers to reduce glitches. Practic00es of inter-organizational knowing should consider the levels of supplier involvement adopted.
Design/methodology/approach
This paper studies two opposite situations of supplier involvement in NPD projects, namely, white and black box configurations. This paper adopts a qualitative comparative analysis method to identify necessary and sufficient configurations of knowing in practice in 36 projects from 3 different companies.
Findings
Social exchange is important even when the NPD collaboration is based on contractual relationships as in white and grey box collaborations. There are different combinations of practices for inter-organizational knowing that can limit glitches in each supplier configuration. This paper proposes a theoretical model that explains these relationships and contributions to the reduction of glitches.
Originality/value
This paper combines social exchange theory with knowing in practice in the supplier involvement context. The theoretical model contributes to the understanding of knowing in practice in white and black box configurations.
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Vinayak Kalluri and Rambabu Kodali
The purpose of this paper is to present a systematic review and analysis of existing research articles on new product development (NPD) published in the 12-year period starting…
Abstract
Purpose
The purpose of this paper is to present a systematic review and analysis of existing research articles on new product development (NPD) published in the 12-year period starting from 1998 to 2009.
Design/methodology/approach
To explore the articles related to NPD, four key words namely new product, product design, product development and product innovation were used in combination of title or abstract or keyword of the articles through several knowledge databases. The abstracts of journal papers were read and a decision as to whether article belongs to any NPD research issue or not was made. In total, 1,127 research articles were categorized systematically and then analyzed on various principal NPD information groups.
Findings
Analysis of selected articles led to a certain level of dispersion in the publication of NPD research in different journals. It is found that more attention needs to be on knowledge and creativity management, communication and information transfer in any NPD process.
Originality/value
By observing extended literature from authors reviewing articles from various journals, growth in research, and variety of topics covered in NPD, a broad systematic multi journal review of NPD literature is clearly overdue. The authors have developed a comprehensive listing of publications on NPD where they have classified the surveyed papers according to various principal NPD information groups like: published year, NPD research stream, type of organization studied (industrial/consumer/service), level of innovation (high/moderate/low), NPD focus on frameworks, performance perspective (success, failure or both), NPD research design (conceptual/empirical and qualitative/quantitative) and NPD relevant best practice element. Based on the classification scheme, the issues were analyzed from the system's perspective and their implications to NPD research.
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