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This paper aims to examine the effect of a food-inspired multimedia intervention on children’s fruits and vegetables (F&V) consumption in a real-life setting during lunch.

Children in an elementary school in Bologna (Italy) in third, fourth and fifth grade, aged between 9 and 12 years old, were examined (N = 171). Two different types of messages (generic and specific) were used to test message-tailoring in two separate intervention groups and one control group. The two intervention groups (classes) were presented with multimedia messages during an English lesson before lunchtime, and their eating behavior during lunch at school was observed. All children were served the first and second course, vegetables and fruit during lunchtime. Data was analyzed with R 3.4.2. Mann–Whitney U, Kruskal–Wallis and ANOVA tests were used to test for group differences, ordered logistic regression for modelling fruit and vegetable consumption.

The results show that children receiving a specific message targeting F&V consumed more fruit than the other two study groups. No effect on vegetable consumption was observed. Results from an ordered logit model support the notion that the multimedia message impacted fruit intake in the specific message group when taking other variables into account, such as F&V consumption and availability at home and children’s attitude toward F&V.

While many studies have considered a group of intervention for understanding the effect of multimedia, this study is focused only on the effect of a message (generic or specific). Moreover, participants, children, were not informed that they were participating in a study on fruit and vegetables consumption, and thus were following their daily routine.

The wine market in Italy has been through several changes in the last decade. Actors in the supply chain need to find new strategies or tools in order to remain competitive in what has become a fiercely competitive sector. Innovation is one of the tools which have been successfully used in the New World wine market, hence innovation might also be a useful resource for actors in the Old World wine market, such as in Italy. The purpose of this paper is to explore stakeholders’ perception of such innovation, including how its usefulness in the Italian wine production and distribution chain is perceived.

Semi-structured interviews were carried out in Emilia-Romagna with a wide range of actors in the Italian wine chain and consumer focus groups and the resulting data were analyzed using the content-summarizing approach.

These stakeholders agreed that innovation is needed for production and processing as well as in quality control, but only on condition that it should maintain the quality and value of traditional wines. Innovative wine products tend to be unacceptable to consumers. Most stakeholders associate innovation with communication as producers and distributors seek innovative ways to convey information regarding the value of wines to final consumers.

The findings are qualitative and based on a small group of Italian wine industry players and consumers who operate mainly in a domestic context.

The paper provides industrialists with information useful in the search to find the right strategies to make them more competitive in the Italian wine market. It is crucial to find and adopt innovative approaches toward communication throughout the chain. Information appealing to tradition and sentiment could be highly effective ways to reach the consumer.

This is the first in-depth study of the perceptions of all stakeholders (from producers to consumers) regarding innovation in the Italian wine chain; of particular importance as the industry is currently in transition toward globalization.

The purpose of this paper is to explore the factors hindering the adoption of good agricultural practices (GAPs) in the Thai fresh fruit and vegetable industry from the perspectives of key stakeholders in different tiers of the supply chain up to consumers.

Semi-structured interviews were carried out in Bangkok and nearby cities. The key informants were experts, governmental authorities, producers, distributors, exporters, and consumers. A qualitative content-summarising approach was used to analyse the interview transcripts.

Stakeholders perceived the credibility of national GAP (Q-GAP) standards implemented in the Thai domestic market as low, due to a lack of reliable verification and traceability and because the system is managed by governmental bodies. Consumer demand could drive the market of safe produce, but retail stores are the main influencers of producers’ adoption of GAPs in domestic markets.

The findings are based on a small group of Thai fresh produce industry players and consumers who operate mainly in an urban context.

The paper provides relevant information for policy makers and industrialists to find appropriate strategies to sustain GAPs in Thailand. Stakeholder awareness of food safety issues and information provision are crucial.

This is the first in-depth study of stakeholders’ perceptions of GAP implementation in the Thai fresh produce supply chain as the industry is currently transitioning from a commodity market to a quality/safety-oriented market. The results raise important issues regarding GAP adoption, food safety certification, and labelling in Thailand.